Best Digital Marketing Bootcamps

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by Bethanny Parker

Published on March 23, 2022

Reviewed by Monali Mirel Chuatico

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Digital marketing involves using social media, email, and other forms of online advertising to promote products or brands. Although individuals have traditionally become digital marketers by earning a college degree in marketing, digital marketing bootcamps have recently emerged as an alternative pathway to a digital marketing career.

You can learn digital marketing by attending a short, intensive digital marketing bootcamp. You will learn more about these popular bootcamps and discover what to expect when attending one of these programs.

Best Digital Marketing Bootcamps

BrainStation true
  • Locations: Remote, Miami, New York
  • Program Cost: $15,000
  • Learning Formats: In Person, Online
  • Time Commitment: Full Time, Part Time

Career Services
Evening & Weekend Options

BrainStation offers an online digital marketing bootcamp that takes about three months to complete. The bootcamp is divided into five units: branding, strategy, and marketing planning; content marketing; social media marketing; search marketing; and analytics, reporting, and professional development.

BrainStation has thousands of graduates from around the world and has over 6,500 hiring partners, including Google, Facebook, Cisco, McDonald's, and Shopify.

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General Assembly true
  • Locations: Remote, Detroit
  • Program Cost: $3,950
  • Learning Formats: Online
  • Time Commitment: Full Time, Part Time

Career Services
Evening & Weekend Options
Money-Back Guarantee
Start for Free

General Assembly offers a digital marketing course that takes ten weeks to complete part time, or one week full time. Part time classes are typically held two days per week for two hours per day. Hundreds of top companies including Lego, Canon, and Johnson & Johnson have hired General Assembly graduates.

Students learn how to plan and implement digital marketing campaigns, attract customers, and work with marketing agencies. General Assembly covers digital marketing best practices while preparing students for real-world marketing challenges.

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Thinkful true
  • Locations: Remote
  • Program Cost: $4,900
  • Learning Formats: Online
  • Time Commitment: Self-Paced

Career Services
Evening & Weekend Options

Thinkful offers a digital marketing bootcamp that takes three months to complete. Students learn the skills they need to pursue jobs such as digital marketer, content strategist, social media manager, SEO specialist, and marketing manager. Thinkful's graduates have been hired by companies such as Amazon, IBM, and Twitter.

This bootcamp teaches students about email marketing, pay-per-click advertising, social media marketing, content marketing, and search engine optimization. Students learn how to create digital marketing campaigns that target their company's ideal customers.

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Get the Qualities You Want in a Bootcamp

We use icons to make browsing bootcamps easy for you. Use this breakdown to quickly identify program qualities you are looking for.

Accepts GI Bill®

Accepts the GI Bill® as funding for tuition.

Also Available In Person

This online bootcamp also offers in-person options.

Career Services

Offers career services to help you land your dream job after graduation.

CIRR Member

This bootcamp is a current member of the Council on Integrity in Results Reporting. Learn more at cirr.org.

Evening & Weekend Options

Bootcamps are offered during convenient evening and weekend hours.

Job Guarantee

Employment is guaranteed as soon as you finish your bootcamp.

Money-Back Guarantee

Tuition is refunded if you don't land a job within a given time frame after graduation. Visit the bootcamp website for terms and conditions.

Start for Free

No deposit is required to get started. Begin your bootcamp for $0.

Methodology

Bootcamp Ranking Guidelines

At BestColleges, we believe the best bootcamp is the one that fits your schedule, your learning needs, and your career aspirations. That's why we often present our recommendations in alphabetical order -- because the real best bootcamp is the bootcamp that's best for you.

Our Methodology

The Bootcamp Team at BestColleges has collected data for over 150 bootcamps to help you find the best bootcamp.

At BestColleges, we believe the best bootcamp is the one that fits your schedule, your learning needs, and your career aspirations. That's why we often present our recommendations in alphabetical order -- because the real best bootcamp is the bootcamp that's best for you.

At this time, our recommendation round-ups feature only immersive bootcamps designed to prepare students for job placement upon graduation.

To be included on our lists, bootcamps must meet the following criteria:

  • Must offer at least one bootcamp in the United States.
  • Must offer at least one bootcamp that is a minimum of 4 weeks long.
  • Must require at least 15 hours of work per week if the bootcamp is part time.
  • Must encourage at least 10 hours of work per week if the bootcamp is self-paced.

Pricing disclosure: The prices listed were collected from product websites in 2022. However, given the dynamic, fast-paced nature of the tech space, prices are subject to change throughout the year. To get the most up-to-date information about pricing, contact providers directly.

Methodology for Recommending Cheap Bootcamps:

  • The bootcamp must meet all of the general criteria listed above.
  • The bootcamp must cost less than $8,000 if it is offered full time, and less than $5,000 if it is offered part time. These numbers were chosen based on data collected by BestColleges in 2020 that determined the average cost of a coding bootcamp is $13,580.

What Is Digital Marketing?

Digital marketing is the process of using digital methods to reach customers and persuade them to take action, such as subscribing to an email newsletter or buying a product online. Digital marketers use many strategies, such as search engine advertising, Facebook ads, and social media marketing.

Digital marketing agencies often work with big brands to increase their online presence and brand awareness. They execute marketing campaigns for both online and brick-and-mortar companies. These campaigns often target a customer persona that represents the company's ideal customer. Each marketing campaign has a goal, which could be to make sales, increase the number of email subscribers, or get Facebook followers.

Attending a digital marketing bootcamp gives learners the skills they need to apply for jobs as a social media manager, content strategist, digital marketer, SEO specialist, or marketing manager.

What Will I Learn in a Digital Marketing Bootcamp?

Most digital marketing bootcamps start by exploring the foundations of marketing, including brand positioning and understanding your audience. They then expand into digital marketing techniques such as search engine optimization, web analytics, and content marketing.

Digital marketing bootcamps teach students how to do keyword research, create a Google Ads strategy, and get top search engine rankings for a webpage. They also teach students how to use tools like Google Analytics to analyze how well their marketing campaigns are performing.

Digital marketing bootcamps often offer career services to their students at the end of the program. This may include resume assistance, practice interviews, and portfolio help.

Digital Marketing Jobs

Digital marketing jobs include positions such as SEO specialist, marketing specialist, content manager, and social media manager. Combined with a bachelor's in business administration, a bootcamp graduate could even be eligible for a job as a marketing manager.

According to Payscale data from March 2022, SEO specialists earn an average base salary of $48,080 per year. These digital marketers develop and implement SEO strategies for their companies. Their goal is to use keywords to encourage search engines to put their web pages at the top of the search results.

Content strategists earn an average salary of $63,290 per year, according to Payscale data from March 2022. They create and carry out content strategies for their companies, planning every blog post, Facebook post, and tweet that the company publishes online.

The U.S. Bureau of Labor Statistics (BLS) reports that marketing managers earned a median salary of $141,490 per year as of May 2020. This position typically requires a bachelor's degree. The BLS also projects that job opportunities for marketing managers will grow 10% from 2020-30.

Frequently Asked Questions About Digital Marketing Coding Bootcamps

How much does a digital marketing bootcamp cost? true

The cost of digital marketing bootcamps varies, as does the length of the bootcamp. The bootcamps covered in this guide range in price from $3,950-$15,000. When choosing a digital marketing bootcamp, consider not just the price but also the time it takes to complete the bootcamp.

It is a good idea to search for online reviews as well, to see what former students have to say about each program, and to explore graduate career outcomes. Price is not the only thing to consider.

Is digital marketing a good career? true

Digital marketing is a great career for people who love marketing and technology. It involves a combination of marketing skills, including customer targeting, copywriting, search engine optimization, and Google Analytics.

One nice thing about digital marketing is that almost everything you do online is trackable. That means marketers can see exactly how well each of their marketing efforts performs. They can see where their email subscribers came from and figure out the cost per sale on a Facebook ad campaign. This allows them to make better decisions about where to use their marketing dollars.

Are digital marketing bootcamps worth it? true

Yes, digital marketing bootcamps are worth it. The best way to determine the value of a digital marketing bootcamp is to consider the cost of the bootcamp compared to the likely difference in your salary after completing the bootcamp and finding an entry-level career in the industry.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government Web site at https://benefits.va.gov/gibill/index.asp


Feature Image: 10'000 Hours / DigitalVision / Getty Images

Whether you're looking for an online, in-person, or hybrid coding bootcamp, we've compiled a comprehensive list of the best bootcamps around. In this guide, you'll learn about the best web development bootcamps and discover what each one has to offer. Coding bootcamps have increased in popularity, but are they worth the cost? Our analysis dives into the latest trends and data to help you make an informed decision.

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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