As the world becomes increasingly interconnected through internet technologies, companies and organizations have recognized the necessity of creating and analyzing online marketing, advertising, and public relations campaigns in order to compete in the global marketplace. An online bachelor's in internet marketing prepares you for work in this exciting and lucrative field, which is expected to grow by more than 10% over the next ten years as projected by the Bureau of Labor Statistics. Graduates are prepared for careers as advertising agents, copywriters, promotions specialists, and more.
What Are The Best Online Bachelor's in Internet Marketing Programs?
Oregon State University
|Corvallis, OR||Cost: $$$$$||Graduation Rate: 65%||
Oregon State, an international public research university, enrolls degree candidates from more than 100 countries and all 50 states. As one of only two land-, sea-, space-, and sun-grant universities in the country, OSU is home to many inventions, including the artificial heart valve, computer mouse, and even a new shade of blue. The university's main campus lies in Corvallis, a city in the central western area of the state. Students can drive from OSU to Portland, Oregon, in less than two hours.
This 150-year-old university embraces technology to provide several online programs. OSU uniquely offers two pathways for an entirely online degree in business administration. With the bachelor of arts degree, learners can choose a specialization in digital marketing or focus in six other areas: general business, marketing, hospitality management, family business, retail management, or supply chain and logistics management. Distance learners can complete either program in 4-6 years.
This digital marketing degree online requires 180 credits, including the digital marketing option's 24 credits. Whether online or on campus, degree candidates must complete at least 45 of the last 75 credits in this program at Oregon State to meet the academic residency requirement. OSU offers four start terms each year for distance learners to begin asynchronous classes.
For admission, OSU prefers a cumulative GPA of 3.0 and prior completion of 15 subject area courses. A first-year applicant must also send official SAT or ACT scores and a resume.
Appalachian State University
|Boone, NC||Cost: $$$$$||Graduation Rate: 73%||
Appalachian, a public institution located in the Blue Ridge Mountains, enrolls more than 19,000 students and boasts a low 16-to-1 student-to-faculty ratio. This institution is part of the public, multi-campus University of North Carolina System. Appalachian began in 1899 as a small academy in North Carolina before quickly evolving into a teacher preparation school. Today, this university, accredited by the Commission on Colleges of the Southern Association of Colleges and Schools, offers more than 150 programs.
Distance learners can complete Appalachian's online bachelor of science in communication and advertising degree entirely online. Students can choose a business or creative emphasis for the degree. Students must also select a minor in either business or sociology, which learners can complete entirely online. Degree candidates can graduate from the 120-credit program in just six semesters with at least 12 hours of study per semester. Appalachian's communication degree includes both synchronous and asynchronous classes.
The program of study allows learners to tailor courses toward individual career goals. Notable classes include foundations of advertising, internet communication, and international advertising. Each learner must complete Appalachian's public speaking course or a North Carolina Community College equivalent class before entering the program.
Each applicant must complete a transfer admission application. The candidate must hold a minimum of 50 transfer credit hours. Admission requirements also include official college and high school transcripts and SAT and ACT scores. Students enrolled in the military and learners age 23 and older do not need to submit test scores.
Southern New Hampshire University
|Manchester, NH||Cost: $$$$$||Graduation Rate: 49%||
Accredited by the New England Commission of Higher Education, SNHU enrolls more than 90,000 online learners and 3,000 on-campus students, making this university among the fastest-growing institutions in the country. Based in Manchester, New Hampshire, SNHU provides more than 200 programs, including an online bachelor of science in marketing degree.
This online digital marketing degree offers a concentration in social media, which blends social media theory and practice with traditional marketing strategies. This concentration only requires 12 credits. The 120-credit program prepares learners for social media careers as social media marketing managers, SEO strategists, and online community managers.
Distance learners can take part in asynchronous class delivery. Notable courses include principles of integrated marketing communications, social media and marketing communications, marketing research, consumer behavior, and strategic brand management. SNHU's marketing degree also requires a capstone course in which distance learners use marketing principles to solve specific company problems. The capstone course also involves extensive writing. Each degree candidate must complete a business core program for this online digital marketing degree.
This 80-year-old university does not require any admission fees, making the program one of the best affordable digital marketing online bachelor degrees. SNHU also accepts applications on a rolling basis throughout the year for each of the university's six academic terms. If eligible, degree candidates may transfer up to 90 credits toward their bachelor's degrees. SNHU does not require a minimum GPA or test scores for admission. The university offers a 30% tuition discount for military students and spouses of service members on active duty.
California Baptist University
|Riverside, CA||Cost: $$$$$||Graduation Rate: 59%||
A private Christian university located in Riverside, California, CBU ranks seventh among most innovative schools and 20th among best value schools, according to U.S. News & World Report's 2019 Best Colleges list. Founded in 1950, the university also ranks high for the school's online programs.
Through the Division of Online and Professional Studies, CBU offers an online bachelor of arts in graphic design and digital media degree. Ideal for students interested in graphic design careers, this program requires 48 major units. Distance learners can complete their degrees in only 16 months, with three semesters offered year-round. Accelerated courses start every eight weeks. CBU offers numerous support methods for distance learners, including online office hours with faculty, tutoring, and career services.
The curriculum includes instruction in Photoshop, Illustrator, InDesign, and Dreamweaver. Accredited by the Western Association of Schools and Colleges, CBU requires a senior capstone project for this degree. For the senior project, learners create 10 portfolio pieces to present at a senior show.
For this program, degree candidates complete asynchronous classes, offering learners the chance to complete coursework at any time. Each applicant must hold a minimum GPA of 2.0. CBU prefers a candidate with 24 transferable units or a high school diploma. Distance learners must complete at least 30 units, including six English credits, before starting the program. Students must also complete prerequisites in basic drawing, composition, and intermediate composition.
Bay Path University
|Longmeadow, MA||Cost: $$$$$||Graduation Rate: 57%||
The first institution in the country to provide accredited, entirely online bachelor's degrees exclusively for women, this private university also offers all-women undergraduate programs and co-educational graduate programs on the main campus in Longmeadow, Massachusetts, plus four additional campuses in Massachusetts. Bay Path, a member of the Women's College Coalition, first opened in 1897 in Springfield, Massachusetts. Today, this university aims to provide career-oriented education.
Offered through the American Women's College, Bay Path's online bachelor of science in digital marketing management degree features asynchronous classes, allowing students to complete assignments and lessons at any time. This women-only program emphasizes social media campaigns and branding. Bay Path's bachelor's degree in digital marketing online requires a leadership capstone course, which involves either a research, community-based, or service learning project.
Accelerated six-week courses begin in January, February, April, June, September, and November. With accelerated classes, distance learners can complete the 120-credit program in less than 3.5 years. Students can begin the degree at any of the program's six start dates throughout the year.
Accredited by the New England Commission of Higher Education, Bay Path accepts up to 90 transfer credits, allowing learners to complete the program with only 30 credits. A full-time student who transfers with 90 credits can complete the online degree in digital marketing within one year. Transfer credits must come from accredited colleges or universities and 100-level or higher-level classes. Learners must also earn C grades or higher in all transferred courses.
Savannah College of Art and Design
|Savannah, GA||Cost: $$$$$||Graduation Rate: 65%||
A private institution accredited by the Southern Association of Colleges and Schools Commission on Colleges, SCAD prepares talented students for creative professions. This university offers courses online and at four locations around the world, including Savannah and Atlanta, Georgia; Hong Kong; and Lacoste, France. Founded in 1978 to create a specialized professional art college, SCAD now offers more than 40 majors.
SCAD's online bachelor of arts degree in digital media requires 180 credit hours of study. Students can choose from game development or interactive design concentrations, each requiring 45 credit hours of study. Coinciding with the university's academic calendar, classes begin and end on a 10-week schedule. While assignments and coursework require set deadlines, distance learners take part in asynchronous course delivery. Instructors set all deadlines for online assignments, exams, and any special activities.
The university offers virtual class tours Monday through Friday for prospective students, giving distance learners the chance to view a course before applying. SCAD accepts applications on a rolling basis, so degree candidates can apply at any time of the year. Applicants should apply at least 30 days before a quarter begins. Learners may begin a program in any of the university's four quarters: fall, winter, spring, or summer.
To apply, a candidate must submit an official high school diploma, 1-3 letters of recommendation, official SAT or ACT scores, and evidence of English proficiency. SCAD may accept first-year applicants with unofficial transcripts on a preliminary basis.
|La Jolla, CA||Cost: $$$$$||Graduation Rate: 42%||
San Diego's largest private, nonprofit university, NU delivers more than 100 programs online and in person at more than 20 locations in California and Nevada. Founded in 1971 by retired U.S. Navy Capt. David Chigos, NU offers unique four-week classes, allowing students to focus on one subject at a time and finish their degrees sooner.
With asynchronous classes, NU's bachelor of arts degree in integrated marketing communications allows distance learners to complete assignments at any time and from any location. This entirely online program requires 180 quarter units, including 76.5 upper-division units and 70.5 general education units. Learners must complete at least 45 quarter units at NU. In accordance with state law, each distance learner residing in Nevada must complete a Nevada Constitution course as part of this program. This online internet marketing bachelor's degree also requires a final marketing project.
Since accelerated classes start monthly, students can apply or transfer at any time. Accredited by the Western Association of Schools and Colleges Senior College and University Commission, NU accepts applications on a rolling basis year round.
The university also accepts transfer credits from regionally accredited colleges and universities. Each transfer student must hold a cumulative GPA of 2.0 or higher. The university may accept applicants with GPAs lower than 2.0 on a probationary basis if approved by NU's application committee.
A military-friendly school, NU offers tuition discounts and scholarships to service members and dependents. Students residing in California or Nevada may also qualify for NU's special transfer scholarships.
Pennsylvania State University-World Campus
|University Park, PA||Cost: $$$$$||Graduation Rate: 28%||
Penn State opened its World Campus in 1998 to serve as the online space for the nationally recognized university. Founded in 1855, this public research university offers 150 programs both online and across 24 campuses. Accredited by the Middle States Commission on Higher Education, Penn State boasts the largest alumni network in the country. Penn State World Campus ranks fifth among best online bachelor's programs in U.S. News & World Report's 2019 best online programs list.
The university's bachelor of design degree in digital multimedia design prepares learners to solve contemporary, real-world design issues. This interdisciplinary program requires 120 credits, including 12 credits in the major; it includes a collaborative format, allowing learners to work with other students online. Penn State World Campus only delivers asynchronous classes, meaning students do not need to attend online courses at a specific time.
For the program's basic photography course, each learner must obtain access to a digital camera. Degree candidates may rent cameras through the university or purchase the required equipment, which must meet department specifications. Penn State also requires each student to earn a C or better in all general education courses.
Degree candidates may transfer any number of qualifying credits toward the digital program. However, distance learners must complete at least 36 of the degree's last 60 credits at Penn State World Campus. To qualify for transfer credit, students must earn course grades equivalent to Penn State's A, B, or C. Transfer credits must also demonstrate usefulness towards the learner's program of study.
University of Maryland-University College
|Adelphi, MD||Cost: $$$$$||Graduation Rate: 9%||
Founded more than 70 years ago to serve working professionals and service members, UMUC offers online and hybrid courses for 90 different programs at more than 140 locations, making this institution among the largest online public universities in the country. A public state university, UMUC is also a member of the University System of Maryland, the state's public higher education system.
Distance learners can complete the university's bachelor of science degree in digital media and web technology either entirely online or in a hybrid format. With a focus on web and digital design, this program requires 120 credits, including 30 credits in the major. UMUC accepts up to 90 transfer credits towards the degree. Distance learners complete hands-on experiences in web design, animation, and graphic design.
The university offers multiple sessions each semester. Distance learners can start a program at any time of the year. Start dates depend on the course's online or hybrid format. Degree candidates may choose a focus in either web or digital design, depending on the learner's career goals. Notable classes include introduction to interactive design, fundamentals of digital media, and current trends and projects in digital media and web technology.
UMUC requires no admission fees to apply. This university also provides free digital textbooks and materials for nearly every course, making UMUC's program among the best affordable digital marketing online bachelor degrees. The university offers a streamlined admission process without any SAT or GRE scores required. Serving military students since 1947, UMUC provides tuition assistance for service members and veteran benefits.
|Lakeland, FL||Cost: $$$$$||Graduation Rate: 40%||
Located in sunny Lakeland, Florida, SEU offers a small-town feel with ample activities nearby. Accredited by the Southern Association of Colleges and Schools Commission on Colleges, this institution began in 1935 in New Brockton, Alabama, as Alabama Shield of Faith Institute before first changing the school's name and relocating to Lakeland in 1946. Today, this private Christian liberal arts university enrolls nearly 7,000 students.
The bachelor of science degree in digital media and design at SEU, a fully online program requiring 120 credits, includes 56 credits in general education courses and 37 credits in the major. As part of the degree requirements, each learner must complete an internship with a professional organization or choose an elective course in advanced illustration or international photojournalism.
Distance learners can use the online Brightspace platform and complete asynchronous classes to finish this program in 48 months. SEU does not require learners to visit campus. Each term lasts only eight weeks, allowing degree candidates to focus on a few classes at a time. Each of SEU's three semesters includes two eight-week terms.
For online undergraduate degrees, the university accepts up to 90 transfer credits. Distance learners must complete at least 25% of a program's credits at SEU. For transfer credits to qualify, the degree candidate must earn a grade of C or higher in the course. Admission requirements include official transcripts, ACT or SAT scores, and a personal reference form.
Choosing a Program
Online bachelor's in internet marketing programs offer an interdisciplinary curriculum that combines traditional business and marketing fundamentals with coursework in technological applications. You can expect core requirements in topics like marketing strategy, consumer behavior, professional selling, search engine optimization, and e-marketing. Capstone requirements are rare, but may be required based on the program you choose. Students can expect an emphasis on group projects and internship experiences.
Online bachelor's in internet marketing degrees are becoming more popular, but you will find a number of differences between program requirements. Some programs offer specializations in internet marketing, while in others it will be part of the core curriculum. This gives students flexibility in choosing their degree, enabling them to pursue topics that best suit their interests, like mobile communications, social media marketing, and global business. It's important to know what your careers goals are before applying.
What Can I Expect From an Online Bachelor's in Internet Marketing Program?
This section is designed to give you an overview of course requirements often found in this type of degree. Use it as a starting point for further research and preparation as you begin the journey of finding the school that best suits you. Information here is particularly useful in discerning the type of prerequisites that may exist and what transfer credits may be applicable.
CURRICULUM FOR AN ONLINE BACHELOR'S DEGREE IN INTERNET MARKETING
Below are courses that are common to online bachelor's in internet marketing programs. Details may vary and change and it is always best to consult individual academic advisors for a school's most up-to-date requirements.
Consumer Behavior: This course explores the sociological and psychological aspects of human behavior that influences the behavior of consumers in the act of searching, purchasing, using, reviewing, and selling/disposing of products. As a fundamental topic, courses of this nature provide students with the knowledge they need to create and implement effective marketing campaigns.
Interactive & Mobile Campaign: A more advanced course that focuses on integrating new techniques and tools to design, create, and actualize advertising and communication campaigns. Students will learn how to use delivery methods like social media, mobile devices, and location-based and algorithmic messaging.
Market Research & Analytics: This course provides students with the knowledge and skills they need to develop and implement qualitative, quantitative, and other research initiatives, using tools like surveys, controlled experiments, and focused groups. Consumer research and analysis is crucial to anyone in a marketing position because it enables them to use data and observable information to enhance organizational gain and brand equity.
Professional Selling: The ability to create and communicate value of a product, brand, or organization is important to many professions. Courses like this provides students with a look at the process and methodology of the sales process, including business-to-business and business-to consumer relationships.
HOW LONG DOES IT TAKE TO GET AN ONLINE BACHELOR'S DEGREE IN INTERNET MARKETING?
The best online bachelor's in internet marketing programs usually take around four years to complete. Students need to fulfill core major, elective, and general education requirements. Many online options offer the degree as a completion track, enabling students to take half or more of their courses at another school, usually a community college where tuition is less expensive. Then students can transfer that work into their bachelor's. The length of the program may also be dictated by whether it is a fully online degree pathway or a hybrid program that requires students to take some courses or fulfill certain requirements on campus.
Another important program characteristic you should look into is whether the program is taught through an individual or cohort format. The former model is asynchronous and individually paced; it's popular among online programs. The cohort format has a group of students progress through the program in a synchronous matter. This format usually takes longer to complete. However, marketers and other business professionals spend much of their time working in teams, so the best online bachelor's in internet marketing program for you, based on personal preference and professional goals, may contain a combination of both learning structures.
Accreditation for Online Bachelor's in Internet Marketing Programs
Colleges and universities in the United States must acquire and maintain accreditation from one or more organizations in order to prove that the quality of education they offer and the degrees they grant are up to par with national standards. As the term suggests, national accreditation, granted by the U.S. Department of Education and/or the Council for Higher Education Accreditation, is the standard and the most ubiquitous form of official academic recognition.
Regional accreditation is granted by one of six regional organizations. Regional accreditation is more prestigious than national and preferred by most employers. The best online bachelor's in internet marketing programs will have national and regional accreditation, and perhaps even recognition from prominent professional organizations in the field, like the American Marketing Association.
National accreditation is granted by the U.S. Department of Education (DOE) and the Council for Higher Education Accreditation (CHEA). The former is a government body, while the latter is private and non-governmental. A school must be recognized by the DOE to be able to offer financial aid. The CHEA stamp of approval is tied to academic integrity and professional development. For more information, visit the DOE's and CHEA's websites.
Employment Outlook for Online Bachelor's in Internet Marketing Graduates
Internet marketing and its related functions are indispensable to the success of a business or organization. Interactive business strategies, mobile campaigns, search engine optimization, and other skills that you will learn in the best online bachelor's in internet marketing programs will only continue to grow in importance. The data below comes from the Bureau of Labor Statistics and projects a 9% growth in the United States of managerial positions in the field, which is above the average projected growth rate.
- Advertising, Promotions, and Marketing Managers
2014 Employment Total - 225,200
2024 Employment Projection - 244,900
Percentage Growth - 9%
BACHELOR'S IN INTERNET MARKETING SALARY
Annual salaries for positions in the internet marketing field vary and depend on an applicant's experience and the specific industry in which they work. Listed below are the five highest-paying states for marketing managers according the Bureau of Labor Statistics. Some entries, like New York and California, reflect the prominence of the advertising, marketing, and applied communications industries in those states, while others represent an overall growth in a state's economic prosperity.
|State||Annual Mean Wage|
|1. New York||$188,640|
|3. New Jersey||$167,860|
Source: Bureau of Labor Statistics
BACHELOR'S IN INTERNET MARKETING CAREERS
The ability to communicate persuasively (particularly from a sales standpoint), work well in teams, and create effective publication relations and advertising campaigns are always in high demand. A degree in internet marketing combines these skills with the knowledge of popular and emerging technologies, enabling you to work in a variety of fields and for a number of businesses and organizations. Below are some examples of careers this degree prepares you for.
Fundraisers help raise money and other donations for a group or organization. Usually working in the nonprofit sector, they may also create promotional materials and information sessions to help raise awareness and interest.
Median Annual Salary - $54,130
Projected Growth Rate - 9%
- Advertising Manager
These managers put together campaigns for clients and work in advertising agencies. They also facilitate the sales of advertising in media.
Median Annual Salary - $127,560
Projected Growth Rate - 9%
- Graphic Designers
In a marketing context, graphic designers create and develop various tools and products designed to advertise a company's product or service electronically. Using visual concepts, they communicate ideas and captivate consumers with websites, mobile ads, and more.
Median Annual Salary - $47,640
Projected Growth Rate - 1%
- Market Research Analyst
These analysts study market condition and consumer trends to examine how they would affect the success of a product or service in the marketplace. They collect data, do research, and create reports that influence the way business is run.
Median Annual Salary - 62,560
Projected Growth Rate - 19%
- Sales Manager
Responsibilities include organizing, directing, and evaluating sales teams in the creation of projects related to company transactions and growth. They also analyze data and develop programs to increase the efficiency of a company's operations.
Median Annual Salary - $117,960
Projected Growth Rate - 5%
Professional development and networking is important to the success of any career. By pursuing membership in the organizations that best suit your interests and goals, you can build and leverage your skills towards job advancement and overall marketability.
Financing Your Online Bachelor's in Internet Marketing Program
There are many ways to pay for your bachelor's degree. While loans may look like the go-to method, they can result in financial instability down the road. Look into financial aid opportunities like grants and scholarships, which are available through the government and colleges and universities. The FAFSA helps in determining which resources are available to you and how to obtain them, and because internet marketing is a growing field, you should research corporate and other private awards as well.
Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.
Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.
Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.
Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.
Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.