Best Online Marketing Degree Programs

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Defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large,” marketing can be found in all industries and locations around the globe.

And the field is steadily growing: the Bureau of Labor Statistics, for instance, predicts positive growth through 2022 for market research analysts and specialists, as well as advertising, promotions and marketing managers. From market research and brand management to social media and retail sales, students interested in marketing careers have a wealth of choices.

2016 Online Education Trends Report: Learn how online programs are changing the face of higher education.

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Rank School Name Ranking Score Relative Cost Graduation Rate Location Description    
1

Tiffin University

 1/538.82%Tiffin, OH

campus-tiffin-university

Founded in 1888, Tiffin University is an independent institution offering campus-based and online programs that explicitly focus on preparing students for the workforce. Real-world examples and learning experiences fill the curriculum, and many faculty members have professional experience in the fields they teach. Graduates of the BBA in Organizational Management with a concentration in Marketing pursue careers in advertising, brand and product management, sports marketing and more. The university’s close connections with employers help students transition from school to career. Online students can expect a flexible learning format and a diverse community of students.

Quick Facts

  • Tiffin University’s Pfeiffer Library is part of a 90 library consortium providing students with access to a vast collection of resources, including eBooks and online databases.
  • Class sizes are usually 10-15 students.
  • Online courses are available in 7-week academic terms, which begin in January, March, May, July, August and October.
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2

Dallas Baptist University

 1/554.6%Dallas, TX

campus_dallas_baptist_university

This Christian university’s mission is to provide students with the academic and spiritual preparations necessary to become leaders in both the workplace and the Baptist community. The BBS in Marketing includes a capstone course and comprehensive exam, with a curriculum focused on core business topics, as well as marketing specializations and additional coursework in religion and the humanities.

Quick Facts

  • Dallas Baptist University’s student-to-faculty ratio is 13:1.
  • The online education division boasts an overall student completion rate of 92%.
  • Online students can expect to interact with their classmates and instructors through a wide range of technologies, including mobile platforms and web videoconferencing systems.
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3

Southwestern Assemblies of God University

 1/541.03%Waxahachie, TX

campus_southwestern_assemblies_of_god_university

SAGU designed its online programs for students who are 22 and older. This Christian institution’s core values include academic excellence, Christian missions and community and personal wellness. The school’s Credit for Experience program awards undergraduate students up to 30 credit hours through assessment of their knowledge, skills and prior work history. BS in Marketing graduates are prepared for entry-level positions through a curriculum of coursework and professional development opportunities.

Quick Facts

  • Online students who are able to visit the school’s campus can take advantage of all of Southwestern Assemblies' student service offices.
  • Southwestern Assemblies offers 28 additional online bachelor’s programs, including general business, human resource management and occupational leadership.
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4

Minot State University

 1/539.9%Minot, ND

campus-minot-state-university

Currently, Minot State University offers ten undergraduate degrees and three certificates completely online. Designed with flexibility in mind, these programs meet the needs of students returning to school after a break or balancing busy work and family schedules. The BSBA in Marketing program teaches career preparation through coursework in marketing research and analysis, communication and entrepreneurship, as well as decision-making and leadership.

Quick Facts

  • Minot State offers an undergraduate marketing major, minor and concentration for non-business majors, all with an online option.
  • Internships are encouraged for all marketing students, who can then work with faculty advisors to coordinate a custom learning experience.
  • Online students can benefit from a range of virtual support services, including eTutoring.
  • Online students who live outside North Dakota should refer to the school’s state authorization page before applying.
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5

Florida International University

 1/554.19%Miami, FL

campus-Florida-International-University

Florida International, one of 12 public universities in Florida, provides an immersive experience for online students that begins with an online orientation. Virtual students can participate in a variety of extracurricular and service clubs and can serve in leadership positions. FIU also fosters a strong alumni network made up of on-campus and online graduates. FIU offers fall, spring and summer start dates for online programs.

Quick Facts

  • BBA in Marketing students can join the FIU chapter of the American Marketing Association.
  • Each student is assigned a success coach, in addition to academic advising and tutoring resources, to provide support throughout their enrollment.
  • FIU offers self-directed learning through a MOOC series that features business topics.
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6

Kennesaw State University

 1/542.63%Kennesaw, GA

The Coles College of Business prides itself on attracting high-caliber faculty members. The business school provides multiple opportunities for students to gain practical marketing skills and knowledge; co-ops, internships and student organizations are just a few of the possibilities. Kennesaw University provides detailed expectations for online courses that include standards for faculty contact and testing. You can expect that at least 95% of online course requirements will be completed online.

Quick Facts

  • Kennesaw University’s Web Learner’s Program provides extended support and priority registration for online students.
  • The online BBA in Marketing is designated as one of Kennesaw’s "Adult Learner Friendly" degrees.
  • The Online KSU Writing Center provides one-on-one assistance.
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7

Indiana Wesleyan University

 1/562.53%Marion, IN

This private Christian university began in 1920 as Marion College and has gone on to serve over 15,000 students in more than 80 campus and online programs. Distance programs are designed for adult learners and working professionals who have already earned at least 60 credit hours and need flexible scheduling options. The major curriculum in the BS program includes a marketing core with additional courses in business, economics and management.

Quick Facts

  • IWU’s Bridge Program allows students with 36 to 59 credit hours of college coursework, who do not hold an associate degree, to work toward bachelor’s degree completion in a path that can lead to graduate school.
  • Students are assigned a personal academic advisor to provide guidance throughout the online program.
  • The marketing program begins new academic terms in June, August, October and December.
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8

University of Mary

 1/546.11%Bismarck, ND

With a focus on career preparation and lifelong learning, the University of Mary offers more than 50 online programs. Distance learning formats range from completely online to blended options, which require some campus-based activities. Students can pursue either the BS or BA degree in marketing online. This Catholic institution makes student support and community building top priorities.

Quick Facts

  • The University of Mary is based in North Dakota but has locations in three other states, as well as several international campuses.
  • Online course terms range from 5 to 15 weeks.
  • Within six months after graduation, 96% of University of Mary students are either employed or enrolled in other education programs.
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9

University of West Alabama

 1/532.9%Livingston, AL

Founded in 1835 as a female academy, the University of West Alabama is now a co-ed, state institution with a total enrollment of approximately 5,000 students. The BBA in Marketing is just one of six online bachelor’s programs. The department of business administration, management and marketing places a special emphasis on ethics and diversity. Each course includes assignments and activities related to professional ethics, as well as service learning strategies.

Quick Facts

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10

University of Wisconsin-Stout

 1/553.15%Menomonie, WI

At the University of Wisconsin-Stout, also known as Wisconsin’s PolyTechnic University, the BS in Marketing and Business Education prepares students to work in a range of marketing roles or, if they prefer, graduates can go on to seek their Wisconsin teaching license. This program is designed for working professionals with previous college experience. A BS in Digital Marketing Technology is also offered online, featuring coursework in computer science, cross-media graphics, business accounting and communication technologies.

Quick Facts

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11

Mount Vernon Nazarene University

 1/558.42%Mount Vernon, OH

A Christian, liberal arts institution founded in 1968, Mount Vernon Nazarene University has a mission of lifelong learning and service. All of the Graduate and Professional Studies division's programs are designed for adult students and working professionals. Online options include the BBA in Marketing, which is one of four business concentrations preparing students for employment in sales, promotion and management positions. Students with prior college credit may be able to complete the program in two years or less.

Quick Facts

  • MVNU uses a cohort model, in which groups of students take all of their courses together throughout the program.
  • The admissions process includes an evaluation of prior learning and students can be awarded up to 40 semester credits toward their degree.
  • Tuition is locked in without increases as long as the the student is enrolled.
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12

University of Memphis

 1/544%Memphis, TN

The University of Memphis comprises more than 20,000 students. U of M Online courses provide the opportunity to learn from and with a diverse group. Most online classes are completely asynchronous, meaning you have the flexibility to attend class at your convenience. The BBA in Marketing Management is designed for students pursuing employment in product development and promotion, pricing and consumer research.

Testimonial

"The experienced faculty and personable staff made me feel like an on-campus student even though I never had to visit the campus to complete my degree." - Vickye Hester

Quick Facts

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13

McKendree University

 1/556.49%Lebanon, IL

Founded in 1828, McKendree University holds the title of being Illinois' first college. Today, they serve students on multiple campus locations as well as online. The school’s transfer credit process aims to award as many credits as possible, and students with prior experience at an accredited four-year institution can transfer as many as 96 hours toward the BBA degree. The BBA in Marketing curriculum supports students interested in a range of related careers, including preparation for management positions. Coursework in the marketing major includes accounting, business, economics, finance and marketing.

Quick Facts

  • The Writing Center offers interactive, online consultations with students who are unable to visit the campus location.
  • McKendree has a student-to-faculty ratio of 14:1.
  • Follow McKendree University’s Online Blogs for the latest on the school’s online programs.
  • Online courses are offered in five academic terms throughout the year: two in the Fall and Spring; one in the Summer.
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14

University of Massachusetts – Amherst

 1/575.09%Amherst, MA

Part of the University of Massachusetts system, UMass Amherst offers undergraduate, graduate and certificate programs through UMassOnline. The BBA in Marketing is designed as a degree completion program for students with previous college experience and at least 27 transfer credits. Transcript reviews are available via email before you apply. Offered through the Isenberg School of Management, this program provides online student access to academic advising and career counseling, as well as an active alumni and employer network.

Testimonial

"With each assignment I approached the completion of my courses and my desire to succeed and my devotion to quality coursework increased. I cannot wait to push forward with my upcoming classes." - Jared Tetreault

Quick Facts

  • Not sure if the program is right for you? UMassOnline allows students to take up to 15 credits before applying. You can also take a class while waiting for your application to be processed.
  • UMassOnline has received multiple Excellence and Best Practices Awards from the Sloan Consortium and the U.S. Distance Learning Association.
  • The Isenberg Advantage brings online students, faculty and support services together in a virtual meeting space and transitions course.
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15

Troy University

 1/534.98%Troy, AL

Founded in 1887 as a school for teacher training, Troy University now has 60 locations in 17 states and 11 countries. The BSBA in Global Business with a concentration in Marketing is available online through the eTroy division. The curriculum consists of a business core, with a major in global business and additional courses and electives in marketing-specific topics. This program serves students who want to enter or advance in a range of industries or who want to pursue graduate-level education.

Quick Facts

  • Prospective students can explore the online course platform through the "How Students Learn at eTroy" tutorial.
  • Several need and merit-based scholarships are available for eTroy students.
  • Troy University’s online classes are offered in 9-week academic terms.
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16

Northwood University – Michigan

 1/556.29%Midland, MI

Northwood University offers the BBA in Marketing as an online Adult Degree Program. Students can take advantage of the resources available at 13 Michigan campuses, as well as regional education centers in Kentucky, Texas, California, Louisiana and Illinois. Program alumni currently work at all levels of management in a variety of industries.

Quick Facts

  • Marketing majors can also earn a minor in Operations and Supply Chain Management.
  • Northwood assists applicants with Prior Learning Assessment, which can result in up to 30 hours of college credit.
  • Northwood University has more than 30,000 alumni located worldwide.
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17

Florida Atlantic University

 1/545.95%Boca Raton, FL

Florida Atlantic offers the online BBA in Marketing to students who have completed at least six college courses, a requirement that can be fulfilled at one of the school’s six Florida campuses. Students transferring to FAU with previous college credit can expect to complete the online program in approximately two years. The curriculum must be completed in a strict sequence and applicants can start in the Spring or Fall term. The College of Business boasts four research and training centers, including the Center for Services Marketing and Management.

Quick Facts

  • BBA in Marketing students can choose a marketing or advertising concentration.
  • Online and on-campus courses are taught by the same business faculty.
  • FAU’s College of Business currently enrolls more than 8,000 students; 12% of students are online.
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18

Ohio Christian University

 1/531.85%Circleville, OH

Ohio Christian University was founded as a school for the Churches of Christ in Christian Union, and its commitment to intellectual, professional and spiritual development continues today. OCU’s BA in Business offers a marketing concentration focused on strategic market planning and management. The online programs are designed for adult students balancing work and family commitments along with their studies. Applicants typically enter with at least 50 transfer credits from another accredited institution.

Quick Facts

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19

Regis University

 1/559.05%Denver, CO

Regis University bases its mission on Jesuit traditions of reflection and service, preparing students for careers and positions of positive leadership in their communities. The BS in Business with a specialization in marketing is one of more than 20 undergraduate degrees offered online. The program’s flexibility allows students the option to pursue a second specialization area (e.g., Project Management, Human Resource Management, Finance) or work concurrently on a bachelor’s and master’s degree.

Quick Facts

  • School of Management Faculty profiles are posted online, and the University’s faculty-to-student ratio is 8:1.
  • The Regis University academic calendar includes seven term start dates throughout the year, and courses are offered in five and eight week formats.
  • Regis University’s strategic plan includes establishing a Center for Innovation to create new partnerships with businesses and alumni.
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20

Old Dominion University

 1/551.58%Norfolk, VA

Old Dominion University’s distance education efforts have grown significantly since its satellite delivery program began in 1994. The school now offers more than 80 online degree and certificate programs, including degree completion options at the bachelor’s level. Undergraduates typically enter these programs with approximately 60 hours of prior college credit. The bachelor's in marketing curriculum includes a business core and marketing major that allows students to focus on their preferred areas of interest.

Quick Facts

  • About half (51%) of ODU’s online students are enrolled full-time, and 64% are employed 30 or more hours per week.
  • In addition to online resources, ODU offers support services through its vast distance learning network of 50 partner sites in Virginia, Arizona and Washington State.
  • Online students at ODU have direct access to technology tools that support collaboration and communication at a distance, such as WebEx, Lynda.com and the iAchieveODU mobile app.
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21

Malone University

 1/551.41%Canton, OH

Malone, a Christian university, was founded in 1892 with the mission of putting faith into action through education and service. The BA in Business Management with a marketing major is just one of the online programs available. Enrolled students can expect high academic standards in the primarily asynchronous courses.

Quick Facts

  • Malone offers business and marketing programs in multiple formats, including traditional bachelor’s degree and degree completion options.
  • Current accreditation includes the Higher Learning Commission and the Accreditation Council of Business Schools and Programs.
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22

DeSales University

 1/570.65%Center Valley, PA

The Christian Humanist tradition guides this private Catholic university in a mission to enrich the community and enhance the individual through the pursuit of higher education. Through its ACCESS Program, DeSales offers in-class, hybrid and online learning options designed to meet the needs of adult learners. Online programs are accelerated and courses are delivered in six to eight week formats. The BA in Marketing curriculum incorporates marketing theory and practice to prepare students for a variety of business career paths.

Quick Facts

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23

California Baptist University

 1/555.38%Riverside, CA

California Baptist University’s Christian mission helps each student find his or her purpose through academic study, spiritual development and social engagement. CBUOnline offers undergraduate, graduate and doctoral degrees. The BS in Marketing includes fundamental coursework in core areas of business, including economics, finance and analysis, as well as advanced marketing topics. This accelerated, degree completion program was developed for students who have already completed some college coursework. Most students enter with at least 24 transfer credits.

Quick Facts

  • Students interested in finding out more about CBUOnline programs can sign up to attend an upcoming live information session via WebEx.
  • CBU Alumni are well connected offline and online through regional events, LinkedIn and Facebook.
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24

New Mexico State University

 1/545.69%Las Cruces, NM

New Mexico’s land-grant institution, NMSU is home to more than 175 degree programs offered online and across seven campus. The BBA in Marketing is an online degree completion program offered to students who have already completed prerequisite freshmen and sophomore coursework. Major courses include Advertising Strategy, Consumer Decision Processes, International Marketing and Internet and Social Media Marketing.

Quick Facts

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25

University of Louisiana at Monroe

 1/540.5%Monroe, LA

ULM is one of nine institutions in the University of Louisiana system. More than 30 degree programs are offered through the eULM system. The BBA in Marketing prepares students to work across industries in positions related to advertising, consumer relations, research, sales and more. Online courses take place in four or eight week accelerated formats that allow students to immerse themselves in specific topics, with six term starts each year.

Testimonial

"Whether it be in person or online, this University has always made me feel like I was part of a larger family. … Because eULM believed in me, I have no doubt that I will have a very bright future!" - Kelsey, eULM Student

Quick Facts

  • Students can earn eULM academic credit for prior learning and experience through standardized exams and portfolio assessments.
  • ULM is regionally accredited through the Southern Association of Colleges and Schools Commission on Colleges, and business programs are accredited by the Association to Advance Collegiate Schools of Business
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The vast majority of schools offering bachelor’s in business degrees allow students to specialize in marketing. The specialization is also typically offered to students pursuing their bachelor’s in business online, an increasingly popular way of earning the degree. Online degree programs specific to marketing include the Bachelor of Business Administration (BBA) in Marketing, Bachelor of Business Studies (BBS) in Marketing, Bachelor of Science in Business Administration (BSBA) with a Marketing focus and the Bachelor of Arts (BA) and the Bachelor of Science (BS) in Marketing.

The virtual classroom is ideal for students managing work and family schedules along with their coursework. In many cases, online marketing programs will be specifically designed for adult students with previous college or related work experience ― in the list below we’ve pointed out the programs that have identified as such. Whether you are interested in advancing your career, transitioning to a new role or landing a marketing position for the first time, the right online program can help you reach your goal.

Employers expect new hires who stand out for their talents in data collection and analysis, interpersonal communication, creativity, decision-making and digital media knowhow. The list of bachelor’s in marketing programs below captures the very best programs in the field currently offering a fully online degree path. Each program is designed to produce remarkably employable graduates whose marketing chops and overall business sense will seriously contribute to an employer’s success.