Best Online Marketing Degree Programs

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Marketing is a subdivision of business that explores various methods and strategies for generating public interest in goods, services, organizations, and other valuable commodities. The profession is heavily entrenched in research; marketers must analyze sales data, customer reviews, economic trends, and other factors that affect consumer activity. Many marketers specialize in specific areas of the industry, such as public relations, brand management, web marketing, and social media. Most careers in marketing are attainable with a bachelor’s degree. Some colleges and universities offer degree programs dedicated to marketing, while others allow business majors to concentrate their studies in marketing courses.

Many of today’s students are choosing to earn their bachelor’s in marketing online, rather than in a traditional classroom-based program. Web-based students must complete the same rigorous curriculum as their brick-and-mortar counterparts, and they enjoy an equal number of job opportunities once they have successfully graduated. The asynchronous (or self-paced) online format is also ideal for students who must balance their coursework with other commitments, such as part-time employment or childcare responsibilities. Internships are usually not required in marketing bachelor’s degree programs, but these opportunities are widely available for students who wish to gain real-world experience before entering the workforce.

Learn more about what you can do with a bachelor’s degree in marketing and what kind of career opportunities you can look forward to with this comprehensive guide.

WILL AN ONLINE BACHELOR’S IN MARKETING PROGRAM PROVIDE ME WITH THE SKILLS I NEED TO ADVANCE MY CAREER?

Students graduate from marketing bachelor’s degree programs with an extensive skill and knowledge set. Many courses require them to collaborate with fellow students and create mock advertising campaigns designed to mirror real-world projects. They will also become familiar with sales databases, web-based media and other tools commonly used in the industry.

WILL AN ONLINE BACHELOR’S IN MARKETING WORK WITH MY SCHEDULE?

Online bachelor’s programs offer a flexible alternative to traditional, campus-based higher education. Students can access lectures and course readings, submit written assignments, complete exams, collaborate with classmates on group projects, and communicate with faculty members on their own schedule. Current technology also allows them to study away from their home computer using a laptop, tablet, smartphone and other devices with Wi-Fi capabilities. For added convenience, online students can usually coordinate internships at sites near their current residence.

WHAT JOBS CAN I GET WITH MY BACHELOR’S IN MARKETING?

Job candidates with an online bachelor’s in marketing will be qualified for most entry-level jobs in the industry. Students who earn a major or degree concentration may also be eligible for specialized roles in niche areas of marketing, such as market research, social media, or direct marketing. Popular careers for degree-holders in this field include: advertising, promotions and marketing managers; research analysts; sales managers; and advertising sales agents. Marketing jobs are widely available at large companies and organizations, as well as private advertising and design firms.

WHAT ARE THE BEST ONLINE BACHELOR’S IN MARKETING PROGRAMS?

Choosing a program is an incredibly personal decision, and only you can properly evaluate whether a target school’s strengths match your educational needs. The following ranked list of schools should serve as a helpful starting point in your search for the best online bachelor’s in marketing programs in the United States. If you are considering an online bachelor’s in marketing, be sure to contact admissions specialists at different colleges and universities to learn more about their about specific bachelor’s degree requirements and offerings.

Rank School Name Ranking Score Relative Cost Graduation Rate Location Description
1 Florida International University 70.49 3/5 49% Miami, FL

FIU is Miami’s only public research university. Students enrolled in FIU’s online marketing degree program are prepared for a wide range of marketing fields, including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. Each online undergraduate student is paired with a success coach who provides assistance throughout the program. Online students are encouraged to apply for a student organization, including sororities and fraternities. Students have access to both academic coaches who are assigned to each course and online tutoring services. FIU hosts an active social media platform, including success coaches on Twitter. All graduates are welcome to participate in the on-campus commencement ceremony.

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2 Pennsylvania State University-Main Campus 69.43 4/5 86% University Park, PA

Penn State is comprised of 24 campuses and hosts 17,000 faculty/staff and 100,000 students. An online marketing degree from Penn State is AACSB–accredited and has been ranked as a number one online program by U.S. News & World Report. Students are prepared for marketing careers in manufacturing, services, not-for-profit, and public sectors. Coursework covers a range of marketing and business topics, including retailing, advertising and sales, marketing management, supply chain, finance, and more. A final capstone project involves developing a real-life strategic marketing plan. Asynchronous courses are offered through the Penn State World Campus and can be accessed through the Blackboard LMS. Students have online access to one of the top 10 research libraries in the United States. World Campus Penn State scholarships are available to qualifying applicants.

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3 Indiana Wesleyan University-Marion 67.54 4/5 70% Marion, IN

Founded in 1920 as Marion College, IWU is a private, non-profit, and evangelical Christian university of The Wesleyan Church. In addition to online classes, learners can take any liberal arts prerequisites at associated education centers in Indiana, Kentucky, and Ohio. Over 10,000 learners currently attend classes online or through the university’s extended centers. Indiana Wesleyan’s online marketing bachelor’s degree offers a choice of four concentrations: marketing analytics, social media, service and non-profit marketing/digital branding, or advertising and promotions. In addition to business and critical analysis skills, students develop a global perspective and learn to identify the best marketing communications strategies for a diverse set of audiences. Coursework covers ethics in marketing through a Biblical framework. Core courses can be completed in one year, and students are admitted to a learning cohort for academic support. All programs have been accredited by the Higher Learning Commission since 1966.

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4 Kennesaw State University 65.66 3/5 42% Kennesaw, GA

KSU is Georgia’s third-largest university and one of the 50 largest public universities in the country, with campuses in Kennesaw and Marietta. KSU offers over 70 online degree programs, including a marketing degree online (BBA) in the Coles College of Business with specialization options in channels marketing, social media and engagement marketing, sports and hospitality marketing, and professional sales. Example core courses include consumer behavior, international marketing, and professional selling. KSU courses are taught by the same faculty as on campus and are delivered through Brightspace by Desire2Learn. All online courses have met specific national quality standards according to the Quality Matters Rubric through an internal peer review process. Online students have access to most of the same services available on campus, including tutoring, an online writing center, library, advising, and more. The Coles College at KSU offers very competitive tuition rates and is accredited in both business and accounting by AACSB.

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5 Western Governors University 65.08 3/5 27% Salt Lake City, UT

WGU is a competency-based, online, nonprofit university, which was designed in 1995 by 19 U.S. governors. The university currently serves over 76,000 students, ranging in age from their 20s to 60s. The online bachelor’s degree in marketing from WGU places a focus on product management, with course topics in promotion, pricing, distribution, sales, and other facets of the total marketing process. The program was developed with expert guidance from business leaders who serve on WGU’s Business Program Council. It is geared towards working professionals or entrepreneurs who want to advance in their career paths. Required core subjects, like English, algebra, and geography, may be waived with qualifying transfer credits. Students have access to scholarly articles and eBooks, as well as 24/7 chat with online librarians. Tuition is based on time spent learning, and all students pay a flat-rate tuition for each six-month term.

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6 Old Dominion University 64.92 3/5 49% Norfolk, VA

Located in Norfolk, Virginia, ODU has more than 100 programs available online, including an online marketing degree. Online courses may be delivered synchronously or asynchronously, depending on class type. Students have access to free tutoring through TutorTrac and other academic support services, including ePortfolio Student Support to help with navigating software, creating multimedia projects, and exploring other digital tools. ODU partners with a number of institutions, and students can access computer labs, library resources, disability services, and more through a number of universities across Virginia, Arizona, and Washington. Based on a 2016 survey, 96% of ODU students were satisfied with their overall learning experience.

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7 Nova Southeastern University 64.67 4/5 50% Fort Lauderdale, FL

NSU, located in Fort Lauderdale, Florida, offers one of the top marketing degrees online through the H. Wayne Huizenga College of Business and Entrepreneurship. Students can choose a concentration in general marketing, digital marketing, or international marketing. Core marketing curriculum covers topics in consumer behavior, integrated marketing communication, and marketing research and strategy, with courses structured in eight-week terms. Nova is a participating institution of the Southern Regional Education Board's Electronic Campus program, and distance learning tools include videoconferencing and audiovisual tools. NSU earned the Carnegie Foundation Designation as a Community Engaged Institution for both Curricular Engagement and Outreach and Partnerships in 2010.

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8 Liberty University 64.63 4/5 46% Lynchburg, VA

Online students at Liberty who pursue a bachelor of science (BS) in business administration can choose to concentrate in either marketing analytics or marketing: sales management and professional selling. The marketing analytics degree focuses on behavior of buyers and includes topics in market research, analysis, and survey design. Sales management and professional selling covers a broader reach, including analysis, selling, and retail and category management. Online marketing degree courses are asynchronous and delivered through the Blackboard LMS. Liberty also offers transfer credit for prior learning through school training (including MOOCs), or professional experience. Liberty’s main campus is located on over 7,000 acres in Lynchburg, Virginia and is the world’s largest Christian university, serving online students from all 50 states and 85 countries and offering 271 programs online. Liberty offers competitive, low tuition rates in comparison to similar universities. All programs are accredited by SACSCOC.

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9 Concordia University-Saint Paul 63.40 3/5 47% Saint Paul, MN

CSP is one of 10 universities affiliated with The Lutheran Church-Missouri Synod and has been accredited by the Higher Learning Commission since 1968. CSP’s online marketing degree is a marketing and innovation management degree designed for working professionals, with an interactive online platform, limited lectures, and hands-on learning opportunities. Courses are structured in seven-week segments, and example courses include innovation and complex systems, interactive and mobile marketing, and applied business ethics. Students always have the option of visiting the campus and meeting with professors during office hours. Students can apply for a number of academic scholarships and scholarships in partnership, which are available to students who have participated in qualifying college readiness or partner institution programs. Tuition is competitive, with no online application fees. About 92% of CSP graduates receive a job after degree completion.

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10 University of Memphis 62.79 3/5 40% Memphis, TN

University of Memphis offers a marketing degree online with a focus in marketing management. Curriculum covers marketing theory and research, as well as applied topics like product development, pricing, and consumer research. Coursework may be individual or collaborative, depending on the class. Students have access to academic advising services, the online library database, career preparedness, and many other student resources. Sports fans can also stream audio and videos of UofM sports games, including football and women’s and men’s basketball and volleyball. Top academic performers are eligible for the largest honors program in Tennessee. Courses are asynchronous and students can preview an online course at anytime through UofM’s eCourseware site. UofM is a member of the Regents Online Campus Collaborative and is a Tennessee Transfer Pathway school.

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11 University of Massachusetts-Amherst 62.75 3/5 70% Amherst, MA

UMass Amherst’s marketing bachelor’s degree online, offered through the Isenberg School of Management, combines modern-day "insight and wit" with creativity and brand-building skills. Students learn to be effective storytellers, able to develop and promote a successful product or point-of-view. They also analyze current trends and identify marketing opportunities. Core course topics include marketing finance, fundamentals, and management, and students can choose from a wide range of electives in the areas of hospitality and tourism, sports, accounting, and more. Courses are asynchronous and may be delivered through the Moodle or Blackboard Learn LMS. UMass Amherst’s students are encouraged to join professional and modern marketing organizations, including the Word of Mouth Marketing Association and Hubspot Certification. Alumni have secured careers with reputable companies like Forrester Research, Target, Black and Decker, and many others.

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12 Fort Hays State University 62.54 3/5 41% Hays, KS

Located in Hays, Kansas, FHSU currently serves over 8,000 students in over 20 countries. Courses are taught by the same faculty as those on campus, and all students are assigned a personal academic advisor. Fort Hays’ marketing degree online is a BBA program that equips students with skills and knowledge in advertising, retailing, business-to-business marketing, international marketing, and other topics necessary to succeed in today’s marketplace. The university offers online tuition rates that are in the lowest 2% in the U.S. Students may apply for credit for prior learning through qualifying AP courses, programs and exams, military experience. Courses are delivered via the Blackboard LMS, with opportunities for video interaction via Skype.

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13 Troy University 60.53 3/5 35% Troy, AL

Troy University offers a unique online bachelor’s degree in marketing, with a global business concentration that frames marketing in an international context. The BSBA program through the Sorrell College of Business is delivered in a blended format, with online and some in-person classes required. Students are prepared for marketing roles in business, government, not-for-profits, and the military. They will have the opportunity to develop new products, select pricing structures, and manage distribution plans. Online courses are offered in nine-week semesters, and students access classes through the Blackboard LMS. Students also have access to several resources through Troy’s Trojan Cafe, a virtual community with news updates, career services, and more. Troy is a major supporter of the military and provides dedicated support for military and veteran students through educational centers throughout Alabama, as well as through the virtual Troy for Troops Center in Blackboard; military members and their families are also offered significant tuition discounts.

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14 Dallas Baptist University 60.53 4/5 54% Dallas, TX

First named Decatur Baptist College upon its founding in 1898, Dallas Baptist University today serves over 5,000 students, including 1,800 students online. DBU Online offers over 62 programs, including a marketing bachelor’s degree online, which blends modern marketing skills with a liberal arts foundation and a Biblical perspective. Major course topics include managerial statistics, promotional strategy, and financial account. Asynchronous courses, which have been honored in the past with the Blackboard Exemplary Course Award, are delivered through the Blackboard LMS. DBU’s online programs have a 92% student completion rate. Distance learners have access to the online library, writing center, a 24-hour technical helpdesk, and other services. All programs are accredited by SACSCOC.

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15 Southern New Hampshire University 60.12 4/5 59% Manchester, NH

SNHU’s online marketing bachelor’s degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and prepares students with skill sets in brand communications, consumer behavior, international marketing, market research, and more. Students can choose an optional concentration in social media and learn how to leverage the outlet for introducing brands, storytelling, and building revenue. Electives are offered in advertising, communication, campaign development, and other marketing-related areas. Courses are structured in six nine-week terms over the course of each year. Students may be eligible to transfer up to 90 credits toward their degree requirements. Military members and their family receive tuition discounts, and SNHU is consistently ranked as a top Military Friendly School by G.I Jobs. SNHU is a private and nonprofit university in Manchester, New Hampshire, which hosts more than 60,000 online students.

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16 University of Maryland-University College 59.06 3/5 4% Adelphi, MD

UMUC has locations throughout the U.S., as well as abroad in an effort to serve its large military student-base. Students interested in an online marketing degree from UMUC will learn the fundamentals necessary to assume a number of organizational roles, including as marketing managers, research analysts, sales managers, and more. Curriculum covers a broad range of applicable skills, including research and analysis, valuation and pricing, communications, and more. Students may complete strategic marketing plans, analyze real-world marketing strategies through case studies, support marketing recommendations in a formal write-up, and perform other real-world projects in class. Students have access to several free electronic resources, including e-textbooks, software, library databases, and more. Faculty hail from a number of backgrounds and global companies that include Procter & Gamble, PepsiCo, the U.S. Government Accountability Office, and AT&T, to name just a few. UMUC accepts employer tuition assistance and offers interest-free monthly payment plans; students can also apply for more than 100 scholarships available through UMUC.

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17 Regis University 58.48 4/5 59% Denver, CO

Originally founded by exiled Italian Jesuits in 1877, Regis University was based in New Mexico before relocating in 1887 to Denver, Colorado, where the institution continues to abide by the central tenants of social justice associated with the Jesuit faith. The online bachelor’s degree in marketing through Regis is accredited by the Higher Learning Commission and places an emphasis on management with a curriculum covering economic, cultural, political, and regulatory aspects. Students learn how to blend theory with real-world practice through various marketing avenues, including e-Commerce, and by taking a global perspective. A senior capstone project allows students to apply skills and knowledge learned throughout the program. Distance learners have access to both an online writing center and subject-specific tutoring services, as well as over 80,000 eBooks from the Dayton Memorial Library.

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18 Saint Leo University 58.32 3/5 43% Saint Leo, FL

Saint Leo’s marketing degree online is offered as a bachelor’s in business administration with a marketing concentration. Students explore topics in advertising management, consumer behavior, international business, entrepreneurship, and other related areas. They develop analytical and problem-solving skills needed to enter a range of organizations, from small businesses to major advertising firms. The online BA is accredited by the International Assembly for Collegiate Business Education (IACBE). Saint Leo’s corporate partner employees may be eligible for tuition rate discounts. Saint Leo also partners with a number of military organizations and programs and is recognized as military friendly by G.I. Jobs and Military Advanced Education. Students can visit the Saint Leo online learning site and download a free online learning toolkit, which includes a program comparison guide, a guide to finding scholarships and grants, the university’s Achieve magazine, and more. Saint Leo University is a leading Catholic, liberal arts institution located in Saint Leo, Florida, serving more than 16,000 students throughout Florida and the world online.

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19 University of Wisconsin-Whitewater 58.28 3/5 58% Whitewater, WI

UW-Whitewater’s marketing bachelor’s degree online is a BBA degree, offered through its College of Business and Economics (CoBE) with a marketing focus. The AACSB-accredited program includes major courses in marketing principles, organizational behavior, marketing management and policies, and finance. Students can choose electives like social media and interactive marketing, entrepreneurial and advanced sales, business-to-business marketing, and more. Courses are recorded in a state-of-the-art media studio, reviewed by an external team at Quality Matters, and delivered through the Desire2Learn platform. Tuition is competitive and the same for all students, including international, and includes textbook rental fees. UW-Whitewater also offers a number of marketing, business, and other institution-based scholarships to qualifying students.

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20 Park University 58.24 2/5 41% Parkville, MO

Located in Parkville, Missouri, Park University was founded in 1875 as a private, non-profit institution. The online marketing degree from Park integrates industry knowledge and skills through an ethical and socially-responsible lens. Students learn how to use quantitative methods to analyze marketing strategies, critically think about how to apply business and marketing concepts domestically and abroad, and use strategic marketing approaches to solve project issues. Park Distance Learning courses are delivered via the Canvas LMS. Most courses do not require a proctor for online exams. All programs are accredited by the Higher Learning Commission.

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21 Minot State University 57.79 3/5 33% Minot, ND

Located in Minot, North Dakota, MSU offers an online marketing bachelor’s degree that prepares students to be leaders in creating and promoting product and service marketing campaigns across business, industry, and government. Curriculum covers analysis and planning concepts, entrepreneurial and cross-cultural concepts, decision-making and organizational skills, and more. Concentrations are available in management, marketing, marketing education, and international business. Distance learners have access to online tutorials and resources, including free SMARTHINKING tutoring services and an online writing lab. Synchronous and asynchronous courses are accessed through Blackboard.

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22 Cleary University 57.54 2/5 47% Ann Arbor, MI

Cleary University was founded in 1883 as The Cleary School of Penmanship, an in-demand business skill in the 19th century, and the Cleary Business College was incorporated a few years later in 1891. Cleary now hosts students at its campus locations in Howell, Ann Arbor, and Flint, Michigan, as well as online. Cleary’s BBA marketing degree online places an emphasis on a globalized industry and the growing role of digital media. Students learn marketing and management principles, including market research, sales management, product branding, account coordination, and a variety of other skills. Example course topics include multimedia design, social marketing theory, marketing metrics, and technology and the organization. Students access courses, an online library, learning tools, a research blog, and more through the Moodle LMS. The marketing degree is accredited by the Higher Learning Commission.

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23 Florida Institute of Technology-Online 57.01 5/5 52% Melbourne, FL

Located in Melbourne, Florida, close to the Florida Space station, Florida Tech has a network of 60,000 alumni worldwide, including CEOs of Fortune 500 companies. The Florida Tech online marketing degree provides students with a broad background in business analytical and problem-solving skills, integrated with global marketing and ethics. Topics covered include product and service development, logistics and transportation, pricing strategy, advertising, and more. Coursework includes learning through videos, interactive media, discussion boards, and chat rooms. Courses are asynchronous and delivered in eight-week terms. In addition to enrollment services, students have access to student service representatives, who can assist in everyday tasks like ordering textbooks to registering for classes. For students who plan to visit in-person, Florida Tech is also home to a number of cultural facilities open to the public, including the Foosaner Art Museum and Gleason Performing Arts Center, and also streams its own WFIT FM radio station.

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24 University of Wisconsin-Stout 55.29 3/5 52% Menomonie, WI

UW-Stout is a career-focused, polytechnic university, accredited by the Higher Learning Commission and a United States Distance Learning Association. UW-Stout currently serves 956 undergraduate students, who maintain an average 3.55 GPA across majors. The innovative marketing bachelor’s degree online through WU-Stout places a focus on digital marketing strategies to help prepare professionals in an evolving and digitally-based business and marketing world. Trained to become marketing technologists, students are trained in areas like HTML5 / CSS3, web development, server applications, scripting, responsive design, and more. High school graduates, transfer students, and professionals looking to change careers are invited to apply. A multidisciplinary approach includes hands-on learning, such as creating content using marketing research for digital distribution channels and promoting user interaction online using data-driven analysis. Distance learners have access to films and eBooks through the online library, as well as Brainfuse eTutoring, computer and software training, and a variety of other resources from a central online dashboard.

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25 University of Louisiana at Monroe 55.20 2/5 37% Monroe, LA

University of Louisiana at Monroe was founded in 1931 along the banks of the Bayou DeSiard River and offers one of the best marketing degrees online. Students are prepared for careers in brand management, industrial marketing, advertising, purchasing, retailing, market research, and other sectors. ULM offers prior learning assessment options for students who have passed qualifying exams, courses, or present a portfolio of professional experiences. Courses are delivered through the Moodle LMS, and students can stay organized with mobile and desktop tools like My Homework Application, which allows students to schedule and plan assignments. ULM Course offerings are offered in four-, eight- or 16-week formats depending on course and semester. A variety of institution-specific scholarships are available, including for out-of-state, transfer, and students aged 60 and over.

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Timeline
4 to 5 years
Program Costs
$8,000 to $25,000 in annual tuition
Popular Minors and Dual Areas of Study
General Business, Business Administration, International Business, Management, Public Relations, Graphic Design, Web Design, Media Arts, Marketing Communications, English
Accreditation
There is no programmatic accreditation for this major field of study. Students should defer to the regional/national accreditation of their four-year college or university.
Additional Considerations
In some cases, ‘marketing’ will only be available as a concentration or specialization for general business or business administration majors.

Job Placement

According to a 2014 survey by Georgetown University’s Center on Education and the Workforce (CEW), the job outlook for marketing and marketing research professionals is steadily improving. In 2009-10, marketing degree-holders with work experience faced an unemployment rate of 6.0%, while inexperienced college graduates with degrees in the same field faced a 7.3% unemployment rate. Two years later, these rates had fallen to 4.3% and 5.6%, respectively. Using the most recent survey data available, the following table weighs employment prospects for marketing majors against degree-holders in other business-oriented fields.

Undergraduate Degree Field Unemployment Rate for Bachelor’s Degree-Holders with No Work Experience Unemployment Rate for Bachelor’s Degree-Holders with Some Work Experience
Marketing and Marketing Research 5.6% 4.3%
General Business 7.7% 4.2%
Accounting 8.6% 4.6%
Business Management and Administration 7.1% 4.8%
Finance 6.9% 4.4%
Hospitality Management 5.2% 4.5%

Source:From Hard Times to Better Times’ by the Georgetown University Center on Education and the Workforce (CEW

As the table shows, the unemployment rates for experienced and inexperienced marketing degree-holders are substantially lower than the rates for other business majors. As noted in U.S. News & World Report, however, job placement in the marketing industry varies by specific career paths. Marketing managers and sales managers, for example, currently face an unemployment rate of 3.5%, while sales representatives face an unemployment rate of 4.2%.

Earning a Living

Since a bachelor’s degree is generally considered the educational minimum for marketing professionals, college students who complete an undergraduate marketing program stand to earn more on an annual basis than their counterparts with lower credentials. The table below compares earning expectations for bachelor’s and associate degree-holding marketers at two key career stages.

Degree Median Annual Salary for Entry-Level Employees (0-5 Years) Median Mid-Career Salary (10+ years)
Associate Degree in Marketing and Management $33,800 $47,200
Bachelor’s Degree in Marketing and Management $44,700 $84,800

Source:2015-16 PayScale College Salary Report

According to the data table, marketing professionals with a bachelor’s degree outearned their colleagues with an associate degree by 32.2% at the entry-level mark and a staggering 79.7% after 10 years in the workforce. However, it’s important to note that individual salaries for marketers will vary by specific careers, as well as other factors like degree specializations, city/state of employment, and company size. The next table looks at salary expectations for five different professions related to marketing and advertising.

Occupation Median Annual Salary for Entry-Level Employees (0-5 Years) Median Annual Salary for Mid-Career Employees (5-10 years) Median Annual Salary for Experienced Employees (10-20 years) Median Annual Salary for Late-Career Employees (20+ years)
Marketing Manager $52,282 $64,098 $73,157 $76,225
Market Research Analyst $48,684 $60,120 $60,563 $73,070
Marketing Specialist $44,448 $51,795 $55,346 $56,425
Marketing Coordinator $39,614 $44,840 $48,562 $51,200
Social Media Manager $44,084 $57,645 $59,041 $69,901

Source: PayScale

The average career salary growth for all five careers listed on the table above is 42.1%. Social media managers recorded the highest rate of growth, 58.6% between the entry-level and late-career benchmarks. Market research analysts placed in a close second; their earnings increase roughly 50% after more than 20 years on the job.

Career and Further Education Opportunities

Students who graduate with a bachelor’s degree in marketing will qualify for dozens of entry- and mid-level jobs, as well as managerial positions normally reserved for candidates who have received a college education. Four of the most common career pathways for marketing bachelor’s degree recipients are detailed below.

Advertising, Promotions, and Marketing Managers: These managers oversee various campaigns designed to promote specific goods and services for consumers. A given campaign may include promotional giveaways, consumer surveys and billboards, banners, and other advertisements in print, digital, and web-based media. The nature of their profession requires them to regularly collaborate with graphic artists and designers, sales representatives, finance personnel, and members of other departments.

Market Research Analysts: These professionals are responsible for the meticulous research and analysis that go into marketing campaigns. Factors to consider include sales trends, competitor rates, market activity, and various consumer metrics related to age, region of residence, and socioeconomic background. Once they have collected sufficient data, research analysts usually present their findings using written reports, data tables, and graphs.

Sales Managers: Sales managers lead teams of sales personnel at private companies, nonprofits, and other large organizations. They create sales objectives for their teams, review data to ensure organizational goals are met, and design trainings and other professional development opportunities for employees.

Advertising Sales Agents: These professionals occupy a specific niche in 21st century marketing: the sales and acquisition of advertising space, primarily on the Internet. They work to identify potential investors, and then deliver cost-benefit estimates in order to complete a successful sale. Although the declining newspaper industry has led to a small dip in jobs for advertising sales agents in the newspaper industry, the Bureau of Labor Statistics (BLS) projects a more favorable growth rate for positions in web media.

Occupation Median Annual Salary Projected Industry Growth (2014-24)
Marketing Manager $124,850 9% (19,700 jobs)
Market Research Analysts $62,150 19% (92,300 jobs)
Sales Managers $113,860 5% (19,000 jobs)
Advertising Sales Agents $48,490 -3% (-4,500 jobs)

Source: Bureau of Labor Statistics

Many marketing bachelor’s degree recipients choose to continue their education with an MBA program. For more information on this option, please visit our Online MBA Guide.

Professional Organizations

Making professional connections and learning about different approaches to marketing is crucial to your success. Professional organizations offer a great entry point for students who want to learn more about their chosen career path. Below you’ll find three of the country’s most prominent organizations established for marketing professionals. These organizations host networking events, provide online trainings, maintain active job boards, and offer other services for career-ready college graduates.

  • American Marketing Association: Founded in 1953 by business pioneer Neil Borden, the AMA is dedicated to providing advocacy and professional development for members of the marketing industry. The association’s website is a compendium of information, with an extensive amount of resources on branding, engagement, consumer metrics, and other areas of marketing.
  • Society for Marketing Professionals: The SMPS represents more than 6,000 marketing professionals in the U.S., and draws support from roughly 3,500 firms nationwide. Members receive invitations to networking events, a complimentary journal subscription, career leads, and unlimited access to the society’s online marketing center.
  • Search Engine Marketing Professional Organization: First launched in 2002, SEMPO is a nonprofit dedicated to the niche industry of SEO marketing. The organization hosts a wide range of online and brick-and-mortar events throughout the year.

Despite the relative affordability of online programs, most students still need financial assistance. Students should complete a Free Application for Federal Student Aid (FAFSA) form to learn more about loans, grants, and other opportunities offered through the U.S. government. Additionally, private grants and scholarships are widely available through nonprofit organizations, companies, and other sources. Check out our collection of resources below to learn more about financial aid options.

AN OVERVIEW OF FINANCIAL AID

Approximately two-thirds of today’s college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.

UNDERSTANDING THE FAFSA

Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.

FINANCIAL AID FOR ONLINE COLLEGE STUDENTS

Financial aid for online learning is equivalent to what you’ll find for campus-based learning, but that hasn’t always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.

SCHOLARSHIPS FOR WOMEN

Online programs can provide an affordable and flexible option for women trying to balance the demands of work, family, and earning their degree. We’ve curated a list of valuable scholarships specifically for women.

SCHOLARSHIPS FOR SINGLE PARENTS

Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family’s financial future. We’ve compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.

FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY

Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.

Best Online Marketing Programs of 2016
Rank School Location
1 Tiffin University Tiffin, OH
2 Dallas Baptist University Dallas, TX
3 Southwestern Assemblies of God University Waxahachie, TX
4 Minot State University Minot, ND
5 Florida International University Miami, FL
6 Kennesaw State University Kennesaw, GA
7 Indiana Wesleyan University Marion, IN
8 University of Mary Bismarck, ND
9 University of West Alabama Livingston, AL
10 University of Wisconsin - Stout Menomonie, WI
11 Mount Vernon Nazarene University Mount Vernon, OH
12 University of Memphis Memphis, TN
13 McKendree University Lebanon, IL
14 University of Massachusetts - Amherst Amherst, MA
15 Troy University Troy, AL
16 Northwood University - Michigan Midland, MI
17 Florida Atlantic University Boca Raton, FL
18 Ohio Christian University Circleville, OH
19 Regis University Denver, CO
20 Old Dominion University Norfolk, VA
21 Malone University Canton, OH
22 DeSales University Center Valley, PA
23 California Baptist University Riverside, CA
24 New Mexico State University Las Cruces, NM
25 University of Louisiana at Monroe Monroe, LA