The Best Online MBA in Marketing Programs

Sponsored Schools
Badge (Online) with 2-Line TitleMBAin Marketing2017
See MethodologyGet Ranking Seal

The Master of Business Administration (or MBA for short) is the most popular graduate-level degree pathway in the United States. According to the National Center for Education Statistics (NCES), nearly 190,000 MBAs were awarded in 2013-14; this number represents more than a quarter of all master’s degrees conferred during that academic year. MBA programs are designed to prepare students for executive roles in today’s corporate settings. In many cases, MBA students are allowed to select a specialization, or area of academic focus for their master’s degree. Marketing is one of the most popular MBA specializations nationwide; according to a survey by Poets & Quants, 14.2% of female MBA students and 6.3% of male students earned a marketing specialization in 2015-16.

According to the BLS, marketing managers earn a mean annual salary of $140,000 per year.

According to the American Marketing Association, the professional field of ‘marketing’ is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing professionals strive to stimulate consumer interest and create a positive public image for their clients. Students in marketing MBA programs learn best-practice methods and strategies for advertising, promoting and providing information about different types of products and services. MBA in marketing programs often culminate in a capstone course, which allows students to compose a research project that demonstrates the skills and knowledge they have gained during their graduate studies; internships are also commonly available, and in some cases will be required. Many of today’s students are choosing to earn their MBA in marketing online. Online programs follow the same rigorous curriculum as their brick-and-mortar counterparts, leading to the same number of job opportunities for degree-holding graduates. Furthermore, the asynchronous (or self-paced) schedule and convenient study-from-home format of most online marketing options is ideal for students with part-time jobs, childcare duties, and other commitments that may interfere with campus-based learning.

Learn more about what you can do with an online MBA in marketing and what kind of career opportunities you can look forward to with this comprehensive guide.

Will an Online MBA in Marketing Program Provide Me With the Skills I Need to Advance My Career?

The best online MBA in marketing programs build on the foundational knowledge of undergraduate business programs while introducing more advanced concepts related to marketing and advertising, public relations and management. Courses will tackle subjects such as consumer science, accounting and finance, economics, market analysis, product management and business law and ethics. Students who participate in internships will also receive training from experienced marketing professionals and gain experience in real-world working environments.

Will an Online MBA in Marketing Program Work With My Schedule?

MBA in marketing online programs offer a flexible, easily accessible alternative to traditional classroom-based education. Students can download course lectures and readings, participate in virtual discussions with other students, submit written assignments, take exams and communicate with their professors from the comfort of their own computer. Current technology also enables them to study on the go using a laptop, tablet, smartphone and other Wi-Fi-compatible devices. For added convenience, online marketing MBA students can usually coordinate internship opportunities at sites that are within a reasonable distance from their current residence.

What Jobs Can I Get With My MBA in Marketing?

Most careers in marketing are attainable with a bachelor’s degree, but an MBA in marketing will prepare students to take on executive-level responsibilities and manage teams of marketing professionals. Some of the most common job titles among online MBA in marketing degree recipients include marketing director, sales manager, purchasing manager and public relations specialist. While most MBA-holders find work with private companies and organizations, marketing skills are also applicable to employees in the public/government and nonprofit sectors.

What Are the Best Online MBA in Marketing Programs?

Choosing a program is an incredibly personal decision, and only you can properly evaluate whether a target school’s strengths match your educational needs. The following ranked list of schools should serve as a helpful starting point in your search for the best online MBA in marketing programs in the United States. Our ranking is based on the courses schools offer, available specializations, student outcomes, career support services, and other criteria used to determine academic excellence. If you are considering an online MBA in marketing, be sure to contact admissions specialists at different colleges and universities to learn more their about specific requirements and offerings.

See Methodology
Rank School Name Ranking Score Relative Cost % Enrolled Online Location Description
1 University of North Carolina at Chapel Hill 88.90 11% Chapel Hill, NC

MBA at UNC, UNC-Chapel Hill's AACSB-accredited online MBA program, offers a concentration in marketing, and seven other fields. MBA students in the marketing concentration will study global marketing strategies and how they impact major brands. Courses cover four areas of study: customer management, product management, marketing strategy, and market analysis. Students can tailor their education through UNC's marketing electives with courses including digital marketing, global marketing, and services marketing. Each elective is four credits and gives students unique marketing outlooks. The online program offers live virtual classes with a faculty-to-student ratio of 1:15.

Classes are delivered through the 2NC platform, which also allows students to schedule one-on-one office hours with professors and host online networking events and study sessions. In addition to participating in online classes during their course of study, online MBA in marketing students must attend at least two "immersions" -- three-day, in-person, face-to-face meetings that take place around the world.

Tweet this Share this School Profile
2 North Carolina State University 77.68 35% Raleigh, NC

NC State's AACSB-accredited online MBA program allows students to access courses on their own schedule. Students in the online program have a six-credit-hour depth requirement that's similar to a concentration for full-time MBA students. The marketing management depth area focuses on three key topics: value identification, value creation, and value delivery. Courses include Methods In Marketing Research and Consumer Behavior. NC State's online MBA is a 40 credit hour program. An accelerated path is offered where students can earn the degree in 21 months. It is suggested that students complete practicum courses in either Product Design and Development or Consumer Innovation. Students earning an MBA in marketing online can also take an optional international residency during the spring or summer semester. This week-long study abroad experience is intended to teach global business and cultural awareness skills.

Entering students are required to complete a virtual orientation and the first of two mandatory, three-day residencies by the end of their first semester. Both residencies take place at NC State's main campus in Raleigh, North Carolina.

Tweet this Share this School Profile
3 University of Maryland-College Park 72.50 6% College Park, MD

Students enrolled in the online marketing MBA program at UMCP have the opportunity to earn their degree in 21 months. The degree features six specializations including one in marketing. Online marketing MBA students explore topics such as data-driven marketing and permission marketing. Courses include consumer behavior, customer equity management, and co-creating customer experience. Distance learners will learn how to understand consumers and their needs. All students are required to complete an Action Learning Project (ALP). The ALP is a four-credit, class project designed to create practical learning experiences without the risks associated with a real job. The online program is fully accredited by AACSB international. Live classes are conducted through Adobe Connect, but the majority of coursework can be completed asynchronously. MBA graduates specializing in marketing will walk away with a strong portfolio of skills that will make them highly competitive in the job market.

Tweet this Share this School Profile
4 Lehigh University 71.65 6% Bethlehem, PA

The University's FLEX MBA program allows students to attend classes in person, online, or in hybrid form, with the ability to switch back and forth from week to week. FLEX MBA students can complete their degrees at a part-time, or full-time pace, and can choose one of six concentration areas--including marketing. (The program can be completed without declaring an area of concentration.) Students pursuing the marketing concentration will focus on issues ranging from global strategies to branding methods. The program prepares students for both traditional and non-traditional marketing positions. Concentrations are 12 credits total. Courses include Strategic Marketing Management, Creating Breakthrough Innovations, and Marketing Analytics. Online MBA students have 24 to 72 months to complete the program. The school's Flex MBA is AACSB-accredited.

US news ranked the program eighth for 2016s best online MBA program. Courses are delivered through Lehigh's online learning tool Classroom LIVE, which allows students and professors to interact in real time. Recorded classes are available for viewing on students' schedules.

Tweet this Share this School Profile
5 Northeastern University 69.05 8% Boston, MA

The AACSB-accredited online MBA at Northeastern does not require the GMAT/GRE for admission, focusing instead on professional experience as a prerequisite. The 50-credit hour marketing MBA curriculum includes 13 core courses and five electives related to the concentration. The online MBA program focuses on combining academics with experiential learning. Admissions requirements include five years of professional experience, including leading teams. (Prospective students without the required years of experience can still apply by using GMAT scores or professional certifications to round out their application.)

Online MBA students can develop expertise in a chosen area of interest by specializing in one of eight concentrations, including the concentration in marketing. There are optional residencies on the main campus in Boston and international locations, including China, Peru, and Chile. Students can acquire a dual online master of science in finance/MBA after completing the MBA program's requirements.

Tweet this Share this School Profile
6 Drexel University 56.44 36% Philadelphia, PA

Online MBA students at Drexel can select one of five concentrations--including marketing--and have the option to take interdisciplinary online courses from Drexel's Academic Centers, which focus on strategic leadership and entrepreneurship. The online Drexel LeBow MBA in marketing offers two options: an online accelerated MBA and an online flexible MBA. The accelerated MBA is a 24-month, part-time program and requires an on-campus residency (an optional international residency is also available). The flexible MBA is self-directed and taught entirely online (while still offering the option for an on-campus or international residency). Distance learners can complete the flexible MBA in about 3.5 years. Both are 51 credits and end with an advanced class in strategic management which acts as the program's capstone project. The on-campus residency includes a course which puts students in small groups and runs them through a business simulation; it's also worth three credits. The program offers career coaching, business simulations, and guest speakers.

Tweet this Share this School Profile
7 Temple University 55.12 8% Philadelphia, PA

Online marketing MBA students at Temple's business school start their course of study with a week-long residency at the school's campus in Philadelphia. After orientation and the completion of their leadership development course, students take one, four-week-long course at a time, on their own schedule. Students can acquire a general MBA or take one of six concentrations, including marketing management. The 48 credit, online program can be completed in 20 months or up to six years. Students will pick from a variety of classes and are required to take nine credits of upper-division courses for their chosen concentration. The capstone class, Enterprise Management Consulting Practicum, puts students in cross-cultural groups and has them assist firms or divisions with live consulting projects.

Live weekly classes are conducted through WebEx to facilitate student discussion and problem-solving; recorded lectures are available for viewing on students' own schedules. (See a sample recorded lecture, here.)

Tweet this Share this School Profile
8 University of Arizona 49.06 26% Tucson, AZ

Arizona's online MBA is accredited by AACSB and taught by faculty from its regular MBA programs, plus senior executives. Courses are 100% online, and online MBA in marketing students can take as many or as few courses per session as they want. Classes start six times a year in a carousel that rotates every 14 months. Students may declare one of six concentrations, including marketing. Concentrations do not appear on transcripts or diplomas as they are self-declared, however, they can be included in resumes. Distance learners will take classes in entrepreneurship, finance, management, and more. It's a 45 credit program with 28 core units and 17 elective units. Students who take the maximum amount of credits per quarter can earn an MBA in 14 months. (Up to four years is allotted to earn enough credits for the MBA.) Eller MBA programs waive the application fee and GMAT requirement for veterans.

Tweet this Share this School Profile
9 Washington State University 48.94 15% Pullman, WA

Washington State's online MBA is nine years old and AACSB-accredited. Students can choose a general track or one of four concentrations--including marketing. Distance learners who already have a bachelor's in business will be required to take 36 credits in the program. WSU's MBA can be completed in 22–29 months. All concentrations are available as an additional nine-credit graduate certificate program. (The certificates can be acquired without an MBA, but students are subject to the same enrollment requirements.) The marketing concentration features courses in Consumer Behavior, New Product Marketing, and Promotional Management.

There are no required residencies or on-campus meetings for the online MBA in marketing program. Students can gain firsthand knowledge of international markets on an international field study. It's a 10 day trip that includes visits to both China and South Korea where students have the opportunity to network with their foreign peers.

Tweet this Share this School Profile
10 University of New Hampshire 47.52 9% Durham, NH

New Hampshire's AACSB-accredited online MBA program has four specializations, including marketing and supply chain management. The marketing specialization covers market research and analysis, the processes and challenges of developing new products, and bringing new services to the market. The program consists of five, eight-week terms with 10 core classes and six electives. Supply Chain Management, Marketing Research, and New Product Development are three courses unique to the marketing specialization. UNH's online MBA program offers a completion timeline ranging between two and six years (exact time till completion depends on students credit workload). All classes are taught online through Blackboard and can be completed asynchronously. There are no on-campus residency requirements for any of the terms. Students in the online MBA in marketing program have the option to do a hybrid course structure. Classes can be done in person at the Durham and Manchester campuses. Some classes require students to have access to a Windows operating system.

Tweet this Share this School Profile
11 University of Saint Mary 46.42 32% Leavenworth, KS

Online MBA students who take two classes per term can graduate in as little as one year from the University of Saint Mary's MBA program. The marketing and advertising concentration covers strategy and planning, market research, and buyer behavior. The program is 36 credit hours and totals 12 courses. Each concentration has three unique courses, all addressing specific marketing challenges. The marketing specialization features: The Advertising Industry In The 21st Century, Buyer Behavior and Marketing Research, and Advanced Marketing Strategy and Planning. The University of Saint Mary describes its MBA programs as "an MBA with Values". Both the online and on-campus versions of the degree reflect the school's mission and values, and promise to emphasize corporate responsibility and ethics. MBA in marketing online classes are conducted entirely on the web, although students can participate in graduation ceremonies at the school's Leavenworth, Kansas campus.

Tweet this Share this School Profile
12 University of Wisconsin - Whitewater 42.35 23% Whitewater, WI

Graduates of Wisconsin-Whitewater's AACSB-accredited online MBA program can attend classes entirely online on their own schedule. The program offers nine emphases, including marketing. Distance who already have a business degree can complete the program with 36 credit hours. The program consists of 10 courses from the core MBA program, and three from the emphasis. Of the five marketing specific classes, students will need to take three; the list includes: consumer behavior, international marketing, and brand management. Students can take more than one emphasis and have them noted on their transcript. Students can also customize an emphasis. Those coming into the program with an undergraduate degree in business will begin in the advanced courses. Online classes stream through Desire 2 Learn, which also facilitates student interactions for group projects. Students upload papers through a drop-box system.

Tweet this Share this School Profile
13 Wayne State University 41.82 20% Detroit, MI

Wayne State doesn't offer an online-only MBA program, its traditional program includes an online component, and the school says some students choose to attend entirely online. The program offers 13 concentrations, including information systems management, global supply chain management, and marketing. The marketing concentration consists of nine different classes; students must take at least three. Required electives for the MBA degree can all be from the marketing concentration. Concentrations don't appear on degrees, but they do appear on transcripts. Online courses, including foundation classes and electives, are available every semester and delivered through Blackboard. Students can also attend classes at either the main campus in Detroit or a number of satellite campuses in southeastern Michigan. It's possible for prospective students to get the GMAT waived. Wayne State's school of business programs, including the online marketing master's degree, are accredited by the AACSB. A joint JD/MBA option is also available.

Tweet this Share this School Profile
14 Saint Leo University 41.27 86% Saint Leo, FL

Saint Leo, the oldest Catholic college or university in Florida, offers an MBA program with several different concentrations, including marketing, data analytics, and social media marketing. The school's online MBA programs are structured in six terms of eight weeks each, and students can start any term. The MBA with a marketing concentration is a 36 credit program that requires students to complete 21 credits of Saint Leo's business core, and 15 credits in the marketing concentration. The program also includes an internship that is taken as an elective; it's designed to fit every student's schedule so it can be done part-time, or full-time. Depending on how many credits are taken each term, students can complete the program in one year, and have up to five years to finish. Students can pursue a maximum of two MBA concentrations. All classes are offered 100% online. The program uses CD-ROMs, so prospective marketing master's degree online students should be sure that they have access to a machine with a CD/DVD drive.

Tweet this Share this School Profile
15 Southern New Hampshire University 39.84 96% Manchester, NH

Southern New Hampshire boasts that its online MBA program is "one of the most affordable in the nation". SNHU has many MBA options, including an MBA in marketing. Depending on how many credits students take each term, it's possible to complete the program in just over a year. The MBA in marketing includes courses in ethics, finance, and accounting; a capstone project is required. The capstone project is designed to test each students learned skills and assess their development through the program. A GRE or GMAT is not required to enter the program. SNHU has offered an MBA program for over 40 years. The school is accredited through the New England Association of Schools and Colleges. Students earning an online marketing master's degree can complete all their classes on the web and access the online classrooms at any time, or in person at the school's centers around New Hampshire and Maine.

Tweet this Share this School Profile
16 Fort Hays State University 37.91 75% Hays, KS

Professors who teach Fort Hays States' online MBA program use a variety of technologies to communicate with students, including Blackboard, WebX, Skype, and YouTube; students also collaborate on discussion boards. FHSU has 11 MBA concentration areas available, including marketing, and most have an online-only option. The marketing concentration is comprised of three courses: marketing research, consumer behavior, and strategic electronic marketing; each one is three credit hours. Qualified MBA applicants can take part in an international fellowship in China. The fellowship has students assisting with American business courses on-site at a Chinese learning institution. The online MBA program has no residency requirement, and students can attend entirely online. Marketing master's degree online students who don't have undergraduate degrees in business are required to take an additional four foundation courses as part of their MBA. Fort Hays' MBA program claims alums in management roles at GE, IBM, Wal-Mart Corporate, and more.

Tweet this Share this School Profile
17 Regent University 36.29 84% Virginia Beach, VA

Regent describes its MBA program as Christ-centered, and the online MBA reflects the school's Judeo-Christian values. Students can choose one of 16 elective concentrations, including marketing, or combine concentrations. Regent's marketing concentration is a 42 credit hour program featuring classes in viral marketing, advertising and promotions, and consumer behavior. There are five concentration courses, but students only need to take four. The program can be completed in 16-months; each course lasts eight-weeks. There are six starting points for the program spread out over the year. Regent also stresses that its online MBA program supports the development of ethical decision-making, along with more traditional MBA focuses like entrepreneurial problem-solving and the global economy. Online MBA in marketing classes are available 24/7 through Blackboard, which also provides access to course materials, grades, and student discussion. Students can take classes entirely online, or mix and match with on-campus classes. Regent is ACBSP accredited.

Tweet this Share this School Profile
18 University of the Southwest 33.91 91% Hobbs, NM

Southwest began its academic life as Hobbs Baptist College, a two-year junior college in Hobbs, New Mexico, in 1956; it still retains its Christian focus. Students can self-design an MBA program or take one of 10 concentrations, including an MBA in marketing. Southwest's MBA is a 36 credit hour program that has the possibility of being completed in 12 months. Courses include: Innovation Management, E-Marketing, and Organizational Design and Strategy; the capstone class of the program. All courses in the program are worth three credits. Online students should expect to spend anywhere between 10 and 20 hours per week on a single course. Students in the online MBA program can expect a focus on personal initiative and servant leadership. Classes are conducted 100% online, and tuition covers the cost of both digital textbooks and a laptop for online access. Some courses will require a webcam.

Tweet this Share this School Profile
19 New England College 30.01 60% Henniker, NH

New England is a private, nonprofit college. It's MBA program is offered either entirely, or partially online, and some concentration courses are offered solely online through recorded classes that can be accessed at any time. Students can study one of 15 concentrations, including marketing management. The marketing management program is a 40 credit hour program that can be completed in 20 months. NEC has students complete 28 credits in its core MBA curriculum and 12 in the student's chosen concentration. The marketing management concentration has three required courses: Relationship Sellings Strategies, Advertising and Promotion, And Market Research. These courses will give students an understanding of customer-relationship-management at a strategic marketing level, key concepts in integrated marketing communications, and information needs of the marketing decision-maker. Students who choose to do part of their course of study on campus can enjoy cheering on one of New England College's 16 varsity teams. NEC is regionally accredited.

Tweet this Share this School Profile
20 Indiana Institute of Technology 23.11 59% Fort Wayne, IN

The Institute of Technology offers several concentrations in its online MBA program, including marketing, and makes all classes available online. Indiana Institute's approach to marketing emphasizes management, finance, accounting, and economic principles. The marketing concentration is a 36 credit hour program that gives students the ability to reason ethically in business situations, communicate effectively in a business setting, and identify possible threats in a strategic recommendation. Graduates will be prepared for positions like marketing director, brand manager, and marketing analyst. Courses are three credits each. Indiana's classes are accelerated and usually take between five and six weeks to complete. Prospective online MBA students can see what an online class looks like by viewing an online demo. This also includes a view of the school's online discussion board functionality (and a way to see grades). Online MBA in marketing classes are interactive and asynchronous.

Tweet this Share this School Profile
How Long Is an Online MBA Program?
18 months to 2 years
Program Costs
$25,000 to $50,000
Business Administration, International Business, Management, Public Relations, Graphic Design, Web Design, Media Arts, Marketing Communications, English, Human Resources, Project Management
Association to Advance Collegiate Schools of Business (AACSB)
Additional Considerations
Many MBA programs require candidates to sit for the Graduate Management Admission Test (GMAT), and some require a minimum score. However, not all MBA programs require a GMAT score for admission.

Job Placement: MBA in Marketing

Due to the large number of available marketing jobs and consistently high demand for qualified employees, job placement in this field is quite strong. How does marketing stack up against other business fields in terms of job security? The following table looks at the unemployment rates for some of the best jobs in business and sales/marketing, as ranked by U.S. News in 2016.

Occupation Unemployment Rate (2016)
Logistician 1.6%
Financial Analyst 2.2%
Market Research Analyst 2.4%
Insurance Sales Agent 2.8%
Marketing Manager 3.5%
Sales Manager 3.5%
Business Operations Manager 3.7%
Operations Research Analyst 3.8%

Source: ‘Best Business Jobs‘ and ‘Best Sales and Marketing Jobs‘ by U.S. News & World Report

Of all eight occupations listed on the table, the average unemployment rate is 2.94%; by comparison, the national unemployment rate for all occupations currently sits at 4.6%.

Earning a Living

In addition to steady employment, MBA graduates with a specialization in marketing also enjoy high earning potential and strong career salary growth. However, salary expectations will vary by specific specialization fields. The table below examines the annual earnings at two key career benchmarks for five of the most common MBA in marketing specializations.

Degree/Professional Field Median Entry-Level Salary (0-5 Years) for MBA Graduates Median Mid-Career Salary (10+ Years) for MBA Graduates
Marketing and Management $52,500 $103,000
Integrated Marketing Communications $49,600 $101,000
Marketing $54,100 $101,000
Business and Marketing $58,000 $99,000
Marketing and Communications $48,600 $87,700

Source: 2015-16 PayScale College Salary Report

All five specializations enjoy a wage increase of at least 70% after a decade in the workforce. Of the five specialization areas listed in the table, integrated marketing communications saw the highest wage premium: an impressive 103.6% boost in annual earnings after 10 years on the job. The marketing and management specialization placed second with a wage premium of 96.2%.

In addition to MBA specialization, an individual’s specific occupation will also determine his/her annual salary expectations. The next table features PayScale career earnings projections for five of the most common job titles in professional marketing.

Occupation Median Annual Salary for Entry-Level Employees (0-5 Years) Median Annual Salary for Mid-Career Employees (5-10 Years) Median Annual Salary for Experienced Employees (10-20 Years) Median Annual Salary for Late-Career Employees (>20 Years)
Marketing Manager $52,282 $64,098 $73,157 $76,225
Market Research Analyst $48,684 $60,120 $60,563 $73,070
Marketing Specialist $44,448 $51,795 $55,346 $56,425
Marketing Coordinator $39,614 $44,840 $48,562 $51,200
Social Media Manager $44,084 $57,645 $59,041 $69,901

Source: PayScale

All five occupations listed on the table reported a career salary growth rate of at least 27%. Social media managers saw the highest growth: a 58.6% increase in earnings between the entry-level and late-career stages. Market research analysts placed second with 50.1% salary growth after two decades in the workforce, followed by marketing managers with 45.8%.

Career Opportunities

Students who graduate with an MBA in marketing will be qualified for dozens of top-level positions, although individual eligibility will depend on additional factors like company size and city/state of employment. Four of the most common career pathways in professional marketing are detailed below.

Advertising, Promotions and Marketing Managers: These managers develop and oversee campaigns that promote specific goods and services and generate a buzz among consumers. These campaigns may include promotional giveaways, consumer surveys and billboards, banners and other advertisements in print, digital and web-based media. In order to create effective campaigns, these managers often collaborate with graphic artists and designers, sales representatives, finance personnel and members of other departments in their organization.

Market Research Analysts: These professionals are tasked with the research and analysis that shape marketing campaigns. They look at sales trends, competitor rates and market activity, as well as demographic-related factors such as the age, region of residence and socioeconomic background of different consumer groups. Research analysts then organize this data into comprehensive reports and present their findings using data tables, graphs and other measuring tools.

Sales Managers: Sales managers oversee teams of sales personnel at private companies, nonprofits and other large organizations. They develop sales goals and objectives for their teams, and then measure organizational performance through data analysis and evaluation. In many cases, sales managers also create training programs and other professional development opportunities for their employees.

Top Executives: ‘Top executives’ is a catchall term for the individuals who manage departments or branches of a given organization. In corporate marketing, executives often serve in roles such as marketing directors or creative directors. They review sales reports, manage employees and perform other tasks to ensure their department’s goals are met.

Occupation Median Annual Salary Projected Industry Growth (2014-24)
Advertising, Promotions and Marketing Managers $124,850 9% (+19,700 jobs)
Market Research Analysts $62,150 19% (+92,300 jobs)
Sales Managers $113,860 5% (+19,000 jobs)
Top Executives $102,690 6% (+147,000 jobs)

Source: Bureau of Labor Statistics (BLS)

Professional Organizations

Making professional connections and learning about different approaches to marketing is crucial to your success. Professional organizations offer a great entry point for students who want to learn more about their chosen career path. Below you’ll find three of the country’s most prominent organizations established for marketing professionals. These organizations host networking events, provide online trainings, maintain active job boards, and offer other services for career-ready college graduates. Resources like these often prove invaluable as you complete your degree requirements and prepare to enter the job market.

  • American Marketing Association: Founded in 1953 by business pioneer Neil Borden, the AMA is dedicated to providing advocacy and professional development for members of the marketing industry. The association’s website is a compendium of information, with an extensive amount of resources on branding, engagement, consumer metrics and other areas of marketing.
  • Society for Marketing Professionals: The SMPS represents more than 6,000 marketing professionals in the U.S., and draws support from roughly 3,500 firms nationwide. Members receive invitations to networking events, a complimentary journal subscription, career leads and unlimited access to the society’s online marketing center.
  • Search Engine Marketing Professional Organization: First launched in 2002, SEMPO is a nonprofit dedicated to the niche industry of SEO marketing. The organization hosts a wide range of online and brick-and-mortar events throughout the year.

Despite the relative affordability of online programs, most students still need financial assistance. Students should complete a Free Application for Federal Student Aid (FAFSA) form to learn more about loans, grants, and other opportunities offered through the U.S. government. Additionally, private grants and scholarships are widely available through nonprofit organizations, companies, and other sources. Check out our collection of resources below to learn more about financial aid options.


Approximately two-thirds of today’s college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.


Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.


Financial aid for online learning is equivalent to what you’ll find for campus-based learning, but that hasn’t always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.


Online programs can provide an affordable and flexible option for women trying to balance the demands of work, family, and earning their degree. We’ve curated a list of valuable scholarships specifically for women.


Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family’s financial future. We’ve compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.


Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.