Best Online MBA Programs in Marketing of 2024

By
portrait of Meg Embry
Meg Embry
Read Full Bio

Writer

Meg Embry is a writer at BestColleges covering all things career and education related. An award-winning journalist and editor, she has lived and worked in Canada, the Netherlands, and the United States....
Updated on February 12, 2024
Edited by
portrait of Valerie Black
Valerie Black
Read Full Bio

Editor

Valerie Black has over 12 years of experience as a professor and 10 years in journalism. She empowers students to leverage the resources that are available but not easily accessible. Her focus is in online education, rich content, and digital storyte...
Learn more about our editorial process

www.bestcolleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Turn Your Dreams Into Reality

Take our quiz and we'll do the homework for you! Compare your school matches and apply to your top choice today.

Top
Ranked

2024

Best Online MBA Programs in Marketing

If you want to take your marketing career all the way to the top, an online MBA in marketing can help you get there. According to Payscale, the average VP of marketing earns nearly $154,000 a year.

In addition to preparing you for senior roles, an online MBA in marketing can help you deepen your marketing knowledge and enhance your strategic thinking skills. In a virtual program, you can develop the kind of business acumen that real leaders need all from the comfort of your couch. Check out these top-ranked online programs we've curated just for you.

What Is an MBA in Marketing?

Unlike a master's in marketing, an MBA in marketing provides students with a business-centric education. This degree provides opportunities for professionals with a few years of work experience looking to advance into managerial roles. Many large corporations seek MBA graduates for manager-level positions in their marketing departments.

While an on-campus format provides face-to-face networking, an online program offers flexible scheduling and appeals to working professionals or those with additional responsibilities. Both types of programs range from about 36-62 credits, with completion times between 16 and 36 months.

Some schools offer fully online asynchronous coursework, while other programs offer some synchronous elements, such as weekly online collaborative class sessions. Additionally, many programs require some in-person learning, such as an on-campus orientation, immersive residency courses, or on-campus capstone projects.

Benefits of an MBA in Marketing

There are a lot of good reasons to get your MBA in marketing. Here are a few big ones:

  • Check Circle

    Expand your network

    MBA programs can provide you with a truly rich network of established professionals across industries who can help move your career forward.
  • Check Circle

    Get the big picture

    Marketing MBAs are great for mid-career folks who want to expand their expertise, master business principles, leverage data, and understand how all the parts of a successful business work together.
  • Check Circle

    Aim for the C-Suite

    While it's not impossible to reach top positions without an MBA, having one certainly helps. According to CNBC, nearly 40% of Fortune 500 CEOs have an MBA.

Featured Online Marketing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Top Online Marketing MBA Program Rankings Summary

Rank School In-State Tuition Out-of-State Tuition Acceptance Rate
#1 Fitchburg State University
Fitchburg, MA
$970 $7,050 85%
#2 La Salle University
Philadelphia, PA
$32,000 $32,000 81%
#3 Molloy College
Rockville Centre, NY
$32,900 $32,900 79%
#4 Saint Peter's University
Jersey City, NJ
$37,660 $37,660 93%
#5 Concordia University, Wisconsin
Mequon, WI
$31,660 $31,660 69%
#6 Seton Hall University
South Orange, NJ
$44,420 $44,420 77%

Best Accredited Online Marketing MBA Programs

We use datasets from sources like the National Center for Education Statistics to inform the data for these schools. BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site. from our partners appear among these rankings and are indicated as such. All data is current as of the date this article was published. Program-specific information may vary.

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

  • Browse programs
  • Discover matches
  • Request info
#1 Best Online MBA Programs in Marketing of 2024

Fitchburg State University

  • Fitchburg, MA
  • 4 years
  • Online + Campus

Programmatic Accreditation: International Accreditation Council for Business Education

Cost per Credit:

In-State | $436

Out-of-State | $436

Credits to Graduate: 30

Fitchburg State University's online MBA in marketing program provides students with a broad business background while preparing them for advanced marketing careers. Designed for working professionals, the accelerated program takes as few as 12 months to complete. Students explore real-world marketing tactics for public relations, promotions, and publicity. 

The 30-credit curriculum includes courses like marketing strategies, integrated marketing communication, and market research and analysis. Online students pay the same tuition rate per credit, regardless of where they live, with no additional fees.

Average Undergrad Tuition
In-state
$970
Out-of-state
$7,050
Average Graduate Tuition
In-state
$3,420
Out-of-state
$3,420
Retention Rate
68%
Acceptance Rate
85%
Students Enrolled
6,674
Institution Type
Public
Percent Online Enrollment
64% Percentage of all students who are enrolled online.
Accreditation
Yes New England Commission on Higher Education
#2 Best Online MBA Programs in Marketing of 2024

La Salle University

  • Philadelphia, PA
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $940

Out-of-State | $940

Credits to Graduate: 33-42

La Salle University's online MBA in marketing program takes as few as 14-16 months to complete. The curriculum covers business fundamentals and includes three marketing specialization courses and an integrative capstone experience. Students learn about strategic marketing analytics, consumer behavior, and international marketing.

Admission requirements include a bachelor's degree, a professional resume, and a completed application. Some applicants qualify for a GMAT/GRE waiver, depending on their academic and professional background. Applicants can apply to the online marketing MBA program at no cost.

Average Undergrad Tuition
In-state
$32,000
Out-of-state
$32,000
Average Graduate Tuition
In-state
$885
Out-of-state
$885
Retention Rate
67%
Acceptance Rate
81%
Students Enrolled
4,043
Institution Type
Private
Percent Online Enrollment
36% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education
#3 Best Online MBA Programs in Marketing of 2024

Molloy College

  • Rockville Centre, NY
  • 4 years
  • Online + Campus

Programmatic Accreditation: International Accreditation Council for Business Education

Cost per Credit:

In-State | $1,385

Out-of-State | $1,385

Credits to Graduate: 33

Molloy College's online marketing MBA program can prepare students to lead marketing efforts for companies big and small. The program's business career coordinator helps connect learners with internships and job opportunities.

Students complete 33 credits in fundamental business courses like management and business ethics, and marketing classes like consumer behavior and brand strategy. At the end of the program, learners complete a capstone that involves working on a project for a nonprofit organization.

Applicants must have a bachelor's degree, a minimum GPA of 3.0, and a letter of recommendation. If an applicant's undergraduate degree is in a non-business field, they must complete business prerequisites.

Average Undergrad Tuition
In-state
$32,900
Out-of-state
$32,900
Average Graduate Tuition
In-state
$22,590
Out-of-state
$22,590
Retention Rate
83%
Acceptance Rate
79%
Students Enrolled
4,910
Institution Type
Private
Percent Online Enrollment
71% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education
#4 Best Online MBA Programs in Marketing of 2024

Saint Peter's University

  • Jersey City, NJ
  • 4 years
  • Online + Campus

Programmatic Accreditation: International Accreditation Council for Business Education

Cost per Credit:

In-State | $1,177

Out-of-State | $1,177

Credits to Graduate: 36

The Frank J. Guarini School of Business at Saint Peter's University offers an online MBA with a concentration in marketing intelligence. The program explores topics like business analytics, marketing intelligence, risk management, and project management. Professional workers and recent college graduates can succeed in this program. 

The program offers full-time, part-time, online, hybrid, and in-person options. Full-time students can graduate in 18 months or fewer. Admission requirements include a bachelor's degree, a personal statement, two letters of recommendation, and a resume. The program doesn't require GMAT or GRE scores.

Average Undergrad Tuition
In-state
$37,660
Out-of-state
$37,660
Average Graduate Tuition
In-state
$21,186
Out-of-state
$21,186
Retention Rate
77%
Acceptance Rate
93%
Students Enrolled
3,009
Institution Type
Private
Percent Online Enrollment
55% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education
#5 Best Online MBA Programs in Marketing of 2024

Concordia University, Wisconsin

  • Mequon, WI
  • 4 years
  • Online + Campus

Programmatic Accreditation: International Accreditation Council for Business Education

Cost per Credit:

In-State | $699

Out-of-State | $699

Credits to Graduate: 36

Concordia University, Wisconsin, offers an online MBA in strategic marketing that offers the flexibility that working professionals need. Students gain skills in lead generation, social marketing, management, supervising, and training. 

The curriculum includes classes like marketing research and intelligence, advertising and integrated marketing communication, and digital and social media marketing strategies. Students take two experiential courses with options like an internship or service learning.

Admission requirements include a bachelor's degree with a minimum GPA of 2.75, a one-page essay, a resume, and two letters of recommendation. The program doesn't require GRE or GMAT scores. 

Average Undergrad Tuition
In-state
$31,660
Out-of-state
$31,660
Average Graduate Tuition
In-state
$11,628
Out-of-state
$11,628
Retention Rate
80%
Acceptance Rate
69%
Students Enrolled
5,204
Institution Type
Private
Percent Online Enrollment
53% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission
#6 Best Online MBA Programs in Marketing of 2024

Seton Hall University

  • South Orange, NJ
  • 4 years
  • Online + Campus

Programmatic Accreditation: Association to Advance Collegiate Schools of Business

Cost per Credit:

In-State | $1,500

Out-of-State | $1,500

Credits to Graduate: 40

Seton Hall University's online MBA in marketing program includes applied coursework, a capstone project, and guest lectures from business experts. The program provides a lot of flexibility, with completely online, asynchronous learning. Seton Hall's program takes 24-36 months to complete. 

Students must attend a two-day, on-campus orientation residency at the beginning of the program. Marketing concentration courses include the science of persuasion, digital marketing, corporate branding strategy, and marketing research.

Admission requirements include a bachelor's degree, a minimum GPA of 3.0, a statement of purpose, and a resume. Standardized test scores are optional.

Average Undergrad Tuition
In-state
$44,420
Out-of-state
$44,420
Average Graduate Tuition
In-state
$25,218
Out-of-state
$25,218
Retention Rate
83%
Acceptance Rate
77%
Students Enrolled
9,881
Institution Type
Private
Percent Online Enrollment
23% Percentage of all students who are enrolled online.
Accreditation
Yes Middle States Commission on Higher Education

How We Rank Schools

To create this ranking, BestColleges sourced the most recent data available from the National Center for Education Statistics and the U.S. Department of Education College Scorecard. We then ranked each school according to the top variables college students selected in our College Choice and Admissions Survey. To learn more, check out our full rankings methodology or read the summary below.

Ranking Methodology Summary

Chevron Down

To qualify for our rankings lists, each school must be an accredited public or private, nonprofit institution. Each eligible school was then ranked based on a formula measuring:

  • Affordability (30%)
  • Student outcomes (30%)
  • Reputation (20%)
  • Diversity and social mobility (20%)

In addition, we only included colleges with graduation rates in the top third of all online colleges.

What Can I Expect From an Online MBA in Marketing Program?

An online MBA in marketing program teaches students the skills required to promote businesses and implement marketing strategies. Students learn about market research, product design and pricing, marketing campaign techniques, and global marketing strategies.

Additionally, learners develop a solid foundation in business fundamentals like finance, management, and economics.

Because of the broad nature of marketing, an MBA program may focus on specific areas, such as digital marketing, product and brand management, or market analytics. This makes it important for students to research concentrations when choosing a school.

Most programs offer several opportunities for online students to engage with their peers and other professionals in the field. Group online interaction and in-person residencies can prove invaluable in furthering careers and developing long-term contacts.

Curriculum of an MBA in Marketing

Here are some common courses you can expect to take in a marketing MBA.

  • Minus

    Sales Management

    Learn the strategies, techniques, and management principles required to run a successful sales team.
  • Minus

    Digital Marketing

    Learn to develop effective online marketing strategies, utilize digital marketing channels, measure and analyze performance, and anticipate digital trends.
  • Minus

    Marketing Research

    Explore the principles and techniques of conducting research to inform marketing campaigns, understand consumer behavior, and guide decision-making.
  • Minus

    Corporate Branding

    Learn how to develop and manage a corporate brand that hits all the right notes with your customers, differentiates your business from the competition, and drives revenue and profits.
  • Minus

    Financial Management

    Build a strong understanding of the principles and strategies that can make your business financially healthy — including concepts like analysis, reporting, planning, forecasting, budgeting, investing, and risk management.

What Are the Admission Requirements for an MBA in Marketing Program?

  • Check Circle

    Test Scores

    Many MBA in marketing programs require applicants to submit their GMAT or GRE test scores, with most preferring the GMAT. While some programs consider these tests optional, students who want to strengthen their applications may consider including these scores. Some programs waive this requirement for individuals with significant professional experience. International students may need to submit their TOEFL or IELTS scores, which demonstrate proficiency in the English language.
  • Check Circle

    Letters of Recommendation

    Most schools require 2-3 letters of recommendation from current or former employers. For applicants without work experience, acceptable alternatives include academic recommendations from undergraduate professors or school advisors.
  • Check Circle

    Resume

    Many programs require applicants to possess two or more years of relevant career experience. Some institutions consider internships, co-ops, military experience, and nontraditional backgrounds. A professional resume should include this information with start and end dates and a description of duties. Related academic training and leadership qualifications also strengthen an applicant's resume.
  • Check Circle

    Essays

    Most schools require applicants to submit 1-2 essays. These documents let applicants tell the admissions committee why they should be considered for an MBA in marketing. Be sure to discuss short-term and long-term career goals and how the program fits into those plans.
  • Check Circle

    Official Transcripts

    Students must submit official transcripts from each postsecondary school they have attended. Most online MBA in marketing programs require a minimum GPA of 3.0. Some schools also accept transfer credits from an accredited institution for graduate-level courses.

What Jobs Can I Get With an MBA in Marketing Degree?

Chief Marketing Officer

Chevron Down

A CMO is the C-suite executive responsible for an organization's marketing and advertising activities. Their primary focus is to develop marketing strategies that drive revenue.

Source: BLS
Median Salary (2022): $189,520 Learn More

Marketing Manager

Chevron Down

Marketing managers may develop a brand's identity, determine the target group for a company's products or services, and create marketing campaigns. Marketing managers also develop pricing strategies and suggest product development.

Source: BLS
Median Salary (2022): $138,730 Learn More

Market Research Analyst

Chevron Down

Market research analysts collect and analyze data to predict sales, consumer trends, and emerging markets. They gather this data through surveys, questionnaires, and the latest technology and compile it in graphs, infographics, and other types of visual and written reports.

Source: BLS
Median Salary (2022): $68,230 Learn More

Sales Manager

Chevron Down

Sales managers supervise a sales team, providing training, setting goals, and assigning territories. They analyze statistics and projected sales and determine pricing and sales plans based on this information.

Source: BLS
Median Salary (2022): $130,600 Learn More

Fundraising Manager

Chevron Down

Fundraising managers develop strategies for raising awareness and funds for a particular organization. They may use social media, special events, and different types of campaigns to raise capital for an organization or a specific cause.

Source: BLS
Median Salary (2022): $107,390 Learn More

Public Relations Manager

Chevron Down

Public relations managers develop or improve a client's image and may supervise staff. They achieve this through advertisements, public announcements, media, and interviews. They may represent individuals and/or organizations.

Source: BLS
Median Salary (2022): $129,430 Learn More

Is an MBA in Marketing Worth It?

Measuring the worth of an MBA in marketing requires examining your potential return on investment (ROI) and your career goals. Many colleges share their graduates' job and salary data, which can help you determine the merit of the program.

For example, Arizona State University's Carey School of Business, with specializations in digital and entrepreneurial marketing, reports that 70% of their part-time, online MBA students received a raise, and 61% were promoted. Graduates also earned an average starting salary of about $152,960.

While an MBA in marketing prepares graduates for management careers, students with time and money constraints interested in specific areas of marketing may consider a certification course or a mini MBA. A few options include a one-week mini MBA in digital marketing or a 12-week mini marketing MBA.

Why Get an MBA in Marketing Instead of a Master’s in Marketing?

MBA and master of marketing students learn many of the same marketing principles. The difference lies in the business studies found in an MBA. An MBA in marketing is a well-respected educational credential in business and serves as a gateway to management positions.

Students should also consider potential earnings. As of January 2024, Payscale reports that those with a master's in marketing earn an annual average salary of $71,000, while individuals with an MBA in marketing earn an average of $99,000 per year.

Learners also have the option of earning a dual MBA and master's in marketing degree. Graduates with these two degrees can become strong competitors for senior positions in business and marketing. However, choosing the dual degree path also has downsides, including a longer completion time and higher tuition.

How Do I Choose an MBA in Marketing Program?

Cost

According to data collected by BestColleges, the average MBA program costs about $55,000. However, the specific program, the type of school, and residency can push this number up or down.

Many online MBA in marketing programs charge the same tuition for both in-state and out-of-state students. These programs also offer savings on costs associated with housing, meals, on-campus fees, and transportation.

Program Format

Some schools offer flexible, part-time, asynchronous programs that appeal to busy professionals. Other schools use a combination of synchronous and asynchronous learning and full- and part-time formats. Synchronous programs include weekly class sessions at specified times.

A hybrid marketing MBA consists of one or more residential immersion sessions. These on-campus learning experiences help online students build connections, a valued asset among MBA students. While most MBA in marketing programs require two years of full-time study, accelerated programs often take 12-18 months to complete.

Location

Many online MBA marketing programs require on-campus residencies. These experiences vary in length from as little as one three-day orientation to several three-day immersion courses. Additionally, online programs generally offer optional opportunities to meet with classmates and faculty, attend seminars, and work with local companies.

Students who have little time to travel may want to consider schools closer to home. On the other hand, students who hope to work in a particular city after graduation may want to look at schools in that area.

Career Opportunities

The best online MBA in marketing programs offer resources like access to corporate recruiters, career counseling, and networking opportunities. Many business schools help students find internships and have relationships with recruiters in order to assist them in finding jobs after graduation.

Programmatic Accreditation

Accreditation means that a school and program have met certain educational standards as determined by a third-party agency. To assure a quality education and receive a degree recognized by employers, school and program accreditation is key.

Additionally, respected business schools and MBA programs hold accreditation from one of three organizations. These include the Association to Advance Collegiate Schools of Business, the Accreditation Council for Business Schools and Programs, and the International Accreditation Council for Business Education.

Featured Online Marketing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Frequently Asked Questions About MBA Programs in Marketing

How long does it take to get an MBA in marketing?

Chevron Down

A full-time MBA program typically takes two years to complete, though accelerated MBA programs can get you to the finish line in as few as 12 months.

How much money can I make with an MBA in marketing?

Chevron Down

According to Payscale, the average salary for people with an MBA in marketing is $99,000 per year. You can make considerably more, depending on your specialization and experience. The BLS reports that sales managers earned a median annual salary of $130,600 in May 2022, while marketing managers made nearly $140,000.

Is an MBA in marketing program hard to get into?

Chevron Down

Competition for top business schools can be pretty stiff. But most marketing MBA programs simply require a GPA of at least 3.0 and a few years of experience.

Is an MBA in marketing worth it?

Chevron Down

Data shows that MBAs pay off. Getting your MBA can boost your earnings by as much as 50%. And MBA students continue to be highly sought after. A 2023 report by the Graduate Management Admission Council found that on average, MBA grads received a job offer for every five applications they submitted.

What are the highest-paying jobs I can get with an MBA in marketing?

Chevron Down

The C-suite tends to boast the best pay if you have an MBA in marketing. In 2022, the median annual pay for chief executives was $189,520, according to the BLS. The top 10% of earners brought in more than $221,2700.

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Compare Your School Options

View the most relevant schools for your interests and compare them by tuition, programs, acceptance rate, and other factors important to finding your college home.