10 Best Courses for Small-Business Owners

Genevieve Carlton, Ph.D.
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Updated on November 11, 2024
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Are you a current or future business owner? These small-business courses can strengthen the skills you need to succeed.

Did you know that small businesses make up 99.9% of all businesses in the U.S.? That’s over 34.7 million small businesses, according to the U.S. Small Business Administration.

Small-business owners and small-business managers wear a lot of hats at work. Success requires strong leadership, budgeting, marketing, and communication skills.

If you’re launching or growing a business, small-business courses can help you develop the skills you’ll need to succeed.

10 Small-Business Courses You Should Take

Want to strengthen your small-business management skills? Here are the best courses for small-business owners and budding entrepreneurs that can take your business to the next level.

1. Small-Business Development

Whether you’ve already founded a small business or you’re a budding entrepreneur, courses in small-business development can hone critical skills for the early phase of a business venture.

You’ll learn how to strengthen a business concept, conduct market research, and write effective business plans. These courses also cover budgeting, resources for growing small businesses, and financing approaches.

2. Entrepreneurship

Small-business owners are entrepreneurs who can innovate and think creatively about their niche markets. By studying entrepreneurship, you’ll learn how to apply lessons from business to your venture.

In entrepreneurship courses, you’ll explore entrepreneurial techniques, methods for generating market impact, and strategies to grow your business.

Entrepreneurship courses also cover topics such as product and service development, which can benefit small-business owners.

3. Small-Business Management

Managing a small business requires specialized skills. Learn how to manage a team, set business goals, and plan for short- and long-term expenses while strengthening your leadership and decision-making skills.

By studying small-business management, you can develop critical communication and collaboration skills.

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4. Budgeting and Financial Analysis

Strengthening budgeting, accounting, and finance skills helps many small-business owners, making this one of the best small-business courses you can take.

In classes on budgeting and financial analysis, you’ll explore financial planning, strategic budgeting, and the tax implications of running a small business.

You’ll also learn how to use budgeting to set goals and measure performance.

5. Business Communication

Strong communication skills benefit all small-business owners. Whether you’re interacting with potential customers, employees, or business partners, the ability to communicate clearly and persuasively can make a major difference in your success.

This course uses real-world business scenarios to develop communication skills in multiple formats, including presentations, advertisements, and negotiations.

6. Financial Accounting

Small-business owners can take their accounting skills to the next level with a course in financial accounting. These classes cover accounting procedures and the most effective approaches to managing financial information.

You’ll develop both bookkeeping and financial analysis skills by exploring the accounting side of running a business.

7. Entrepreneurial Marketing

Marketing a new business poses unique challenges. As a result, studying entrepreneurial marketing can strengthen valuable skills.

In this course, you’ll explore the strategy behind marketing a small business while developing your market research skills. You’ll also learn tested methods for converting customers and increasing retention.

These courses can help small-business owners develop an effective, focused marketing plan.

8. Business Law

As your small business expands — or, if you work in an area with lots of regulations — it’s a good idea to study business law.

You’ll explore different business structures, including sole proprietorships and corporations. You’ll also learn about contract law and the legal responsibilities of business owners.

Business law classes often cover the financial side of running a business as well.

9. Talent Acquisition and Retention

Growing a small business often means hiring the right people — and keeping your team strong.

Courses in talent acquisition and retention teach you about workforce planning, recruitment strategies, and employee relations. You’ll learn how to manage the hiring process, develop strong relationships with employees, and prioritize employee satisfaction while running your business.

10. Business Strategy

What’s the best strategy to grow your small business? Develop your strategic thinking and analytical skills by taking a class in business strategy.

You’ll learn how to analyze your position in the market and beat out your competitors.

These classes also showcase different tools to help you develop your business strategy, including SWOT (strengths, weaknesses, opportunities, and threats) analysis, the Five Forces model, and strategy mapping.

Is Becoming a Small-Business Owner Right for You?

Owning a small business can be difficult but rewarding. You get to follow your passion and chart your own path, yet there’s risk in working for yourself.

So is it the right choice for you? Before launching a business, consider the pros and cons.

Pros

  • check-circleIndependence in decision-making
  • check-circleEconomic opportunity
  • check-circleMaking an impact
  • check-circleInvesting in yourself

Cons

  • x-circleUncertainty about the payoff
  • x-circleFinancial risk
  • x-circleWorking long hours
  • x-circleDecision-making stress

In short, being your own boss can bring benefits and pose challenges when it comes to owning a small business. Taking small-business courses can give you the tools you need to avoid the cons and benefit from the pros.

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