Best Online Master’s in Sports Management Degree Programs of 2023
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- A master's in sports management focuses on the business side of sports.
- Sports management trains you for management and leadership roles in the industry.
- Many sports management jobs pay very well and are growing in demand.
- You can finish a master's in sports management degree in two years or less.
Sports are full of those big moments everyone sees — the game-winning touchdown, the clutch save, the unexpected star. But for every celebration or victory, countless people are working behind the scenes to make sure it happens.
They're just as passionate about sports, but you don't always see it on the big screen. And many of them needed a master's in sports management to get there.
A master's degree in sports management program can give industry-hopefuls the right academic knowledge and industry networking connections the need to grow their careers. These programs focus on the business side of the sports industry, from advertising sports merchandise to keeping a facility running.
If that sounds like the kind of career you want, an online master's in sports management might be the best fit. Here's how to get started:
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Explore this page to determine whether this path is the right choice for you. -
Check out the top-ranked online master's in sports management programs, as well as our sponsored programs. -
Request more information from schools you're interested in to find the best fit for your schedule, pocketbook, and career goals.
What Can You Do With a Master's in Sports Management?
Sports enthusiasts around the world dream of sports management careers. An online sports management master's program can help prepare individuals for a career in the field of sports. People with a passion for athletics and strong business and problem-solving skills may find this degree intriguing. In such programs, students cover a variety of topics including management, marketing, and law.
Graduates from online sports management master's programs can pursue various roles including athletic director, events coordinator, or sports marketing manager. Individuals can also utilize their skills in roles outside the sporting world in sales, marketing, or business development roles.
Featured Online Sports Management Programs
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Why Should I Get a Master's in Sports Management Degree?
A master's in sports management program is a great pathway to becoming a leader on all things business in the sports industry. You'll learn the concepts, theories, and best practices around sports, entertainment, and products.
Getting a master's degree can also boost your career. Research by the Bureau of Labor Statistics (BLS) shows that a master's degree can lead to higher pay and job stability.
Benefits of a Master's in Sports Management
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Gain insight into the business aspect of sports. -
Become a manager or leader in the sports industry. -
Earn a higher salary with better job opportunities. -
Apply your skills to related fields such as finance, marketing, or sales.
Reasons to Get Your Sports Management Degree Online
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1
Earn your degree in 2-3 years. -
2
Maintain a healthy school-life balance. -
3
Choose from flexible learning options. -
4
Avoid commuting.
Is an Online Master's in Sports Management Worth It?
Many online master's programs provide the same education as in-class programs. Studying online, however, gives students extra flexibility so they can better balance their education and personal commitments. Many online programs offer asynchronous classes, allowing students to study any time.
Online sports management masters programs can help students gain the necessary skills to pursue roles in the sports industry. Graduates can utilize their newfound knowledge in sales, marketing, operations, and more.
How Much Does a Master's in Sports Management Degree Cost?
Total Average Cost of a Master's Degree (Two Years)
Public Institution
$54,718
Private Institution (Nonprofit)
$72,572
Source: BestColleges
Total Average Cost of Master's Degree in Business, Management, and Marketing (One Year)
Public & Private Institutions
$13,698
Source: National Center for Education Statistics
The average tuition for a master's in business, management, and marketing is $13,698 per year, according to the National Center for Education Statistics (NCES). BestColleges research shows that a two-year master's program generally costs between $44,000-$57,000.
Many students opt to study at an in-state public college, as tuition rates at these schools is generally lower than at out-of-state or private universities.
How Long Does It Take to Get an Online Master's Degree in Sports Management?
Most programs consist of 30-40 credits and require about two years of full-time study. Part-time learners may need up to three years, while accelerated programs can sometimes be completed in a year.
When preparing for graduate school, you should note that these programs often require an internship. This experience allows you to gain in-demand skills and network with others in the field before graduating.
Required Course Credits
30-40*
Field Study Requirements (Y/N)
Yes*
*Depending on your program and specialization
Concentrations for a Master's in Sports Management Degree
Aside from general core coursework, many programs offer various specializations to help you focus your classes on the areas in which you hope to work. Each school has its own unique offerings, but common options include:
- Sports project management
- Sports law
- Athlete management
- Sports marketing
- Sports media and communications
- Event management
How Much Money Can I Make With a Master's in Sports Management Degree?
Advertising, Promotions, and Marketing Managers
Median Annual Wage (2021)
Agents and Business Managers of Athletes
Average Annual Wage (2022)
Source: Bureau of Labor Statistics
How much money you make depends on how you use your master's in sports management. According to the BLS, professionals in advertising, promotions, or marketing management earned a median annual salary of $133,380 in May 2021. The BLS reports that sports agents made $120,100 in May 2022, while general and operations managers — the sector with the most available jobs — earned $122,860.
What Are the Best Online Master's in Sports Management Programs of 2023?
Rankings compiled by the BestColleges Ranking Team
How We Rank Schools
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BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.
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Campbellsville University
Campbellsville, KY - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $419
Out of State | $419
Credits to Graduate
30
Program Information
Program Accreditation | International Accreditation Council for Business Education
Campbellsville University's online master's in sports management offers two concentrations in administration or marketing. Alongside these specialty areas, you will study topics such as ethics and sports, facility development and management, managerial finance, and sports and the law.
Admission requirements for CU's master's in sports management program include an application, official transcripts, three recommendation letters, a cover letter, and a statement of goals. If your GPA is under 3.0, plan to submit GRE or GMAT scores.
Liberty University
Lynchburg, VA - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $565
Out of State | $565
Credits to Graduate
36
Program Information
Program Accreditation | Commission on Sports Management Accreditation
Liberty University in Virginia provides a fully online master's in sports management program with several start dates each year. The master's in sports management program requires approximately 18-24 months of study to graduate.
The curriculum includes studies in topics like social issues in sports management, ethics in sports, and sports marketing and public relations. Each class is taught in an eight-week module format.
To apply, you'll need to complete an application, pay the application fee, send in official transcripts, and demonstrate English proficiency.
Fresno Pacific University
Fresno, CA - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $570
Out of State | $570
Credits to Graduate
30
Program Information
Program Accreditation | WASC Senior College and University Commission
Designed for working professionals looking to earn a graduate degree, Fresno Pacific University's online sports management degree program covers topics such as sports sales and sponsorship, sports marketing, and sports leadership and administration.
FPU's master's in sports management program expects you to work or volunteer in the field during fall and spring terms. Admission requirements include a statement of intent, 2-3 reference forms, and official transcripts.
Adrian College
Adrian, MI - 4 years
- Online + Campus
100% Online or Hybrid | Self-Paced Classes or Scheduled Classes
Avg. Cost per Credit
In State | $600
Out of State | $600
Credits to Graduate
36
Program Information
Program Accreditation | Higher Learning Commission
If you already have sports management experience or want to transfer into the industry, Adrian College's online master's in sport management program may be just right for you. Some classes include foundations of sports administration, sports history, and facility and event management in sports. An internship and thesis also must be completed before graduation.
For admittance into AC's master's in sports management program, you must provide a completed application, official transcripts showing a 3.0 or higher GPA, a statement of purpose, and three letters of recommendation. You can start the program during the fall, spring, May, or summer terms.
Hardin-Simmons University
Abilene, TX - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $995
Out of State | $995
Credits to Graduate
45
Program Information
Program Accreditation | Accreditation Council for Business Schools and Programs
Hardin-Simmons University offers a non-thesis MBA in sports business that takes between 12-15 months to complete. You will take online courses in both business and sports topics, including organization and administration of athletics, facilities design and management, and global sport.
All classes in this sports management program are taught in eight-week rotations. Admission requirements include official transcripts, a detailed resume, and an interview with the program director. No GMAT or GRE is required.
Concordia University-Irvine
Irvine, CA - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $555
Out of State | $555
Credits to Graduate
36
Program Information
Program Accreditation | WASC Senior College and University Commission
Concordia University Irvine provides a fully online master's in coaching and exercise sciences that takes just 15 months to complete. As part of this online master's in sports administration program, plan to take classes in sports ethics, legal aspects of sports, and research methods and analysis.
This master's in coaching and exercise sciences program concludes with a culminating project. In addition to more affordable tuition, the program also offers a $1,000 scholarship for new students.
Gonzaga University
Spokane, WA - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $1,130
Out of State | $1,130
Credits to Graduate
31
Program Information
Program Accreditation | Northwest Commission on Colleges and Universities
Gonzaga University offers an online master's in sport administration program that takes two years to complete. The curriculum consists of 10 classes and one internship, with courses covering sports and athletic promotions, sports in a social context, and athletic finance. For the capstone, you can choose from an oral or written project alongside a portfolio.
Application requirements for Gonzaga's master's in sport administration program include official transcripts, a 3.0 or higher GPA, two recommendation letters, a completed admissions questionnaire, a resume, and a 3- to 5-minute video answering interview questions.
Wayne State University
Detroit, MI - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $737
Out of State | $1,596
Credits to Graduate
30
Program Information
Program Accreditation | Higher Learning Commission
Wayne State University provides a master's in sports administration completely online and offers two start dates per year. In WSU's master's in sports administration program, you'll complete required courses in areas like risk management in PE and sports, concepts of supervision and management, and equity and access in sports.
You can also choose six credits in electives such as sport event management and principles of coaching. To apply, you'll need to provide official transcripts demonstrating a 2.75 or higher GPA, a professional resume, and a one-page personal statement.
University of South Alabama
Mobile, AL - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $468
Out of State | $936
Credits to Graduate
30
Program Information
Program Accreditation | Southern Association of Colleges and Schools Commission on Colleges
For the University of South Alabama's online master's in sports management program, you can choose from a thesis or non-thesis route. Either way, the master's in sport management program requires you to complete 30 credits. The curriculum includes topics in sport business and finance, sport event law and risk management, and sport event marketing.
You should hold a bachelor's degree from an accredited institution demonstrating a 2.5 or higher GPA. You should plan to take the GRE or MAT if your GPA falls below this requirement. You will also need to supply a personal statement.
Western Carolina University
Cullowhee, NC - 4 years
- Online + Campus
100% Online | Self-Paced Classes
Avg. Cost per Credit
In State | $271
Out of State | $849
Credits to Graduate
30
Program Information
Program Accreditation | Southern Association of Colleges and Schools Commission on Colleges
Offering both part-time and full-time options, Western Carolina University's online master's in sports management was designed to support you as a working professional. If you enroll full time, you can finish this master's program in one year, whereas part-time enrollment typically requires two years.
Common coursework includes critical issues in sports, project initiation and planning, and economics and financial aspects of sports. To apply, you'll need official transcripts demonstrating a 3.0 GPA, resume, a 500-word essay, and two recommendation letters. If you want to strengthen your application, you can include GRE or GMAT scores.
Featured Online Sports Management Programs
What Jobs Can I Get With a Master's in Sports Management Degree?
Sports management programs prepare you to become a sports administrator. For example, you could manage a fitness facility or leverage your skills in finance and sales. Or you could work in professional sports, college athletics, or sports and entertainment.
- Sports marketing manager
- Operations manager
- Athletic director
- Business development specialist
- Compliance manager
- Facility director
- Athlete agents
- Business managers
- Events coordinator
- Contract negotiation manager
Everything Else You Need to Know About Master's in Sports Management Degrees
What are the highest-paying jobs with a master's in sports management?
Sports marketing, operations, and sales manager are some of the highest-paying jobs if you have a master's in sports management. According to the BLS, the median annual wages for these jobs are above six figures. The pay can vary depending on where you work (e.g., amateur, collegiate, professional) and how long you've been in the business.
What courses will I take in an online master's in sports management program?
Courses in a master's in sports management program give you the expertise needed to work in the sports industry. You'll learn sports topics in depth. Sports management classes include:
- Applied ethics in sports
- Sports leadership and management
- The business of global sporting events
- Sports law, contracts, and negotiations
- Strategic sports marketing
Are sports management graduates in demand?
Sports management master's degree graduates are projected to be in demand over the coming years. The BLS projects jobs for coaches and scouts to grow by 20% between 2021 and 2031. The organization projects jobs for athletic trainers to grow by 17% during the same period, leading to 5,100 new positions.
The BLS also projects that athlete and sports competitor jobs will grow by 36% from 2021-2031, suggesting that the sports industry is only growing and thriving.
Is a Master's in sports management the same as sports administration?
Individuals often interchange sports management and sports administration, but the two programs are not the same. A master's in sports management focuses more on the business side while a master's in sports administration focuses more on running athletic programs.