Powerade Strikes NIL Deal With Five College Football Players

Five players across the country are appearing on TV, radio, social media, and more as part of Powerade's newest
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Updated on October 4, 2023
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  • Powerade released one video including all the participating schools, and five videos on each school's athlete.
  • BodyArmour Chief Marketing Officer Tom Gargiulo told Sports Business Journal the company wanted to lean into universities where Powerade already had relationships.
  • The campaign will advertise through television, digital, out-of-home, radio, and social media, according to Sports Business Journal.

Five college football athletes signed a sweet, hydrating name, image, and likeness (NIL) deal with the NCAA's official drink: Powerade.

On Aug. 24, Sports Business Journal (SBJ) reported that Powerade signed five college football deals as part of their "It Takes More" campaign for the upcoming college football season.

"We knew that college football was a big area of opportunity for us," BodyArmour Chief Marketing Officer Tom Gargiulo told SBJ. "We knew that we wanted to really lean into the relationships with the schools where we already had relationships and lean into NIL."

The athletes are Florida State defensive end Jared Verse, Louisiana State University quarterback Jayden Daniels, University of Georgia defensive back Malaki Starks, University of Southern California wide receiver Mario Williams, and University of Iowa running back Kaleb Johnson.

The campaign will advertise across television, digital, out-of-home, radio, and social media, according to SBJ. The campaign released one 30-second video on YouTube overviewing the campaign and five 15-second spotlights on each school and player.