The Best Online MBA in Marketing Programs

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The Master of Business Administration (or MBA for short) is the most popular graduate-level degree pathway in the United States. According to the National Center for Education Statistics (NCES), nearly 190,000 MBAs were awarded in 2013-14; this number represents more than a quarter of all master’s degrees conferred during that academic year. MBA programs are designed to prepare students for executive roles in today’s corporate settings. In many cases, MBA students are allowed to select a specialization, or area of academic focus for their master’s degree. Marketing is one of the most popular MBA specializations nationwide; according to a survey by Poets & Quants, 14.2% of female MBA students and 6.3% of male students earned a marketing specialization in 2015-16.

According to the BLS, marketing managers earn a mean annual salary of $140,000 per year.

According to the American Marketing Association, the professional field of ‘marketing’ is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing professionals strive to stimulate consumer interest and create a positive public image for their clients. Students in marketing MBA programs learn best-practice methods and strategies for advertising, promoting and providing information about different types of products and services. MBA in marketing programs often culminate in a capstone course, which allows students to compose a research project that demonstrates the skills and knowledge they have gained during their graduate studies; internships are also commonly available, and in some cases will be required. Many of today’s students are choosing to earn their MBA in marketing online. Online programs follow the same rigorous curriculum as their brick-and-mortar counterparts, leading to the same number of job opportunities for degree-holding graduates. Furthermore, the asynchronous (or self-paced) schedule and convenient study-from-home format of most online marketing options is ideal for students with part-time jobs, childcare duties, and other commitments that may interfere with campus-based learning.

Learn more about what you can do with an online MBA in marketing and what kind of career opportunities you can look forward to with this comprehensive guide.

WHAT ARE THE JOB OPPORTUNITIES AFTER EARNING AN MBA IN MARKETING?

Students who earn an MBA in marketing are prepared to obtain positions as marketing managers, market research analysts, marketing specialists, and others. Read more here.

WHAT IS A MARKETING MANAGEMENT MBA?

An MBA prepares students for positions of leadership in business. Marketing is one of the most popular concentrations, which teaches students how to stimulate consumer interest and create a positive public image. Read more here.

DO I NEED AN MBA TO WORK IN MARKETING?

No. There are other degrees and concentrations that will prepare learners for a career in marketing. Read more here.

WHY GET AN MBA IN MARKETING?

Students who earn an MBA in marketing are prepared for leadership positions, such as sales manager and marketing manager, which have a low rate of unemployment. Read more here.

HOW MUCH DOES A MARKETING DEGREE ONLINE COST?

The cost of an MBA in marketing will vary between schools. For more accurate information, students should contact their prospective schools. Read more here.

Will an Online MBA in Marketing Program Provide Me With the Skills I Need to Advance My Career?

The best online MBA in marketing programs build on the foundational knowledge of undergraduate business programs while introducing more advanced concepts related to marketing and advertising, public relations and management. Courses will tackle subjects such as consumer science, accounting and finance, economics, market analysis, product management and business law and ethics. Students who participate in internships will also receive training from experienced marketing professionals and gain experience in real-world working environments.

Will an Online MBA in Marketing Program Work With My Schedule?

MBA in marketing online programs offer a flexible, easily accessible alternative to traditional classroom-based education. Students can download course lectures and readings, participate in virtual discussions with other students, submit written assignments, take exams and communicate with their professors from the comfort of their own computer. Current technology also enables them to study on the go using a laptop, tablet, smartphone and other Wi-Fi-compatible devices. For added convenience, online marketing MBA students can usually coordinate internship opportunities at sites that are within a reasonable distance from their current residence.

What Jobs Can I Get With My MBA in Marketing?

Most careers in marketing are attainable with a bachelor’s degree, but an MBA in marketing will prepare students to take on executive-level responsibilities and manage teams of marketing professionals. Some of the most common job titles among online MBA in marketing degree recipients include marketing director, sales manager, purchasing manager and public relations specialist. While most MBA-holders find work with private companies and organizations, marketing skills are also applicable to employees in the public/government and nonprofit sectors.

What Are the Best Online MBA in Marketing Programs?

Choosing a program is an incredibly personal decision, and only you can properly evaluate whether a target school’s strengths match your educational needs. The following ranked list of schools should serve as a helpful starting point in your search for the best online MBA in marketing programs in the United States. Our ranking is based on the courses schools offer, available specializations, student outcomes, career support services, and other criteria used to determine academic excellence. If you are considering an online MBA in marketing, be sure to contact admissions specialists at different colleges and universities to learn more their about specific requirements and offerings.

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Rank School Name Ranking Score Relative Cost % Enrolled Online Location Description
1 University of North Carolina at Chapel Hill RANKING SCORE 86.41 COST % ENROLLED ONLINE 20% LOCATION Chapel Hill, NC

MBA at UNC, UNC-Chapel Hill's AACSB-accredited online MBA program, offers a concentration in marketing, and seven other fields. MBA students in the marketing concentration will study global marketing strategies and how they impact major brands. Courses cover four areas of study: customer management, product management, marketing strategy, and market analysis. Students can tailor their education through UNC's marketing electives with courses including digital marketing, global marketing, and services marketing. Each elective is four credits and gives students unique marketing outlooks. The online program offers live virtual classes with a faculty-to-student ratio of 1:15.

Classes are delivered through the 2NC platform, which also allows students to schedule one-on-one office hours with professors and host online networking events and study sessions. In addition to participating in online classes during their course of study, online MBA in marketing students must attend at least two "immersions" -- three-day, in-person, face-to-face meetings that take place around the world.

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2 University of Florida RANKING SCORE 84.54 COST % ENROLLED ONLINE 43% LOCATION Gainesville, FL

Based in Gainesville, FL, the University of Florida was one of the first to offer a fully accredited online MBA. Today, their online MBA is one of the top-ranked programs in the country. Students complete the degree in two years, taking one, five-week course at a time. The 48-credit degree includes coursework in managerial accounting, brand management, and economics of business decisions. While each three-credit course is taught in a predetermined order, the program may be completed fully online or as a hybrid format. Some required courses may be substituted with a residency elective course.

Recorded lectures and other course content is available online and accessible 24/7. Students learn key principles of business education from faculty members with relevant professional experience in the business world. Learners also participate in a cohort throughout the program in order to build professional networks and offer a small program experience.

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3 Babson College RANKING SCORE 78.82 COST % ENROLLED ONLINE 21% LOCATION Wellesley, MA

Babson College in Wellesley, MA offers a blended learning MBA program that combines on-campus sessions, online courses, and virtual collaboration to provide a flexible education. The program offers two start dates per year -- March and September -- and students typically take 21 months to complete their degree. On-campus sessions take place Friday-Saturday approximately every seven weeks, while the rest of the program is completed asynchronously online. Students typically dedicate 20 hours each week to their coursework.

The curriculum includes courses in marketing, financial reporting, and global connections through technology. In addition to core coursework, students also complete a capstone requirement. Applicants must provide their undergraduate or graduate transcripts, an essay, two letters of professional recommendation, their current resume, and a completed application. The college offers several scholarship opportunities and provides resources to explore different financial aid opportunities.

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4 Carnegie Mellon University RANKING SCORE 74.94 COST % ENROLLED ONLINE 13% LOCATION Pittsburgh, PA

Carnegie Mellon University in Pittsburgh, Pennsylvania, offers a part-time online hybrid MBA via its Tepper School of Business. The program combines online learning with in-person experiences, and students select from one of 12 available concentrations such as marketing, operations management, and communications. The program features live online sessions each week led by the same instructors who teach on-campus courses, while access weekends -- held six times a year -- foster in-person time with faculty and fellow classmates.

Carnegie Mellon’s online MBA curriculum includes topics like managing people and teams, global economics, and marketing management. Interactive live classes occur two evenings a week and students complete the assignments at their own pace. Online students have access to all of the same on-campus resources including career services, leadership training, student clubs, and on-campus recruiting. While this online program is part-time, students may transition to the full-time on-campus program if they wish.

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5 North Carolina State University RANKING SCORE 72.46 COST % ENROLLED ONLINE 31% LOCATION Raleigh, NC

NC State's AACSB-accredited online MBA program allows students to access courses on their own schedule. Students in the online program have a six-credit-hour depth requirement that's similar to a concentration for full-time MBA students. The marketing management depth area focuses on three key topics: value identification, value creation, and value delivery. Courses include Methods In Marketing Research and Consumer Behavior. NC State's online MBA is a 40 credit hour program. An accelerated path is offered where students can earn the degree in 21 months. It is suggested that students complete practicum courses in either Product Design and Development or Consumer Innovation. Students earning an MBA in marketing online can also take an optional international residency during the spring or summer semester. This week-long study abroad experience is intended to teach global business and cultural awareness skills.

Entering students are required to complete a virtual orientation and the first of two mandatory, three-day residencies by the end of their first semester. Both residencies take place at NC State's main campus in Raleigh, North Carolina.

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6 University of Maryland - College Park RANKING SCORE 72.20 COST % ENROLLED ONLINE 10% LOCATION College Park, MD

Students enrolled in the online marketing MBA program at UMCP have the opportunity to earn their degree in 21 months. The degree features six specializations including one in marketing. Online marketing MBA students explore topics such as data-driven marketing and permission marketing. Courses include consumer behavior, customer equity management, and co-creating customer experience. Distance learners will learn how to understand consumers and their needs. All students are required to complete an Action Learning Project (ALP). The ALP is a four-credit, class project designed to create practical learning experiences without the risks associated with a real job. The online program is fully accredited by AACSB international. Live classes are conducted through Adobe Connect, but the majority of coursework can be completed asynchronously. MBA graduates specializing in marketing will walk away with a strong portfolio of skills that will make them highly competitive in the job market.

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7 Lehigh University RANKING SCORE 69.29 COST % ENROLLED ONLINE 18% LOCATION Bethlehem, PA

The University's FLEX MBA program allows students to attend classes in person, online, or in hybrid form, with the ability to switch back and forth from week to week. FLEX MBA students can complete their degrees at a part-time, or full-time pace, and can choose one of six concentration areas--including marketing. (The program can be completed without declaring an area of concentration.) Students pursuing the marketing concentration will focus on issues ranging from global strategies to branding methods. The program prepares students for both traditional and non-traditional marketing positions. Concentrations are 12 credits total. Courses include Strategic Marketing Management, Creating Breakthrough Innovations, and Marketing Analytics. Online MBA students have 24 to 72 months to complete the program. The school's Flex MBA is AACSB-accredited.

US news ranked the program eighth for 2016s best online MBA program. Courses are delivered through Lehigh's online learning tool Classroom LIVE, which allows students and professors to interact in real time. Recorded classes are available for viewing on students' schedules.

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8 Villanova University RANKING SCORE 68.71 COST % ENROLLED ONLINE 45% LOCATION Villanova, PA

Based in Lancaster, PA, Villanova University offers an online MBA degree. Students in this 48-credit degree complete 21 courses over six semesters, and most finish in just two years. The curriculum covers topics including strategic marketing management, ethical business practices, and corporate finance. Students may also participate in an international immersion, a seven day experience to study emerging economies, visit companies, and gain firsthand business experience.

The program offers concentrations in marketing, international business, and finance, and graduates are prepared for careers as marketing managers, financial analysts, and project managers. Additionally, students can customize their degree plan to prepare for a desired career. Online students have access to the same resources as their on-campus counterparts, and are invited to attend any campus events throughout the year.

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9 Touro University Worldwide RANKING SCORE 68.07 COST % ENROLLED ONLINE 100% LOCATION Los Alamitos, CA

Touro University Worldwide in Los Alamitos, CA offers an online master of business administration degree. Students select from several concentrations such as human resources management, marketing, and global management, which allows them to tailor their degree to suit their interests and career goals. The program offers six different start dates and can be finished in as little as one year. The 36-credit curriculum consists of nine core courses, a capstone, and three courses in the concentration.

Applicants must have a bachelor’s degree from an accredited institution with a 2.5 minimum GPA, transcripts, and a completed application. The GMAT/GRE are not required and the university does not charge an application fee. Transfer students with a 2.75 GPA or higher are eligible for transfer. Tuition assistance resources are available, including student loans, scholarships, programs, and tuition assistance counselors, who help students explore the financial aid opportunities available to them.

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10 The University of Texas at Dallas RANKING SCORE 67.80 COST % ENROLLED ONLINE 18% LOCATION Richardson, TX

The University of Texas, based in Dallas, offers a professional MBA program, one of several degree options that include a full-time and executive MBA program, plus a double MS/MBA and a combined MD/MBA program. Students pursue one or two concentrations from areas such as healthcare leadership and management, marketing, and business analytics. The 53-credit curriculum features 30 core courses and 23 electives, however, online students have more limited elective options available.

Courses cover topics such as financial management, global business, and organizational behavior. To gain admission, prospective students must have prerequisite knowledge in calculus and demonstrate a "B" grade or higher. Exam administration depends on the course, and may either be taken online, proctored, or uploaded by email. Applicants must have a bachelor's degree from an accredited institution, GMAT/GRE scores, one professional letter of recommendation, one or two essays, a current resume, and a completed application.

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11 Stevens Institute of Technology RANKING SCORE 66.59 COST % ENROLLED ONLINE 53% LOCATION Hoboken, NJ

Stevens Institute of Technology in Hoboken, NJ, offers an MBA online degree that develops quantitative and analytical tools to solve business problems. The program pairs students with a partner company in their field to solve a real problem or explore a specific business opportunity. At the end of the program, students deliver a final presentation that recommends a course of action for their partner company. This online MBA can also be customized by selecting a concentration from one of several areas such as finance, marketing, or project management.

The 48-credit curriculum blends core and concentration coursework, and covers topics like financial management, leader development, and operations management. Applicants must provide their college transcripts from all previous institutions, GMAT/GRE scores, a completed application, their current resume, a personal statement, and two letters of recommendation.

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12 Pepperdine University RANKING SCORE 66.20 COST % ENROLLED ONLINE 21% LOCATION Malibu, CA

Though its main campus is based in scenic Malibu, CA, Pepperdine University also offers an online master of business administration degree. Students can choose from four available concentrations in finance, marketing, general management, and leadership and managing organizational change, while also working on a live case study with current company executives in the business world. The 52-credit curriculum can be completed in as little as two years, and includes courses in marketing management, behavior in organizations, and personal and leadership development.

All concentrations can be completed in seven trimesters, however the general management concentration can be finished in six. Applicants must have their bachelor's degree from a regionally accredited institution with an acceptable GPA, a minimum of two years of work experience, essays, an organizational chart, their current resume, a letter of recommendation, a completed application, and GMAT scores unless the applicant has five years of full-time work experience and a relevant bachelor's degree.

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13 Webster University RANKING SCORE 65.99 COST % ENROLLED ONLINE 45% LOCATION Saint Louis, MO

Webster University in St. Louis, MO boasts one of the highest graduate business enrollments in the United States. Their online master of business administration (MBA) program includes options for a standard MBA, a dual degree MBA/MS, or a dual degree MBA/MHA. Concentration areas include management and leadership, information technology management, and marketing.

Core coursework includes advanced corporate finance, operations and project management, and organizational behavior, while the remaining coursework depends upon the chosen concentration. Prospective students should note that the admissions process is a two-step procedure: qualification and candidacy. To qualify, applicants complete specific prerequisites and have a bachelor’s degree with a 3.0 minimum GPA. To become a candidate, applicants complete 12 credits of graduate coursework with a “B-” grade or higher.

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14 American University RANKING SCORE 65.75 COST % ENROLLED ONLINE 20% LOCATION Washington, DC

American University in Washington D.C. offers an online master of business administration (MBA), with available concentrations in marketing, finance, and international business. The 48-credit curriculum features 12 core courses, three elective courses, and two immersions. Courses cover topics that include managerial economics, marketing management, and financial accounting. Immersions are offered in business capitals in the U.S. and around the world; they last 3-4 days and students are responsible for all immersion expenses.

The program can be completed in either 15 or 24 months, with suggested course timelines available for each degree track. Applicants must have their bachelor’s degree from an accredited institution, their current resume, a personal statement, two letters of recommendation, and a completed application. GMAT/GRE scores are not required for admission, although students may still submit them.

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15 Brandman University RANKING SCORE 64.73 COST % ENROLLED ONLINE 72% LOCATION Irvine, CA

Brandman University in Irvine, CA, offers an online master of business administration degree with several concentrations to fit a student’s interests and career goals. The 48 credit program lets learners evaluate and analyze business processes and functions, while the curriculum features core courses, electives, and concentrations in marketing, human resources, and health administration. Classes cover topics like leadership and innovation, financial reporting and analysis, and marketing management.

To gain admission, prospective students must meet one of four options for GPA requirements: they must have a 3.0 minimum GPA from their undergraduate work; a GPA between 2.5 and 2.99 with a satisfactory score on the GMAT or GRE; an earned master’s degree or higher from an accredited institution; or a portfolio with writing samples, a personal statement, letters of recommendation, and a resume.

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16 New Jersey Institute of Technology RANKING SCORE 63.62 COST % ENROLLED ONLINE 40% LOCATION Newark, NJ

New Jersey Institute of Technology, based in Newark, NJ, offers an online master of business administration degree with three available concentrations in marketing, finance, or management information systems. The 48-credit curriculum consists of 16 courses delivered over eight semesters. Each semester lasts 15 weeks, and students complete 30 credits of core courses, 12 credits of specialization courses, and six credits of capstone courses.

Courses include competing in global markets, management accounting, and information systems principles. The program is delivered asynchronously, which allows students to work at their own pace. Applicants must have a bachelor’s degree with a 2.8 minimum GPA, GMAT or GRE scores, one letter of recommendation, and a completed application. International students must meet all admissions requirements and provide english proficiency exam results.

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17 Colorado State University-Fort Collins RANKING SCORE 63.34 COST % ENROLLED ONLINE 37% LOCATION Fort Collins, CO

Colorado State University in Fort Collins offers an online professional MBA (OPMBA) that can be completed in as little as 21 months. Since the program is a professional degree program, students do not complete a final project, thesis, or comprehensive final exam. The 42-credit program is delivered in two eight-week sessions each semester, and is a blend of core courses and electives. This online MBA covers topics like business systems and processes, marketing strategy and planning, and leadership and teams.

Prospective students must have a bachelor's degree from an accredited institution with a minimum 3.0 GPA, at least four years of professional work experience, three professional letters of recommendation, a statement of purpose, a completed application, and a current resume. If applicants do not have a 3.0 minimum GPA, they must provide an explanation of their academic performance to be considered. Applicant should note that this program does not accept transfer credits. Graduates of CSU’s OPMBA are employed at several well-known businesses, like Oppenheimer, Hewlett-Packard Company, and Accenture.

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18 Golden Gate University-San Francisco RANKING SCORE 63.16 COST % ENROLLED ONLINE 51% LOCATION San Francisco, CA

Golden Gate University in San Francisco, California, offers an online master of business administration degree that develops a holistic, integrated framework for management. Concentrations are available in marketing, public relations, and international business, and students may select multiple concentrations if they are interested in several areas, or pursue a general track for an overview of the business world.

The curriculum covers topics that include accounting, teamwork, and personal leadership. Applicants must have a bachelor's degree from an accredited institution, and if they have more than five years of professional work experience, they are not required to submit GMAT or GRE scores. The university offers affordable tuition and provides tuition advisors to help students explore different financial aid opportunities.

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19 Nova Southeastern University RANKING SCORE 62.46 COST % ENROLLED ONLINE 51% LOCATION Fort Lauderdale, FL

With over 13 different available concentrations, Nova Southeastern University’s online MBA degree provides students with a wealth of options to tailor their studies. Degree-seekers can specialize in marketing, human resource management, international business, entrepreneurship, or business intelligence, among many others. The 39-credit program has five start dates throughout the year and can be completed on a full- or part-time basis.

The curriculum covers topics like product and brand management, international finance, and hospitality and tourism. Applicants must have a bachelor's degree from a regionally accredited institution with a minimum 2.5 GPA. Those who do not meet this requirement may also be eligible for admission, but must have at least a 2.25 GPA and a score of 450 or higher on the GRE. Additionally, students who did not receive their bachelor's degree from a regionally accredited institution are eligible if they have a 2.5 minimum GPA and a 450 or higher on the GRE.

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20 Liberty University RANKING SCORE 60.77 COST % ENROLLED ONLINE 96% LOCATION Lynchburg, VA

Liberty University, based in Lynchburg, VA, is one of the largest non-profit private universities in the country. Their 45-credit online MBA features 13 concentrations to choose from, each providing an in-depth experience in areas like marketing, project management, and public administration. While concentrations have their own unique degree plans, all students complete the same required core courses. Liberty also offers a 36-credit MBA curriculum without any concentrations.

Graduates of Liberty find successful careers as company executives, business owners, and organizational managers. Applicants must have a bachelor's degree with a minimum 3.0 GPA, all college transcripts, prerequisites, and a completed application. Transfer students are welcome, however 50% of the program’s credits must be earned at Liberty. Additionally, the university offers payment plans, scholarships, and student loans. Students may also speak with an advisor to explore financial aid opportunities.

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21 Regis University RANKING SCORE 60.43 COST % ENROLLED ONLINE 65% LOCATION Denver, CO

Regis University, a private Jesuit institution in Denver, CO, offers a professional MBA degree online, and leans on its religious tradition to emphasize ethics, leadership, and relationship to cultivate sound business practices. Students may opt for a 42-credit MBA by pursuing a concentration such as marketing, accounting, or finance. Alternatively, students may complete a 36-credit program without a specialization.

The curriculum is a blend of foundation courses, required courses, and electives that cover topics including issues in international business, marketing principles, and business finance. Graduates are prepared for careers as marketing directors, financial analysts, and Human resource managers. An on-campus career center is available to online students to provide them with advice, resources, and training to reach their career goals. Applicants must have a bachelor's degree from an accredited institution, a current resume, prerequisites, an admission essay, and a completed application.

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22 Syracuse University RANKING SCORE 60.36 COST % ENROLLED ONLINE 25% LOCATION Syracuse, NY

Syracuse University in New York offers an online MBA via its Whitman School of Management. Students in the [email protected] learn to think strategically about business issues and organizational effectiveness, and also pursue one of several specializations, including marketing management, finance, and business analytics. The 54-credit curriculum is comprised of 35 credits of core business courses, 15 credits of electives, and three credits of U.S. and global residencies.

Residencies expose students to different ideas, cultures, and people in modern business practices close to home and around the world. Additionally, the curriculum explores topics such as managerial finance, brand management, and leadership in organizations. Applicants must have a bachelor's degree from an accredited institution, a minimum of one year of full-time work experience, two personal essays, three letters of recommendation, a resume, a completed application, and GMAT/GRE scores.

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23 University of Alabama at Birmingham RANKING SCORE 60.30 COST % ENROLLED ONLINE 48% LOCATION Birmingham, AL

The University of Alabama at Birmingham offers an online master of business administration that provides financial and economic expertise, and emphasizes emotional intelligence as a driver of business and organizational effectiveness. Students may opt for a 39-credit MBA with a concentration, such as marketing, health services, or finance. Alternatively, a 36 credit general track is also available, which features a broader degree plan. This online MBA program can be completed in as little as two years, or six semesters, and the curriculum is comprised of business courses, core courses, capstones, and electives. Courses cover management and organizations, marketing strategies, and corporate finance.

Graduates are prepared for successful careers as financial officers, marketing officers, and hospital administrators. Online students have full access to the career center on campus to assist with training and development for their future careers. Applicants must have a bachelor's degree from a regionally accredited institution, two letters of recommendation, a resume, an essay, and a completed application. GMAT or GRE scores are not required.

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24 Northeastern University RANKING SCORE 59.66 COST % ENROLLED ONLINE 10% LOCATION Boston, MA

The AACSB-accredited online MBA at Northeastern does not require the GMAT/GRE for admission, focusing instead on professional experience as a prerequisite. The 50-credit hour marketing MBA curriculum includes 13 core courses and five electives related to the concentration. The online MBA program focuses on combining academics with experiential learning. Admissions requirements include five years of professional experience, including leading teams. (Prospective students without the required years of experience can still apply by using GMAT scores or professional certifications to round out their application.)

Online MBA students can develop expertise in a chosen area of interest by specializing in one of eight concentrations, including the concentration in marketing. There are optional residencies on the main campus in Boston and international locations, including China, Peru, and Chile. Students can acquire a dual online master of science in finance/MBA after completing the MBA program's requirements.

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25 Azusa Pacific University RANKING SCORE 59.17 COST % ENROLLED ONLINE 25% LOCATION Azusa, CA

Azusa Pacific University, an evangelical Christian university based in Azusa, CA, offers a Christ-centered Master of Business Administration (MBA) degree online. The 42-credit program can be finished in as little as one year if taken full-time, and students tailor their degree to their career interests or goals by selecting an area of concentration in marketing, international business, finance, or sport management, among others. Coursework includes 30 credits of core courses in management accounting, corporate finance, and international marketing, while the remaining 12 credits are fulfilled via the concentration. Students may choose a second concentration with approval.

To gain admission, prospective students must have a bachelor's degree from a regionally accredited institution with a 2.5 minimum GPA, a resume, an application essay, GMAT scores, letters of recommendation, and a completed application. Students with a undergraduate GPA of 3.25 or higher are not required to provide their GMAT scores. The online program is delivered asynchronously, and students should expect to spend around 10 hours each week on their coursework.

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26 Dallas Baptist University RANKING SCORE 59.08 COST % ENROLLED ONLINE 43% LOCATION Dallas, TX

Dallas Baptist University, based in Dallas, TX, offers an online master of business administration (MBA) degree that integrates faith into every aspect of the program, and prepares graduates for a life of servant leadership in the marketplace. The 36-credit online MBA offers concentrations such as marketing, finance, and project management, while the curriculum features 24 credits of core courses and 12 hours of concentration courses. Classes cover business ethics, corporate finance, and managerial accounting.

Applicants must have a bachelor's degree from an accredited institution, two letters of recommendation, a statement of purpose, a resume, GMAT or GRE scores, and a completed application. Tuition is affordable and students have access to on-campus advisors and various resources to explore financial aid opportunities such as student loans, payment plans, and scholarships.

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27 Montclair State University RANKING SCORE 58.03 COST % ENROLLED ONLINE 18% LOCATION Montclair, NJ

Montclair State University’s online master’s in business administration program is an affordable, flexible degree designed for working professionals. Students can tailor their degree via four different concentrations in project management, marketing, human resources management, or digital marketing. The program has six potential start dates throughout the year and students can complete the 39-credit degree in as little as two years. A 36-credit general MBA without a concentration is also available.

MSU’s curriculum covers managerial economics, investments for managers, and applied business statistics, among others. Coursework is delivered asynchronously via Canvas to provide students with maximum flexibility. Applicants must have a bachelor's degree from an accredited institutions, a resume, letters of recommendation, an applicant essay, a completed application, and GMAT/GRE scores.

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28 University of Massachusetts-Amherst RANKING SCORE 57.94 COST % ENROLLED ONLINE 37% LOCATION Amherst, MA

The University of Massachusetts in Amherst offers two online MBA programs that can be completed on a part- or full-time basis. With an emphasis on collaborative, experiential learning, the program features concentrations in marketing, finance, and healthcare administration. Additionally, the flexible online degree is designed for working professionals and consists of the same curriculum and faculty as the on-campus program.

The curriculum covers topics that include project management, leadership, and data management for business leaders. Online students have access to all on-campus research centers and facilities such as the career center and the center for entrepreneurship. Applicants must have a bachelor's degree from a regionally accredited institution, a personal essay, two letters of recommendation, a resume, a completed application, and GMAT or GRE scores. International students must follow all of the same admissions requirements and they must also provide the results from their English proficiency exam.

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29 Missouri State University-Springfield RANKING SCORE 57.89 COST % ENROLLED ONLINE 44% LOCATION Springfield, MO

Missouri State University in Springfield, MO offers an affordable and flexible online master of business administration. Designed for working professionals, the program features 18 credits of foundation courses, 24 credits of core requirements, three seminar credits, and six credits of electives. The curriculum explores topics that include accounting concepts for managers, marketing management, and organization strategy and policy. Students must maintain a 3.0 GPA and cannot take more than 12 credits per semester, although students with full-time jobs are encouraged to enroll in no more than six credits each semester.

Applicants must have a bachelor's degree from an accredited institution with a 2.75 minimum GPA, GMAT or GRE scores, professional work experience shown on their resume, and a completed application. The GMAT/GRE requirement can be waived for candidates with a 3.25 minimum GPA, students who have been admitted to or graduated from the university's COB business unit major within five years, or students with a business degree.

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30 Oklahoma State University-Main Campus RANKING SCORE 57.24 COST % ENROLLED ONLINE 32% LOCATION Stillwater, OK

Oklahoma State University in Stillwater offers a master of business administration - online for those without the time to matriculate in a traditional on-campus program. The 42-credit degree emphasizes the value of teamwork in business, with online students benefiting from the same focus as their on-campus counterparts. Online courses are delivered asynchronously and include financial reporting, managerial accounting, marketing management, organization theory, and business finance.

Applicants must have a bachelor's degree from a regionally accredited institution with a 3.0 minimum GPA, GMAT scores, a completed application, and a background in calculus and quantitative skills. Students typically complete the program in three-and-a-half years, and each student works with an advisor to create their own plan of study. Students are advised to take no more than nine credit hours during spring and fall semesters, and no more than six credit hours during the summer semester.

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31 East Carolina University RANKING SCORE 57.15 COST % ENROLLED ONLINE 66% LOCATION Greenville, NC

First accredited in 1967, East Carolina University offers an MBA degree that can be completed entirely online or as a hybrid model. Students are not required to have any business experience or prerequisite coursework, and coursework features topics in economics, human resources, accounting for decision making, and marketing management.

ECU’s MBA curriculum blends foundation courses and common body of knowledge courses. The former is required for students without undergraduate business degrees, while students with a "B" grade or higher on previous business coursework move directly into common body of knowledge courses. These common courses include eight core courses and three electives. Applicants must have a bachelor's degree from an accredited institution with a minimum 2.7 GPA, GMAT results with a minimum score of 500, and a completed application.

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32 The University of Texas at Tyler RANKING SCORE 56.80 COST % ENROLLED ONLINE 78% LOCATION Tyler, TX

The University of Texas at Tyler, founded in 1971, is one of the fastest growing schools in the Texas university system. UT-Tyler’s business administration MBA degree can be completed as a regular or accelerated program, and develops graduates who are leaders in a dynamic and complex global economy. The 36-credit program is typically delivered in 16-week terms, while the accelerated program is delivered in 7-week terms and can be completed in as little as one year. Each program offers concentrations in healthcare management, marketing, and quality management, among others.

The program is delivered asynchronously to provide working students maximum flexibility. Applicants must have an undergraduate degree from an accredited institution, GMAT or GRE scores, and a completed application. Candidates with at least three years of extensive managerial work experience are eligible to have the GMAT requirement waived. Students may transfer up to nine credit hours of graduate credits from an approved university.

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33 Bryan College-Dayton RANKING SCORE 56.53 COST % ENROLLED ONLINE 100% LOCATION Dayton, TN

Bryan College, a Christian liberal arts college in Dayton, TN, offers a master of business administration in general management. The fully online curriculum is taught from a distinctly Christian worldview, while students develop leadership skills, increase their competence with technology, and become aware of the global aspects in business. The 36-credit curriculum is delivered in nine-week accelerated classes, and specializations are available in marketing, healthcare administration, ministry, sports management, and human resources.

Courses cover include strategic marketing, financial management, and business in a global environment. To graduate, students must complete 30 credit hours of their coursework at Bryan College, receive no more than two "C" grades, and maintain a 3.0 minimum GPA. Applicants must have a bachelor's degree from an accredited institution, a completed application, a resume, two letters of professional recommendation, and a statement of purpose.

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34 City University of Seattle RANKING SCORE 56.17 COST % ENROLLED ONLINE 43% LOCATION Seattle, WA

City University in Seattle, WA prepares graduates of their master of business administration to study business trends, and lead, manage, and grow diverse organizations. Students also explore how social responsibility applies to their professional business practices. The curriculum comprises a foundational course, business core courses, and emphasis requirements, while also offering concentrations such as global marketing, finance, and accounting.

Courses cover topics that include business strategy, project management and prioritization, and global business communication and research. Applicants must submit a completed application and an undergraduate degree from an accredited institution. No GMAT or GRE test scores are required. Graduates of City University’s MBA have found successful careers as business analysts, CEOs, management consultants, and marketing directors.

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35 California Lutheran University RANKING SCORE 56.07 COST % ENROLLED ONLINE 16% LOCATION Thousand Oaks, CA

California Lutheran University in Thousand Oaks, CA offers a flexible and customizable master of business administration degree designed for working professionals. The program can be completed fully online, or as a hybrid of online and on-campus courses. Part-time and full-time options are also available, and with five eight-week terms for online courses, and evening and weekend courses available on-campus.

CLU’s MBA features specializations in marketing, entrepreneurship, and international business. The 45-credit program can be completed in as little as one year, and is comprised of core courses, emphasis courses, concentration courses, and a capstone course. Students without an academic background in accounting, economics, or statistics may be required to complete 13 additional credits of foundation courses. Courses include marketing management, information technology management, and business ethics and law. Graduates of the program are employed at some of the leading employers in the area including Merrill Lynch, Wells Fargo, and J.D. Power. Applicants must have a bachelor's degree from an accredited institution with a minimum 3.0 GPA, a completed application, two letters of recommendation, a personal statement, and GMAT scores.

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36 Averett University-Non-Traditional Programs RANKING SCORE 55.97 COST % ENROLLED ONLINE 83% LOCATION Danville, VA

Founded in 1854 as a university for women, Averett University in Danville, VA, is now a traditional co-ed university with approximately 1900 students pursuing degrees on-campus and online. Students in the online MBA program select one of three options: a marketing MBA, a leadership MBA, or a human resource management MBA. Each program is delivered fully online and in an accelerated format, with students taking one class at a time. The marketing program covers topics that include brand management, marketing to global audiences, and consumer behavior. The program ends with a capstone research project in which students showcase what they have learned.

The leadership program explores effective decision-making and leadership in a global economy. Students in the human resource management program learn to manage conflict and negotiation, and how to handle recruitment, hiring, and training. Applicants must have an undergraduate degree from an accredited institution with a 3.0 minimum GPA and a completed application. No minimum work experience or GMAT/GRE test scores are required.

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37 University of Nebraska-Lincoln RANKING SCORE 55.80 COST % ENROLLED ONLINE 31% LOCATION Lincoln, NE

The University of Nebraska - Lincoln, founded in 1869, is a top-tier research university and the state’s flagship school. The College of Business offers a fully online MBA degree that caters to the busy lives of working professionals. The 48-credit curriculum is comprised of 30 credits of core courses, nine credits of breadth electives, and nine hours of electives. Courses include business strategy, human resource management, and applied organizational behavior. Electives can be taken from any business area or outside the area with advisor pre-approval. All students must complete prerequisite courses in statistics and calculus.

Students can begin the program before meeting the prerequisites, but will be unable to take certain courses until they complete them. Applicants must have an undergraduate degree from an accredited institution with a minimum GPA of 3.0, two years of work experience, a minimum score of 600 on the GMAT, and a completed application. The university will accept up to 12 credits of graduate-level transfer credits from accredited programs as long as they were taken within five years of the transfer.

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38 Temple University RANKING SCORE 55.79 COST % ENROLLED ONLINE 16% LOCATION Philadelphia, PA

Online marketing MBA students at Temple's business school start their course of study with a week-long residency at the school's campus in Philadelphia. After orientation and the completion of their leadership development course, students take one, four-week-long course at a time, on their own schedule. Students can acquire a general MBA or take one of six concentrations, including marketing management. The 48 credit, online program can be completed in 20 months or up to six years. Students will pick from a variety of classes and are required to take nine credits of upper-division courses for their chosen concentration. The capstone class, Enterprise Management Consulting Practicum, puts students in cross-cultural groups and has them assist firms or divisions with live consulting projects.

Live weekly classes are conducted through WebEx to facilitate student discussion and problem-solving; recorded lectures are available for viewing on students' own schedules. (See a sample recorded lecture, here.)

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39 University of Houston-Victoria RANKING SCORE 52.70 COST % ENROLLED ONLINE 24% LOCATION Victoria, TX

Based in the town of Victoria, The University of Houston - Victoria offers 70 bachelor’s and master’s degree programs. The School of Business Administration offers a Global MBA that emphasizes international business issues and opportunities. Students with an undergraduate background in business may take as few as 30 credits of coursework, while students without a business degree take up to 54 credits. Concentrations are available in economic development, marketing, and human resource management. Courses include international business strategy, global economics, and international marketing.

Applicants must have an undergraduate degree from an accredited institution with a 2.5 minimum GPA, GMAT/GRE scores, and a completed application. The program can be completed in as few as 18 months over four semesters. The university has one of the lowest tuition rates in Texas and offers many different financial aid options to students. Graduates are employed at some of the leading companies in the industry such as Farmers Insurance, Dell, and United Airlines.

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40 Washington State University RANKING SCORE 52.60 COST % ENROLLED ONLINE 20% LOCATION Pullman, WA

Washington State's online MBA is nine years old and AACSB-accredited. Students can choose a general track or one of four concentrations--including marketing. Distance learners who already have a bachelor's in business will be required to take 36 credits in the program. WSU's MBA can be completed in 22–29 months. All concentrations are available as an additional nine-credit graduate certificate program. (The certificates can be acquired without an MBA, but students are subject to the same enrollment requirements.) The marketing concentration features courses in Consumer Behavior, New Product Marketing, and Promotional Management.

There are no required residencies or on-campus meetings for the online MBA in marketing program. Students can gain firsthand knowledge of international markets on an international field study. It's a 10 day trip that includes visits to both China and South Korea where students have the opportunity to network with their foreign peers.

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41 Benedictine University RANKING SCORE 52.50 COST % ENROLLED ONLINE 53% LOCATION Lisle, IL

Benedictine University, a Catholic university rooted in the Benedictine tradition, features a main campus in Lisle, IL, and extension campuses in Arizona, Asia, and online. The master of business administration degree is offered completely online, and at a pace that suits working professionals. Students may opt for a traditional degree program and take one course at a time, or they may select a fast-track option in which students take two courses at a time and graduate within one year.

Benedictine’s online MBA features coursework in managerial economics, financial management, and ethics and leadership in a global environment. Students may also select a concentration in marketing, financial management, or international business. Applicants must have an undergraduate degree from an accredited institution, two letters of recommendation, a letter of intent, a resume, and a completed application. Transfer students must complete an interview with the manager of the program, be in good academic standing, and meet all of the standard admissions requirements.

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42 Florida Institute of Technology RANKING SCORE 52.31 COST % ENROLLED ONLINE 29% LOCATION Melbourne, FL

Founded in 1958 to accommodate working professionals along the Space Coast, the Florida Institute of Technology in Melbourne, FL offers an affordable, flexible online MBA degree. Students can select a traditional, 36-credit MBA degree, which blends academic principles and real-world scenarios to prepare graduates for business leadership. Coursework includes financial management, marketing management, and managerial accounting. Degree specializations are also available in areas such as marketing, international business, or accounting.

Graduates pursue careers in many different fields including business, healthcare management, and project management. The program can be completed in as little as two years, and each course takes eight weeks to complete. Applicants must have an undergraduate degree from an accredited institution and a completed application. No GMAT or GRE scores are required. International students must meet all standard admission requirements and provide their scores from an english proficiency exam.

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43 Central Michigan University RANKING SCORE 51.84 COST % ENROLLED ONLINE 47% LOCATION Mount Pleasant, MI

Central Michigan University hosts over 20,000 students at its Mount Pleasant, MI campus, with nearly 7,000 more taking classes online and at 30 satellite campuses around the country. The online MBA degree is a 36-credit program that includes 27 credits of degree requirements and 9 credits of business courses. Students take courses such as marketing-based management, data analysis for managers, and global business and sustainability, while also developing vital skills and knowledge to become successful leaders in the business world. Degree-seekers explore best business practices, as well as how to develop and strategize a business plan.

Applicants must have an undergraduate degree from an accredited institution with a 2.7 minimum GPA, prerequisites, GMAT scores with a minimum score of 450, a resume, a personal statement, and a completed application. The GMAT requirement can be waived if applicants have a doctorate degree, have a master’s degree with a 3.0 minimum GPA, or have at least five years of professional work experience.

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44 University of Cincinnati-Main Campus RANKING SCORE 51.45 COST % ENROLLED ONLINE 44% LOCATION Cincinnati, OH

As one of the nation’s top tier public research universities, the University of Cincinnati is home to nearly 44,000 students. The Carl H. Lindner College of Business offers a master of business administration online that features a blend of research-intensive learning and practical experience. The program features seven different concentrations in areas such as marketing, individual taxation, and health care administration, though students may also opt out of a concentration to pursue a general MBA degree.

Students complete between 38 and 48 credits to earn their MBA, depending on their degree plan. The curriculum features a mix of core courses, electives, and business foundation courses, and covers a variety of topics including marketing for managers, leadership and organizations, and financial management. Students can complete the program in as little as one year. Applicants must have an undergraduate degree from an accredited institution, a completed application, GMAT/GRE scores, two letters of recommendation, a statement of purpose, and a current resume. GMAT/GRE requirements are able to be waived if applicants have a minimum GPA of 3.0 with three years of work experience, have a relevant graduate degree or terminal degree, or be a graduate of the university with a minimum 3.5 GPA.

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45 National University RANKING SCORE 51.26 COST % ENROLLED ONLINE 82% LOCATION La Jolla, CA

National University, based in La Jolla, CA, offers over 100 degrees on-campus and online, and hosts students from every state and 65 different countries. The online master of business administration prepares graduates to successfully lead businesses in a fast-paced, global marketplace. The 63-credit MBA features nine specializations in marketing, financial management, and organizational leadership, among others.

Coursework includes managerial support systems, global business, marketing management, and statistics for business. Applicants must have an undergraduate degree from an accredited institution with a 2.5 minimum GPA and a completed application. Students with a GPA between 2.0 and 2.49 are eligible for admittance if they have satisfactory scores on their GMAT or GRE tests.

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46 Endicott College RANKING SCORE 51.02 COST % ENROLLED ONLINE 57% LOCATION Beverly, MA

With a main campus in Beverly, MA and satellite locations in Boston, Gloucester, and online, the Van Loan School at Endicott College features flexible coursework tailored to working professionals. The master of business administration online program (MBA) features customizable coursework and fourteen available areas of concentration such as marketing, human resources management, or international business. The 42-credit curriculum can be completed in 18 months, and courses include business ethics, financial markets and institutions, and customer relationship management.

Online students have access to all on-campus resources including a career center, where students work with consultants to find internships and career opportunities after graduation. Students may transfer a maximum of six credits from another accredited institution and must maintain a 3.0 GPA during the program.

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47 Mercer University RANKING SCORE 50.76 COST % ENROLLED ONLINE 17% LOCATION Macon, GA

Mercer University, based in Macon, GA, enrolls more than 8,000 students from the associate to doctoral levels. The online master of business administration is a flexible, self-paced degree designed with working professionals in mind. The 36-credit MBA features six concentration options, including marketing, healthcare management, and human resources, while coursework is comprised of core courses, specialization courses, and a capstone requirement. An additional nine foundation course requirements are required for students without a satisfactory grade in their undergraduate work.

Courses include issues in business law and corporate responsibility, marketing concepts and practice, and ethical leadership. Graduates are prepared for careers as financial analysts, market researchers, and customer engagement managers. Applicants must have an undergraduate degree from an accredited institution, their GMAT or GRE scores, and a current resume. The GMAT/GRE requirement can be waived if applicants have a graduate degree from an accredited institution.

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48 Bellevue University RANKING SCORE 50.66 COST % ENROLLED ONLINE 93% LOCATION Bellevue, NE

With over 80 degree options available online and on-campus, Bellevue University in Bellevue, NE prepares their graduates to compete and thrive in a rapidly shifting marketplace. The online MBA degree is designed for new and emerging business professionals, and offers 19 concentrations in areas such as marketing, international management, accounting, and information security management. The 36-credit program includes coursework in human capital and organizational performance, financial management and strategy, and business performance management.

Graduates are prepared for careers as financial analysts, human resources managers, and health service managers. Applicants must have a bachelor’s degree from a regionally accredited institution with a minimum 2.5 GPA (3.0 GPA if the candidate has a master’s degree), a completed application, and letters of recommendation. Tuition is affordable and students have access to academic advisors to help them explore financial aid opportunities.

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49 University of Kansas RANKING SCORE 50.57 COST % ENROLLED ONLINE 22% LOCATION Lawrence, KS

Founded in 1854, The University of Kansas is a major public research university featuring 13 schools and a student body of over 28,000. The KU School of Business offers an online MBA that provides the same faculty and coursework as an on-campus degree. Students can choose from one of three specializations in management and leadership, finance, or marketing, and the 42-credit curriculum is delivered in 14 eight-week terms. The program can be completed in as little as two years, and coursework includes operations and supply chain management, international business, and business law and ethics.

Applicants must have a bachelor’s degree from a regionally accredited institution with a minimum GPA of 3.0, GMAT scores, a current resume, three letters of recommendation, a completed application, and a personal statement. Tuition is offered at competitive, affordable rates and the university offers many different tuition assistance opportunities for students. Advisors work with students to explore financial aid options such as student loans and scholarships.

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50 University of North Texas RANKING SCORE 50.32 COST % ENROLLED ONLINE 40% LOCATION Denton, TX

As one of the nation’s largest universities, The University of North Texas in Denton, TX, offers 227 degrees at the bachelor’s, master’s, and doctoral level. The College of Business features an accelerated online MBA that can be completed in as little as 14 months. The program is delivered in eight-week terms and offers five start dates throughout the year, and students select a concentration in either organizational behavior and human resource management or strategic management. Additionally, students can set their own pace by opting to take one or two courses at a time.

The 36-credit MBA curriculum is comprised of core courses, concentration courses, and elective courses. Classes include leadership research and development, business ethics and social responsibility, and labor relations. Applicants must have an undergraduate degree from an accredited institution with a 3.0 minimum GPA, GMAT scores, an essay, two letters of recommendation, a current resume, and a completed application.

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How Long Is an Online MBA Program?
18 months to 2 years
Program Costs
$25,000 to $50,000
Concentrations
Business Administration, International Business, Management, Public Relations, Graphic Design, Web Design, Media Arts, Marketing Communications, English, Human Resources, Project Management
Accreditation
Association to Advance Collegiate Schools of Business (AACSB)
Additional Considerations
Many MBA programs require candidates to sit for the Graduate Management Admission Test (GMAT), and some require a minimum score. However, not all MBA programs require a GMAT score for admission.

Job Placement: MBA in Marketing

Due to the large number of available marketing jobs and consistently high demand for qualified employees, job placement in this field is quite strong. How does marketing stack up against other business fields in terms of job security? The following table looks at the unemployment rates for some of the best jobs in business and sales/marketing, as ranked by U.S. News in 2016.

Occupation Unemployment Rate (2016)
Logistician 1.6%
Financial Analyst 2.2%
Market Research Analyst 2.4%
Insurance Sales Agent 2.8%
Marketing Manager 3.5%
Sales Manager 3.5%
Business Operations Manager 3.7%
Operations Research Analyst 3.8%

Source: ‘Best Business Jobs‘ and ‘Best Sales and Marketing Jobs‘ by U.S. News & World Report

Of all eight occupations listed on the table, the average unemployment rate is 2.94%; by comparison, the national unemployment rate for all occupations currently sits at 4.6%.

Earning a Living

In addition to steady employment, MBA graduates with a specialization in marketing also enjoy high earning potential and strong career salary growth. However, salary expectations will vary by specific specialization fields. The table below examines the annual earnings at two key career benchmarks for five of the most common MBA in marketing specializations.

Degree/Professional Field Median Entry-Level Salary (0-5 Years) for MBA Graduates Median Mid-Career Salary (10+ Years) for MBA Graduates
Marketing and Management $52,500 $103,000
Integrated Marketing Communications $49,600 $101,000
Marketing $54,100 $101,000
Business and Marketing $58,000 $99,000
Marketing and Communications $48,600 $87,700

Source: 2015-16 PayScale College Salary Report

All five specializations enjoy a wage increase of at least 70% after a decade in the workforce. Of the five specialization areas listed in the table, integrated marketing communications saw the highest wage premium: an impressive 103.6% boost in annual earnings after 10 years on the job. The marketing and management specialization placed second with a wage premium of 96.2%.

In addition to MBA specialization, an individual’s specific occupation will also determine his/her annual salary expectations. The next table features PayScale career earnings projections for five of the most common job titles in professional marketing.

Occupation Median Annual Salary for Entry-Level Employees (0-5 Years) Median Annual Salary for Mid-Career Employees (5-10 Years) Median Annual Salary for Experienced Employees (10-20 Years) Median Annual Salary for Late-Career Employees (>20 Years)
Marketing Manager $52,282 $64,098 $73,157 $76,225
Market Research Analyst $48,684 $60,120 $60,563 $73,070
Marketing Specialist $44,448 $51,795 $55,346 $56,425
Marketing Coordinator $39,614 $44,840 $48,562 $51,200
Social Media Manager $44,084 $57,645 $59,041 $69,901

Source: PayScale

All five occupations listed on the table reported a career salary growth rate of at least 27%. Social media managers saw the highest growth: a 58.6% increase in earnings between the entry-level and late-career stages. Market research analysts placed second with 50.1% salary growth after two decades in the workforce, followed by marketing managers with 45.8%.

Career Opportunities

Students who graduate with an MBA in marketing will be qualified for dozens of top-level positions, although individual eligibility will depend on additional factors like company size and city/state of employment. Four of the most common career pathways in professional marketing are detailed below.

Advertising, Promotions and Marketing Managers: These managers develop and oversee campaigns that promote specific goods and services and generate a buzz among consumers. These campaigns may include promotional giveaways, consumer surveys and billboards, banners and other advertisements in print, digital and web-based media. In order to create effective campaigns, these managers often collaborate with graphic artists and designers, sales representatives, finance personnel and members of other departments in their organization.

Market Research Analysts: These professionals are tasked with the research and analysis that shape marketing campaigns. They look at sales trends, competitor rates and market activity, as well as demographic-related factors such as the age, region of residence and socioeconomic background of different consumer groups. Research analysts then organize this data into comprehensive reports and present their findings using data tables, graphs and other measuring tools.

Sales Managers: Sales managers oversee teams of sales personnel at private companies, nonprofits and other large organizations. They develop sales goals and objectives for their teams, and then measure organizational performance through data analysis and evaluation. In many cases, sales managers also create training programs and other professional development opportunities for their employees.

Top Executives: ‘Top executives’ is a catchall term for the individuals who manage departments or branches of a given organization. In corporate marketing, executives often serve in roles such as marketing directors or creative directors. They review sales reports, manage employees and perform other tasks to ensure their department’s goals are met.

Occupation Median Annual Salary Projected Industry Growth (2014-24)
Advertising, Promotions and Marketing Managers $124,850 9% (+19,700 jobs)
Market Research Analysts $62,150 19% (+92,300 jobs)
Sales Managers $113,860 5% (+19,000 jobs)
Top Executives $102,690 6% (+147,000 jobs)

Source: Bureau of Labor Statistics (BLS)

Professional Organizations

Making professional connections and learning about different approaches to marketing is crucial to your success. Professional organizations offer a great entry point for students who want to learn more about their chosen career path. Below you’ll find three of the country’s most prominent organizations established for marketing professionals. These organizations host networking events, provide online trainings, maintain active job boards, and offer other services for career-ready college graduates. Resources like these often prove invaluable as you complete your degree requirements and prepare to enter the job market.

  • American Marketing Association: Founded in 1953 by business pioneer Neil Borden, the AMA is dedicated to providing advocacy and professional development for members of the marketing industry. The association’s website is a compendium of information, with an extensive amount of resources on branding, engagement, consumer metrics and other areas of marketing.
  • Society for Marketing Professionals: The SMPS represents more than 6,000 marketing professionals in the U.S., and draws support from roughly 3,500 firms nationwide. Members receive invitations to networking events, a complimentary journal subscription, career leads and unlimited access to the society’s online marketing center.
  • Search Engine Marketing Professional Organization: First launched in 2002, SEMPO is a nonprofit dedicated to the niche industry of SEO marketing. The organization hosts a wide range of online and brick-and-mortar events throughout the year.

Despite the relative affordability of online programs, most students still need financial assistance. Students should complete a Free Application for Federal Student Aid (FAFSA) form to learn more about loans, grants, and other opportunities offered through the U.S. government. Additionally, private grants and scholarships are widely available through nonprofit organizations, companies, and other sources. Check out our collection of resources below to learn more about financial aid options.

AN OVERVIEW OF FINANCIAL AID

Approximately two-thirds of today’s college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.

UNDERSTANDING THE FAFSA

Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.

FINANCIAL AID FOR ONLINE COLLEGE STUDENTS

Financial aid for online learning is equivalent to what you’ll find for campus-based learning, but that hasn’t always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.

SCHOLARSHIPS FOR WOMEN

Online programs can provide an affordable and flexible option for women trying to balance the demands of work, family, and earning their degree. We’ve curated a list of valuable scholarships specifically for women.

SCHOLARSHIPS FOR SINGLE PARENTS

Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family’s financial future. We’ve compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.

FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY

Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.

Rankings Archives

Best Online MBA in Marketing of 2017
Rank School Location
1 University of North Carolina at Chapel Hill Chapel Hill, NC
2 North Carolina State University Raleigh, NC
3 University of Maryland-College Park College Park, MD
4 Lehigh University Bethlehem, PA
5 Northeastern University Boston, MA
6 Drexel University Philadelphia, PA
7 Temple University Philadelphia, PA
8 University of Arizona Tucson, AZ
9 Washington State University Pullman, WA
10 University of New Hampshire Durham, NH
11 University of Saint Mary Leavenworth, KS
12 University of Wisconsin - Whitewater Whitewater, WI
13 Wayne State University Detroit, WI
14 Saint Leo University Saint Leo, FL
15 Southern New Hampshire University Manchester, NH
16 Fort Hays State University Hays, KS
17 Regent University Virginia Beach, VA
18 University of the Southwest Hobbs, NM
19 New England College Henniker, NH
20 Indiana Institute of Technology Fort Wayne, IN