The Master of Business Administration (or MBA for short) is the most popular graduate-level degree pathway in the United States. According to the National Center for Education Statistics (NCES), nearly 190,000 MBAs were awarded in 2013-14; this number represents more than a quarter of all master's degrees conferred during that academic year. MBA programs are designed to prepare students for executive roles in today's corporate settings. In many cases, MBA students are allowed to select a specialization, or area of academic focus for their master's degree. Marketing is one of the most popular MBA specializations nationwide; according to a survey by Poets & Quants, 14.2% of female MBA students and 6.3% of male students earned a marketing specialization in 2015-16.

According to the BLS, marketing managers earn a mean annual salary of $140,000 per year.

According to the American Marketing Association, the professional field of 'marketing' is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing professionals strive to stimulate consumer interest and create a positive public image for their clients. Students in marketing MBA programs learn best-practice methods and strategies for advertising, promoting and providing information about different types of products and services. MBA in marketing programs often culminate in a capstone course, which allows students to compose a research project that demonstrates the skills and knowledge they have gained during their graduate studies; internships are also commonly available, and in some cases will be required. Many of today's students are choosing to earn their MBA in marketing online. Online programs follow the same rigorous curriculum as their brick-and-mortar counterparts, leading to the same number of job opportunities for degree-holding graduates. Furthermore, the asynchronous (or self-paced) schedule and convenient study-from-home format of most online marketing options is ideal for students with part-time jobs, childcare duties, and other commitments that may interfere with campus-based learning.

Learn more about what you can do with an online MBA in marketing and what kind of career opportunities you can look forward to with this comprehensive guide.

WHAT ARE THE JOB OPPORTUNITIES AFTER EARNING AN MBA IN MARKETING?

Students who earn an MBA in marketing are prepared to obtain positions as marketing managers, market research analysts, marketing specialists, and others. Read more here..

WHAT IS A MARKETING MANAGEMENT MBA?

An MBA prepares students for positions of leadership in business. Marketing is one of the most popular concentrations, which teaches students how to stimulate consumer interest and create a positive public image. Read more here..

DO I NEED AN MBA TO WORK IN MARKETING?

No. There are other degrees and concentrations that will prepare learners for a career in marketing. Read more here..

WHY GET AN MBA IN MARKETING?

Students who earn an MBA in marketing are prepared for leadership positions, such as sales manager and marketing manager, which have a low rate of unemployment. Read more here..

HOW MUCH DOES A MARKETING DEGREE ONLINE COST?

The cost of an MBA in marketing will vary between schools. For more accurate information, students should contact their prospective schools. Read more here..

Will an Online MBA in Marketing Program Provide Me With the Skills I Need to Advance My Career?

The best online MBA in marketing programs build on the foundational knowledge of undergraduate business programs while introducing more advanced concepts related to marketing and advertising, public relations and management. Courses will tackle subjects such as consumer science, accounting and finance, economics, market analysis, product management and business law and ethics. Students who participate in internships will also receive training from experienced marketing professionals and gain experience in real-world working environments.

Will an Online MBA in Marketing Program Work With My Schedule?

MBA in marketing online programs offer a flexible, easily accessible alternative to traditional classroom-based education. Students can download course lectures and readings, participate in virtual discussions with other students, submit written assignments, take exams and communicate with their professors from the comfort of their own computer. Current technology also enables them to study on the go using a laptop, tablet, smartphone and other Wi-Fi-compatible devices. For added convenience, online marketing MBA students can usually coordinate internship opportunities at sites that are within a reasonable distance from their current residence.

What Jobs Can I Get With My MBA in Marketing?

Most careers in marketing are attainable with a bachelor's degree, but an MBA in marketing will prepare students to take on executive-level responsibilities and manage teams of marketing professionals. Some of the most common job titles among online MBA in marketing degree recipients include marketing director, sales manager, purchasing manager and public relations specialist. While most MBA-holders find work with private companies and organizations, marketing skills are also applicable to employees in the public/government and nonprofit sectors.

What Are the Best Online MBA in Marketing Programs?

Choosing a program is an incredibly personal decision, and only you can properly evaluate whether a target school's strengths match your educational needs. The following ranked list of schools should serve as a helpful starting point in your search for the best online MBA in marketing programs in the United States. Our ranking is based on the courses schools offer, available specializations, student outcomes, career support services, and other criteria used to determine academic excellence. If you are considering an online MBA in marketing, be sure to contact admissions specialists at different colleges and universities to learn more their about specific requirements and offerings.

Rank School Cost Graduation Rate Description Toggle
1 University of North Carolina Chapel Hill, NC Cost: $$$$$ Graduation Rate: 91%

The University of North Carolina hosts the best online MBA marketing program in the country. Roughly 82% of students at the university's Kenan-Flagler School of Business received a promotion or changed jobs while pursuing their degrees. In addition, graduates earned an average salary of nearly $160,000 just one year after completing the program, or an average increase of 39%.

Through both asynchronous and synchronous coursework, MBA students at UNC explore subjects including data analytics and decision-making, mergers and acquisitions, and the use of digital marketing technologies in a global economy. Program participants also receive the option to attend global summits to meet their classmates, network with prominent business leaders, and participate in hands-on learning experiences. Students can earn their degrees in as few as 18 months, though part-time students may take up to three years to meet all of their graduation requirements.

Each applicant to the program must obtain a bachelor's degree from an accredited institution before submitting a resume, two letters of recommendation, and three essays outlining their academic and professional goals. If prospective students possess fewer than six years of professional experience, they must also share results from either the GMAT or GRE.

The University of North Carolina holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges, and the Kenan-Flagler Business School holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $2,026/credit
Credit Requirements: 62 credits
Program Length: 18-36 months

Delivery
Format: Online
Instruction Style: Synchronous

Admission Requirements
Standardized Tests: GMAT or GRE (if work experience requirement not met)
Work Experience: 6 years

Contact
Phone: (888) 986-2622
Email: OnlineMBA@unc.edu
Social Media Accounts: Twitter; Facebook

2 Babson College Wellesley, MA Cost: $$$$$ Graduation Rate: 92%

At Babson College, students may earn their MBA in marketing online and largely asynchronously, though some classes do require live participation. Of the 45 credits in the program, 15 cover subjects within a student's area of specialization, meaning participants can focus on developing the unique skills and knowledge needed to advance in their chosen fields.

For example, a marketing student begins by taking foundational coursework in consumer behavior, global marketing strategy, and designing and managing marketing channels. After completing these required classes, students further customize their course load by choosing electives in areas like marketing high tech products, business intelligence, data mining, and product design and development. Most students earn their marketing MBA from Babson in about two years.

To apply to the program, each prospective student needs a bachelor's degree from an accredited college or university. While most applicants must submit results from either the GMAT or GRE, Babson provides waivers to those with substantial professional experience. Applicants must also write an essay.

Babson provides a variety of scholarships to its MBA students. For example, online learners may apply for scholarships ranging from $3,000-$7,500. Women and students of color may separately apply for one-time scholarships valued at $5,000. Babson determines which students to fund based on academic, professional, and personal merit.

Babson College holds regional accreditation from the New England Commission on Higher Education and programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $1,947/credit
Credit Requirements: 60 credits
Program Length: 21-24 months

Delivery
Format: Online
Instruction Style: Synchronous and asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE

Contact
Phone: (781) 235-1200
Email: gradadmissions@babson.edu
Social Media Accounts: Twitter; Facebook

3 North Carolina State University Raleigh, NC Cost: $$$$$ Graduation Rate: 79%

North Carolina State University offers an online and almost entirely asynchronous MBA, making it easy for students to schedule their coursework around a full-time job or personal responsibilities. Students may also set the pace of their learning, earning their degrees in as few as 21 months or as many as six years. The program requires two brief residencies at the university's main campus in Raleigh, North Carolina, but active-duty military personnel may waive these in-person requirements.

In addition to core classes in financial accounting, critical thinking for managers, and the principles of operations and supply chain management, students pursuing their MBA at NC State may also choose one of six areas of emphasis. For example, students hoping to work closely with customers may specialize in marketing management. This concentration features courses on topics like methods in marketing research and business relationship management.

Marketing students must also complete a guided research project, allowing them the opportunity to grow their professional network and develop practical experience.

Each applicant must have a bachelor's degree from a regionally accredited college or university and at least two years of full-time, professional experience. NC State also requires prospective students to take either the GMAT or GRE. The average GMAT score of students in the program is 606, while the average GRE score is 309. Most applicants maintain undergraduate GPAs of 3.0 or higher.

North Carolina State University holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges. Its online MBA program also holds accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With an Emphasis in Marketing
Tuition: $1,145/credit in-state; $1,977/credit out-of-state
Credit Requirements: 40 credits
Program Length: 21-36 months

Delivery
Format: Hybrid
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GMAT, GRE, or MAT

Contact
Phone: (919) 515-9030
Email: jenny_champ@ncsu.edu
Social Media Accounts: Twitter; Facebook

4 Carnegie Mellon University Pittsburgh, PA Cost: $$$$$ Graduation Rate: 89%

Through the Tepper School of Business, Carnegie Mellon University offers a hybrid MBA that combines the convenience of online education with the support of in-person and cohort-based learning experiences. Students participate in two live classes each week, then watch additional lectures and complete assignments on their own schedules.

During "access weekends," students travel to one of four campuses across the country to take exams, give presentations, and network with fellow students and business leaders. Part-time students usually take 3-4 years to earn their degrees but may transfer into the two-year, full-time program at any point.

Students who choose to specialize in marketing take courses in areas such as marketing research, consumer behavior, and new product management. These classes help students develop hard skills in data mining and statistical modeling, along with softer skills in relationship management and consumer engagement.

Each MBA applicant must submit a professional resume, personal essay, one letter of recommendation, and transcripts from an accredited college or university. In addition, prospective students must take either the GMAT or GRE. Finally, to receive an offer of admission, each student must also participate in an interview.

All admitted students receive automatic consideration for the Tepper MBA Scholarship, but the school also offers several other forms of financial aid. For example, members of the LGBTQ community may qualify for up to $10,000 of support through the Tepper School Reaching Out Fellowship, and the McGowan Fellows Program provides funding to students interested in philanthropy. Carnegie Mellon University holds regional accreditation from the Middle States Commission on Higher Education.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $2,267/credit
Credit Requirements: 58 credits
Program Length: 2-4 years

Delivery
Format: Hybrid
Instruction Style: Synchronous and asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE

Contact
Phone: (412) 268-5687
Email: mba-admissions@andrew.cmu.edu
Social Media Accounts: Twitter; Facebook

5 University of Maryland College Park, MD Cost: $$$$$ Graduation Rate: 85%

The University of Maryland is one of the top online MBA marketing programs in the nation. The program's experiential curriculum explores subjects like data mining and predictive analytics, customer equity management, and co-creation of the customer experience. Most students complete the 54-credit program in about two years, going on to join an alumni network of more than 62,000 entrepreneurs and business leaders around the world.

Online learners at UMD benefit from the same rich collection of support services as on-campus students. For example, academic advisers recommend electives and connect students with online tutors. Individual career coaches help match online students with internship opportunities, offer guidance on resumes and cover letters, and lead interview training seminars. Lastly, all UMD students enjoy access to the university's online recruiting system and job database.

To earn admission, each prospective student must maintain at least a 2.8 GPA during undergraduate studies. All applicants must also take either the GMAT or GRE. While UMD does not set a strict minimum for these entrance exams, its students typically score between the mid-500s and upper-700s on the GMAT. UMD also strongly recommends that applicants possess at least two years of professional experience. Finally, each candidate must submit one letter of recommendation and a personal essay.

The University of Maryland holds regional accreditation from the Middle States Commission on Higher Education, and the Robert H. Smith School of Business holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Specialization in Marketing
Tuition: $1,617/credit
Credit Requirements: 54 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.8 minimum
Standardized Tests: GMAT or GRE
Work Experience: 2 years

Contact
Phone: (888) 504-6281
Email: mba_info@rhsmith.umd.edu
Social Media Accounts: Twitter; Facebook

6 Villanova University Villanova, PA Cost: $$$$$ Graduation Rate: 90%

At Villanova University, students can pursue an online MBA in marketing management, allowing them the flexibility to advance in their careers without leaving their current jobs. The program begins with a brief but intensive campus residency in a student's first or second semester, followed by online classes in subjects like performance measurement and reporting, corporate finance, and team leadership and group dynamics. Students may transfer up to nine of these foundational credits from another accredited business school.

During the second year of their studies, students begin developing skills and knowledge within their chosen areas of specialization. For example, marketing students take coursework in social media strategy and consumer analytics. Villanova also strongly recommends that students complete both a social enterprise consulting practicum and an international immersion. The practicum offers the opportunity to learn while serving the common good, while the immersion program provides the chance to apply classroom concepts to real-world challenges in an emerging economic context.

Although Villanova requires each applicant to possess a bachelor's degree and take either the GMAT or GRE, it does not set a minimum GPA or entrance exam score. Rather, admissions officers conduct a holistic review of a candidate's qualifications, including their responses to two essay prompts and the information included in two letters of recommendation.

Villanova University holds regional accreditation from the Middle States Commission on Higher Education. The Villanova School of Business also holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Specialization in Marketing
Tuition: $1,350/credit
Credit Requirements: 48 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE

Contact
Phone: (610) 519-4500
Email: cfinfo@villanova.edu
Social Media Accounts: Twitter; Facebook

7 Lehigh University Bethlehem, PA Cost: $$$$$ Graduation Rate: 86%

In Lehigh University's FLEX MBA hybrid program, students can choose whether to learn in the classroom or online on a day-to-day basis. While some courses require live participation in the evenings, others allow for fully asynchronous learning, meaning students can watch lectures, complete assignments, and even take exams entirely on their own schedules. The program also gives students the flexibility to set the pace of their studies, with part-time students permitted up to six years to meet all of their graduation requirements.

The 36-credit program begins with foundational coursework in managing financial and physical resources, managing information, and managing people. Students then choose one of seven areas of concentration or opt to pursue a general MBA, sampling topics from a variety of disciplines within business administration. To prepare for leadership roles in the promotion of products and services, marketing students take classes in areas like creating breakthrough innovations, sales management, and strategic brand management.

To earn admission, each candidate must hold a bachelor's degree from an accredited institution and boast at least two years of professional experience. Prospective students must also take either the GMAT or GRE. While Lehigh does not set a minimum GMAT score for admission, most students in the program score in the 70th percentile or higher. Applicants may request a GMAT waiver if they have more than 10 years of professional experience or a master's degree.

Lehigh University holds regional accreditation from the Middle States Commission on Higher Education, and its College of Business and Economics holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA
Tuition: $1,110/credit
Credit Requirements: 36 credits
Program Length: 2-4 years

Delivery
Format: Online or hybrid
Instruction Style: Synchronous and asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE

Contact
Phone: (610) 758-4450
Email: business@lehigh.edu
Social Media Accounts: Twitter

8 The University of Texas at Dallas Richardson, TX Cost: $$$$$ Graduation Rate: 69%

At the University of Texas at Dallas, students follow a variety of convenient paths to their MBAs. For example, the evening cohort program allows working professionals to take two night classes each week, earning their degree in just two years. The "flex" program offers students the choice to complete their coursework online or in person and entirely at their own pace. Through the fully online program, students can take all of their courses asynchronously and at a distance.

In each version of the program, students begin with foundational classes in financial accounting and management, economics, and global business. The marketing concentration features elective courses in areas like internet business models, brand management, and advertising research, positioning graduates for leadership roles such as director of digital marketing or vice president of communications and external relations.

Applying to the program requires a bachelor's degree from an accredited college or university and GMAT or GRE scores. The average GPA of applicants is 3.4, while the average GMAT score is roughly 620. Applicants to the evening cohort program must currently hold a full-time job. Finally, while part-time MBA students at UT Dallas do not qualify for the program's two primary scholarships, out-of-state and online applicants with exceptional academic merit may receive the equivalent of in-state tuition.

The University of Texas at Dallas holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges, and its Professional MBA program holds accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $532/credit in-state; $1,100/credit out-of-state
Credit Requirements: 53 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE

Contact
Phone: (972) 883-2705
Email: jindal@utdallas.edu
Social Media Accounts: Twitter; Facebook

9 Stevens Institute of Technology Hoboken, NJ Cost: $$$$$ Graduation Rate: 83%

In addition to the option to study on a full or part-time basis, students at the Stevens Institute of Technology can also choose to pursue their MBA entirely online or at the university's campus in Hoboken, New Jersey. Students also have the flexibility to tailor their curriculum to match their academic interests and professional goals, selecting one of four established areas of concentration or designing their own course of study through elective classes.

Students interested in entering or advancing within marketing often take courses in new product development, marketing analytics, and managerial judgment and decision-making. They can then choose one of three capstone courses to apply their classroom learning in a more practical context. Through the commercialization practicum, students start a business or create a new product.

The field consulting program, by contrast, offers the opportunity to examine an actual industry challenge and provide direct recommendations to corporate leadership. Students in the technology application course can oversee the simulated growth of a business through digital tools, like social media.

The program requires all applicants to hold a bachelor's degree from an accredited institution and share results from either the GMAT or GRE. Current Stevens undergraduate students interested in continuing their education at the graduate level do not, however, need to take entrance exams. Each applicant must also submit two letters of recommendation.

The Stevens Institute of Technology holds regional accreditation from the Middle States Commission on Higher Education and programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Specialization in Marketing
Tuition: $1,652/credit
Credit Requirements: 39 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum
Standardized Tests: GMAT or GRE

Contact
Phone: (291) 216-5000
Email: graduate@stevens.edu
Social Media Accounts: Twitter; Facebook

10 Webster University Saint Louis, MO Cost: $$$$$ Graduation Rate: 64%

At Webster University, students can earn MBAs in social media marketing online and on their own terms. Webster also offers an MBA with a focus on more traditional marketing channels, along with eight other areas of emphasis in fields like cybersecurity, environmental management, gerontology, and health administration.

All students begin with foundational coursework in organizational behavior, corporate finance, and managerial economics. On the digital marketing management track, students also explore topics such as marketing analytics, the management of social media, and digital marketing strategy. General marketing management students, by comparison, take classes in the fundamentals of branding and promotional management.

Regardless of their chosen concentration, most students earn their MBAs in two years, while those who previously have completed prerequisites in accounting and economics may graduate in as few as 18 months. Pursuing a dual degree, such as an MBA/master of science in marketing, may require an additional year of study.

To apply to Webster, prospective students must have maintained GPAs of at least 2.5 during their undergraduate studies. Applicants must also take either the GMAT or GRE, though Webster does not set a minimum score for these entrance exams. While the university does not provide scholarships to its graduate students, active-duty military personnel and civilians living on military bases qualify for discounted online tuition.

Webster University holds regional accreditation from the Higher Learning Commission, and its George Herbert Walker School of Business & Technology holds programmatic accreditation from the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: MBA With an Emphasis in Marketing
Tuition: $780/credit
Credit Requirements: 36 credits
Program Length: 18-24 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.5 minimum
Standardized Tests: GMAT or GRE

Contact
Phone: (800) 981-9801
Email: admit@webster.edu
Social Media Accounts: Twitter; Facebook

11 Pepperdine University Malibu, CA Cost: $$$$$ Graduation Rate: 85%

Pepperdine University's online MBA program helps working professionals quickly develop the specialized skills and knowledge they need to launch new entrepreneurial initiatives or climb the corporate ladder. By completing coursework at their own pace, students in the program can earn their degrees in as few as 20 months, joining an alumni community of more than 40,000 professionals working in both southern California and around the globe.

The program's marketing concentration teaches students how to develop global marketing strategies, focusing on product pricing, understanding consumer behavior, and creating new products and services. While students are free to watch lectures, participate in class discussions, and complete assignments from the comfort of their homes, Pepperdine also provides all online learners with memberships to WeWork, a national network of more than 300 shared working spaces. WeWork offices provide free internet access, printing services, private phone booths, technical support, and refreshments.

Each applicant must hold a bachelor's degree from an accredited institution. They must also submit a resume, GMAT or GRE scores, and a statement of purpose outlining their rationale for pursuing an MBA, including their three most significant professional accomplishments. Pepperdine does not provide scholarships or discounted tuition to online MBA students.

Pepperdine University holds regional accreditation from the Western Association of Schools and Colleges Senior College and University Commission. Additionally, the Pepperdine Graziadio Business School holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $1,715/credit
Credit Requirements: 52 credits
Program Length: 2 years

Delivery
Format: Hybrid
Instruction Style: Synchronous and asynchronous

Admission Requirements
Standardized Tests: GMAT
Work Experience: 2 years

Contact
Phone: (877) 615-0148
Email: admissions@mbaonline.pepperdine.edu
Social Media Accounts: Twitter; Facebook

12 Golden Gate University - San Francisco San Francisco, CA Cost: $$$$$ Graduation Rate: 56%

Students at Golden Gate University can pursue MBAs online, at the university's San Francisco campus or through a hybrid approach. In addition to the freedom to choose how to learn, students also have the flexibility to choose what they learn. GGU offers 13 concentrations in areas like adaptive leadership, global supply chain management, international business, and public administration. Students may also pursue two or more concentrations or design an entirely customized course of study to match their unique academic interests and professional aspirations.

The marketing concentration features coursework in subjects such as contemporary public relations, social analytics, digital marketing, and e-commerce. Students who hope to take on supervisory or managerial roles in marketing may also select classes from the project management or human resource management concentration areas. GGU encourages all MBA students to complete an internship, either by taking on a special project at their current place of employment or by partnering with another organization in their community. Students typically earn all 54 credits required for this degree in about two years.

To apply to GGU, a prospective student must hold a bachelor's degree from a regionally accredited institution or its foreign equivalent. Applicants with more than five years of professional experience, licensure as a certified public accountant or certified management accountant, or a master's degree or higher may waive the university's GMAT or GRE requirement. Golden Gate University holds regional accreditation from the Western Association of Schools and Colleges Senior College and University Commission.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $1,715/credit
Credit Requirements: 52 credits
Program Length: 2 years

Delivery
Format: Hybrid
Instruction Style: Synchronous and asynchronous

Admission Requirements
Standardized Tests: GMAT
Work Experience: 2 years

Contact
Phone: (877) 615-0148
Email: admissions@mbaonline.pepperdine.edu
Social Media Accounts: Twitter; Facebook

13 American University Washington, DC Cost: $$$$$ Graduation Rate: 79%

American University offers an online MBA in marketing with no GMAT requirement. An aspiring student only needs to submit their college transcripts, resume, personal statement, and two letters of recommendation to apply.

Once admitted, MBA students at AU delve into core coursework covering subjects like business law and ethics, the management of organizational and human capital, and strategic thinking for decisions. Students then complete three elective courses within their area of concentration. A student specializing in marketing, for instance, may take classes in business intelligence, integrated marketing communication, and brand strategy.

While most of the courses in this program allow for online and asynchronous learning, students must also complete two in-person immersions either in Washington, D.C. or at one of three international sites. These immersions provide students the opportunity to meet their faculty, collaborate with their classmates on group projects, and network with business leaders.

Most students complete this 48-credit program in two years, but AU offers three different accelerated tracks for those who want to graduate even faster. The 12-month program typically serves full-time students who can handle an intensive course load, while the 15- and 18-month programs are more appropriate for part-time learners. AU charges the same tuition across all tracks, and students may transition between the different versions of the program at any point.

American University holds regional accreditation from the Middle States Commission on Higher Education. Its Kogod School of Business also holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $1,708/credit
Credit Requirements: 48 credits
Program Length: 1-2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (855) 572-2800
Email: admissions@onlinebusiness.american.edu
Social Media Accounts: Twitter; Facebook

14 Brandman University Irvine, CA Cost: $$$$$ Graduation Rate: 79%

At Brandman University, students can pursue MBAs in marketing online, in the classroom, or through a hybrid approach. The program begins with foundational coursework exploring economic analysis for managers, corporate responsibility, and leading organizational change. After meeting these core requirements, students take an additional four elective classes within one of 10 areas of concentration. The marketing concentration, for example, allows students to examine subjects such as new product development, advertising and promotion, and international marketing. Most students complete this 48-credit program in two years.

To apply to Brandman, a prospective student must hold a bachelor's degree from a regionally accredited college or university. Candidates must also demonstrate their readiness to study at the graduate level through some combination of GPA and exam scores. For example, students with undergraduate GPAs of 3.0 or higher earn automatic admission, while those with GPAs between 2.5 and 2.99 must receive satisfactory scores on either the GMAT or GRE. A student may also qualify for admission if they have previously earned a master's degree or submit a portfolio of professional work and letters of recommendation.

While Brandman does not provide scholarships to students in its MBA program, active duty military personnel and their families may qualify for tuition discounts of approximately 40% per credit. In some cases, service members may also receive graduate-level credit for military experience and training.

Brandman University holds regional accreditation from the Western Association of Schools and Colleges Senior College and University Commission.


Program Overview
Program Name: MBA With an Emphasis in Marketing
Tuition: $650/credit
Credit Requirements: 48 credits
Program Length: 2 years

Delivery
Format: Online or hybrid
Instruction Style: Synchronous and asynchronous

Admission Requirements
GPA: 2.5 minimum
Standardized Tests: GMAT or GRE

Contact
Phone: (877) 516-4501
Email: apply@brandman.edu
Social Media Accounts: Twitter; Facebook

15 Nova Southeastern University Fort Lauderdale, FL Cost: $$$$$ Graduation Rate: 52%

Nova Southeastern University offers a highly flexible online MBA in marketing management. Through largely asynchronous coursework, students can watch lectures, complete assignments, and even take exams at any time and from any location with an internet connection. Students in southeast Florida may also supplement their online learning by attending evening classes at the university's Fort Lauderdale campus, and all enrollees can choose to begin their studies at one of five program start dates throughout the year.

After completing approximately 31 credits of core coursework in areas like business finance and organizational behavior, students in the marketing concentration examine customer value, sales and brand management, and marketing analytics. While applicable across many roles in business and entrepreneurship, these skills are particularly valuable for students who aspire to leadership positions like marketing manager or director of digital strategy.

Each applicant must have a bachelor's degree from a regionally accredited institution and maintain at least a 2.5 GPA during undergraduate studies. Prospective students with GPAs between 2.25 and 2.49 must score at least 450 on the GMAT to receive an offer of admission. NSU also provides a variety of forms of financial aid to MBA students, including tuition discounts for military personnel and employees of nonprofit organizations.

NSU holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges. The university's H. Wayne Huizenga College of Business and Entrepreneurship also maintains programmatic accreditation from the International Assembly for Collegiate Business Education.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $899/credit
Credit Requirements: 49 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.25 minimum
Standardized Tests: GMAT or GRE (if GPA below 2.5)

Contact
Phone: (954) 262-5067
Email: hcbeinfo@nova.edu
Social Media Accounts: Twitter; Facebook

16 Touro University Worldwide Los Alamitos, CA Cost: $$$$$ Graduation Rate: 60%

Touro University Worldwide hosts a fully online MBA in marketing with no GMAT required for admission. The asynchronous program also allows students to complete coursework on their own schedules, adjust their course load during each academic term, and select one of six start dates throughout the year, making it even more accessible to working professionals. On the most accelerated track, students can earn their degree in as little as one year.

The 36-credit program begins with core classes in professional communications, ethics for business professionals, and managerial accounting. The marketing concentration builds on this foundation through an analysis of specialized topics like marketing research, integrated marketing, and social media marketing strategy. The program also features a capstone course in which students integrate and apply their learning to real-world challenges in marketing, such as the development of a digital strategy for a new product launch.

Applying to TUW requires a bachelor's degree from an accredited institution and a minimum undergraduate GPA of 2.5. Each transfer student must maintain at least a 2.75 GPA during their graduate studies and many transfer up to a maximum of nine credits toward an MBA. TUW does not charge an application fee for any of its bachelor's or master's offerings. In addition, active duty military personnel, veterans, and their families receive a 40% tuition discount for all master's programs.

Touro University Worldwide holds regional accreditation from the Western Association of Schools and Colleges Senior College and University Commission.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $500/credit
Credit Requirements: 36 credits
Program Length: 1-2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.5 minimum

Contact
Phone: (877) 868-7690
Email: online@tuw.edu
Social Media Accounts: Twitter; Facebook

17 Syracuse University Syracuse, NY Cost: $$$$$ Graduation Rate: 83%

Syracuse University, through one of the best online MBA in marketing programs in the country, helps train the next generation of entrepreneurs and business leaders. Students in this 54-credit program learn from the same award-winning faculty that teach at the university's campus in upstate New York and benefit from all of the same resources, including a virtual career development center and personalized career coaching.

In addition to core coursework in accounting, economics, and data analysis, students who choose to specialize in marketing management take additional classes in strategic brand management, the management of new product development, and marketing analytics. They must also participate in three in-person residencies. These online courses and hands-on learning experiences equip students with the skills and knowledge necessary to identify market opportunities, gain customer insights, and take on lucrative leadership roles upon graduation. Most students earn their online MBAs from Syracuse in just two years.

Applicants must have bachelor's degrees from accredited institutions. Each candidate must also write two personal essays and submit a resume, two letters of recommendation, and a $75 fee. While most prospective students must also take either the GMAT or GRE, Syracuse offers a waiver to applicants with at least one year of professional experience an undergraduate GPA of at least 3.0. If selected, applicants must participate in an interview to receive a formal offer of admission.

Syracuse University holds regional accreditation from the Middle States Commission on Higher Education, and the Martin J. Whitman School of Management holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Concentration in Marketing Management
Tuition: $1,559/credit
Credit Requirements: 54 credits
Program Length: 2 years

Delivery
Format: Hybrid
Instruction Style: Synchronous and asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE (if work experience requirement not met)
Work Experience: 5 years

Contact
Phone: (844) 797-4622
Email: admissions@onlinebusiness.syr.edu
Social Media Accounts: Twitter; Facebook

18 New Jersey Institute of Technology Newark, NJ Cost: $$$$$ Graduation Rate: 64%

At the New Jersey Institute of Technology, working professionals can earn their MBAs in social media marketing online, on their own schedules, and in just two and a half years.

The program begins with 30 credits of foundational coursework, covering subjects like new venture management and global market competition. Students then choose one of three areas of concentration to develop more specialized skills. The marketing specialization, for example, consists of 12 credits in marketing research, internet marketing strategy, the design and development of high technology products, and sales and distribution channels management. Students earn their final six credits through capstone courses on corporate governance and strategic management.

To earn a business degree at NJIT, each applicant must hold a bachelor's degree from a regionally accredited institution and maintain at least a 2.8 GPA during their undergraduate program. In addition, they must receive a score of at least 500 on the GMAT or an equivalent score on the GRE. Prospective students must also submit a resume, personal statement, one letter of recommendation, and a $75 application fee.

All admitted students automatically receive consideration for graduate scholarships. NJIT provides most of its aid based on academic merit, though the Anthony Kahn Fellowship offers support to business students from underrepresented minority groups with demonstrated financial need.

The New Jersey Institute of Technology holds regional accreditation from the Middle States Commission on Higher Education, and its School of Management holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Specialization in Marketing
Tuition: $1,101/credit in-state; $1,282/credit out-of-state
Credit Requirements: 48 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Synchronous and asynchronous

Admission Requirements
GPA: 2.8 minimum
Standardized Tests: GMAT or GRE

Contact
Phone: (877) 615-9842
Email: stephen.eck@njit.edu
Social Media Accounts: Twitter; Facebook

19 Colorado State University - Fort Collins Fort Collins, CO Cost: $$$$$ Graduation Rate: 69%

Colorado State University offers one of the nation's most flexible online MBA marketing programs. Depending on their personal and professional schedules, students may take anywhere from 21 months to five years to earn their degree. CSU offers most of the courses in the 42-credit program asynchronously, meaning students can watch lectures, contribute to discussions, and complete assignments whenever is most convenient for them. Finally, students may customize their learning by selecting an optional area of specialization.

The marketing data analytics specialization, for example, teaches students to draw insights from datasets and communicate their findings to both fellow analytical experts and corporate leadership. After completing core coursework in accounting and financial management, marketing students take a deeper dive into quantitative and qualitative research methods, applied data mining, and business intelligence.

Applying to the CSU College of Business requires a bachelor's degree from an accredited four-year institution, a minimum undergraduate GPA of 3.0, and at least four years of professional work experience. CSU does not require applicants to take either the GMAT or GRE, but all prospective students must submit a resume, statement of purpose outlining the value they bring to the program, and three letters of recommendation. In addition to other forms of financial aid, CSU offers a 10% tuition discount to military personnel and employees of one of the university's partner corporations.

Colorado State University holds regional accreditation from the Higher Learning Commission, and its College of Business holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Specialization in Marketing Data Analytics
Tuition: $972/credit
Credit Requirements: 42 credits
Program Length: 21-36 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum
Work Experience: 4 years

Contact
Phone: (800) 491-4622
Email: cobgradinfo@colostate.edu
Social Media Accounts: Twitter; Facebook

20 Dallas Baptist University Dallas, TX Cost: $$$$$ Graduation Rate: 58%

Through its fully online and asynchronous MBA program, Dallas Baptist University serves working professionals that want to advance in their career without leaving their current position. Online students learn from the same accomplished faculty that teach in on-campus programs but can watch lectures, complete assignments, and engage with their classmates on their own schedules and from anywhere around the world.

Taught from a Christian perspective, the 36-credit program begins with an exploration of foundational topics like corporate finance, business ethics, and management information systems. Students can then choose one of 15 concentrations to prepare for specific careers or entrepreneurial challenges. The marketing concentration, for example, includes coursework in business development strategies, marketing analysis, and consumer and buyer behavior. Students may also elect to take a heavier course load, pursuing an advanced certificate or second degree, such as a master of arts in communication, as they work toward their MBA.

DBU requires each applicant to possess a bachelor's degree from an accredited institution, along with a sound moral character and compatibility with the institution's mission. A successful applicant also typically maintains a 3.0 GPA during their undergraduate studies and a score of at least 425 on the GMAT. In addition, DBU prefers to admit candidates with five or more years of professional experience in managerial or leadership roles.

Dallas Baptist University holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges and programmatic accreditation from the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: MBA With a Concentration in Marketing
Tuition: $1,004/credit
Credit Requirements: 36 credits
Program Length: 18-24 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum (recommended)
Standardized Tests: GMAT (recommended)
Work Experience: 5 years (recommended)

Contact
Phone: (214) 333-5242
Email: graduate@dbu.edu
Social Media Accounts: Twitter; Facebook

21 Regis University Denver, CO Cost: $$$$$ Graduation Rate: 71%

Regis University allows students to earn professional MBAs online, asynchronously, and in accelerated eight-week classes, making the program an ideal choice for learners who need to balance their studies with personal or professional obligations. Classes also begin at eight different start dates throughout the year, adding even greater flexibility for prospective students.

The program consists of 33 required credits in areas like entrepreneurial innovation, strategic human resource management, and the development of effective organizations. In addition to the option to earn a general MBA, students may elect to pursue an area of specialization. Within the marketing concentration, students take an additional 15 credits in subjects such as market opportunity assessment, digital marketing and promotion, and global brand strategy. Depending on the intensity of their course load, students can earn their degrees in anywhere from 12-24 months.

Each applicant must submit their college transcripts, a professional resume, and an essay outlining their planned response to a hypothetical scenario in which an international corporation faces a disruption to its supply chain. Regis strives to review all candidates holistically, meaning it does not set a minimum GPA or require a certain number of years of professional experience. It also does not require applicants to take either the GMAT or GRE, though the admissions committee may call for these scores at their discretion.

Through its Alumni Scholarship, Regis provides up to $1,250 in financial aid to graduate students who excel academically and demonstrate a commitment to their community through service or volunteer work.

Regis University holds regional accreditation from the Higher Learning Commission.


Program Overview
Program Name: Professional MBA With a Specialization in Marketing
Tuition: $1,030/credit
Credit Requirements: 45 credits
Program Length: 1-2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (800) 388-2366
Email: RUadmissions@regis.edu
Social Media Accounts: Twitter; Facebook

22 University of Massachusetts - Amherst Amherst, MA Cost: $$$$$ Graduation Rate: 77%

Available in both fully online and hybrid formats, the University of Massachusetts Amherst's MBA equips students with the knowledge, skills, and connections needed to drive their careers forward.

Each business student at UMass Amherst works closely with a dedicated academic adviser to design a course of study based on their prior experience, academic interests, and professional aspirations. After completing core courses in business law, economic analysis for managers, and operations management, students choose one of six focus areas to tailor their education to a particular industry or role.

Marketing students, for example, may choose from electives in subjects like consumer sales strategies, the fundamentals of product marketing, and rethinking digital commerce. Most students earn all 45 credits required for their degree in about two years.

Applying to UMass Amherst requires a bachelor's degree from an accredited institution and at least three years of professional experience. Each applicant must also submit a resume, personal essay, two letters of recommendation, GMAT or GRE scores, and an $80 fee. The average GMAT score for students in the program is 570.

UMass Amherst also allows prospective MBA students to take up to two classes before submitting their application. Those students who receive offers of admission may then apply these credits toward their degree, so long as they maintain GPAs of at least 3.0 in their coursework.

The University of Massachusetts Amherst holds regional accreditation from the New England Commission on Higher Education, and its Isenberg School of Management holds programmatic accreditation from the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: MBA With a Focus in Marketing
Tuition: $900/credit
Credit Requirements: 45 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GMAT or GRE
Work Experience: 3 years

Contact
Phone: (413) 545-5608
Email: grad@isenberg.umass.edu
Social Media Accounts: Twitter; Facebook

23 Liberty University Lynchburg, VA Cost: $$$$$ Graduation Rate: 47%

Liberty University, a Christian institution based in Lynchburg, Virginia, offers a fully online and asynchronous MBA with a specialization in marketing. The program begins with 33 credits of core coursework in areas like managerial finance, international business, and global economic development.

Marketing students then complete their final 12 credits in marketing research, consumer behavior, and promotions, typically earning their degrees in just two years. Students who have previously completed graduate-level coursework in business administration may transfer up to 22 credits toward a Liberty MBA, allowing them to graduate in as little as one year.

To apply, a prospective student must hold a bachelor's degree from a regionally or nationally accredited college or university and maintain at least a 3.0 undergraduate GPA. A transfer students must maintain at least a 2.7 GPA during their prior graduate coursework to receive credit. Liberty does not require applicants to take either the GMAT or GRE, but it does charge a $50 application fee.

Active duty military personnel and their families, along with civilian first responders, receive tuition discounts and waivers of both technology and application fees. Liberty also provides scholarships to members of some faith communities, such as the Southern Baptist Conservatives of Virginia and the West Virginia Convention of Southern Baptists.

Liberty University holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges, and its online MBA offerings hold additional accreditation from the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: MBA With a Specialization in Marketing
Tuition: $615/credit
Credit Requirements: 45 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (800) 424-9595
Email: luograd@liberty.edu
Social Media Accounts: Twitter; Facebook

24 East Carolina University Greenville, NC Cost: $$$$$ Graduation Rate: 62%

East Carolina University provides an exceptionally affordable option for students looking to earn their MBAs in marketing. On top of tuition discounts for both North Carolina residents and online learners, ECU offers more than $300,000 in scholarships and $550,000 in assistantships to graduate students each year.

The 54-credit program covers subjects like financial and managerial accounting, government regulation of business, and management science. After completing their core coursework, students may choose from 30 different electives or pursue a graduate certificate by taking a prescribed set of classes. To earn the marketing certificate, students examine topics such as marketing management, integrated marketing communications, and social media marketing. ECU allows students to set their own pace, meaning MBA candidates can earn their degrees in 1-5 years.

A successful applicant holds a bachelor's degree from an accredited institution and received a score of least 450 on the GMAT. Unlike many other schools of business, ECU does not require prospective students to submit letters of recommendation or personal statements. If admitted, candidates with undergraduate GPAs lower than 2.7 or GMATs lower than 500 may need to meet certain academic requirements during their initial graduate coursework to remain enrolled in the program.

East Carolina University holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges, and its College of Business holds programmatic accreditation from the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: MBA With a Graduate Certificate in Marketing
Tuition: $749/credit in-state; $1,844/credit out-of-state
Credit Requirements: 54 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.7 minimum
Standardized Tests: GMAT or GRE

Contact
Phone: (252) 328-6970
Email: gradbus@ecu.edu
Social Media Accounts: Twitter; Facebook

25 University of Nebraska Lincoln, NE Cost: $$$$$ Graduation Rate: 68%

The University of Nebraska's online MBA program prepares its students to take on lucrative roles in marketing and a variety of other disciplines. According to the Financial Times, Nebraska ranks as the top business school in the world for alumni salary increases, with graduates making an average of 40% more money after earning their degree.

The program features 30 credits of fully asynchronous core coursework in areas like applied organizational behavior, supply chain management, and business analytics. Students then have the option to add a specialization, signaling both advanced expertise and credibility to future employers. The marketing specialization includes classes in strategic database marketing, services marketing, and strategic issues in marketing communications. While students can choose an accelerated track and graduate within 18 months, most earn their MBAs in about three years.

Distance education students also benefit from a suite of career services, including 24/7 online resume review, personal career coaching, and an internship and job database. Nebraska also helps its online learners build connections with the school's worldwide network of more than 30,000 alumni.

Applying to the program requires a bachelor's degree from an accredited institution. While Nebraska does not set strict minimum admission standards, it recommends that perspective each student has at least two years of professional experience, a 3.0 undergraduate GPA, and a GMAT score of 600 or higher. Applicants with more than seven years of leadership or supervisory experience may qualify for GMAT waivers.

The University of Nebraska holds regional accreditation from the Higher Learning Commission, and its College of Business Administration holds programmatic accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview
Program Name: MBA With a Specialization in Marketing
Tuition: $630/credit
Credit Requirements: 48 credits
Program Length: 18-36 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 (recommended)
Standardized Tests: GMAT
Work Experience: 1 year

Contact
Phone: (402) 472-2338
Email: businessgrad2@unl.edu
Social Media Accounts: Twitter; Facebook

How Long Is an Online MBA Program? 18 months to 2 years
Program Costs $25,000 to $50,000
Concentrations Business Administration, International Business, Management, Public Relations, Graphic Design, Web Design, Media Arts, Marketing Communications, English, Human Resources, Project Management
Accreditation Association to Advance Collegiate Schools of Business (AACSB)
Additional Considerations Many MBA programs require candidates to sit for the Graduate Management Admission Test (GMAT), and some require a minimum score. However, not all MBA programs require a GMAT score for admission.

Job Placement: MBA in Marketing

Due to the large number of available marketing jobs and consistently high demand for qualified employees, job placement in this field is quite strong. How does marketing stack up against other business fields in terms of job security? The following table looks at the unemployment rates for some of the best jobs in business and sales/marketing, as ranked by U.S. News in 2016.

Occupation Unemployment Rate (2016)
Logistician 1.6%
Financial Analyst 2.2%
Market Research Analyst 2.4%
Insurance Sales Agent 2.8%
Marketing Manager 3.5%
Sales Manager 3.5%
Business Operations Manager 3.7%
Operations Research Analyst 3.8%

Source: 'Best Business Jobs' and 'Best Sales and Marketing Jobs' by U.S. News & World Report

Of all eight occupations listed on the table, the average unemployment rate is 2.94%; by comparison, the national unemployment rate for all occupations currently sits at 4.6%.

Earning a Living

In addition to steady employment, MBA graduates with a specialization in marketing also enjoy high earning potential and strong career salary growth. However, salary expectations will vary by specific specialization fields. The table below examines the annual earnings at two key career benchmarks for five of the most common MBA in marketing specializations.

Degree/Professional Field Median Entry-Level Salary (0-5 Years) for MBA Graduates Median Mid-Career Salary (10+ Years) for MBA Graduates
Marketing and Management $52,500 $103,000
Integrated Marketing Communications $49,600 $101,000
Marketing $54,100 $101,000
Business and Marketing $58,000 $99,000
Marketing and Communications $48,600 $87,700

Source: 2015-16 PayScale College Salary Report

All five specializations enjoy a wage increase of at least 70% after a decade in the workforce. Of the five specialization areas listed in the table, integrated marketing communications saw the highest wage premium: an impressive 103.6% boost in annual earnings after 10 years on the job. The marketing and management specialization placed second with a wage premium of 96.2%.

In addition to MBA specialization, an individual's specific occupation will also determine his/her annual salary expectations. The next table features PayScale career earnings projections for five of the most common job titles in professional marketing.

Occupation Median Annual Salary for Entry-Level Employees (0-5 Years) Median Annual Salary for Mid-Career Employees (5-10 Years) Median Annual Salary for Experienced Employees (10-20 Years) Median Annual Salary for Late-Career Employees (>20 Years)
Marketing Manager $52,282 $64,098 $73,157 $76,225
Market Research Analyst $48,684 $60,120 $60,563 $73,070
Marketing Specialist $44,448 $51,795 $55,346 $56,425
Marketing Coordinator $39,614 $44,840 $48,562 $51,200
Social Media Manager $44,084 $57,645 $59,041 $69,901

Source: PayScale

All five occupations listed on the table reported a career salary growth rate of at least 27%. Social media managers saw the highest growth: a 58.6% increase in earnings between the entry-level and late-career stages. Market research analysts placed second with 50.1% salary growth after two decades in the workforce, followed by marketing managers with 45.8%.

Career Opportunities

Students who graduate with an MBA in marketing will be qualified for dozens of top-level positions, although individual eligibility will depend on additional factors like company size and city/state of employment. Four of the most common career pathways in professional marketing are detailed below.

Advertising, Promotions and Marketing Managers: These managers develop and oversee campaigns that promote specific goods and services and generate a buzz among consumers. These campaigns may include promotional giveaways, consumer surveys and billboards, banners and other advertisements in print, digital and web-based media. In order to create effective campaigns, these managers often collaborate with graphic artists and designers, sales representatives, finance personnel and members of other departments in their organization.

Market Research Analysts: These professionals are tasked with the research and analysis that shape marketing campaigns. They look at sales trends, competitor rates and market activity, as well as demographic-related factors such as the age, region of residence and socioeconomic background of different consumer groups. Research analysts then organize this data into comprehensive reports and present their findings using data tables, graphs and other measuring tools.

Sales Managers: Sales managers oversee teams of sales personnel at private companies, nonprofits and other large organizations. They develop sales goals and objectives for their teams, and then measure organizational performance through data analysis and evaluation. In many cases, sales managers also create training programs and other professional development opportunities for their employees.

Top Executives: 'Top executives' is a catchall term for the individuals who manage departments or branches of a given organization. In corporate marketing, executives often serve in roles such as marketing directors or creative directors. They review sales reports, manage employees and perform other tasks to ensure their department's goals are met.

Occupation Median Annual Salary Projected Industry Growth (2014-24)
Advertising, Promotions and Marketing Managers $124,850 9% (+19,700 jobs)
Market Research Analysts $62,150 19% (+92,300 jobs)
Sales Managers $113,860 5% (+19,000 jobs)
Top Executives $102,690 6% (+147,000 jobs)

Source: Bureau of Labor Statistics (BLS)

Professional Organizations

Making professional connections and learning about different approaches to marketing is crucial to your success. Professional organizations offer a great entry point for students who want to learn more about their chosen career path. Below you'll find three of the country's most prominent organizations established for marketing professionals. These organizations host networking events, provide online trainings, maintain active job boards, and offer other services for career-ready college graduates. Resources like these often prove invaluable as you complete your degree requirements and prepare to enter the job market.

  • American Marketing Association: Founded in 1953 by business pioneer Neil Borden, the AMA is dedicated to providing advocacy and professional development for members of the marketing industry. The association's website is a compendium of information, with an extensive amount of resources on branding, engagement, consumer metrics and other areas of marketing.
  • Society for Marketing Professionals: The SMPS represents more than 6,000 marketing professionals in the U.S., and draws support from roughly 3,500 firms nationwide. Members receive invitations to networking events, a complimentary journal subscription, career leads and unlimited access to the society's online marketing center.
  • Search Engine Marketing Professional Organization: First launched in 2002, SEMPO is a nonprofit dedicated to the niche industry of SEO marketing. The organization hosts a wide range of online and brick-and-mortar events throughout the year.

Despite the relative affordability of online programs, most students still need financial assistance. Students should complete a Free Application for Federal Student Aid (FAFSA) form to learn more about loans, grants, and other opportunities offered through the U.S. government. Additionally, private grants and scholarships are widely available through nonprofit organizations, companies, and other sources. Check out our collection of resources below to learn more about financial aid options.

AN OVERVIEW OF FINANCIAL AID

Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.

UNDERSTANDING THE FAFSA

Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.

FINANCIAL AID FOR ONLINE COLLEGE STUDENTS

Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.

SCHOLARSHIPS FOR WOMEN

Online programs can provide an affordable and flexible option for women trying to balance the demands of work, family, and earning their degree. We've curated a list of valuable scholarships specifically for women.

SCHOLARSHIPS FOR SINGLE PARENTS

Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.

FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY

Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.

Rankings Archives

Best Online MBA in Marketing of 2018
Ranking School Location
1 University of North Carolina at Chapel Hill Chapel Hill, NC
2 University of Florida Gainesville, FL
3 Babson College Wellesley, MA
4 Carnegie Mellon University Pittsburgh, PA
5 North Carolina State University Raleigh, NC
6 University of Maryland - College Park College Park, MD
7 Lehigh University Bethlehem, PA
8 Villanova University Villanova, PA
9 Touro University Worldwide Los Alamitos, CA
10 The University of Texas at Dallas Richardson, TX
11 Stevens Institute of Technology Hoboken, NJ
12 Pepperdine University Malibu, CA
13 Webster University Saint Louis, MO
14 American University Washington, DC
15 Brandman University Irvine, CA
16 New Jersey Institute of Technology Newark, NJ
17 Colorado State University-Fort Collins Fort Collins, CO
18 Golden Gate University-San Francisco San Francisco, CA
19 Nova Southeastern University Fort Lauderdale, FL
20 Liberty University Lynchburg, VA
21 Regis University Denver, CO
22 Syracuse University Syracuse, NY
23 University of Alabama at Birmingham Birmingham, AL
24 Northeastern University Boston, MA
25 Azusa Pacific University Azusa, CA
26 Dallas Baptist University Dallas, TX
27 Montclair State University Montclair, NJ
28 University of Massachusetts-Amherst Amherst, MA
29 Missouri State University-Springfield Springfield, MO
30 East Carolina University Greenville, NC
31 The University of Texas at Tyler Tyler, TX
32 Bryan College-Dayton Dayton, TN
33 City University of Seattle Seattle, WA
34 California Lutheran University Thousand Oaks, CA
35 Averett University-Non-Traditional Programs Danville, VA
36 University of Nebraska-Lincoln Lincoln, NE
37 Temple University Philadelphia, PA
38 University of Houston-Victoria Victoria, TX
39 Washington State University Pullman, WA
40 Benedictine University Lisle, IL
41 Florida Institute of Technology Melbourne, FL
42 Central Michigan University Mount Pleasant, MI
43 University of Cincinnati-Main Campus Cincinnati, OH
44 National University La Jolla, CA
45 Endicott College Beverly, MA
46 Mercer University Macon, GA
47 Bellevue University Bellevue, NE
48 University of Kansas Lawrence, KS
49 University of North Texas Denton, TX
50 Concordia University-Wisconsin Mequon, WI
Best Online MBA in Marketing of 2017
Rank School Location
1 University of North Carolina at Chapel Hill Chapel Hill, NC
2 North Carolina State University Raleigh, NC
3 University of Maryland-College Park College Park, MD
4 Lehigh University Bethlehem, PA
5 Northeastern University Boston, MA
6 Drexel University Philadelphia, PA
7 Temple University Philadelphia, PA
8 University of Arizona Tucson, AZ
9 Washington State University Pullman, WA
10 University of New Hampshire Durham, NH
11 University of Saint Mary Leavenworth, KS
12 University of Wisconsin - Whitewater Whitewater, WI
13 Wayne State University Detroit, WI
14 Saint Leo University Saint Leo, FL
15 Southern New Hampshire University Manchester, NH
16 Fort Hays State University Hays, KS
17 Regent University Virginia Beach, VA
18 University of the Southwest Hobbs, NM
19 New England College Henniker, NH
20 Indiana Institute of Technology Fort Wayne, IN