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Due to the interdisciplinary nature of the degree and the variety of potential careers after graduation, more students complete a master of business administration (MBA) than any other graduate program.
Online MBA in marketing programs provide an affordable, flexible way for students to pursue an advanced degree in marketing. An online MBA in marketing provides a well-rounded business education while concentrating on the creative, growing field of marketing. Graduates qualify for some of the most lucrative careers in business.
Read on to learn more about online MBA in marketing programs.
What Are the Best Online MBA in Marketing Programs of 2020? Here Are Our Top Five:
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|1||The University of North Carolina at Chapel Hill||Chapel Hill, NC|
|2||Carnegie Mellon University||Pittsburgh, PA|
|3||University of Illinois at Urbana-Champaign||Champaign, IL|
|4||Lehigh University||Bethlehem, PA|
|5||The University of Texas at Dallas||Richardson, TX|
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2020 Best Accredited Online MBA in Marketing Programs
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The University of North Carolina at Chapel Hill
|Chapel Hill, NC||Cost: $$$$$||Graduation Rate: 89%||
The flagship institution of the UNC System, UNC-Chapel Hill offers several online degrees, including an MBA in marketing. This program is accredited by the Association to Advance Collegiate Schools of Business and typically takes two years to complete.
This online MBA in marketing program teaches advanced marketing skills, strategies, and tools. Students complete 62 credits, including core courses in business communication, leading and managing, and finance. Students also select from a variety of electives, such as pricing, global brand strategy, sales, and services marketing.
Prospective students must possess a bachelor's degree from an accredited institution and two years of work experience. Applicants must submit a resume, GRE or GMAT scores, two letters of recommendation, and two essays. They must also complete an interview via webcam.
Carnegie Mellon University
|Pittsburgh, PA||Cost: $$$$$||Graduation Rate: 89%||
CMU offers an online MBA in marketing through its School of Business. Students complete coursework entirely online, and some classes may feature a synchronous delivery format..
The curriculum trains students to use current marketing tools to analyze data and make strategic marketing decisions. The program takes 32 months to complete and includes coursework such as marketing with social media, segmentation, consumer behavior, and marketing research. Students must also complete a capstone project.
Applicants must submit a resume, a short essay responding to a prompt, one letter of recommendation, GMAT or GRE scores, and unofficial transcripts from previously attended institutions. Prospective students must also complete an interview prior to enrolling.
University of Illinois at Urbana-Champaign
|Champaign, IL||Cost: $$$$$||Graduation Rate: 84%||
U of I offers several online degree programs, including an MBA in marketing through its College of Business. Students may complete all requirements remotely.
The program focuses on digital marketing and introduces learners to current tools and techniques used to communicate with clients and develop effective promotional campaigns. The curriculum includes coursework like marketing in a digital world, digital analytics, and digital channels. Students also complete a capstone project in which they develop a digital marketing plan.
To qualify, prospective students must possess a bachelor's degree from an accredited institution with a minimum 3.0 cumulative GPA and three years of professional experience. Applicants must submit GMAT or GRE scores, an essay, and three letters of recommendation.
|Bethlehem, PA||Cost: $$$$$||Graduation Rate: 87%||
Located in Bethlehem, Pennsylvania, Lehigh offers a variety of online programs, including a flex MBA with a marketing concentration. This MBA program uses a part-time format to accommodate working professionals looking to advance their careers. The program typically takes 3.5 years to complete, but students can progress at their own pace and may graduate sooner.
The curriculum consists of core coursework and marketing electives. For the marketing concentration, students select four guided electives, choosing from options like strategic marketing management, creating breakthrough innovations, and marketing research and analysis.
Prospective students must possess a bachelor's degree and at least two years of full-time work experience. Applicants must submit GRE or GMAT scores, a resume, an essay, official school transcripts, and professional letters of recommendations.
The University of Texas at Dallas
|Richardson, TX||Cost: $$$$$||Graduation Rate: 72%||
UT Dallas offers an online master of science in marketing through its School of Management, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Online learning at UT Dallas caters to working professionals and uses an asynchronous format that allows students to complete all requirements online at any time of day.
The 36-credit program includes five core courses, marketing management electives, and other electives. Students complete classes like interactive and digital marketing, advertising and promotional strategy, pricing, and predictive analytics using SAS.
Applicants must possess a bachelor's degree. Additional application materials include transcripts, a resume, GMAT or GRE scores, one letter of recommendation, and a personal objectives statement. The test score requirement may be waived for students possessing a bachelor's degree from an AACSB-accredited school.
Florida International University
|Miami, FL||Cost: $$$$$||Graduation Rate: 58%||
Based in Miami, FIU is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The school offers a variety of online degree programs, including an online master of science in marketing. Faculty deliver online classes through an asynchronous format.
The curriculum focuses on essential marketing topics and includes coursework in brand management, e-marketing, marketing analytics, marketing research, and consumer behavior. Students must also complete professional development seminars or an internship. The program takes 10 months to complete.
Prospective students must possess a bachelor's degree with a minimum cumulative GPA of 3.0 and three years of work experience or a 500 or higher on the GMAT. Applicants must submit official transcripts, a resume, three letters of recommendation, and a video statement of purpose.
North Carolina State University
|Raleigh, NC||Cost: $$$$$||Graduation Rate: 81%||
NC State — based in Raleigh — offers an online MBA with a marketing emphasis that can be completed in 21 months by taking advantage of an accelerated format. NC State also offers a flexible format in which students can take up to six years to graduate. The program is accredited by the Association to Advance Collegiate Schools of Business.
This 40-credit online MBA in marketing includes two three-day residency requirements at the Raleigh campus. Students complete core business classes, as well as marketing emphasis courses like product and brand management, research methods in marketing, and consumer behavior.
Prospective students must possess a bachelor's degree from a regionally accredited college and two years of work experience. They should also have completed at least one statistics course. Applicants must submit a personal statement, transcripts, a resume, two letters of recommendation, GRE or GMAT scores, and an essay.
|Villanova, PA||Cost: $$$$$||Graduation Rate: 91%||
Villanova offers a variety of degree programs, including an online MBA with a marketing specialization. This program is accredited by the Association to Advance Collegiate Schools of Business. Online learning uses an asynchronous format that allows students to complete coursework at their convenience.
This 48-credit program typically takes two years to finish. Students complete most coursework online, although they must participate in an on-campus, weekend-long leadership challenge class. The curriculum includes classes in performance measurement and reporting, corporate finance, and strategic marketing management. To graduate, learners must complete a week-long global immersion capstone or the domestic equivalent.
Prospective students must possess a bachelor's degree. Application materials include a resume, two essays, official school transcripts, GMAT or GRE scores, and two letters of recommendation.
University of Maryland Global Campus
|College Park, MD||Cost: $$$$$||Graduation Rate: 86%||
The University of Maryland offers several online degree programs through its Global Campus, including a master of science in management with a marketing specialization. Online learning uses an asynchronous format and most courses offer digital textbooks at no additional cost.
The curriculum trains learners to use current marketing strategies to create promotional campaigns. Students complete core courses and specialization courses, including brand management, digital and direct marketing, and international marketing management. The 36-credit program includes an introductory orientation to graduate studies course and a strategic management capstone.
Applicants should possess a bachelor's degree from a regionally accredited institution and submit an application and official transcripts to the admissions office. Prospective students do not need to submit test scores. If individuals have not completed coursework in statistics they may need to take additional courses.
|Washington, DC||Cost: $$$$$||Graduation Rate: 80%||
Based in Washington, D.C., AU offers an online MBA in marketing through its School of Business. The program is accredited by the Association to Advance Collegiate Schools of Business and typically takes two years to complete. Students may also select an 18-month, 15-month, or 12-month track option to finish sooner.
The 48-credit program includes two in-person immersions, which allows students to work with companies to solve business problems and gain experience. Participants complete 12 core courses and three electives. Classes include managerial economics, business law, ethics, and governance, brand strategy, integrated marketing communication, and business intelligence.
To qualify, prospective students must possess a bachelor's degree from an accredited institution. Applicants must submit official school transcripts, a resume, two letters of recommendation, and two essays.
What Can I Expect From an Online MBA in Marketing Program?
Providing a well-rounded education, online MBA in marketing programs allow degree-seekers to study advertising and brand management in depth while learning about foundational business areas like finance, management, and economics.
MBA in marketing programs combine mathematical and analytical skills with creativity and design. Providing a well-rounded education, online MBA in marketing programs allow degree-seekers to study advertising and brand management in depth while learning about foundational business areas like finance, management, and economics. Students must be passionate about engaging with others and interested in how different aspects of business come together.
While a master of science in marketing almost exclusively features marketing courses, an MBA in marketing also includes coursework in finance, statistics, and business principles. An MBA in marketing can lead to more flexible career options than a master of science in marketing, since graduates are qualified to take on various management roles within organizations.
Students enrolled in an online MBA in marketing can expect to take a minimum of 36 credits over the course of two or more years, with approximately 12 credits focusing specifically on marketing. These programs typically culminate in either a capstone project or an internship.
Students enrolled in an online MBA in marketing typically have the flexibility to work while pursuing their degree.
Admission Requirements for Online MBA in Marketing Programs
Before applying for an online MBA in marketing, research that school's specific requirements. Applicants typically must submit GMAT or GRE scores, hold a bachelor’s degree in a related field, and meet minimum GPA requirements. Additional application materials may include transcripts, a personal statement, recommendation letters, or a resume.
Check out our graduate admissions guide for more information.
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What Courses Will I Take in an Online MBA in Marketing Program?
An MBA in marketing typically includes several finance, economics, and leadership courses, alongside marketing courses. MBA programs often culminate in a capstone project or internship. The list below describes more about common courses in these programs.
- Digital Marketing and Social Media Strategy
This course teaches students how to leverage data to better understand effective digital social media marketing. Covering digital marketing strategies like search engine optimization, this course teaches students about the tools they need to maximize their digital and social media effectiveness.
- Consumer Behavior
This course focuses on market research and how that research influences effective marketing decisions. In this course, students learn psychological and behavioral theories to better unpack consumer motivation and consumer decision-making. Learners apply these concepts to develop their own marketing campaigns.
- Pricing Strategy
Relying on an understanding of statistics, economics, and consumer psychology, this course looks at how the prices of products and services are determined. Students examine strategies for effective pricing. They also learn how to analyze data to make optimal pricing decisions.
- Marketing Analytics
In this course, students learn to interpret and analyze marketing data. The course examines how strategies like data mining can improve marketing techniques. Covered topics include customer relationship management, interactive marketing, and database marketing.
- Marketing for Entrepreneurship
This course covers specific marketing strategies and principles that can help new companies and startups create successful marketing campaigns. Students discuss problems unique to entrepreneurships, such as small marketing budgets.
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What Can I Do With an Online MBA in Marketing Degree?
Marketing is a creative job field with many in-demand, lucrative career options. With the rise of digital marketing, there are ample opportunities for marketing graduates to find employment. The Bureau of Labor Statistics (BLS) projects 18% job growth for market research analysts and 6% job growth for advertising, promotions, and marketing managers between 2019 and 2029.
Learn where an MBA in marketing can take you. Explore more marketing careers here.
- Marketing Manager
Marketing managers plan and promote advertising campaigns. Marketing managers collect and analyze data to make informed marketing decisions and increase sales and profits. In larger companies, a marketing manager may have a specialized role, perhaps only overseeing a particular media campaign. In a smaller organization, marketing managers often take charge of all aspects of the marketing strategy.
- Market Research Analyst
Market research analysts help companies decide what products or services to sell and determine who is the target audience. Studying data and trends, market research analysts compile and present information on demand and market potential. After creating consumer surveys, market research analysts determine how to promote products or services to the identified consumer groups.
- Marketing Director
Larger companies may employ marketing directors to oversee several marketing managers. Typically, marketing directors work on projects with managers of other departments, such as sales managers. Additional responsibilities include preparing the marketing budget, setting up yearly marketing plans, scheduling and keeping a calendar of events, and promoting marketing campaigns.
- Celebrity Public Relations Specialist
These public relations specialists promote a person instead of advertising a product. Usually working with famous public figures, these specialists help celebrities, politicians, and businesspeople brand their image. These professionals must create and promote a positive public image for the person they represent.
- Operations Manager
Overseeing the day-to-day operations of an enterprise, these managers maximize a business’s productivity. They collect information from several departments and analyze whether processes can be improved to optimize efficiency and output.
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Frequently Asked Questions About MBA in Marketing Programs
- Is an MBA in marketing worth it?
Yes. Earning an MBA in marketing allows graduates to advance their career in business or marketing. Graduates stand out when applying for jobs and qualify for more advanced managerial and research-based positions. Often, these positions pay a higher salary.
- What can I do with an MBA in marketing?
An MBA in marketing features more diverse coursework than a master's in marketing degree. As such, graduates meet the requirements for several business positions. Career opportunities include advertising manager, public relations specialist, and market research analyst.
- Is an MBA in marketing tough?
An MBA in marketing is ideal for students seeking a multidisciplinary business degree with an emphasis on marketing. The degree can be tough for learners without strong statistical, creative, and analytical skills. Since classes often cover economics, finance, and accounting, degree-seekers need solid mathematical understanding.
- How much money can I make with an MBA in marketing?
Most careers that require an MBA in marketing are not entry-level positions and therefore offer higher salaries. According to the BLS, in 2019, the median annual salary for market analysts was $63,790, while the median annual salary for marketing managers was $136,850.
- What are the highest paying jobs with an MBA in marketing?