This year, our fourth year of reporting original data, includes participation from 398 school administrators and 1,500 students (prospective students, current students, and online program alumni). Findings are presented in five categories: online learner demographics, the online learning experience, online program marketing and recruitment, online program design and development, and online student satisfaction.
Online Learner Demographics
77% of online students enroll in their programs to help them reach career and employment goals.
School administrators see some increased diversity related to gender and ethnic groups in their student enrollment online.
47% of school administrators report trends in student demographics related to age.
Online Program Marketing and Recruitment
- The two primary sources of information for students thinking about online programs are contacting schools directly (19%) and researching rankings websites (19%).
- For the fourth year in a row, online program alumni say they would “compare more programs” (26%) and “do more research about costs and financial aid” (25%) if they had to do it over again.
Online Student Satisfaction
- Student satisfaction with online learning is high – overall, 94% say it has, or will have, a positive ROI and 95% would recommend online education to others.
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