Best Online Master’s in Sports Management Degree Programs

Interested in pursuing a job in sports management? Learn more about the best online master's programs of 2023 to help you jumpstart your career.
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Updated on October 10, 2023
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  • A master's in sports management focuses on the business side of sports.
  • Sports management trains you for management and leadership roles in the industry.
  • Many sports management jobs pay very well and are growing in demand.
  • You can finish a master's in sports management degree in two years or less.

Sports are full of those big moments everyone sees — the game-winning touchdown, the clutch save, the unexpected star. But for every celebration or victory, countless people are working behind the scenes to make sure it happens.

They're just as passionate about sports, but you don't always see it on the big screen. And many of them needed a master's in sports management to get there.

A master's degree in sports management program can give industry-hopefuls the right academic knowledge and industry networking connections the need to grow their careers. These programs focus on the business side of the sports industry, from advertising sports merchandise to keeping a facility running.

If that sounds like the kind of career you want, an online master's in sports management might be the best fit. Here's how to get started:

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    Explore this page to determine whether this path is the right choice for you.
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    Check out the top-ranked online master's in sports management programs, as well as our sponsored programs.
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    Request more information from schools you're interested in to find the best fit for your schedule, pocketbook, and career goals.

What Can You Do With a Master's in Sports Management?

Sports enthusiasts around the world dream of sports management careers. An online sports management master's program can help prepare individuals for a career in the field of sports. People with a passion for athletics and strong business and problem-solving skills may find this degree intriguing. In such programs, students cover a variety of topics including management, marketing, and law.

Graduates from online sports management master's programs can pursue various roles including athletic director, events coordinator, or sports marketing manager. Individuals can also utilize their skills in roles outside the sporting world in sales, marketing, or business development roles.

Featured Online Sports Management Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Why Should I Get a Master's in Sports Management Degree?

A master's in sports management program is a great pathway to becoming a leader on all things business in the sports industry. You'll learn the concepts, theories, and best practices around sports, entertainment, and products.

Getting a master's degree can also boost your career. Research by the Bureau of Labor Statistics (BLS) shows that a master's degree can lead to higher pay and job stability.

Benefits of a Master's in Sports Management


  • Check Circle
    Gain insight into the business aspect of sports.
  • Check Circle
    Become a manager or leader in the sports industry.
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    Earn a higher salary with better job opportunities.
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    Apply your skills to related fields such as finance, marketing, or sales.

Reasons to Get Your Sports Management Degree Online


  1. 1
    Earn your degree in 2-3 years.
  2. 2
    Maintain a healthy school-life balance.
  3. 3
    Choose from flexible learning options.
  4. 4
    Avoid commuting.

Is an Online Master's in Sports Management Worth It?

Many online master's programs provide the same education as in-class programs. Studying online, however, gives students extra flexibility so they can better balance their education and personal commitments. Many online programs offer asynchronous classes, allowing students to study any time.

Online sports management masters programs can help students gain the necessary skills to pursue roles in the sports industry. Graduates can utilize their newfound knowledge in sales, marketing, operations, and more.

How Much Does a Master's in Sports Management Degree Cost?

Total Average Cost of a Master's Degree (Two Years)

Public Institution

$54,718

Private Institution (Nonprofit)

$72,572

Source: BestColleges

Total Average Cost of Master's Degree in Business, Management, and Marketing (One Year)

Public & Private Institutions

$13,698

Source: National Center for Education Statistics

The average tuition for a master's in business, management, and marketing is $13,698 per year, according to the National Center for Education Statistics (NCES). BestColleges research shows that a two-year master's program generally costs between $44,000-$57,000.

Many students opt to study at an in-state public college, as tuition rates at these schools is generally lower than at out-of-state or private universities.

How Long Does It Take to Get an Online Master's Degree in Sports Management?

Most programs consist of 30-40 credits and require about two years of full-time study. Part-time learners may need up to three years, while accelerated programs can sometimes be completed in a year.

When preparing for graduate school, you should note that these programs often require an internship. This experience allows you to gain in-demand skills and network with others in the field before graduating.

Required Course Credits

30-40*

Field Study Requirements (Y/N)

Yes*

*Depending on your program and specialization

Concentrations for a Master's in Sports Management Degree

Aside from general core coursework, many programs offer various specializations to help you focus your classes on the areas in which you hope to work. Each school has its own unique offerings, but common options include:

  • Sports project management
  • Sports law
  • Athlete management
  • Sports marketing
  • Sports media and communications
  • Event management

How Much Money Can I Make With a Master's in Sports Management Degree?

Advertising, Promotions, and Marketing Managers

Median Annual Wage (2021)

$133,380

Agents and Business Managers of Athletes

Average Annual Wage (2022)

$120,100

Source: Bureau of Labor Statistics

How much money you make depends on how you use your master's in sports management. According to the BLS, professionals in advertising, promotions, or marketing management earned a median annual salary of $133,380 in May 2021. The BLS reports that sports agents made $120,100 in May 2022, while general and operations managers — the sector with the most available jobs — earned $122,860.

What Are the Best Online Master's in Sports Management Programs?

Rankings compiled by the BestColleges Ranking Team

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#1 Best Online Master’s in Sports Management Degree Programs

Campbellsville University

  • Campbellsville, KY
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes

Avg. Cost per Credit
In State | $419
Out of State | $419

Credits to Graduate
30

Program Information
Program Accreditation | International Accreditation Council for Business Education

Campbellsville University's online master's in sports management offers two concentrations in administration or marketing. Alongside these specialty areas, you will study topics such as ethics and sports, facility development and management, managerial finance, and sports and the law. 

Admission requirements for CU's master's in sports management program include an application, official transcripts, three recommendation letters, a cover letter, and a statement of goals. If your GPA is under 3.0, plan to submit GRE or GMAT scores.

Average Undergrad Tuition
In-state
$24,900
Out-of-state
$24,900
Average Graduate Tuition
In-state
$8,473
Out-of-state
$8,473
Retention Rate
64%
Acceptance Rate
78%
Students Enrolled
12,771
Institution Type
Private
Percent Online Enrollment
72% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges
#2 Best Online Master’s in Sports Management Degree Programs

Liberty University

  • Lynchburg, VA
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $565
Out of State | $565

Credits to Graduate
36

Program Information
Program Accreditation | Commission on Sports Management Accreditation

Liberty University in Virginia provides a fully online master's in sports management program with several start dates each year. The master's in sports management program requires approximately 18-24 months of study to graduate. 

The curriculum includes studies in topics like social issues in sports management, ethics in sports, and sports marketing and public relations. Each class is taught in an eight-week module format. 

To apply, you'll need to complete an application, pay the application fee, send in official transcripts, and demonstrate English proficiency.

Average Undergrad Tuition
In-state
$14,791
Out-of-state
$14,791
Average Graduate Tuition
In-state
$7,935
Out-of-state
$7,935
Retention Rate
81%
Acceptance Rate
50%
Students Enrolled
93,349
Institution Type
Private
Percent Online Enrollment
93% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges
#3 Best Online Master’s in Sports Management Degree Programs

Fresno Pacific University

  • Fresno, CA
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $570
Out of State | $570

Credits to Graduate
30

Program Information
Program Accreditation | WASC Senior College and University Commission

Designed for working professionals looking to earn a graduate degree, Fresno Pacific University's online sports management degree program covers topics such as sports sales and sponsorship, sports marketing, and sports leadership and administration. 

FPU's master's in sports management program expects you to work or volunteer in the field during fall and spring terms. Admission requirements include a statement of intent, 2-3 reference forms, and official transcripts. 

Average Undergrad Tuition
In-state
$32,954
Out-of-state
$32,954
Average Graduate Tuition
In-state
$14,940
Out-of-state
$14,940
Retention Rate
71%
Acceptance Rate
67%
Students Enrolled
3,995
Institution Type
Private
Percent Online Enrollment
9% Percentage of all students who are enrolled online.
Accreditation
Yes Western Association of Schools and Colleges Senior Colleges and University Commission
#4 Best Online Master’s in Sports Management Degree Programs

Adrian College

  • Adrian, MI
  • 4 years
  • Online + Campus

100% Online or Hybrid | Self-Paced Classes or Scheduled Classes

Avg. Cost per Credit
In State | $600
Out of State | $600

Credits to Graduate
36

Program Information
Program Accreditation | Higher Learning Commission

If you already have sports management experience or want to transfer into the industry, Adrian College's online master's in sport management program may be just right for you.  Some classes include foundations of sports administration, sports history, and facility and event management in sports. An internship and thesis also must be completed before graduation.

For admittance into AC's master's in sports management program, you must provide a completed application, official transcripts showing a 3.0 or higher GPA, a statement of purpose, and three letters of recommendation. You can start the program during the fall, spring, May, or summer terms. 

Average Undergrad Tuition
In-state
$37,755
Out-of-state
$37,755
Average Graduate Tuition
In-state
$18,600
Out-of-state
$18,600
Retention Rate
66%
Acceptance Rate
61%
Students Enrolled
1,865
Institution Type
Private
Percent Online Enrollment
7% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission
#5 Best Online Master’s in Sports Management Degree Programs

Hardin-Simmons University

  • Abilene, TX
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $995
Out of State | $995

Credits to Graduate
45

Program Information
Program Accreditation | Accreditation Council for Business Schools and Programs

Hardin-Simmons University offers a non-thesis MBA in sports business that takes between 12-15 months to complete. You will take online courses in both business and sports topics, including organization and administration of athletics, facilities design and management, and global sport. 

All classes in this sports management program are taught in eight-week rotations. Admission requirements include official transcripts, a detailed resume, and an interview with the program director. No GMAT or GRE is required. 

Average Undergrad Tuition
In-state
$29,526
Out-of-state
$29,526
Average Graduate Tuition
In-state
$12,870
Out-of-state
$12,870
Retention Rate
65%
Acceptance Rate
91%
Students Enrolled
2,128
Institution Type
Private
Percent Online Enrollment
66% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges
#6 Best Online Master’s in Sports Management Degree Programs

Concordia University-Irvine

  • Irvine, CA
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $555
Out of State | $555

Credits to Graduate
36

Program Information
Program Accreditation | WASC Senior College and University Commission

Concordia University Irvine provides a fully online master's in coaching and exercise sciences that takes just 15 months to complete. As part of this online master's in sports administration program, plan to take classes in sports ethics, legal aspects of sports, and research methods and analysis. 

This master's in coaching and exercise sciences program concludes with a culminating project. In addition to more affordable tuition, the program also offers a $1,000 scholarship for new students. 

Average Undergrad Tuition
In-state
$37,250
Out-of-state
$37,250
Average Graduate Tuition
In-state
$8,121
Out-of-state
$8,121
Retention Rate
68%
Acceptance Rate
78%
Students Enrolled
4,071
Institution Type
Private
Percent Online Enrollment
100% Percentage of all students who are enrolled online.
Accreditation
Yes Western Association of Schools and Colleges Senior Colleges and University Commission
#7 Best Online Master’s in Sports Management Degree Programs

Gonzaga University

  • Spokane, WA
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $1,130
Out of State | $1,130

Credits to Graduate
31

Program Information
Program Accreditation | Northwest Commission on Colleges and Universities

Gonzaga University offers an online master's in sport administration program that takes two years to complete. The curriculum consists of 10 classes and one internship, with courses covering sports and athletic promotions, sports in a social context, and athletic finance. For the capstone, you can choose from an oral or written project alongside a portfolio.

Application requirements for Gonzaga's master's in sport administration program include official transcripts, a 3.0 or higher GPA, two recommendation letters, a completed admissions questionnaire, a resume, and a 3- to 5-minute video answering interview questions.

Average Undergrad Tuition
In-state
$46,060
Out-of-state
$46,060
Average Graduate Tuition
In-state
$17,296
Out-of-state
$17,296
Retention Rate
92%
Acceptance Rate
73%
Students Enrolled
7,295
Institution Type
Private
Percent Online Enrollment
95% Percentage of all students who are enrolled online.
Accreditation
Yes Northwest Commission on Colleges and Universities
#8 Best Online Master’s in Sports Management Degree Programs

Wayne State University

  • Detroit, MI
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes

Avg. Cost per Credit
In State | $737
Out of State | $1,596

Credits to Graduate
30

Program Information
Program Accreditation | Higher Learning Commission

Wayne State University provides a master's in sports administration completely online and offers two start dates per year. In WSU's master's in sports administration program, you'll complete required courses in areas like risk management in PE and sports, concepts of supervision and management, and equity and access in sports. 

You can also choose six credits in electives such as sport event management and principles of coaching. To apply, you'll need to provide official transcripts demonstrating a 2.75 or higher GPA, a professional resume, and a one-page personal statement.

Average Undergrad Tuition
In-state
$13,024
Out-of-state
$29,894
Average Graduate Tuition
In-state
$16,285
Out-of-state
$35,274
Retention Rate
82%
Acceptance Rate
69%
Students Enrolled
26,241
Institution Type
Public
Percent Online Enrollment
92% Percentage of all students who are enrolled online.
Accreditation
Yes Higher Learning Commission
#9 Best Online Master’s in Sports Management Degree Programs

University of South Alabama

  • Mobile, AL
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $468
Out of State | $936

Credits to Graduate
30

Program Information
Program Accreditation | Southern Association of Colleges and Schools Commission on Colleges

For the University of South Alabama's online master's in sports management program, you can choose from a thesis or non-thesis route. Either way, the master's in sport management program requires you to complete 30 credits. The curriculum includes topics in sport business and finance, sport event law and risk management, and sport event marketing. 

You should hold a bachelor's degree from an accredited institution demonstrating a 2.5 or higher GPA. You should plan to take the GRE or MAT if your GPA falls below this requirement. You will also need to supply a personal statement.

Average Undergrad Tuition
In-state
$7,896
Out-of-state
$15,792
Average Graduate Tuition
In-state
$7,956
Out-of-state
$15,912
Retention Rate
76%
Acceptance Rate
73%
Students Enrolled
14,224
Institution Type
Public
Percent Online Enrollment
61% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges
#10 Best Online Master’s in Sports Management Degree Programs

Western Carolina University

  • Cullowhee, NC
  • 4 years
  • Online + Campus

100% Online | Self-Paced Classes 

Avg. Cost per Credit
In State | $271
Out of State | $849

Credits to Graduate
30

Program Information
Program Accreditation | Southern Association of Colleges and Schools Commission on Colleges

Offering both part-time and full-time options, Western Carolina University's online master's in sports management was designed to support you as a working professional. If you enroll full time, you can finish this master's program in one year, whereas part-time enrollment typically requires two years.  

Common coursework includes critical issues in sports, project initiation and planning, and economics and financial aspects of sports. To apply, you'll need official transcripts demonstrating a 3.0 GPA, resume, a 500-word essay, and two recommendation letters. If you want to strengthen your application, you can include GRE or GMAT scores.

Average Undergrad Tuition
In-state
$1,000
Out-of-state
$5,000
Average Graduate Tuition
In-state
$4,435
Out-of-state
$14,842
Retention Rate
81%
Acceptance Rate
48%
Students Enrolled
12,243
Institution Type
Public
Percent Online Enrollment
81% Percentage of all students who are enrolled online.
Accreditation
Yes Southern Association of Colleges and Schools Commission on Colleges

Featured Online Sports Management Programs

What Jobs Can I Get With a Master's in Sports Management Degree?

Sports management programs prepare you to become a sports administrator. For example, you could manage a fitness facility or leverage your skills in finance and sales. Or you could work in professional sports, college athletics, or sports and entertainment.

  • Sports marketing manager
  • Operations manager
  • Athletic director
  • Business development specialist
  • Compliance manager
  • Facility director
  • Athlete agents
  • Business managers
  • Events coordinator
  • Contract negotiation manager

Everything Else You Need to Know About Master's in Sports Management Degrees

What are the highest-paying jobs with a master's in sports management?

Sports marketing, operations, and sales manager are some of the highest-paying jobs if you have a master's in sports management. According to the BLS, the median annual wages for these jobs are above six figures. The pay can vary depending on where you work (e.g., amateur, collegiate, professional) and how long you've been in the business.

What courses will I take in an online master's in sports management program?

Courses in a master's in sports management program give you the expertise needed to work in the sports industry. You'll learn sports topics in depth. Sports management classes include:

  • Applied ethics in sports
  • Sports leadership and management
  • The business of global sporting events
  • Sports law, contracts, and negotiations
  • Strategic sports marketing

Are sports management graduates in demand?

Sports management master's degree graduates are projected to be in demand over the coming years. The BLS projects jobs for coaches and scouts to grow by 20% between 2021 and 2031. The organization projects jobs for athletic trainers to grow by 17% during the same period, leading to 5,100 new positions.

The BLS also projects that athlete and sports competitor jobs will grow by 36% from 2021-2031, suggesting that the sports industry is only growing and thriving.

Is a Master's in sports management the same as sports administration?

Individuals often interchange sports management and sports administration, but the two programs are not the same. A master's in sports management focuses more on the business side while a master's in sports administration focuses more on running athletic programs.

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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