Bachelor’s in Internet Marketing Program Guide

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By Marisa Upson

Published on May 11, 2021

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Internet marketing uses digital channels like social media, email, video platforms, search engines, and websites to connect brands with consumers. This rapidly evolving segment of marketing continues to expand as the world embraces the internet, with over 4.6 billion active users. A report by Statista projects worldwide digital ad spending to reach $389 billion in 2021.

To keep up with this growing marketing segment, brands turn to digital marketers.

A bachelor's degree in internet marketing prepares students to excel in this growing and constantly changing sphere of marketing. Graduates may pursue careers as search engine optimization (SEO) specialists, content managers, and digital marketing analysts. According to PayScale, digital marketing analysts earn an average annual salary of $52,580, with the top 10% earning $72,000.

Should I Get a Bachelor's in Internet Marketing?

An online bachelor's degree in internet marketing provides the skills required to excel in the digital marketing arena.

An online bachelor's degree in internet marketing provides the skills required to excel in the digital marketing arena. Students learn about the latest trends and technology that enable marketers to target consumers effectively and track the impact of marketing campaigns. For individuals interested in helping companies increase their sales through digital channels, this degree can lead to a fulfilling and lucrative career.

Graduates with some work experience may pursue a career in marketing management. The Bureau of Labor Statistics (BLS) projects 7% job growth formarketing managers between 2019 and 2029, faster than the projected 4% employment growth for all occupations. The BLS also reports that managers with experience in the digital world should see the best job prospects.

Most bachelor's in internet marketing programs require 120 credits and take four years of full-time study to complete. Some online programs offer accelerated tracks that lead to reduced completion times. Due to seemingly continuous changes in digital technology, internet marketers need to stay abreast of advances in the field and continue their learning long after graduation.

What Will I Learn in an Internet Marketing Bachelor's Program?

Internet marketing bachelor's programs offer foundational courses in business and marketing, such as financial accounting and consumer behavior, along with courses that teach sought-after digital marketing skills like SEO and content marketing. Typical courses in these programs include digital marketing optimization, web analytics, mobile marketing, and digital marketing strategy.

Additionally, many schools help students identify and secure internship opportunities and offer career services like counseling and job placement. Internship experience is invaluable for graduates entering the workforce. Some programs also offer students the opportunity to gain certifications offered by numerous online organizations, such as HubSpot's social media certification or Google Ads search certification.

Concentrations

Social Media Marketing

This specialization focuses on using social media to gain traffic and conversion rates. Students learn about marketing strategies and campaigns through the lens of social media platforms like Instagram, Facebook, Twitter, YouTube, and Pinterest.

Copywriting

Students pursuing this concentration learn how to drive sales and traffic through the persuasive use of the written word.

Digital Marketing Technology

In addition to digital communication channels, this concentration focuses on web applications, such as web 2.0 fundamentals and web analytics.

E-Commerce

An e-commerce concentration teaches students to use digital marketing strategies to drive awareness and increase sales for online companies.

Integrated Communications

This concentration teaches students effective marketing strategies that persuade consumers by delivering a consistent message and brand voice across all digital channels specific to a target market.

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What Can I Do With a Bachelor's in Internet Marketing?

Internet marketing graduates go on to pursue careers as digital marketing analysts, SEO specialists, and marketing managers. Many professionals choose to specialize in specific areas, such as e-commerce, content, social media, and mobile marketing.

While almost every business requires an internet presence and digital marketing strategy, the BLS reports that the top industries hiring marketing managers include professional, scientific, and technical services as well as management of companies and enterprises.

Popular Career Paths

Online Community Manager

Community managers supervise a brand's online communities, increasing the brand's awareness and consumer loyalty. Using data analytics, these professionals monitor online platforms, engage with customers, and represent a company's voice.

Digital Marketing Analyst

Digital marketing analysts evaluate the result of online marketing campaigns and develop strategies for increasing a company's online presence, return on investment, and campaign performance.

SEO Specialist

SEO specialists optimize websites for search engines. They maximize website traffic through the use of keywords, phrases, quality content, website layouts, and internal links.

Marketing Manager

Marketing managers analyze the demand for a company's products or services and create a marketing plan. Many oversee a marketing team and work with other departments in the organization.

Popular Continued Education Paths

MBA in Marketing Master's in Marketing Master's in Digital Marketing

How Much Money Can I Make With a Bachelor's in Internet Marketing?

Because digital marketers work in numerous roles and in just about every industry, potential salaries vary dramatically. According to PayScale, individuals with digital marketing skills earn an average annual salary of $70,330. The BLS reports that marketing managers earn a median annual salary of $142,170.

Frequently Asked Questions About Bachelor's in Internet Marketing Programs

What is internet marketing?

Internet marketing, also known as digital marketing, refers to the online marketing of products or services. It covers a variety of digital channels, including social media, email, video, podcasts, websites, and search engines.

How much does it cost to get a bachelor's in internet marketing?

The tuition for a bachelor's degree in internet marketing usually ranges from about $38,000-$140,000. Costs vary dramatically based on online or on-campus learning, resident or non-resident, and private or public schools. Additional costs may include books and supplies, on-campus fees, and housing.

Are internet marketers in high demand?

As more companies prioritize digital marketing, internet marketers continue to experience high demand. Some of the top in-demand skills include content strategy, digital project management, data and analytics, and SEO specialization. According to a report from McKinley's Marketing Partners, hiring managers name digital marketing as the most sought-after skill.

Is a bachelor's in internet marketing worth it?

Yes. A bachelor's in internet marketing provides students with the skills and knowledge needed to excel in this diverse and dynamic industry. There are numerous positions within the scope of digital marketing, including SEO specialist, content manager, and social media marketing consultant.

What's the difference between a bachelor's in internet marketing and a bachelor's in advertising?

Internet marketing promotes services and goods online. This field involves managing a brand's online presence, including social media accounts, websites, emails, blogs, and other content channels. Advertising uses online, print, and broadcast advertisements to draw increased sales to a brand.

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