Best Online Marketing Degrees of 2025
Explore the benefits of a bachelor’s in marketing and check out our list of top online programs.
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With an online marketing degree program, you’ll gain the knowledge and skills for careers in market research, business analytics, sales, and advertising. Many of these career paths have high earning potential and a strong growth outlook.
You may also benefit from the flexibility offered by online education and the potential tuition savings, as online degree programs are often cheaper.
Explore our list of the best online marketing programs and learn more about the benefits that earning this bachelor’s degree can offer.
Marketing Degree Highlights
- The National Association of Colleges and Employers (NACE) reports an 85% career outcomes rate among marketing majors from the class of 2023.
- Business, management, marketing, and related services are predicted to be among the three fastest-growing academic programs from 2024-29, according to BestColleges’ 2024 Online Education Trends Report.
- BestColleges also found that 81% of online students and graduates felt online learning was as good or better than campus-based education.
Best Online Marketing Degrees
How We Rank Schools
To create this ranking, BestColleges sourced the most recent data available from the National Center for Education Statistics and the U.S. Department of Education College Scorecard. We then ranked each school according to the top variables college students selected in our College Choice and Admissions Survey. To learn more, check out our full rankings methodology or read the summary below.
To qualify for our rankings lists, each school must be an accredited public or private, nonprofit institution. Each eligible school was then ranked based on a formula measuring:
2025- Affordability (30%)
- Student outcomes (30%)
- Reputation (20%)
- Diversity and social mobility (20%)
In addition, we only included colleges with graduation rates in the top third of all online colleges.
University of Minnesota-Twin Cities
Minneapolis, MN4 yearCampus + Online
$14,496
$34,410
77%
37%
Why We Chose This School
Highly personalized learning, good student outcomes, and a sweeping global-focused curriculum helped the University of Minnesota land at the top of our list. The school's online marketing degree is both highly flexible and intensive, covering key topics like internet marketing. You'll study topics like business writing, consumer behavior, and how to thrive in global markets.
UMN also offers unofficial transcript evaluations by advisors, meaning you can see which of your previous credits will count toward your degree.
Highlights
- Highest graduation and retention rates of the schools on our list
- Affordable net price under $17,000
- High Pell Grant recipient graduation rate of 76%
Know Before You Apply
- You can get your transcripts evaluated for transferable credits
- Heavy focus on global advertising
$18,468
$28,578
91%
54,890
Public
Yes
$14,496
$34,410
Minneapolis, MN4 yearCampus + Online
$14,496
$34,410
77%
37%
$18,468
$28,578
91%
54,890
Public
Yes
Why We Chose This School
Highly personalized learning, good student outcomes, and a sweeping global-focused curriculum helped the University of Minnesota land at the top of our list. The school's online marketing degree is both highly flexible and intensive, covering key topics like internet marketing. You'll study topics like business writing, consumer behavior, and how to thrive in global markets.
UMN also offers unofficial transcript evaluations by advisors, meaning you can see which of your previous credits will count toward your degree.
Highlights
- Highest graduation and retention rates of the schools on our list
- Affordable net price under $17,000
- High Pell Grant recipient graduation rate of 76%
Know Before You Apply
- You can get your transcripts evaluated for transferable credits
- Heavy focus on global advertising
Louisiana State University and Agricultural & Mechanical College
Baton Rouge, LA4 yearCampus + Online
$8,038
$24,731
74%
48%
Why We Chose This School
Louisiana State University has a highly personalized approach to online marketing education. In this program, you'll get a dedicated coach from the time you apply to the time you graduate. You can also transfer credits to further cut down the cost of the already affordable program.
LSU's online BS in marketing includes a broad overview of business, including areas like accounting, law, and statistics. In addition, you can choose from among concentration courses in management, marketing research, and consumer behavior.
Highlights
- High retention rate
- Impressive graduation rate of over 70%
- Affordable net price
Know Before You Apply
- Proof of high school graduation required if age 25 or older
- ACT or SAT required for admission
- Transferring requires at least 18 college-level academic hours
$9,132
$9,132
84%
39,418
Public
Yes
$8,038
$24,731
Baton Rouge, LA4 yearCampus + Online
$8,038
$24,731
74%
48%
$9,132
$9,132
84%
39,418
Public
Yes
Why We Chose This School
Louisiana State University has a highly personalized approach to online marketing education. In this program, you'll get a dedicated coach from the time you apply to the time you graduate. You can also transfer credits to further cut down the cost of the already affordable program.
LSU's online BS in marketing includes a broad overview of business, including areas like accounting, law, and statistics. In addition, you can choose from among concentration courses in management, marketing research, and consumer behavior.
Highlights
- High retention rate
- Impressive graduation rate of over 70%
- Affordable net price
Know Before You Apply
- Proof of high school graduation required if age 25 or older
- ACT or SAT required for admission
- Transferring requires at least 18 college-level academic hours
Oklahoma State University-Main Campus
Stillwater, OK4 yearCampus + Online
$5,417
$20,937
71%
53%
Why We Chose This School
Flexible, asynchronous courses available around the clock through Oklahoma State University's online marketing program make this school an ideal choice for adult learners who want to earn a degree on their own schedule.
Those courses, which hone your writing skills and include instruction in accounting, entrepreneurship, and business analytics, include multimedia elements and virtual activities. That means you'll have a collaborative experience akin to studying in person.
This combination of interactivity and flexibility makes OSU a good choice for students who want to work with their peers while still benefiting from the flexibility of an online degree.
Highlights
- Net price under $15,000
- High retention rate
- Large number of student completions
Know Before You Apply
- Scholarships available through OSU business school
- Selective
- Asynchronous courses
$4,208
$15,836
84%
26,008
Public
Yes
$5,417
$20,937
Stillwater, OK4 yearCampus + Online
$5,417
$20,937
71%
53%
$4,208
$15,836
84%
26,008
Public
Yes
Why We Chose This School
Flexible, asynchronous courses available around the clock through Oklahoma State University's online marketing program make this school an ideal choice for adult learners who want to earn a degree on their own schedule.
Those courses, which hone your writing skills and include instruction in accounting, entrepreneurship, and business analytics, include multimedia elements and virtual activities. That means you'll have a collaborative experience akin to studying in person.
This combination of interactivity and flexibility makes OSU a good choice for students who want to work with their peers while still benefiting from the flexibility of an online degree.
Highlights
- Net price under $15,000
- High retention rate
- Large number of student completions
Know Before You Apply
- Scholarships available through OSU business school
- Selective
- Asynchronous courses
Washington State University
Pullman, WA4 yearCampus + Online
$10,976
$27,052
85%
28%
Why We Chose This School
Washington State University's online marketing program is offered in a seven-week, accelerated rotation of classes and is designed to be flexible for working adults.
WSU's accredited business school features a data-focused curriculum, with classes in analytics, data visualization, and information technology. These courses aim to prepare you for a rapidly changing marketing environment.
WSU also offers the Career Amplifier Program, which prepares you to break into the marketing field after graduation.
Highlights
- Accredited by the Association to Advance Collegiate Schools of Business
- Classes designed for working students
- Affordable net price under $17,000
Know Before You Apply
- Seven-week accelerated courses
- Must meet business school prerequisites
$12,366
$27,163
81%
26,490
Public
Yes
$10,976
$27,052
Pullman, WA4 yearCampus + Online
$10,976
$27,052
85%
28%
$12,366
$27,163
81%
26,490
Public
Yes
Why We Chose This School
Washington State University's online marketing program is offered in a seven-week, accelerated rotation of classes and is designed to be flexible for working adults.
WSU's accredited business school features a data-focused curriculum, with classes in analytics, data visualization, and information technology. These courses aim to prepare you for a rapidly changing marketing environment.
WSU also offers the Career Amplifier Program, which prepares you to break into the marketing field after graduation.
Highlights
- Accredited by the Association to Advance Collegiate Schools of Business
- Classes designed for working students
- Affordable net price under $17,000
Know Before You Apply
- Seven-week accelerated courses
- Must meet business school prerequisites
Maryville University of Saint Louis
Saint Louis, MO4 yearCampus + Online
$24,766
$24,766
94%
83%
Why We Chose This School
The top private university on our list of online marketing programs is the career-focused Maryville University of St. Louis. Maryville's immersive curriculum prepares you for real-world marketing jobs, connecting students with hands-on internships.
The school's flexible curriculum includes a senior experience course in which you'll create a marketing plan by conducting research and market analysis. The online marketing program also includes digital networking opportunities to further prepare you for a job.
Finally, the university offers an early-access program that lets you apply credits to both your master's and bachelor's degrees.
Highlights
- Workforce-focused
- Built-in networking opportunities
- Easier to get into than other schools on our list
Know Before You Apply
- Well-performing students can apply some credits toward a master's degree program
- Culminates with an intensive marketing capstone
$14,346
$14,346
83%
9,883
Private
Yes
$24,766
$24,766
Saint Louis, MO4 yearCampus + Online
$24,766
$24,766
94%
83%
$14,346
$14,346
83%
9,883
Private
Yes
Why We Chose This School
The top private university on our list of online marketing programs is the career-focused Maryville University of St. Louis. Maryville's immersive curriculum prepares you for real-world marketing jobs, connecting students with hands-on internships.
The school's flexible curriculum includes a senior experience course in which you'll create a marketing plan by conducting research and market analysis. The online marketing program also includes digital networking opportunities to further prepare you for a job.
Finally, the university offers an early-access program that lets you apply credits to both your master's and bachelor's degrees.
Highlights
- Workforce-focused
- Built-in networking opportunities
- Easier to get into than other schools on our list
Know Before You Apply
- Well-performing students can apply some credits toward a master's degree program
- Culminates with an intensive marketing capstone
St Catherine University
Saint Paul, MN4 yearCampus + Online
$36,600
$36,600
94%
61%
Why We Chose This School
St. Catherine's University offers you a chance to work with actual companies through its online accelerated bachelor's in marketing and digital strategy. You'll take part in real-world projects with the university's partner organizations. You'll also learn about digital and social media marketing.
St. Catherines offers certificates in Google Analytics, HubSpot, and Hootsuite as part of the degree program.
The marketing degree takes just two years and 52 credits to complete. A faster time to completion also means a more affordable net price.
Highlights
- Program can be completed in just two years
- High acceptance rate
- Affordable net price
Know Before You Apply
- Earn credits toward a master's degree
- Certificates included as part of the program
- Free transfer credit evaluation
$17,550
$17,550
78%
3,539
Private
Yes
$36,600
$36,600
Saint Paul, MN4 yearCampus + Online
$36,600
$36,600
94%
61%
$17,550
$17,550
78%
3,539
Private
Yes
Why We Chose This School
St. Catherine's University offers you a chance to work with actual companies through its online accelerated bachelor's in marketing and digital strategy. You'll take part in real-world projects with the university's partner organizations. You'll also learn about digital and social media marketing.
St. Catherines offers certificates in Google Analytics, HubSpot, and Hootsuite as part of the degree program.
The marketing degree takes just two years and 52 credits to complete. A faster time to completion also means a more affordable net price.
Highlights
- Program can be completed in just two years
- High acceptance rate
- Affordable net price
Know Before You Apply
- Earn credits toward a master's degree
- Certificates included as part of the program
- Free transfer credit evaluation
University of Alabama at Birmingham
Birmingham, AL4 yearCampus + Online
$11,040
$26,520
87%
68%
Why We Chose This School
The University of Alabama at Birmingham emphasizes innovation in its online marketing program. You'll learn about digital marketing analytics, social media and digital marketing, professional selling, and integrated marketing communication. You can also explore concentrations in retail marketing management, marketing analytics, and digital marketing to prepare you for a highly competitive job market.
UAB's enhanced online programs have guaranteed seating and preregistration in classes to give working students maximum flexibility.
Highlights
- High retention rate
- Net price under $17,000
- Analytics emphasis
Know Before You Apply
- Three concentrations available
- Enhanced online program boosts flexibility
- Online career center available
$8,424
$34,260
82%
21,639
Public
Yes
$11,040
$26,520
Birmingham, AL4 yearCampus + Online
$11,040
$26,520
87%
68%
$8,424
$34,260
82%
21,639
Public
Yes
Why We Chose This School
The University of Alabama at Birmingham emphasizes innovation in its online marketing program. You'll learn about digital marketing analytics, social media and digital marketing, professional selling, and integrated marketing communication. You can also explore concentrations in retail marketing management, marketing analytics, and digital marketing to prepare you for a highly competitive job market.
UAB's enhanced online programs have guaranteed seating and preregistration in classes to give working students maximum flexibility.
Highlights
- High retention rate
- Net price under $17,000
- Analytics emphasis
Know Before You Apply
- Three concentrations available
- Enhanced online program boosts flexibility
- Online career center available
University of North Dakota
Grand Forks, ND4 yearCampus + Online
$9,237
$13,856
77%
68%
Why We Chose This School
The University of North Dakota's online marketing degree caters to adult learners and boasts great outcomes for students: All of the university's marketing grads are either employed or furthering their education.
In this personalized program, admitted students work with a business academic advisor to craft their own schedule around their career goals. The university also runs a mentorship program in which you'll get to know a working marketing professional during your junior and senior year.
Lastly, you'll get to do a paid internship and co-op program with a major company like Microsoft or John Deere.
Highlights
- Accredited by the Association to Advance Collegiate Schools of Business
- Opportunities to connect with working professionals
- Career development center
Know Before You Apply
- Can personalize your program with an advisor
- More selective compared to other schools on our list
- Internship opportunities
$11,963
$17,944
83%
14,172
Public
Yes
$9,237
$13,856
Grand Forks, ND4 yearCampus + Online
$9,237
$13,856
77%
68%
$11,963
$17,944
83%
14,172
Public
Yes
Why We Chose This School
The University of North Dakota's online marketing degree caters to adult learners and boasts great outcomes for students: All of the university's marketing grads are either employed or furthering their education.
In this personalized program, admitted students work with a business academic advisor to craft their own schedule around their career goals. The university also runs a mentorship program in which you'll get to know a working marketing professional during your junior and senior year.
Lastly, you'll get to do a paid internship and co-op program with a major company like Microsoft or John Deere.
Highlights
- Accredited by the Association to Advance Collegiate Schools of Business
- Opportunities to connect with working professionals
- Career development center
Know Before You Apply
- Can personalize your program with an advisor
- More selective compared to other schools on our list
- Internship opportunities
Oregon State University
Corvallis, OR4 yearCampus + Online
$10,425
$31,200
83%
56%
Why We Chose This School
Oregon State is known for its innovation and highly accessible online programs — and its marketing degree is no exception.
The school's online BA or BS in marketing degree focuses on analytics, integrated marketing communication, and consumer behavior. You'll come away prepared to build and maintain consumer loyalty, with focus areas in digital communication, management, and leadership. In addition, Oregon State offers a focus in sports marketing to prepare you to work in the fast-paced sports industry.
What's also great about Oregon State is that you can pursue an online honors program and built-in certificates and microcredentials.
Highlights
- Accredited by the Association to Advance Collegiate Schools of Business
- Sports marketing focus area
- One of the higher graduation rates on this list, at 70%
Know Before You Apply
- Transfer credits available
- Major research university
- Leadership focus
$13,446
$28,242
87%
34,292
Public
Yes
$10,425
$31,200
Corvallis, OR4 yearCampus + Online
$10,425
$31,200
83%
56%
$13,446
$28,242
87%
34,292
Public
Yes
Why We Chose This School
Oregon State is known for its innovation and highly accessible online programs — and its marketing degree is no exception.
The school's online BA or BS in marketing degree focuses on analytics, integrated marketing communication, and consumer behavior. You'll come away prepared to build and maintain consumer loyalty, with focus areas in digital communication, management, and leadership. In addition, Oregon State offers a focus in sports marketing to prepare you to work in the fast-paced sports industry.
What's also great about Oregon State is that you can pursue an online honors program and built-in certificates and microcredentials.
Highlights
- Accredited by the Association to Advance Collegiate Schools of Business
- Sports marketing focus area
- One of the higher graduation rates on this list, at 70%
Know Before You Apply
- Transfer credits available
- Major research university
- Leadership focus
Huntington University
Huntington, IN4 yearCampus + Online
$27,914
$27,914
78%
18%
Why We Chose This School
Huntington University's online marketing degree is built for adult learners. The program's five-week, fully online format aims to help you get your bachelor's no matter your schedule and obligations.
In this marketing program, you'll learn about consumer behavior, advertising, public relations, and how to conduct market research. The university also offers instruction in brand and content management to help you develop a strong voice for brand materials.
Huntington offers credit for work experience and any previous college credits earned from an accredited institution with a grade of C or above. This flexible transfer policy can help you cut down on costs and time to completion.
Highlights
- 80% of students receive financial aid
- Lowest net price on this list
- High acceptance and graduation rates
Know Before You Apply
- Christian-based education, with religious courses required
- Adult learner focus
- Five-week online course format
$11,856
$11,856
82%
1,472
Private
Yes
$27,914
$27,914
Huntington, IN4 yearCampus + Online
$27,914
$27,914
78%
18%
$11,856
$11,856
82%
1,472
Private
Yes
Why We Chose This School
Huntington University's online marketing degree is built for adult learners. The program's five-week, fully online format aims to help you get your bachelor's no matter your schedule and obligations.
In this marketing program, you'll learn about consumer behavior, advertising, public relations, and how to conduct market research. The university also offers instruction in brand and content management to help you develop a strong voice for brand materials.
Huntington offers credit for work experience and any previous college credits earned from an accredited institution with a grade of C or above. This flexible transfer policy can help you cut down on costs and time to completion.
Highlights
- 80% of students receive financial aid
- Lowest net price on this list
- High acceptance and graduation rates
Know Before You Apply
- Christian-based education, with religious courses required
- Adult learner focus
- Five-week online course format
Why You Should Get a Bachelor’s in Marketing Degree
Responsive Skills: Online marketing degree programs develop targeted knowledge and analytical insights that help you understand and respond to consumer motivations.- Versatile Knowledge Base: Marketing programs teach valuable skills that readily transfer among several industries and roles.
- Multiple Growth Pathways: A bachelor’s in marketing degree makes an excellent educational foundation for a master’s in business administration (MBA) and other graduate business programs.
Benefits of Getting a Marketing Degree Online
- BestColleges’ 2024 Online Education Trends Report found that 97% prospective online students, current online students, and online program graduates would recommend online learning to others.
- Another BestColleges survey from 2024 found that 64% of business students thought their degree programs adequately prepared them to enter or advance in their workplaces.
How to Choose the Best Marketing Program for You
To choose the right marketing program for you, consider the overall costs and financial aid options. You should also evaluate the program length and the careers you can pursue after graduation.
Rochelle Webb, clinical professor of entrepreneurship and marketing at Loyola Marymount University and founder of Optimist Made, says it’s also important to research a university’s faculty.
“A big distinguishing factor is finding a program that employs faculty members that share your marketing interests and have experience in those disciplines, so that you can learn directly from the source,” Webb says.
She also recommends considering a school’s location and its alumni. Being near companies that align with your interests can create networking opportunities, Webb says, while alumni career paths can provide insight into potential career options after graduation.
How Much Does a Marketing Degree Cost?
Bachelor’s in Marketing Degree, 2019-20
Online
$10,473 Avg. Tuition & Fees
$5,918 Avg. Net Price
In-Person
$16,941 Avg. Tuition & Fees
$9,248 Avg. Net Price
Source: NCES PowerStats
You can save a lot of money by earning your marketing degree online. The National Center for Education Statistics (NCES) reports that the average annual tuition and fees of a bachelor’s degree in marketing program that is at least partially on campus is $16,941.
On the other hand, the yearly tuition and fees for a fully online marketing degree program is around $10,473. Based on this data, average tuition rates are roughly 38% lower for online marketing programs.
Education administrators say that there are a few factors that usually lead to these savings:
- Online programs carry lower overhead costs, allowing them to pass savings on to students.
- Online classes may require fewer course materials, allowing schools to cut additional costs.
However, even if online degrees are more affordable, it can still be helpful to look into financial assistance to lower your costs. Consider exploring scholarships, fellowships, and grants to help cover tuition or other fees.
Find Financial Aid for Your Degree
How Long Does It Take to Get a Degree in Marketing?
Typical # of Credits
120 Credits
Typical Program Length
4 Years
A bachelor’s degree in marketing typically requires about 120 semester credits to complete. If you study full time, you can graduate in about four academic years.
However, there are some ways to speed up that timeline. If you’ve already completed some college courses, you may be able to transfer those credits to your new school. This reduces the number of credits you’ll need to complete your marketing program, allowing you to graduate faster.
You could also take more classes per semester or consider enrolling in an accelerated program. However, keep in mind that these options may require more time and effort and may not be suitable for students with an already very busy schedule.
What Can You Do With a Marketing Degree?
The marketing industry is constantly evolving with influxes of new technologies, such as artificial intelligence (AI) and augmented reality. However, the demand for skilled marketers who can leverage these tools is constant.
According to the Bureau of Labor Statistics (BLS), employment of market research analysts and marketing managers is projected to increase by 8% between 2023 and 2033. This growth rate is faster than the average 4% job growth rate for other professions during the same time period.
| Job | Median Annual Salary (May 2024) | Description |
|---|---|---|
| Market Research Analysts | $76,950 | Analyze business conditions and consumer trends, collect and study consumer and market data, and create sales forecasts and market reports. |
| Marketing Managers | $161,030 | Oversee marketing budgets, identify spending priorities, analyze markets, and commission studies into areas with growth potential. |
| Advertising and Promotions Managers | $#126,960 | Create branding, promotional, and advertising strategies and align promotional and marketing efforts with business goals and values. |
Source: BLS
Learn More About Marketing Jobs
Marketing Concentrations to Consider
If you have an interest in a specific area of marketing, choosing a concentration is a good idea.
Some schools offer specialized marketing degrees tailored to specific industries. These programs provide in-depth knowledge and skills relevant to specific sectors, allowing students to develop targeted marketing strategies.
Common marketing concentrations include:
- Digital and social media marketing
- Global marketing
- Marketing analytics
- Product innovation
Concentrating in a specific area can help you demonstrate advanced skills to potential employers and make you a stronger candidate for jobs that match your career goals.
Webb says that beyond selecting a concentration you enjoy, it’s important to consider how up to date the program is. “You should prioritize programs that are teaching the current innovations and technologies in the marketing space to ensure that your education is keeping up with the speed of culture,” she says.
Is a Marketing Degree Worth It?
Whether studying marketing is worthwhile or not depends on your career goals and preferences.
A marketing degree opens the doors to a wide range of career opportunities, some of which are expected to have faster-than-average job growth between 2023 and 2033, according to the BLS. Additionally, if you enroll in an online marketing school, you’ll benefit from a flexible schedule.
Also, survey data suggests that marketing degrees are valuable overall. According to NACE, graduates with a marketing degree have an 85% career outcomes rate. This percentage represents the number of graduates who are employed full or part time, in military or volunteer service, and enrolled in continuing education.
However, keep in mind that this field can be highly competitive, so finding a stable job often requires a combination of education and experience.
Education Beyond a Bachelor’s Degree
A bachelor’s degree in marketing can lead to many educational paths, such as a master of science in marketing or an MBA. In fact, many business schools offer MBA concentrations in marketing, data analytics, and adjacent specializations.
Having an advanced degree can make it easier to get senior and management jobs. According to BLS data from May 2024, marketing managers earn a median annual salary of $161,030.
Frequently Asked Questions About Marketing Degrees
A marketing degree is a postsecondary program that strongly focuses on the strategies, analytical tools, and best practices used in branding, advertising, consumer research, promotions, sales analytics, and product positioning. Schools offer face-to-face and online marketing programs at both the undergraduate and graduate levels.
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