Best Online Marketing Degrees of 2025
Explore the benefits of a bachelor’s in marketing and check out our list of top online programs.
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2025At a Glance: BestColleges’ Top Online Marketing Programs
- #1: Louisiana State University — LSU online marketing students can choose from international business, hospitality, or sales specializations.
- #2: Oklahoma State University — This flexible online marketing degree program offers peer work and ample financial aid opportunities.
- #3: Washington State University — WSU’s online marketing degree includes an experiential learning program to put you at the forefront of the industry.
With an online marketing degree program, you’ll gain the knowledge and skills for careers in market research, business analytics, sales, and advertising. Many of these career paths have high earning potential and a strong growth outlook.
You may also benefit from the flexibility offered by online education and the potential tuition savings, as online degree programs are often cheaper.
Explore our list of the best online marketing programs and learn more about the benefits that earning this bachelor’s degree can offer.
Best Online Marketing Degrees
We use trusted sources like Peterson’s Data and the National Center for Education Statistics to inform the data for these schools.
1. Louisiana State University
$8,047
Undergrad Tuition,
In-State
$9,132
Grad Tuition,
In-State
$24,731
Undergrad Tuition,
Out-of-State
$9,132
Grad Tuition,
Out-of-State
- Acceptance Rate: 74%
- Retention Rate: 84%
- Online Enrollment: 48%
- Institution Type: Public
Why LSU Online Made Our List
Louisiana State University’s BS in marketing program offers three concentrations: international business, hospitality, and sales. You’ll learn the principles of marketing and the skills to set you up for success in a career in sales, management, analysis, or social media.
Why Attend LSU Online
- Low Cost per Credit: LSU charges a flat $306 per credit hour to in-state and out-of-state students, making it affordable for all U.S. residents.
- Education Coaching: You’ll get a dedicated coach from the time you apply to the time you graduate to help you along your educational and career journey.
- AACSB Accreditation: LSU’s online marketing bachelor’s program is accredited by the Association to Advance Collegiate Schools of Business.
Know Before You Go
- Standardized Test Requirements: You must meet the minimum score requirements for either the SAT or ACT in order to be accepted into the program.
- Transfer Requirements: You’ll need at least 18 college-level credit hours to transfer into the program.
2. Oklahoma State University
$5,417
Undergrad Tuition,
In-State
$4,208
Grad Tuition,
In-State
$20,937
Undergrad Tuition,
Out-of-State
$15,836
Grad Tuition,
Out-of-State
- Acceptance Rate: 71%
- Retention Rate: 84%
- Online Enrollment: 53%
- Institution Type: Public
Why OSU Online Made Our List
In Oklahoma State University’s online marketing degree program, you’ll learn how to research the market and develop new products and services to meet customer needs. While all the classes are asynchronous, you’ll have the opportunity to collaborate with your peers on multimedia content and other virtual activities.
Why Attend OSU Online
- Asynchronous and Collaborative: You’ll be able to build a community by working on projects and assignments together.
- $2.2M in Business Scholarships Available: Students in OSU’s Spears School of Business have access to over 140 scholarships to help with costs.
- Join 500+ Student Organizations: OSU Online encourages students to join student organizations whether they attend online or on-campus.
Know Before You Go
- Two Specialty Areas: Students can choose between the marketing specialization or the marketing communications management specialization.
- Active-Duty Military Tuition Rate: Active-duty military members could qualify for in-state tuition at OSU.
3. Washington State University
$10,976
Undergrad Tuition,
In-State
$12,366
Grad Tuition,
In-State
$27,052
Undergrad Tuition,
Out-of-State
$27,163
Grad Tuition,
Out-of-State
- Acceptance Rate: 85%
- Retention Rate: 81%
- Online Enrollment: 28%
- Institution Type: Public
Why WSU Global Campus Made Our List
Washington State University’s online marketing degree focuses on branding, distribution, new product introduction, and e-commerce. The program prepares you for marketing within businesses, organizations, and government agencies.
Why Attend WSU Global Campus
- Business School Accreditation: The business school is in the 2% of business programs worldwide fully accredited by AACSB International for bachelor’s, master’s, and doctoral degrees.
- Carson Career Amplifier: Students in the online marketing program can take part in the WSU Carson Business School experiential learning program to gain hands-on experience.
- Online Student Involvement: WSU Global Campus offers many different opportunities for online students to get involved, including student government, clubs, and support networks.
Know Before You Go
- Seven-Week Courses: Students in the program complete two or four 7-week courses during the traditional 16-week semester.
- Expensive Application Fee: WSU Global Campus’s application fee is $70, which is higher than average.
4. Maryville University of Saint Louis
$24,766
Undergrad Tuition,
In-State
$14,346
Grad Tuition,
In-State
$24,766
Undergrad Tuition,
Out-of-State
$14,346
Grad Tuition,
Out-of-State
- Acceptance Rate: 94%
- Retention Rate: 83%
- Online Enrollment: 83%
- Institution Type: Private
Why Maryville Online Made Our List
In Maryville University’s online marketing degree, you’ll become a professional in search engine marketing, content management, data analytics, multimedia, and user experience design. The school’s flexible curriculum includes a senior experience course in which you’ll create a marketing plan by conducting research and market analysis. The university also offers an early-access program that lets you apply credits to both your master’s and bachelor’s degrees.
Why Attend Maryville Online
- No Application Fee or Standardized Test Scores: You won’t need to pay to apply, and you don’t need any standardized test scores from the ACT or SAT.
- Internships: You can complete off-campus internships or on-campus apprenticeship programs for credit.
- Dual-Credit Opportunities: Through the Early Access program, you can earn up to 12 credits toward both your bachelor’s and master’s degrees.
Know Before You Go
- Private University: Private universities are typically more expensive than public universities but can offer smaller classes, more financial aid, and valuable networking and internship opportunities.
- Accreditation: Maryville’s online marketing degree is accredited by the Accreditation Council for Business Schools and Programs.
5. St. Catherine University
$36,600
Undergrad Tuition,
In-State
$17,550
Grad Tuition,
In-State
$36,600
Undergrad Tuition,
Out-of-State
$17,550
Grad Tuition,
Out-of-State
- Acceptance Rate: 94%
- Retention Rate: 78%
- Online Enrollment: 61%
- Institution Type: Private
Why St. Kate Made Our List
St. Catherine University’s accelerated online marketing degree offers you a chance to work with actual companies. You’ll take part in real-world projects with the university’s partner organizations. St. Kate students earn certificates in Google Analytics, HubSpot, and Hootsuite as part of the degree program.
Why Attend St. Kate Online
- Accelerated Degree: Finish your degree in just two years or 52 credits.
- Dual Credit: Take up to nine credits towards an MBA in healthcare or an MA in organizational leadership.
- High Acceptance Rate: The university accepted 94% of students who applied.
Know Before You Go
- Expensive Tuition Cost per Credit: Tuition is $475 per credit hour, but you’ll only be paying for 52 credits instead of the typical 120.
6. University of Alabama at Birmingham
$11,040
Undergrad Tuition,
In-State
$8,424
Grad Tuition,
In-State
$26,520
Undergrad Tuition,
Out-of-State
$34,260
Grad Tuition,
Out-of-State
- Acceptance Rate: 87%
- Retention Rate: 82%
- Online Enrollment: 68%
- Institution Type: Public
Why UAB Online Made Our List
In UAB’s marketing program, you’ll learn about digital marketing analytics, social media, professional selling, and integrated marketing communication. You can also explore concentrations in retail marketing management, marketing analytics, and digital marketing to prepare you for a highly competitive job market. UAB’s enhanced online programs have guaranteed seating and preregistration options for classes to give working students maximum flexibility.
Why Attend UAB Online
- Internship Opportunities: You can take an internship anytime in the year, not just over the summer.
- Career Center: The Collat Career Center offers online students hands-on career coaching, student-employer connections, and work environment tours.
- Concentrations and Specialty Certificates: Choose from four concentrations or from two specialty certificates in media marketing or professional sales.
Know Before You Go
- Tuition per Credit: You’ll pay $493 for each semester hour of coursework in the Collat School of Business.
7. University of North Dakota
$9,237
Undergrad Tuition,
In-State
$11,963
Grad Tuition,
In-State
$13,856
Undergrad Tuition,
Out-of-State
$17,944
Grad Tuition,
Out-of-State
- Acceptance Rate: 77%
- Retention Rate: 83%
- Online Enrollment: 68%
- Institution Type: Public
Why UND Online Made Our List
University of North Dakota’s marketing degree preps you for a variety of marketing careers in sports, sales, leadership, social media, and product management. UND pairs you with a business academic advisor to craft your schedule and career goals. You also have access to unlimited tutoring and academic coaching.
Why Attend UND Online
- Paid Internship Opportunities: The school’s paid marketing internship will connect you with recognizable companies.
- Business School Accreditation: The business school is accredited by AACSB International.
- 100% Employment Rate: All of UND’s marketing program graduates are either employed or earning another degree.
Know Before You Go
- Tuition per Credit: Students in every state pay the same $440.38 per credit in tuition.
- Synchronous Format: Classes are held live with active discussion, live polls, video-sharing, and group collaboration.
8. Oregon State University
$10,425
Undergrad Tuition,
In-State
$13,446
Grad Tuition,
In-State
$31,200
Undergrad Tuition,
Out-of-State
$28,242
Grad Tuition,
Out-of-State
- Acceptance Rate: 83%
- Retention Rate: 87%
- Online Enrollment: 56%
- Institution Type: Public
Why OSU Made Our List
Oregon State University’s online BA or BS in marketing degree focuses on analytics, integrated marketing communication, and consumer behavior. OSU also offers plenty of opportunities for achievement, like an honors degree program where you’ll research with faculty and create a thesis, and an accelerated master’s program where you can take graduate-level courses and apply them to both your bachelor’s and master’s degrees.
Why Attend OSU Online
- Affordable Tuition per Credit: Tuition at OSU is an affordable $411 per credit for both in-state and out-of-state students.
- Choose From Five Focuses: Choose to specialize in consumer insights, marketing and digital communications, marketing management, professional sales and personal selling, and sports marketing.
- Certificates and Microcredentials: OSU also offers certificates and microcredentials you can add to your degree.
Know Before You Go
- Quarter System: OSU operates on a quarter system, which consists of four shorter terms.
- Honors Degree: Online students at OSU can also pursue an honors degree to enhance their program.
9. DeSales University
$41,100
Undergrad Tuition,
In-State
$21,120
Grad Tuition,
In-State
$41,100
Undergrad Tuition,
Out-of-State
$21,120
Grad Tuition,
Out-of-State
- Acceptance Rate: 79%
- Retention Rate: 81%
- Online Enrollment: 43%
- Institution Type: Private
Why DeSales Made Our List
DeSales University’s accelerated marketing bachelor’s degree allows you to take the program at your own pace while being able to transfer up to 75 credits. You can also choose the data analytics track which teaches you structures, concepts, and data analytics/AI computer languages. You’ll learn software marketing and research programs like Tableau, SAS, and Google TensorFlow.
Why Attend DeSales Online
- Earn a Certificate: DeSales students can earn an advanced marketing certificate in just four classes covering B2B marketing, service and retail marketing, and international marketing.
- Data Analytics Track: The university offers a data analytics track to make you even more marketable to employers after graduation by being proficient in programs and analytics.
- Flexible Start and Application Dates: Apply on a rolling basis and start the online marketing program anytime.
Know Before You Go
- Age Requirements: You must be out of high school for at least five years or be pursuing a certificate or second degree.
- Higher Tuition per Credit: Tuition costs $595 per credit for adult studies students at DeSales.
10. West Virginia University
$9,360
Undergrad Tuition,
In-State
$10,602
Grad Tuition,
In-State
$26,568
Undergrad Tuition,
Out-of-State
$27,450
Grad Tuition,
Out-of-State
- Acceptance Rate: 88%
- Retention Rate: 79%
- Online Enrollment: 53%
- Institution Type: Public
Why WVU Online Made Our List
WVU Online’s BS in business administration (BSBA) in marketing offers a practical, real-world learning experience where students create digital marketing plans, earn an online analytics certification, and participate in sales competitions.
Why Attend WVU Online
- Business School Accreditation: WVU’s business school is accredited by AACSB International.
- Three Different Specializations: Choose from three specializations in digital marketing promotions, professional sales, and start up/high tech marketing.
- Asynchronous Format: You can complete WVU Online’s marketing program on your own schedule without set meeting times.
Know Before You Go
- Higher Tuition Cost per Credit: Tuition is $495 per credit hour
Why You Should Get a Bachelor’s in Marketing Degree
- Responsive Skills: Online marketing degree programs develop targeted knowledge and analytical insights that help you understand and respond to consumer motivations.
- Versatile Knowledge Base: Marketing programs teach valuable skills that readily transfer among several industries and roles.
- Multiple Growth Pathways: A bachelor’s in marketing degree makes an excellent educational foundation for a master’s in business administration (MBA) and other graduate business programs.
Benefits of Getting a Marketing Degree Online
- BestColleges’ 2024 Online Education Trends Report found that 97% prospective online students, current online students, and online program graduates would recommend online learning to others.
- According to the report, administrators said marketing and other business-related majors are within the top three online majors to grow over the next five years.
- Another BestColleges survey from 2024 found that 64% of business students thought their degree programs adequately prepared them to enter or advance in their workplaces.
How to Choose the Best Marketing Program for You
To choose the right marketing program for you, consider the overall costs and financial aid options. You should also evaluate the program length and the careers you can pursue after graduation.
Rochelle Webb, clinical professor of entrepreneurship and marketing at Loyola Marymount University and founder of Optimist Made, says it’s also important to research a university’s faculty.
“A big distinguishing factor is finding a program that employs faculty members that share your marketing interests and have experience in those disciplines, so that you can learn directly from the source,” Webb says.
She also recommends considering a school’s location and its alumni. Being near companies that align with your interests can create networking opportunities, Webb says, while alumni career paths can provide insight into potential career options after graduation.
How Much Does a Marketing Degree Cost?
Bachelor’s in Marketing Degree, 2019-20
Online
$10,473 Avg. Tuition & Fees
$5,918 Avg. Net Price
In-Person
$16,941 Avg. Tuition & Fees
$9,248 Avg. Net Price
Source: NCES PowerStats
You can save a lot of money by earning your marketing degree online. The National Center for Education Statistics (NCES) reports that the average annual tuition and fees of a bachelor’s degree in marketing program that is at least partially on campus is $16,941.
On the other hand, the yearly tuition and fees for a fully online marketing degree program is around $10,473. Based on this data, average tuition rates are roughly 38% lower for online marketing programs.
Education administrators say that there are a few factors that usually lead to these savings:
- Online programs carry lower overhead costs, allowing them to pass savings on to students.
- Online classes may require fewer course materials, allowing schools to cut additional costs.
However, even if online degrees are more affordable, it can still be helpful to look into financial assistance to lower your costs. Consider exploring scholarships, fellowships, and grants to help cover tuition or other fees.
Find Financial Aid for Your Degree
How Long Does It Take to Get a Degree in Marketing?
Typical # of Credits
120 Credits
Typical Program Length
4 Years
A bachelor’s degree in marketing typically requires about 120 semester credits to complete. If you study full time, you can graduate in about four academic years.
However, there are some ways to speed up that timeline. If you’ve already completed some college courses, you may be able to transfer those credits to your new school. This reduces the number of credits you’ll need to complete your marketing program, allowing you to graduate faster.
You could also take more classes per semester or consider enrolling in an accelerated program. However, keep in mind that these options may require more time and effort and may not be suitable for students with an already very busy schedule.
What Can You Do With a Marketing Degree?
The marketing industry is constantly evolving with influxes of new technologies, such as artificial intelligence (AI) and augmented reality. However, the demand for skilled marketers who can leverage these tools is constant.
According to the Bureau of Labor Statistics (BLS), employment of market research analysts and marketing managers is projected to increase by 8% between 2023 and 2033. This growth rate is faster than the average 4% job growth rate for other professions during the same time period.
| Job | Median Annual Salary (May 2024) | Description |
|---|---|---|
| Market Research Analysts | $76,950 | Analyze business conditions and consumer trends, collect and study consumer and market data, and create sales forecasts and market reports. |
| Marketing Managers | $161,030 | Oversee marketing budgets, identify spending priorities, analyze markets, and commission studies into areas with growth potential. |
| Advertising and Promotions Managers | $126,960 | Create branding, promotional, and advertising strategies and align promotional and marketing efforts with business goals and values. |
Learn More About Marketing Jobs
Marketing Concentrations to Consider
If you have an interest in a specific area of marketing, choosing a concentration is a good idea.
Some schools offer specialized marketing degrees tailored to specific industries. These programs provide in-depth knowledge and skills relevant to specific sectors, allowing students to develop targeted marketing strategies.
Common marketing concentrations include:
- Digital and social media marketing
- Global marketing
- Marketing analytics
- Product innovation
Concentrating in a specific area can help you demonstrate advanced skills to potential employers and make you a stronger candidate for jobs that match your career goals.
Webb says that beyond selecting a concentration you enjoy, it’s important to consider how up to date the program is. “You should prioritize programs that are teaching the current innovations and technologies in the marketing space to ensure that your education is keeping up with the speed of culture,” she says.
Is a Marketing Degree Worth It?
Whether studying marketing is worthwhile or not depends on your career goals and preferences.
A marketing degree opens the doors to a wide range of career opportunities, some of which are expected to have faster-than-average job growth between 2023 and 2033, according to the BLS. Additionally, if you enroll in an online marketing school, you’ll benefit from a flexible schedule.
Also, survey data suggests that marketing degrees are valuable overall. According to NACE, graduates with a marketing degree have an 85% career outcomes rate. This percentage represents the number of graduates who are employed full or part time, in military or volunteer service, and enrolled in continuing education.
However, keep in mind that this field can be highly competitive, so finding a stable job often requires a combination of education and experience.
Education Beyond a Bachelor’s Degree
A bachelor’s degree in marketing can lead to many educational paths, such as a master of science in marketing or an MBA. In fact, many business schools offer MBA concentrations in marketing, data analytics, and adjacent specializations.
Having an advanced degree can make it easier to get senior and management jobs. According to BLS data from May 2024, marketing managers earn a median annual salary of $161,030.
Frequently Asked Questions About Marketing Degrees
A marketing degree is a postsecondary program that strongly focuses on the strategies, analytical tools, and best practices used in branding, advertising, consumer research, promotions, sales analytics, and product positioning. Schools offer face-to-face and online marketing programs at both the undergraduate and graduate levels.
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