Marketing is a subdivision of business that explores various methods and strategies for generating public interest in goods, services, organizations, and other valuable commodities. The profession is heavily entrenched in research; marketers must analyze sales data, customer reviews, economic trends, and other factors that affect consumer activity. Many marketers specialize in specific areas of the industry, such as public relations, brand management, web marketing, and social media. Most careers in marketing are attainable with a bachelor's degree. Some colleges and universities offer degree programs dedicated to marketing, while others allow business majors to concentrate their studies in marketing courses.

Many of today's students are choosing to earn their bachelor's in marketing online, rather than in a traditional classroom-based program. Web-based students must complete the same rigorous curriculum as their brick-and-mortar counterparts, and they enjoy an equal number of job opportunities once they have successfully graduated. The asynchronous (or self-paced) online format is also ideal for students who must balance their coursework with other commitments, such as part-time employment or childcare responsibilities. Internships are usually not required in marketing bachelor's degree programs, but these opportunities are widely available for students who wish to gain real-world experience before entering the workforce.

Learn more about what you can do with a bachelor's degree in marketing and what kind of career opportunities you can look forward to with this comprehensive guide.

HOW MUCH DOES A MARKETING DEGREE ONLINE COST?

An online bachelor's in marketing tuition will vary between institutions. For more accurate information, students should contact their prospective schools. Read more here..

HOW TO GET A BACHELOR'S DEGREE IN MARKETING

After being admitted, students must complete all curriculum requirements, which may include an internship or capstone project. For more accurate information, students should contact their prospective schools. Read more here..

WHAT CAN YOU DO WITH A BACHELOR'S DEGREE IN MARKETING?

Bachelor's in marketing graduates are prepared for careers as marketing managers, market research analysts, marketing specialists, marketing coordinators, and more. The marketing curriculum prepares them for a broad range of careers. Read more here..

WHAT TYPE OF BACHELOR'S DEGREE IS MARKETING?

Marketing is considered a type of business degree. Students will learn how to conduct market research, analyze data and market trends, and generate public interest in goods. Read more here..

WHAT IS A MARKETING DEGREE?

A bachelor's degree in marketing covers methods and strategies for generating public interest in goods, services, organizations, and other commodities. Students learn how to use maret data to predict economic trends. Read more here..

Choosing a Program

WILL AN ONLINE BACHELOR'S IN MARKETING PROGRAM PROVIDE ME WITH THE SKILLS I NEED TO ADVANCE MY CAREER?

Students graduate from marketing bachelor's degree programs with an extensive skill and knowledge set. Many courses require them to collaborate with fellow students and create mock advertising campaigns designed to mirror real-world projects. They will also become familiar with sales databases, web-based media and other tools commonly used in the industry.

WILL AN ONLINE BACHELOR'S IN MARKETING WORK WITH MY SCHEDULE?

Online bachelor's programs offer a flexible alternative to traditional, campus-based higher education. Students can access lectures and course readings, submit written assignments, complete exams, collaborate with classmates on group projects, and communicate with faculty members on their own schedule. Current technology also allows them to study away from their home computer using a laptop, tablet, smartphone and other devices with Wi-Fi capabilities. For added convenience, online students can usually coordinate internships at sites near their current residence.

WHAT JOBS CAN I GET WITH MY BACHELOR'S IN MARKETING?

Job candidates with an online bachelor's in marketing will be qualified for most entry-level jobs in the industry. Students who earn a major or degree concentration may also be eligible for specialized roles in niche areas of marketing, such as market research, social media, or direct marketing. Popular careers for degree-holders in this field include: advertising, promotions and marketing managers; research analysts; sales managers; and advertising sales agents. Marketing jobs are widely available at large companies and organizations, as well as private advertising and design firms.

WHAT ARE THE BEST ONLINE BACHELOR'S IN MARKETING PROGRAMS?

Choosing a program is an incredibly personal decision, and only you can properly evaluate whether a target school's strengths match your educational needs. The following ranked list of schools should serve as a helpful starting point in your search for the best online bachelor's in marketing programs in the United States. If you are considering an online bachelor's in marketing, be sure to contact admissions specialists at different colleges and universities to learn more about their about specific bachelor's degree requirements and offerings.

Accredited Online Marketing Degree Programs

Rank School Cost Graduation Rate Description Toggle
1

Florida International University

Miami, FL Cost: $$$$$ Graduation Rate: 57%

Established in 1965, Florida International University is the only public research university in Miami. FIU prioritizes transformative learning environments, strategic partnerships, innovation, global cultural awareness, diversity, and social responsibility. FIU ranks as one of the top public universities and has one of the best undergraduate business programs nationwide.

The R. Kirk Landon Undergraduate School of Business at FIU offers a bachelor of business administration in marketing. The program prepares students for professional opportunities in multiple industries, including retail, social media, advertising, and marketing research. This 120-credit online marketing degree includes 60 advanced major credits and electives. Distinctive courses include legal environment of business, application of quantitative methods in business, marketing yourself in today's competitive job market, and personal selling. Online courses utilize an eight-week format, and students complete two courses per term.

While online course structures vary, many courses follow an asynchronous format, allowing students increased scheduling flexibility. Assignments include narrated powerpoint presentations, group collaboration projects, essays, discussion posts, and exams.

FIU provides distance learners with a success mentor who helps students develop a graduation pathway. FIU also provides online tutoring, library research support, and technical assistance. To qualify, students must provide high school transcripts, or a GED certificate and SAT or ACT scores. FIU accepts up to 60 credits from an accredited school. FIU retains regional accreditation through the Southern Association of Colleges and Schools Commission on Colleges.


Program Overview
Program Name: Online Bachelor of Business Administration in Marketing
Tuition: $213/credit in-state; $330/credit out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.5 minimum
Standardized Tests: SAT or ACT

Contact
Phone: (305) 348-2751
Email: cobquestions@fiu.edu
Social Media Accounts: Facebook; Twitter

2

Western Governors University

Salt Lake City, UT Cost: $$$$$ Graduation Rate: 38%

Located in Salt Lake City, Western Governors University emphasizes student-centered learning, strategic solution development, and critical thinking. WGU strives to accommodate all learners by offering affordable coursework and nontraditional options online. The university offers competitive rates and boasts a distinctive return on investment. Competency-based education allows WGU students to earn their degree quickly. The United States Distance Learning Association recognizes WGU for unprecedented leadership in online learning.

Aspiring marketing professionals can acquire pertinent business and marketing skills by earning a bachelor of science in marketing management at WGU. This 120-credit online marketing degree includes courses in applied probability and statistics, quantitative analysis for business, marketing management concepts, and principles of finance. Students also complete a business marketing management capstone project. The WGU online learning management system utilizes an asynchronous format, and provides access to all course materials. Students can begin a new course as fast as they can learn the material. WGU distance learners also gain access to an online math lab, writing center, and student success center.

WGU accepts transfer credits. In fact, students transfer an average of 32 credits. WGU retains accreditation through the Northwest Commission on Colleges and Universities, the Accrediting Commission for Community and Junior Colleges of the Western Association of Schools and Colleges, and the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges.


Program Overview
Program Name: BS in Marketing Management
Tuition: $3,225/term
Program Length: 9-41 months

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (866) 225-5948
Email: info@wgu.edu
Social Media Accounts: Facebook; Twitter

3

Colorado State University Global

Greenwood Village, CO Cost: $$$$$ Graduation Rate: 69%

A part of the Colorado State University System, Colorado State University Global specializes in online learning. Between all campuses, the system offers access to a vast network, which includes over 37,000 current students and 200,000 alumni. CSU Global values innovative thinking, community engagement, and affordable access to coursework. In fact, CSU Global not increased tuition in over seven years.

The school offers a bachelor of science in marketing that explores fundamental topics and skills needed to compete in a fast-paced professional environment. This program emphasizes management, research, analysis, decision-making, and communication. This online marketing degree requires 120 credits, including 30 core credits. Students must complete a marketing capstone course, although CSU Global does not require students to complete the marketing practicum. CSU Global creates its online programming with adult learners in mind. Courses utilize eight-week cycles, and 12 enrollment dates, allowing students to begin their program when convenient. Courses typically follow an asynchronous format, which lets students study course content when their schedule permits.

CSU Global admits first time freshmen with transcripts and ACT or SAT scores. The average CSU Global applicant already possesses a high school diploma or a GED, two years of work experience, at least 12 transfer credits from an accredited university, and a minimum 2.3 GPA. CSU Global retains regional accreditation through the Higher Learning Commission.


Program Overview
Program Name: Online Bachelor's Degree in Marketing
Available Concentrations: Business administration; computer programming; criminal forensics; criminal justice management; criminology; data management and analysis; digital marketing; emergency management; foundations of accounting; fundraising; healthcare management; human resources and organizational development; information technology management; information technology operations; international business; operations management and supervision; organizational leadership; project management; public and nonprofit management; public relations; strategic communications
Tuition: $350/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: SAT or ACT

Contact
Phone: (800) 920-6723
Email: admissions@csuglobal.edu
Social Media Accounts: Facebook; Twitter

4

Brandman University

Irvine, CA Cost: $$$$$ Graduation Rate: 79%

Based in Irvine, California, Brandman University was established in 1958 to serve active duty Marines seeking a degree. Today, Brandman University serves a diverse student body, including nontraditional learners needing access to flexible coursework. As demand for distance education continues to increase, Brandman continues to improve its online programming.

The School of Business and Professional Studies at Brandman offers a bachelor's of business administration with a concentration in marketing combining practice and theory. This online marketing degree requires a minimum of 120 semester units, including 12 basic skill units, 24 breadth units, six liberal education foundations units, 51 core units, 21 elective units, and 21 marketing emphasis units. Distinctive courses include new product development, advertising and promotional strategy, leadership in diverse and multicultural organizations, and global environment of business.

Brandman utilizes the Blackboard online learning management system to administer online coursework. Brandman offers distance learners online, competency-based, and hybrid learning formats. Online courses typically utilize an asynchronous format, providing flexibility. Asynchronous learners complete assignments with weekly due dates. Hybrid courses require some in-person attendance, while competency-based learning provides optimal flexibility by allowing students to move to the next course after demonstrating subject mastery.

To qualify, applicants must hold a minimum 2.0 GPA and possess 12 or more credits from an accredited university. Brandman University retains regional accreditation through the Western Association of Schools and Colleges.


Program Overview
Program Name: Bachelor of Business Administration in Marketing
Available Concentrations: Marketing
Tuition: $500/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.0 minimum

Contact
Phone: (800) 632-0058
Email: apply@brandman.edu
Social Media Accounts: Facebook; Twitter

5

University of Minnesota-Twin Cities

Minneapolis, MN Cost: $$$$$ Graduation Rate: 80%

Established in 1851, the University of Minnesota-Twin Cities is the oldest campus in the University of Minnesota system, and serves one of the largest student populations in the country. The University of Minnesota-Twin Cities emphasizes research and discovery, engaging instruction, critical thinking, and community outreach. The university also ranks as one of the top 10 research universities nationwide. The University of Minnesota-Twin Cities strives to accommodate nontraditional learners through distance programs.

The school’s bachelor of science in marketing prepares students for modern challenges in global business environments. This online marketing degree requires 120 credits, including 62 marketing focused credits, 40 liberal education credits, three technology credits, and elective credits. Notable courses include integrated marketing communication, ethical and civic responsibility, introduction to management information systems, personal selling, and brand management. Online courses utilize an asynchronous format, allowing students to work at their own pace within deadline dates.

Distance learners gain access to technology assistance, library research support, online tutorial and workshops, and career support. Students can also access online tutoring from peer tutors through the University of Minnesota-Twin Cities SMART program.

To qualify, students must hold a high school diploma or GED and submit ACT or SAT scores. Transfer students may also apply. The University of Minnesota-Twin Cities strives to provide both affordable education and accessible coursework. Therefore, the university does not charge out-of-state tuition. The University of Minnesota-Twin Cities retains regional accreditation through the Higher Learning Commission.


Program Overview
Program Name: BS in Marketing
Tuition: $445/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (800) 991-8636
Email: online@umn.edu
Social Media Accounts: Facebook; Twitter

6

Liberty University

Lynchburg, VA Cost: $$$$$ Graduation Rate: 47%

Located in Lynchburg, Virginia, Liberty University is one of the largest Christian Universities in the world, and among the most conservative colleges in the country. With over 600 programs offered both online and on-campus, Liberty prioritizes learner success and strives to accommodate diverse student needs.

Liberty University designed its bachelor of business administration-marketing: sales management and professional selling to prepare graduates for opportunities in nearly any industry. On average, students graduate within three years. This online marketing degree requires 120 credit hours, including 39-42 general education courses, up to nine pre-core credits, 42 core course credits, 12 cognate credits, and up to 27 elective credits. Featured courses include retailing and category management, principles of microeconomics, sales management and professional selling, intermediate business computer apps, and organizational ethics.

Distance programs follow an eight-week format, and students access course content through the Blackboard online learning management system. Courses typically utilize an asynchronous format, allowing students to move at their own pace within deadline dates. Assignments include narrated powerpoint projects, discussion posts, virtual group work, exams, and essays. Distance learners gain access to an extensive digital library, an online writing center, career center, and technology support. Liberty University retains regional accreditation through the Southern Association of Colleges and Schools Commission on Colleges, and programmatic accreditation through the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: Bachelor of Business Administration
Available Concentrations: Automotive dealership management; communications; data analytics; digital marketing and advertising; economics; entrepreneurship; finance; financial planning; general; green and sustainable management; healthcare management; human resource management; international business; leadership; marketing analytics; marketing: sales management and professional selling; project management; public administration; strategic marketing management
Tuition: $390/credit
Credit Requirements: 120 credits
Program Length: 3 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.0 minimum

Contact
Phone: (800) 424-9595
Email: luoundergrad@liberty.edu
Social Media Accounts: Facebook; Twitter

7

Fashion Institute of Technology

New York City, NY Cost: $$$$$ Graduation Rate: 77%

Founded in 1944, the Fashion Institute of Technology offers a bustling, mid-sized college experience in Manhattan, New York. FIT ranks among the top postsecondary institutions for best college location in the country. With enrollment just under 9,000 students, FIT supports hands-on learning. Average class sizes do not exceed a 15-to-1 student-to-faculty ratio, and the school promotes community engagement and relationships with multiple esteemed organizations. FIT emphasizes innovation, leadership, global cultural awareness, and inclusion.

FIT offers a bachelor of science in international trade and marketing for fashion industries, that provides students with pertinent knowledge and skills needed to navigate the intricate global marketplace. This online marketing degree requires 122 credits, and most students graduate in four years with full-time attendance. Notable course topics include fashion law, international finance, market research strategies, and marketing management concepts.

The program does not require any in-person attendance; however, distance education professors also teach on-campus providing students with flexible access to office hours, either in-person or online. FIT utilizes the Blackboard online learning management system, and follows an asynchronous format. Students learn content independently to engage in discussion posts, create narrated powerpoint presentations, collaborate in group projects, and complete essays or exams.

To qualify, students should possess a high school diploma or GED, a minimum 3.0 GPA, and SAT or ACT scores. FIT does accept transfer students. FIT retains regional accreditation through the Middle States Commission on Higher Education.


Program Overview
Program Name: BS in International Trade and Marketing for the Fashion Industries (Degree Completion)
Tuition: $3,435/term in-state; $10,396/term out-of-state
Credit Requirements: 62-63 credits
Program Length: 2 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (212) 217-3760
Email: fitinfo@fitnyc.edu
Social Media Accounts: Facebook; Twitter

8

Golden Gate University-San Francisco

San Francisco, CA Cost: $$$$$ Graduation Rate: 56%

Among the oldest private universities in California, Golden Gate University-San Francisco offers a college experience in the heart of San Francisco's financial district. A broad offering of online course options provides the flexibility that nontraditional students need. GGU strives to create challenging curriculum covering pertinent skills to ensure graduates excel in their careers.

The Edward S. Ageno School of Business at GGU offers a bachelor of arts in management with a concentration in marketing and a bachelor of science in business with a concentration in marketing. These online marketing bachelor's degrees provide students with pertinent knowledge and skills needed to compete in high-volume environments. GGU requires 123 units, including 60 general education units, 30 major units, and 33 concentration units. Distinctive courses include integrated marketing communication, management policy and strategy, principles of operations management, business marketing and sales, and consumer behavior. Graduation involves a marketing internship, which requires in-person attendance. Students must secure their own internship placement, and obtain approval by the department chair.

These programs offer completely online coursework or a hybrid option. GGU primarily utilizes an asynchronous learning format. Students access supplementary reading materials, videos, and assignments through an online learning management system. Activities include threaded discussion forums, narrated powerpoint presentations, collaborative group work, essays, and exams. GGU retains regional accreditation by the Western Association of Schools and Colleges.


Program Overview
Program Name: BA in Marketing
Available Concentrations: Human resource management; information technology; marketing; psychology; public administration
Tuition: $660/credit
Credit Requirements: 123 credits
Program Length: 4 years

Delivery
Format: Online or hybrid
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (800) 448-4968
Email: info@ggu.edu
Social Media Accounts: Facebook; Twitter

9

Webster University

St. Louis, MO Cost: $$$$$ Graduation Rate: 64%

Located in Webster Groves, Missouri, Webster University emphasizes student-focused instruction and strives to accommodate diverse student needs. The Webster online campus provides access to an international network, and customized curriculum for distance learning. Furthermore, Webster ranks as one of the best regional universities in the midwest, a top college for veterans, and one of the best schools for overall best value.

The Webster School of Business offers a bachelor of arts in management with an emphasis in marketing that explores pertinent concepts, theories, and analytic techniques graduates need to excel in the marketing industry. Webster requires 128 credits, including 48 core credits, 48 management-related credits, and elective courses. Notable courses include introduction to business technologies; descriptive statistics; career management strategies; management theories and practices; and survey of economics. Webster University uses the WorldClassRoom online learning management system. While students may take all courses online, Webster also offers hybrid programs, which allow students to take on-campus courses.

Online courses utilize an asynchronous format, allowing students to work at their own pace within deadline dates. Coursework includes supplemental readings, discussion forums, recorded lectures, projects, essays, and exams. Webster accepts most transfer credits from accredited universities; however, students must complete a minimum of 18 credits from the management and business department at Webster. The Webster School of Business retains regional accreditation through the Higher Learning Commission, and holds programmatic accreditation through the Accreditation Council for Business Schools and Programs.


Program Overview
Program Name: Management (BA) With an Emphasis in Marketing
Tuition: $710/credit
Credit Requirements: 128 credits
Program Length: 4 years

Delivery
Format: Hybrid
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: SAT or ACT

Contact
Phone: (800) 981-9801
Email: admit@webster.edu
Social Media Accounts: Facebook; Twitter

10

Regent University

Virginia Beach, VA Cost: $$$$$ Graduation Rate: 61%

Established just outside of downtown Virginia Beach, Regent University offers a picturesque, suburban setting and remains a leading postsecondary institution in Christian activity and cognition. Students gain access to an accomplished alumni network of over 24,000 members. Regent University emphasizes academic excellence and transformative community involvement.

Students considering a career in commerce promotion can earn a bachelor of science in business marketing from the School of Business and Leadership at Regent University. This online marketing degree requires a minimum of 120 hours, including at least 49 general education hours, 39 business major hours, 12 marketing concentration hours, and 20 elective hours. Distinctive coursework includes the making of the Christian mind; introduction to Christian history and thought; advertising and promotion; e-commerce; social media marketing; and regent foundations of success. Regent University uses the Blackboard online learning management system to deliver asynchronous coursework that follows a traditional semester schedule. Online learning at Regent does not require in-person attendance. Distance learners also gain access to library services, academic advising, career development, and 24/7 technology support.

Admission requires applicants to hold a high school diploma or GED. Regent University accepts transfer students from accredited universities. Transfer students must submit official transcripts. The School of Business and Leadership at Regent University holds programmatic accreditation through the Accreditation Council for Business Schools and Programs, while the university retains regional accreditation through the Southern Association of Colleges and Schools Commission on Colleges.


Program Overview
Program Name: BS in Business With an Emphasis in Marketing
Tuition: $395/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (800) 373-5504
Email: admissions@regent.edu
Social Media Accounts: Facebook; Twitter

11

East Carolina University

Greenville, NC Cost: $$$$$ Graduation Rate: 62%

Based in the small metropolitan city of Greenville, North Carolina, East Carolina University is the fourth largest university in the state, with an enrollment of just over 29,000 students. ECU advocates for innovative teaching strategies, cultural enrichment, and public service. ECU also strives to accommodate diverse student needs through flexible, online programs.

The ECU College of Business offers a bachelor of science in business administration with a concentration in marketing that provides pertinent knowledge and skills for marketing opportunities and action plans. This program also qualifies graduates for the ECU online MBA program. The 120-credit program is completed by most students in four years. Notable courses include business policy and strategic management, financial management, principles of macroeconomics, marketing intelligence, and customer relationship management.

Distance learners gain access to the same faculty and quality instruction as traditional students. ECU administers online coursework through the Blackboard online management system. While students can access most materials online, ECU distance courses often require proctored exams. While most classes are offered completely online, some courses may require occasional campus visits.

As one of the first universities to offer degrees completely online, ECU offers a dynamic distance education and strives to continuously develop its platform. Students engage in discussion forums, exams, essays, and group work. Most courses follow an asynchronous format, which allows students to complete work on their own time. East Carolina University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.


Program Overview
Program Name: BS in Business Administration With a Concentration in Marketing
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: SAT or ACT

Contact
Phone: (252) 328-6640
Email: admissions@ecu.edu
Social Media Accounts: Facebook; Twitter

12

Oregon State University

Corvallis, OR Cost: $$$$$ Graduation Rate: 65%

Located an hour from the Pacific coast in Corvallis, Oregon State University offers a highly ranked, friendly small town college experience. OSU draws learners from over 100 countries, creating a diverse and international postsecondary experience. OSU strives to accommodate learners with diverse needs. In fact, the OSU online campus ranks among the top ten schools for distance coursework in the country.

OSU offers an online bachelor of arts or bachelor of science in business administration with concentrations in digital marketing or marketing. These online marketing programs require 180 quarter credits, including 36 bachelor credits, 48 lower division core-credits, 36-64 upper-division core credits, and 32-60 elective credits. Potential courses include digital media and marketing integration, search engine marketing, fundamentals of marketing research, and customer relationship management. OSU does accept transfer coursework from accredited universities. OSU online courses utilize the Canvas online learning management system, allowing students access to all course materials, video lectures, discussion forums, private chat rooms for group work, and supplementary texts. OSU also uses G Suite, which allows students to engage with classmates through apps such as Hangouts or Google Docs.

OSU also provides multiple resources for distance learners, including success coaching, 24/7 library support services, online tutoring, career development, and the ASC learning corner. OSU offers an Ecampus Learning Community which connects students with success counselors. The OSU College of Business holds programmatic accreditation through the Association to Advance Collegiate Schools of Business and retains regional accreditation through the Northwest Commission on Colleges and Universities.


Program Overview
Program Name: BA or BS in Business Administration
Available Concentrations: Digital marketing; marketing
Tuition: $317/credit
Credit Requirements: 180 credits
Program Length: 4 years

Delivery
Format: Online or hybrid
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum
Standardized Tests: SAT or ACT

Contact
Phone: (541) 737-9204 or (800) 667-1465
Email: ecampus@oregonstate.edu
Social Media Accounts: Facebook; Twitter

13

Florida Atlantic University

Boca Raton, FL Cost: $$$$$ Graduation Rate: 51%

Founded in 1961 in Boca Raton, Florida Atlantic University offers a coastal postsecondary experience. As a public institution, FAU strives to provide high-quality, accessible, and affordable education both on-campus and online. FAU offers over 170 programs, including the online bachelor of business administration in marketing.

This program requires 120 credits, including 30 business credits, three core business credits, three core marketing credits, 12 major marketing credits, three business electives, and electives. Noteworthy courses include promotional management, principles of advertising, global strategy and policy, management and organizational behavior, and communicating business information. FAU accepts transfer students from accredited universities. Ths online marketing bachelor's degree does not require any in-person attendance.

Distance learners gain access to an excellent support system, including online tutoring in multiple subjects, library research support, career services, and technology support. Students also gain access to a student success advocate who provides students with both educational and technological troubleshooting assistance. FAU distance courses often require online chats or conference calls; however, some courses follow an asynchronous format, providing more flexibility and independent learning. Assignments include discussion posts, supplemental readings, essays, exams, narrated powerpoint presentations or videos, and group projects.

Admissions requires a minimum 3.8 GPA, SAT or ACT scores, and a high school diploma or GED. FAU retains regional accreditation through the Southern Association of Colleges and Schools Commission on Colleges.


Program Overview
Program Name: Bachelor of Business Administration in Marketing
Tuition: $201/credit in-state; $720/credit out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: SAT or ACT

Contact
Phone: (855) 903-8575
Email: fauonline@fauelearning.com
Social Media Accounts: Facebook; Twitter

14

Excelsior College

Albany, NY Cost: $$$$$ Graduation Rate: 45%

Students attending Excelsior University can take advantage of the school's online marketing bachelor's degree. The program deepens learners' understanding of advertising, market research, trend analysis, and consumer behavior, preparing graduates to enter the business career of their choice.

Excelsior's BS in business (marketing) provides a competency-based approach, allowing students to leverage previous academic and professional experiences. Learners personalize studies to align with individual needs and interests. Students can combine coursework, independent study, and externally earned credits to satisfy graduation requirements. Classes are delivered over eight to 15 weeks. Students can apply credits they earn before and during their enrollment from other institutions, military experience, workforce training, and college-level exams to their degree.

Learners develop fundamental knowledge of finance, management, and accounting as they explore contemporary marketing concepts, and also examine risks and opportunities from a global perspective. This program encourages ethical decision-making, effective communication, teamwork, and critical thinking.

Excelsior offers students its OneTranscript service, enabling them to showcase all credits earned along with completed training in a single document for potential employers. Other university services include help with career placement and an online writing lab.


Program Overview
Program Name: BS in Business (Marketing)
Tuition: $510/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (888) 647-2388
Email: admissions@excelsior.edu
Social Media Accounts: Facebook; Twitter

15

Appalachian State University

Boone, NC Cost: $$$$$ Graduation Rate: 73%

Appalachian State University's BS in communication (advertising) prepares students to enter fast-paced, exciting careers like market researcher, advertising manager media buyer, and marketing specialist. The program teaches learners to effectively market and sell products through a curriculum that explores concepts in international retailing, copy and design, and media ethics.

This full-time, online marketing degree requires students complete 12 credits per semester, and six semesters in total. Major courses include communication law, which examines the legal sanctions and freedoms of mass media, and advertising campaigns, which prepares students to design and execute marketing initiatives. The program requires all students complete a public speaking or thinking through communications class.

Through studies developing and managing Facebook, Twitter, Instagram, and LinkedIn accounts, graduates of this program understand how to expertly communicate through social media. Furthermore, the university requires learners select a minor in either business or sociology to complement their major. They may either complete these credits through ASU classes or transfer credits.

ASU transfer applicants must possess at least 30 hours of transferable credits with a minimum 2.25 GPA. Those not meeting this requirement will be assessed based on their high school GPA, SAT or ACT exam scores, and any completed college coursework.


Program Overview
Program Name: BS in Communication, Advertising (Degree Completion)
Tuition: $163/credit in-state; $644/credit out-of-state
Credit Requirements: 70 credits

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.25 minimum
Standardized Tests: SAT or ACT

Contact
Phone: (828) 262-3113
Email: online@appstate.edu; brittainll@appstate.edu
Social Media Accounts: Facebook; Twitter

16

University of Massachusetts-Amherst

Amherst, MA Cost: $$$$$ Graduation Rate: 77%

The Isenberg School of Management at the University of Massachusetts Amherst offers one of the country's best online marketing degrees for those wishing to complete their undergraduate studies to advance or change careers. The program's flexibility permits the convenience working adults often need to balance academic, professional, and personal demands.

Earning the bachelor of business administration in marketing at UMass Amherst strengthens learners' analytical and communication skills. Courses explore topics like social media, corporate finance, operations management, and marketing fundamentals. Students can enroll in electives examining areas such as sports management and tourism. Graduates possess the ability to effectively persuade an audience thanks to their understanding and application of data to drive decision-making.

Completing this degree requires earning 51 credits in general education, business, marketing, and non-business classes. Applicants for admission must transfer at least 27 previously earned college credits, draft a personal statement, and develop a resume. Most successful applicants earned a minimum 3.0 GPA in transferred college courses.

Academic advisers offer customized guidance to support learners during course selection, forming their degree around their skills and interests. Alumni frequently pursue careers in retailing, marketing, and sales at firms like Target and Black & Decker and nonprofits like the Environmental Defense Fund. The university encourages students join a professional organization to connect with professionals in the industry.


Program Overview
Program Name: Bachelor of Business Administration in Marketing (Degree Completion)
Tuition: $475/credit
Credit Requirements: 24 credits

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (413) 577-2760
Email: ugradonline@isenberg.umass.edu
Social Media Accounts: Facebook; Twitter

17

Old Dominion University

Norfolk, VA Cost: $$$$$ Graduation Rate: 54%

Old Dominion University's Department of Marketing offers a BS in business administration with a major in marketing through the Strome College of Business. The program emphasizes data collection and analysis, innovative problem-solving, and ethical decision-making and practices.

The 120-credit program requires learners complete at least 30 credits at ODU. Courses include consumer behavior and multinational marketing. Students must also enroll in business core classes that build their understanding of financial management, managerial accounting, and microeconomics.

While some classes are real-time and require login during course instruction, others allow learners to access lectures through what ODU calls self-driven classes. These courses require either only a minimum of live logins, or none at all. Students can access self-driven courses by login, and watch necessary videos within the specified period of time.

Acceptance to this program not only requires admission to ODU, but specifically Strome College. The university's partnership with the Virginia Community College System guarantees admission to community college students with at least 15 transferable credits, and a minimum 2.5 GPA. Upon admission, transfer students continue enrollment at both ODU and Strome. Students who previously earned at least 24 credits may apply as regular transfer students. All applicants benefit from the support of an enrollment coach throughout the admission process.


Program Overview
Program Name: Marketing BS in Business Administration
Tuition: $352/credit in-state; $389/credit out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Synchronous

Admission Requirements
GPA: 2.5 minimum

Contact
Phone: (800) 968-2638
Email: businessonline@odu.edu
Social Media Accounts: Facebook; Twitter

18

Kennesaw State University

Kennesaw, GA Cost: $$$$$ Graduation Rate: 42%

The Coles College of Business at Kennesaw State University awards a BBA in marketing through its department of marketing and professional sales. This 123-credit program prepares students for professions in retailing, marketing, and sales within for-profit and nonprofit sectors. Program emphasis included the marketing of goods and services to customers, and develops learners' competencies for a professionally and financially rewarding career.

Classes examine topics like market analysis, contemporary global business practices, and social media marketing. Students also analyze consumer behavior and marketing strategy. The University requires 12 hours of major-focused electives, and recommends students choose courses in one of four potential career paths: Channels Marketing, Professional Selling, Social Media and Engagement Marketing, and Sports and Hospitality Marketing. Students must also complete six business elective credits outside the marketing major, which may include marketing internship and co-ops.

Applicants to Coles College must complete the university's BUSA 2150 course and meet the college's sophomore GPA requirement. Aspiring business majors must also receive admission to the Coles undergraduate professional program to be eligible to enroll in upper-division classes.

The graduation requirements for this online marketing degree require at least 45 credits in upper-division courses, a minimum "C" grade in all classes that count toward the degree. Learners must satisfy graduation requirements within six years of initial enrollment.


Program Overview
Program Name: Marketing Bachelor of Business Administration
Tuition: $206/credit plus fees
Credit Requirements: 3 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.5 minimum
Standardized Tests: SAT or ACT

Contact
Phone: (470) 578-6000
Email: ksuadmit@kennesaw.edu
Social Media Accounts: Facebook; Twitter

19

Regis University

Denver, CO Cost: $$$$$ Graduation Rate: 71%

The College of Business and Economics at Regis University offers a BS in marketing that examines integrated marketing through the lens of a strategic, managerial approach. The program immerses learners in studies exploring the social, economic, cultural, and political aspects of marketing. Graduates leave Regis able to successfully devise marketing strategies, execute advertising and promotional campaigns, oversee public relations, and conduct market research.

Faculty include expert practitioners who integrate concepts in ethical marketing practice into their instruction. Curriculum also incorporates the most up-to-date trends in contemporary marketing fields like consumer behavior and e-marketing basics, equipping students with a real-world education that prepares them for a career in the global marketplace.

This online digital marketing degree requires 120 credits, including classes in business law, international marketing, and sales. All learners pay the same tuition regardless of residency. Full-time students complete 12-18 credits each term at a flat rate, while part-time students pay tuition per credit.

Applicants must possess a high school diploma and transferable credit from previous college coursework, along with evidence of previous work experience. In some instances, Regis may admit students who do not meet these criteria with a letter explaining their goals and likelihood for academic success. Previously earned military credit, professional experience, or professional licenses may qualify as transferable credit.


Program Overview
Program Name: BS in Marketing
Tuition: $530/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Work Experience: Required

Contact
Phone: (800) 388-2366
Social Media Accounts: Facebook; Twitter

20

University of Mary

Bismarck, ND Cost: $$$$$ Graduation Rate: 54%

An institution committed to Christian, Benedictine, and Catholic values, the University of Mary offers students both a BS in marketing or a BA in marketing. Both programs examine traditional and progressive approaches in the field, with the latter including digital advertising and innovative public relations. As a result, students graduate ready to meet the demands of the evolving marketing industry.

This online marketing degree can be completed either fully online or through blended, web-based, and on-campus classes. Key program topics include market research, brand awareness, product positioning, and promotion. Students enroll in courses like principles of marketing, strategic leadership, and either an internship offering fieldwork experience or an experiential development activity that engages with a hands-on project.

The university offers an accelerated marketing program, and flexible start dates thanks to courses that begin every five weeks. Due to the program's attention to topics in local and global marketing, graduates can readily enter leadership roles within either the for-profit or nonprofit sector across an array of industries

The International Assembly for Collegiate Business Education accredits this online marketing bachelor's degree. Admission requires an application, two reference letters, and transcripts from previously attended institution. The University of Mary offers various financial scholarships, and the admissions team works closely with applicants to educate applicants on these and other opportunities for financial assistance.


Program Overview
Program Name: BA or BS in Marketing
Tuition: $560/credit
Credit Requirements: 120 credits
Program Length: 2.6-4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (701) 355-8030
Email: enroll@umary.edu
Social Media Accounts: Facebook; Twitter

21

University of Wisconsin - Whitewater

Whitewater, WI Cost: $$$$$ Graduation Rate: 62%

The online marketing degree the University of Wisconsin-Whitewater examines how managerial, sales, and analytical functions play a critical role in 21st century marketing. The Association for Advancement of Collegiate Schools of Business accredits the university's bachelor of business administration (marketing), which is delivered through th eCollege of Business and Economics.

This fully online, 120-credit degree offers classes that examine topics including social media, advanced digital marketing and marketing communications. Students may opt to select an emphasis area for in-depth exploration such as retail management, social enterprise, or digital marketing. Graduates hold positions at firms like Kohl's Department Stores and Sherwin-Williams, in roles such as digital marketing specialist, and business development representative. More than 30,000 former students comprise the university's business alumni network.

Students can complement their coursework with extracurricular activities, including the UW-Whitewater American Marketing Association student group. This organization supports member development through offering workshops, seminars, and meetings. Learners can also join the Institute for Sales Excellence, which offers career fairs, job shadowing opportunities, and sales competitions for its members.

The university admits any applicant meeting its minimum admission requirements. Applicants with fewer than 24 credits must have earned a minimum 2.0 GPA, those with 24-72 credits need a minimum 2.5 GPA, and more than 73 credits must have earned at least a 2.8 GPA.


Program Overview
Program Name: Marketing Bachelor of Business Administration
Tuition: $389/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.0 minimum

Contact
Phone: (262) 472-1234
Email: news@uww.edu
Social Media Accounts: Facebook; Twitter

22

Dallas Baptist University

Dallas, TX Cost: $$$$$ Graduation Rate: 58%

A Christian institution established in 1898, Dallas Baptist University offers students choice between earning either a BBA in marketing or BBS in marketing. The university's College of Business delivers the BBA curriculum, while its College of Professional Studies offers the BBS program.

The school requires BBA students complete coursework in religion and developing a Christian mindset, in addition to classes in general education and marketing. The latter includes studies in consumer behavior, professional selling, promotional strategy, and merchandising.

Working adults with previously earned college credits may decide to earn the BBS at the College of Professional Studies, which offers degree completion programs. The BBS requires marketing classes in managerial statistics, public and business law, and financial accounting. Enrollees must complete at least 30 of their final 36 credits at DBU. Previous corporate and military training may also count toward the required 41-51 elective credits.

BBA applicants can either submit either a DBU or ApplyTexas application, which allows them to seek admission to every public university in the state. Those who complete the ApplyTexas application must also complete DBU's supplemental application. Admission to the BBS program requires submitting transcripts documenting previously earned credits. Transfer applicants must transfer at least 30 college credits, and all applicants must draft a personal statement outlining their reasons for seeking admission.


Program Overview
Program Name: Bachelor of Business Administration in Marketing
Tuition: $974/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (214) 333-5244
Email: admiss@dbu.edu
Social Media Accounts: Facebook; Twitter

23

University of Alabama at Birmingham

Birmingham, AL Cost: $$$$$ Graduation Rate: 53%

The BS in marketing at the University of Alabama at Birmingham explores how advanced communication technologies continue to transform the field, and affect the global market. This fully online marketing degree strengthens learners' sales capabilities, deepens their understanding of multinational business practices, and develops their digital media and e-commerce skills. These studies prepare students for careers in public relations, fundraising, advertising, and marketing management.

The programs is offered through UAB's Collat School of Business, and requires courses in business foundations and financial literacy, as well as macroeconomics, information systems, and operations management. Marketing core classes examine distribution management and entrepreneurship, while electives explore social media in marketing and sales management. Learners must also complete a strategic marketing capstone that emphasizes planning, executing, and controlling marketing initiatives with individual firms.

Students can complete the 78 credits for the marketing portion of this program in as few as 13 semesters. Graduates frequently pursue careers in advertising sales, public relations, fundraising, and market research. The university offers assistance with resume writing, interviewing, and job searches, and provides access to HireABlazer, an online career management website that provides employment tips.

High schools applicants must demonstrate at least a 2.25 GPA, and either an ACT score of 20 or SAT score of 950. UAB considers those out of high school at least four years as nontraditional freshman applicants. These students must submit transcripts for any previously earned college credits, and demonstrate a minimum 2.75 high school GPA. Applicants with at least 24 transferable credits must have a minimum 2.0 GPA in that coursework.


Program Overview
Program Name: Online BS in Marketing
Tuition: $667/credit
Credit Requirements: 78 credits (major)
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.0 minimum
Standardized Tests: SAT or ACT

Contact
Phone: (205) 934-8800
Email: gages@uab.edu
Social Media Accounts: Facebook; Twitter

24

Fort Hays State University

Hays, KS Cost: $$$$$ Graduation Rate: 44%

Florida Hays State University views marketing as a both an art and a science that allows practitioners to amplify consumers' voices. The university awards a BBA in marketing that equips learners with expert research and communications skills, allowing graduates to promote products and establish long-term relationships with customers.

FHSU offers one of the country's best online marketing degrees. The program requires general education studies in economics, statistics, and math in addition to business core classes in accounting, management principles, business policy, and managerial finance. Classwork includes consumer behavior, marketing strategy, and international marketing. In addition, electives let learners explore new venture creation, the art of persuasion, and project management.

Students may decide to concentrate in one of two focus areas. FHSU's business development and sales concentration examines retail and relationship management, as well as business-to-business marketing. The digital marketing concentration requires classes in social media marketing and analysis, and database marketing. Both concentrations require students complete a marketing internship. Students may also select the general marketing degree option, which examines many of the same topics.

Only applicants under the age of 21 must submit ACT or SAT scores. Transfer students with more than 24 credits do not need to submit exam scores, although the university encourages it. The timing for admission decisions varies throughout the year. Applicants should contact the school if they do not receive a response within two weeks of applying.


Program Overview
Program Name: Bachelor of Business Administration Degree With a Major in Marketing
Tuition: $219/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.0 minimum
Standardized Tests: SAT or ACT

Contact
Phone: (785) 628-3478
Email: virtualcollege@fhsu.edu
Social Media Accounts: Facebook; Twitter

25

Colorado State University

Fort Collins, CO Cost: $$$$$ Graduation Rate: 69%

The BS in marketing at Colorado State University offers learners contemporary theories that deepen understanding of buyer behavior, target markets, and market segments. Graduate's ability to design and execute effective marketing strategies helps them stand out to potential employers, with alumni successfully starting careers in strategic planning, creative services, promotion, and public relations.

Earning this digital marketing degree online requires 120 credits. The 30 credits in core classes explore topics like multicultural marketing, brand management, digital marketing, and consumer behavior. Additionally, the optional marketing practicum allows students to work under the supervision of a master's-level professional, and apply textbook lessons to workplace situations. Students work closely with project managers, senior managers, and other key stakeholders for a minimum of 80 hours over eight weeks.

CSU's classes start each month, which permits flexibility for this fully online program. Moreover, the school allows students to earn credit by exam, as well as through prior academic and professional experience. Upon graduation, learners can explain the impact of market forces and competition on marketing strategy, use research tools to estimate market potential, and leverage research to forecast market demand.

Applicants should possess a high school diploma and two years' work experience. Those without the work experience may receive provisional admission with at least one year experience by the time of enrollment. Experience includes both paid and unpaid work such as internships and volunteerism. Applicants must have completed 12 transferable credits with at least a 2.3 GPA.


Program Overview
Program Name: Online Bachelor's Degree in Marketing
Available Concentrations: Business administration; computer programming; criminal forensics; criminal justice management; criminology; data management and analysis; digital marketing; emergency management; foundations of accounting; fundraising; healthcare management; human resources and organizational development; information technology management; information technology operations; international business; operations management and supervision; organizational leadership; project management; public and nonprofit management; public relations; strategic communications
Tuition: $350/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: SAT or ACT

Contact
Phone: (800) 920-6723
Email: admissions@csuglobal.edu
Social Media Accounts: Facebook; Twitter

What Else Can I Expect From an Online Bachelor's in Marketing Program?

Most online marketing bachelor's degree programs prepare students for entry-level management positions in private firms or nonprofit organizations, but there are differences between programs, including the general curriculum and concentrations offered. This guide provides a starting point as you look for the program that best suits your interests and career goals.

CONCENTRATIONS OFFERED FOR AN ONLINE BACHELOR'S IN MARKETING

Concentration Description Careers This Concentration Prepares For
Social Media Students who pursue a social media specialization are prepared to handle digital campaigns, whether that means maintaining its online presence through social media channels or working in a team to create and disseminate web-based advertising and site construction. Social media consultant, digital media advertiser, online brand manager
International Business Students in the international business track learn how to communicate and market on a multinational level. They also learn the ins and outs of international trade and the economic development trends in certain areas of the world, like Latin America and central and southeast Asia. Market research analyst, sales manager, promotions manager
Services & Non-Profit Marketing Students who choose this online marketing degree concentration prepare for work in the nonprofit and government sectors of marketing. They learn how to evaluate the success of an organization's mission and goal and help create campaigns and best practices to ensure continued success. This includes helping garner funding to keep the organization functioning. Green marketer, survey researcher, freelance consultant

CURRICULUM FOR AN ONLINE BACHELOR'S IN MARKETING

In order to meet industry standards, most online marketing degrees have a core curriculum that builds a knowledge for more advanced and specialized courses. The curriculum may differ depending on a program's specific mission and what its faculty consider important for future marketing professionals. Below is a sample curriculum of what students can generally expect.

  • Management & Leadership Perspectives: A prerequisite for many graduate-level programs in marketing and business, this course teaches students the strategies and theories behind how effective team leaders function. Students also learn the differences between management and leadership, and how to combine the two into a model that best suits their personality and specific field of work, preparing them for careers as sales managers, marketing managers, and more.
  • Consumer Behavior: This fundamental course is found in most online marketing degree curricula. The course teaches students the basic processes and psychology of buyer behavior, ranging from external influences like culture and family to internal factors like personality and social perceptions. This course prepares students for all forms of work in the field.
  • Information Technology for Marketers: Also called E-marketing, this course teaches students fundamental concepts of online communication as it relates to marketing practices. Students also learn to use hardware, software, and databases to interpret consumer trends and make decisions relating to marketing strategies and overall commerce, enabling them function as brand managers and social media specialists.

HOW LONG DOES IT TAKE TO GET AN ONLINE BACHELOR'S IN MARKETING?

All online marketing programs require students to complete 120 hours or more of college-level work in order to earn their degree. Some schools offer a fully-online undergraduate degree track, enabling students to complete their entire bachelor's remotely in four years. Most online marketing programs structure the degree plan as a two-year completion pathway, allowing students to transfer a least half of the overall credit requirement, usually in the form of general education classes from community colleges or another university.

The nature of an undergraduate marketing degree does not require a lot of cohort-based learning. Most coursework is done at an individual pace, usually asynchronously, with designated requirements for classroom discussion through online message boards. You should always discuss your academic needs and schedule an appointment with a school's academic advisor before applying to a program.

Accreditation for Online Bachelor's in Marketing Administration Degrees

Nationally accredited schools meet the overall standards of higher education established by the United States Department of Education and the Council of Higher Education Accreditation. Regional accreditation comes from a number of organizations that oversee specific standards of that part of the country. The Higher Learning Commission is the regional accreditation body for the central United States, including all the midwestern states. Regional accreditation is more important, since business and companies operate heavily under the auspices of state governance.

The best online marketing degree programs have national, regional, and industry-specific accreditation. For a marketing degree, it's also important for students to pick a school that has the stamp of approval from either the Accreditation Council for Business Schools and Programs (ACBSP) or the Association to Advance Collegiate Schools for Business (AACSB).

Almost all accredited not-for-profit colleges and universities seek national recognition from the United States Department of Education (DOE), a government program that oversees national standards of higher education, and the Council of Higher Education Accreditation (CHEA), a non-government body that seeks to ensure the same academic quality. Both of these organizations also maintain the standards for regional accreditation. For a list of nationally accredited institutions, go to the DOE's and CHEA's websites.

Employment Outlook for Bachelor's in Marketing Graduates

Job Placement

According to a 2014 survey by Georgetown University's Center on Education and the Workforce (CEW), the job outlook for marketing and marketing research professionals is steadily improving. In 2009-10, marketing degree-holders with work experience faced an unemployment rate of 6.0%, while inexperienced college graduates with degrees in the same field faced a 7.3% unemployment rate. Two years later, these rates had fallen to 4.3% and 5.6%, respectively. Using the most recent survey data available, the following table weighs employment prospects for marketing majors against degree-holders in other business-oriented fields.

Undergraduate Degree Field Unemployment Rate for Bachelor's Degree-Holders with No Work Experience Unemployment Rate for Bachelor's Degree-Holders with Some Work Experience
Marketing and Marketing Research 5.6% 4.3%
General Business 7.7% 4.2%
Accounting 8.6% 4.6%
Business Management and Administration 7.1% 4.8%
Finance 6.9% 4.4%
Hospitality Management 5.2% 4.5%

Source:From Hard Times to Better Times' by the Georgetown University Center on Education and the Workforce (CEW

As the table shows, the unemployment rates for experienced and inexperienced marketing degree-holders are substantially lower than the rates for other business majors. As noted in U.S. News & World Report, however, job placement in the marketing industry varies by specific career paths. Marketing managers and sales managers, for example, currently face an unemployment rate of 3.5%, while sales representatives face an unemployment rate of 4.2%.

Earning a Living

Since a bachelor's degree is generally considered the educational minimum for marketing professionals, college students who complete an undergraduate marketing program stand to earn more on an annual basis than their counterparts with lower credentials. The table below compares earning expectations for bachelor's and associate degree-holding marketers at two key career stages.

Degree Median Annual Salary for Entry-Level Employees (0-5 Years) Median Mid-Career Salary (10+ years)
Associate Degree in Marketing and Management $33,800 $47,200
Bachelor's Degree in Marketing and Management $44,700 $84,800

Source:2015-16 PayScale College Salary Report

According to the data table, marketing professionals with a bachelor's degree outearned their colleagues with an associate degree by 32.2% at the entry-level mark and a staggering 79.7% after 10 years in the workforce. However, it's important to note that individual salaries for marketers will vary by specific careers, as well as other factors like degree specializations, city/state of employment, and company size. The next table looks at salary expectations for five different professions related to marketing and advertising.

Occupation Median Annual Salary for Entry-Level Employees (0-5 Years) Median Annual Salary for Mid-Career Employees (5-10 years) Median Annual Salary for Experienced Employees (10-20 years) Median Annual Salary for Late-Career Employees (20+ years)
Marketing Manager $52,282 $64,098 $73,157 $76,225
Market Research Analyst $48,684 $60,120 $60,563 $73,070
Marketing Specialist $44,448 $51,795 $55,346 $56,425
Marketing Coordinator $39,614 $44,840 $48,562 $51,200
Social Media Manager $44,084 $57,645 $59,041 $69,901

Source: PayScale

The average career salary growth for all five careers listed on the table above is 42.1%. Social media managers recorded the highest rate of growth, 58.6% between the entry-level and late-career benchmarks. Market research analysts placed in a close second; their earnings increase roughly 50% after more than 20 years on the job.

Career and Further Education Opportunities

Students who graduate with a bachelor's degree in marketing will qualify for dozens of entry- and mid-level jobs, as well as managerial positions normally reserved for candidates who have received a college education. Four of the most common career pathways for marketing bachelor's degree recipients are detailed below.

Advertising, Promotions, and Marketing Managers: These managers oversee various campaigns designed to promote specific goods and services for consumers. A given campaign may include promotional giveaways, consumer surveys and billboards, banners, and other advertisements in print, digital, and web-based media. The nature of their profession requires them to regularly collaborate with graphic artists and designers, sales representatives, finance personnel, and members of other departments.

Market Research Analysts: These professionals are responsible for the meticulous research and analysis that go into marketing campaigns. Factors to consider include sales trends, competitor rates, market activity, and various consumer metrics related to age, region of residence, and socioeconomic background. Once they have collected sufficient data, research analysts usually present their findings using written reports, data tables, and graphs.

Sales Managers: Sales managers lead teams of sales personnel at private companies, nonprofits, and other large organizations. They create sales objectives for their teams, review data to ensure organizational goals are met, and design trainings and other professional development opportunities for employees.

Advertising Sales Agents: These professionals occupy a specific niche in 21st century marketing: the sales and acquisition of advertising space, primarily on the Internet. They work to identify potential investors, and then deliver cost-benefit estimates in order to complete a successful sale. Although the declining newspaper industry has led to a small dip in jobs for advertising sales agents in the newspaper industry, the Bureau of Labor Statistics (BLS) projects a more favorable growth rate for positions in web media.

Occupation Median Annual Salary Projected Industry Growth (2014-24)
Marketing Manager $124,850 9% (19,700 jobs)
Market Research Analysts $62,150 19% (92,300 jobs)
Sales Managers $113,860 5% (19,000 jobs)
Advertising Sales Agents $48,490 -3% (-4,500 jobs)

Source: Bureau of Labor Statistics

Many marketing bachelor's degree recipients choose to continue their education with an MBA program. For more information on this option, please visit our Online MBA Guide.

Professional Organizations

Making professional connections and learning about different approaches to marketing is crucial to your success. Professional organizations offer a great entry point for students who want to learn more about their chosen career path. Below you'll find three of the country's most prominent organizations established for marketing professionals. These organizations host networking events, provide online trainings, maintain active job boards, and offer other services for career-ready college graduates.

  • American Marketing Association: Founded in 1953 by business pioneer Neil Borden, the AMA is dedicated to providing advocacy and professional development for members of the marketing industry. The association's website is a compendium of information, with an extensive amount of resources on branding, engagement, consumer metrics, and other areas of marketing.
  • Society for Marketing Professionals: The SMPS represents more than 6,000 marketing professionals in the U.S., and draws support from roughly 3,500 firms nationwide. Members receive invitations to networking events, a complimentary journal subscription, career leads, and unlimited access to the society's online marketing center.
  • Search Engine Marketing Professional Organization: First launched in 2002, SEMPO is a nonprofit dedicated to the niche industry of SEO marketing. The organization hosts a wide range of online and brick-and-mortar events throughout the year.

Financing Your Online Bachelor's in Marketing Program

Despite the relative affordability of online programs, most students still need financial assistance. Students should complete a Free Application for Federal Student Aid (FAFSA) form to learn more about loans, grants, and other opportunities offered through the U.S. government. Additionally, private grants and scholarships are widely available through nonprofit organizations, companies, and other sources. Check out our collection of resources below to learn more about financial aid options.

AN OVERVIEW OF FINANCIAL AID

Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.

UNDERSTANDING THE FAFSA

Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.

FINANCIAL AID FOR ONLINE COLLEGE STUDENTS

Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.

SCHOLARSHIPS FOR WOMEN

Online programs can provide an affordable and flexible option for women trying to balance the demands of work, family, and earning their degree. We've curated a list of valuable scholarships specifically for women.

SCHOLARSHIPS FOR SINGLE PARENTS

Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.

FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY

Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.

Rankings Archive

Best Online Marketing Programs of 2018
Ranking School Location
1 University of Florida Gainesville, FL
2 Florida International University Miami, FL
3 University of Minnesota - Twin Cities Minneapolis, MN
4 Pennsylvania State University University Park, PA
5 Western Governors University Salt Lake City, UT
6 Fashion Institute of Technology New York City, NY
7 Colorado State University - Global Campus Greenwood Village, CO
8 Oregon State University Corvallis, OR
9 University of Alabama at Birmingham Birmingham, AL
10 East Carolina University Greenville, NC
11 Appalachian State University Boone, NC
12 Florida Atlantic University Boca Raton, FL
13 Arizona State University-Tempe Tempe, AZ
14 Regis University Denver, CO
15 Dallas Baptist University Dallas, TX
16 California Baptist University Riverside, CA
17 Nova Southeastern University Fort Lauderdale, FL
18 University of Massachusetts - Amherst Amherst, MA
19 Concordia University-Saint Paul Saint Paul, MN
20 Minot State University Minot, ND
21 New Mexico State University Las Cruces, NM
22 Temple University Philadelphia, PA
23 Kennesaw State University Kennesaw, GA
24 University of Wisconsin - Whitewater Whitewater, WI
25 Old Dominion University Norfolk, VA
26 Harding University Searcy, AR
27 Cleary University Ann Arbor, MI
28 Brenau University Gainesville, GA
29 University of Memphis Memphis, TN
30 Fort Hays State University Hays, KS
31 City University of Seattle Seattle, WA
32 Wilmington University New Castle, DE
33 University of Mary Bismarck, ND
34 University of Louisiana at Monroe Monroe, LA
35 University of Maryland - University College Adelphi, MD
36 Florida Institute of Technology Melbourne, FL
37 Azusa Pacific University Azusa, CA
38 The University of Texas of the Permian Basin Odessa, TX
39 Southwestern Assemblies of God University Waxahachie, TX
40 Northwest Christian University Eugene, OR
41 Texas State University San Marcos, TX
42 University of Massachusetts - Dartmouth Dartmouth, MA
43 Bellevue University Bellevue, NE
44 West Texas A & M University Canyon, TX
45 Northern Kentucky University Highland Heights, KY
46 Southern New Hampshire University Manchester, NH
47 Saint Leo University Saint Leo, FL
47 Davenport University Grand Rapids, MI
49 Troy University Troy, AL
50 Columbia College Columbia, MO
Best Online Marketing Programs of 2017
Rank School Location
1 Florida International University Miami, FL
2 Pennsylvania State University University Park, PA
3 Indiana Wesleyan University-Marion Marion, IN
4 Kennesaw State University Kennesaw, GA
5 Western Governors University Salt Lake City, UT
6 Old Dominion University Norfolk, VA
7 Nova Southeastern University Fort Lauderdale, FL
8 Liberty University Lynchburg, VA
9 Concordia University-Saint Paul Saint Paul, MN
10 University of Memphis Memphis, TN
11 University of Massachusetts-Amherst Amherst, MA
12 Fort Hays State University Hays, KS
13 Troy University Troy, AL
14 Dallas Baptist University Dallas, TX
15 Southern New Hampshire University Manchester, NH
16 University of Maryland-University College Adelphi, MD
17 Regis University Denver, CO
18 Saint Leo University Saint Leo, FL
19 University of Wisconsin-Whitewater Whitewater, WI
20 Park University Parkville, MO
21 Minot State University Minot, ND
22 Cleary University Ann Arbor, MI
23 Florida Institute of Technology-Online Melbourne, FL
24 University of Wisconsin-Stout Menomonie, WI
25 University of Louisiana at Monroe Monroe, LA
Best Online Marketing Programs of 2016
Rank School Location
1 Tiffin University Tiffin, OH
2 Dallas Baptist University Dallas, TX
3 Southwestern Assemblies of God University Waxahachie, TX
4 Minot State University Minot, ND
5 Florida International University Miami, FL
6 Kennesaw State University Kennesaw, GA
7 Indiana Wesleyan University Marion, IN
8 University of Mary Bismarck, ND
9 University of West Alabama Livingston, AL
10 University of Wisconsin - Stout Menomonie, WI
11 Mount Vernon Nazarene University Mount Vernon, OH
12 University of Memphis Memphis, TN
13 McKendree University Lebanon, IL
14 University of Massachusetts - Amherst Amherst, MA
15 Troy University Troy, AL
16 Northwood University - Michigan Midland, MI
17 Florida Atlantic University Boca Raton, FL
18 Ohio Christian University Circleville, OH
19 Regis University Denver, CO
20 Old Dominion University Norfolk, VA
21 Malone University Canton, OH
22 DeSales University Center Valley, PA
23 California Baptist University Riverside, CA
24 New Mexico State University Las Cruces, NM
25 University of Louisiana at Monroe Monroe, LA