Best Online Bachelor’s in Marketing Programs of 2021

Based in Miami, Florida, and established in 1965, FIU offers an online bachelor of business administration in marketing degree through its R. Kirk Landon Undergraduate School of Business.

The 120-credit program requires students to complete pre-core business courses in accounting economics, statistics, and calculus before being accepted into the business school. For the marketing degree, students complete 21 credits of 4000-level marketing courses.

Students benefit from the opportunity to join the FIU chapter of the American Marketing Association and Alpha Kappa Psi — a national business fraternity. In-state tuition costs around $228 per credit, while out-of-state tuition costs around $345 per credit.

Florida International University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. Its business school is accredited by the Association to Advance Collegiate Schools of Business.

UW-Whitewater — based in Whitewater, Wisconsin — offers a fully online bachelor of business administration in marketing program that is accredited by the Association to Advance Collegiate Schools of Business.

Students choose from three possible areas of focus, including a general marketing major, digital marketing emphasis, and professional sales emphasis. Students may enroll as transfer, reentry, first-year, or second-degree-seeking applicants. Marketing students explore design, pricing, research and analysis, and distribution.

The program boasts a strong alumni network and a flat tuition rate of $389 per credit for all online students. Students can also access textbook rentals, scholarship programs, and support services for veterans. The University of Wisconsin Whitewater is regionally accredited by the Higher Learning Commission.

FAU, based in Boca Raton, Florida, offers an online bachelor of business administration degree in marketing.

The 120-credit program delves into advertising, sales and negotiation, lead generation, promotional management, digital marketing, and more. Courses cover topics such as consumer behavior, personal selling, and business market strategy.

To be admitted into the online BBA program, students must complete pre-business foundation courses and satisfy all foreign language and intellectual foundation course requirements. All upper-level courses for the college of business are offered online for marketing majors.

Florida Atlantic University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. Its business school is accredited by the Association to Advance Collegiate Schools of Business.

A public university established in 1888, NMSU now boasts an annual enrollment of about 14,000 students at its main campus in Las Cruces.

NMSU offers an online bachelor of business administration in marketing. The program features courses in finance, management, human behavior, and business strategy. Students also complete six marketing electives at the 300 and/or 400 levels in areas such as sports marketing, retail management, and internet and social media marketing. Two specially designated upper-level courses must also be completed as part of the business school curriculum.

Students must complete all lower-level NMSU business classes prior to beginning the upper-level marketing coursework. New Mexico State University is regionally accredited by the Higher Learning Commission.

Penn State World Campus was established in 1998 and offers more than 150 online degrees and certificates.

Its 120-credit bachelor of science in marketing includes business courses covering strategy, supply chain, and finance. Students also complete a final capstone project, developing a fully integrated strategic marketing plan.

Students in the program may choose to join Beta Sigma Gamma — an international business student honor society — to further their networking and career development opportunities. Graduates learn to assess business functions and apply their knowledge to practical business situations, problems, and solutions.

Per-credit cost ranges from $576-$617. Penn State World Campus is regionally accredited by the Middle States Commission on Higher Education.

MSU — based in Minot, North Dakota — offers more than 100 academic programs and is considered one of the most affordable universities in the United States.

The four-year bachelor of science in marketing program offered by MSU may be taken online, through Bismarck State College, or on campus. The 120-credit degree explores topics like managerial accounting, consumer behavior, information systems, and economics.

Students learn about current marketing practices, social media marketing, sales skills, advertising, and public relations. Graduates also develop skills related to multitasking, leadership, communication, and creative risk-taking, preparing for careers in the marketing profession.

Minot State University is regionally accredited by the Higher Learning Commission.

OSU, based in Stillwater, Oklahoma, enrolls more than 20,000 undergraduate students annually.

The Spears School of Business offers an online bachelor of science in business administration in marketing. The program prepares students for careers in professional sales, services marketing, event marketing, and market research.

Students learn about identifying customer needs, market research, new product and brand development, and advertising research/analytics. Classes may be taken entirely online and include multimedia content and virtual interactive activities.

OSU charges $422 per credit for in-state students and $939 per credit for out-of-state learners. Applicants automatically receive scholarship considerations when applying. Oklahoma State University is regionally accredited by the Higher Learning Commission.

Established in 1907, East Carolina University is a public school that hosts over 28,000 students annually. ECU provides students an online bachelor of science in business administration in marketing. This program — accredited by the Association to Advance Collegiate Schools of Business — features classes in persuasive marketing strategy, marketing intelligence, and consumer behavior.

Graduates of ECU can pursue management careers in sales, advertising, product development, international marketing, and research and distribution. The 120-credit program requires 18 credits of marketing-specific coursework.

East Carolina University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Temple — a public university based in Philadelphia — offers a bachelor of business administration in marketing degree. Students can enroll in this program on campus or online.

Participants prepare for the job market by completing independent study, internship, and marketing co-op course requirements as part of the program. They can also learn about niche marketing areas through electives that focus on direct marketing, sales, and value delivery networks.

To graduate, learners must complete 124 credits of coursework in topics like digital marketing, sales management, global business policies, and information management. A minimum 2.0 GPA in marketing coursework is required.

Temple University is regionally accredited by the Middle States Commission on Higher Education.

Based in Pullman, Washington, WSU offers an online bachelor of arts in business administration in marketing degree through its Carson College of Business.

Students take classes in marketing research, promotion management, international marketing, and consumer behavior. The program features seven-week courses, as well as 16-week courses, maximizing flexibility for students. Graduates complete a total of 120 credits, with 40 of those credits taken at the 300 or 400 levels.

Courses cover topics such as strategic management; business ethics; and decision analysis, spreadsheets and data visualization. Prior to admission into the Carson College of Business, students must successfully complete economics, math, and business courses with a minimum 2.5 GPA.

Graduates can pursue careers in diverse areas, including sales, advertising, branding, and e-commerce fields. Washington State University is regionally accredited by the Northwest Commission on Colleges and Universities.