An online bachelor's in marketing program teaches you to analyze market trends in order to develop, promote, sell, and distribute services and goods to diverse consumers. Employment opportunities abound in this field, and this guide details relevant entry-level careers and advancement options.

Read on to learn what you can expect to encounter while earning an online marketing degree, including course offerings and available concentrations. Furthermore, we highlight the undergraduate admissions process and answer some frequently asked questions.

What Are the Best Marketing Programs of 2020? Here Are Our Top 10:

Rank School Location
1 Florida International University Miami, FL
2 Colorado State University - Global Campus Greenwood Village, CO
3 University of Wisconsin - Whitewater Whitewater, WI
4 Florida Atlantic University Boca Raton, FL
5 University of Minnesota - Twin Cities Minneapolis, MN
6 Oklahoma State University Stillwater, OK
7 Texas State University San Marcos, TX
8 Western Governors University Salt Lake City, UT
9 Minot State University Minot, ND
10 Arizona State University - Skysong Scottsdale, AZ

Earning a bachelor's in marketing can prepare you for careers across the for-profit and nonprofit sectors. The Bureau of Labor Statistics (BLS) projects that business and financial occupations will grow by 7% from 2018-2028, adding nearly 592,000 new jobs to the U.S. economy. Entry-level opportunities include market research analyst and event planner.

Undergraduate credentials also prepare you for success in master's and doctoral programs. Graduate training is particularly useful if you want to occupy leadership or postsecondary teaching positions.

How We Rank Schools

At BestColleges, we believe a college education is one of the most important investments you will make. We want to help you navigate the college selection process by offering school rankings that are transparent, inclusive, and relevant for online students. Our rankings are grounded in a few guiding principles and use the latest statistical data available from trusted sources. Read more about our ranking methodology. We hope our approach helps you find the school that is best for you.

2020 Best Accredited Online Bachelor's in Marketing Programs

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1

Florida International University

Miami, FL Cost: $$$$$ Graduation Rate: 58%

FIU is based in Miami and serves over 42,000 distance learners each year. The school offers a fully online bachelor of business administration in marketing that prepares students for careers in public relations, advertising, and sales management. Candidates also develop the consumer research skills to succeed in graduate programs.

The online bachelor's in marketing curriculum covers topics like applied business statistics, personal selling, and operations management. Students personalize their degree plan by picking at least four electives, with options for social media marketing and decision-making/negotiations. They can also learn how to create marketing campaigns for international firms and small business enterprises.

FIU maintains fall, spring, and summer entry dates. The university funds a variety of scholarship programs, including awards for first generation students and Florida high school graduates. Distance learners access asynchronous classes through the Canvas platform.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $220/credit in-state; $346/credit out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

Standardized Tests: ACT or SAT

Contact

Phone: (305) 348-3125
Email: onlineprograms@fiu.edu
Social Media Accounts: Facebook; Twitter

2

Colorado State University - Global Campus

Greenwood Village, CO Cost: $$$$$ Graduation Rate: 54%

Launched in 2007, CSU Global enrolls 18,000 students in more than 40 academic programs. The undergraduate catalog contains a fully online bachelor's degree in marketing that receives full accreditation from the Accreditation Council for Business Schools and Programs. With monthly start dates and accelerated classes, distance learners can earn their credentials conveniently.

Required classes include consumer behavior, applying leadership principles, and international and multicultural marketing. This online bachelor's in marketing program offers over nine specialization options that allow students to align coursework with personal interests and professional goals. For example, candidates who pick the data management and analysis track develop skills for information mining and web analytics.

Applicants who do not meet standard admission criteria may apply for provisional enrollment by submitting a detailed resume and a 500-word statement of purpose. CSU Global provides ample financial aid, such as merit scholarships and military tuition discounts.


Program Overview

Program Name: Bachelor's in Marketing
School Status: Public
Available Specializations: Data management and analysis; digital marketing; foundations of accounting; fundraising; project management; public relations; web application development; business administration
Tuition: $350/credit
Credit Requirements: 120 credits
Program Length: 3-4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 2.8 minimum
Standardized Tests: ACT or SAT for first-time students
Work Experience: 2 years of work experience

Contact

Phone: (800) 462-7845
Email: enroll@csuglobal.edu
Social Media Accounts: Facebook; Twitter

3

University of Wisconsin - Whitewater

Whitewater, WI Cost: $$$$$ Graduation Rate: 58%

UWW powers distance education with Canvas, delivering over 20 certificates and degrees. Options comprise a bachelor of business administration in marketing that prepares students to build mutually beneficial and long-term relationships with consumers. Candidates can complete a fully remote curriculum or create a hybrid learning experience by taking some classes on campus.

The degree plan includes core classes in professional writing, strategic management, and business and commercial law. Online bachelor's in marketing students fill out remaining credits by either choosing guided electives or pursuing one of two emphasis areas. The digital marketing track teaches learners to create e-commerce and social media campaigns, while the professional sales option trains them in entrepreneurial and advanced selling techniques.

UWW operates a holistic evaluation process that considers an applicant's GPA, high school class rank, and standardized test performance. Online students may access state grants and institutional scholarships.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Available Emphases: Digital marketing; professional sales
Tuition: $389/unit
Credit Requirements: 120 units
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

Standardized Tests: ACT or SAT

Contact

Phone: (262) 472-3157
Email: uwwadmit@uww.edu
Social Media Accounts: Facebook; Twitter

4

Florida Atlantic University

Boca Raton, FL Cost: $$$$$ Graduation Rate: 52%

FAU maintains its flagship campus in Boca Raton and serves nearly 30,000 students annually. Distance learners can obtain a bachelor of business administration in marketing that provides them with core business knowledge and the ability to adopt new marketing strategies as they emerge. The university offers all major classes online, which enables transfer candidates to graduate in about two years.

Students take core classes in financial management, global strategy and policy, and quantitative administration methods. They pick four advanced electives, with options like retail management and international marketing. Candidates can also gain hands-on experience by completing an internship with local businesses and organizations.

As a degree completion track, the FAU option requires applicants to possess 60 credits of general education and pre-business coursework. The online bachelor's in marketing program maintains specialized accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $203/credit in-state; $722/credit out-of-state
Credit Requirements: 120 credits
Program Length: 2-4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: 2.5 minimum

Contact

Phone: (561) 297-3688
Email: COBAdvising@fau.edu
Social Media Accounts: Facebook; Twitter

5

University of Minnesota - Twin Cities

Minneapolis, MN Cost: $$$$$ Graduation Rate: 80%

UMN delivers more than 30 undergraduate and graduate programs for distance learners. Degree options include an entirely online bachelor of science in marketing that teaches students to identify and satisfy consumer needs. Graduates are well-prepared to work as advertising sales agents, market research analysts, and product/brand managers.

Foundational courses cover topics in managerial finance and legal environment of business. Students develop the integrated marketing communication skills to oversee multidisciplinary project teams. They also learn to create advertising campaigns for internet brands and international companies.

This online bachelor's in marketing program operates a holistic admissions policy that factors an applicant's academic history and overall GPA. Prospective students must answer 2-4 short essay questions. Candidates can optionally send in a recommendation letter to bolster their application portfolio.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Public
Tuition: $452/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Contact

Phone: (800) 991-8636
Email: online@umn.edu
Social Media Accounts: Facebook; Twitter

6

Oklahoma State University

Stillwater, OK Cost: $$$$$ Graduation Rate: 61%

OSU is a land-grant institution that serves 35,000 learners every year across its five-campus system. The school offers over 200 undergraduate degree options, which include an online bachelor of science in business administration with a marketing major. OSU boasts a high success rate, with 94% of students pursuing advanced academics or gaining employment within three months of graduation.

Facilitated through the Spears School of Business, the online bachelor's in marketing program receives full accreditation from the Association to Advance Collegiate Schools of Business. Coursework includes business calculus, consumer and market behavior, and strategic management. Students also learn to apply data analytics principles to market research and campaign development.

OSU facilitates fall, spring, and summer start dates. Applicants need to send in two 300-word essays responding to designated questions. The university funds scholarships for first-time and transfer students.


Program Overview

Program Name: Bachelor of Science in Business Administration with a Marketing Major
School Status: Public
Tuition: $179/credit in-state; $696/credit out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: 3.0 minimum
Standardized Tests: ACT or SAT

Contact

Phone: (405) 744-1000
Email: brenda.dawes@okstate.edu
Social Media Accounts: Facebook; Twitter

7

Texas State University

San Marcos, TX Cost: $$$$$ Graduation Rate: 55%

Texas State delivers over 200 undergraduate and graduate programs across its 10 colleges. The comprehensive catalog includes a bachelor of business administration with a marketing major that receives full accreditation from the Association to Advance Collegiate Schools of Business. Through a flexible curriculum, students gain the skills to work as account executives, communications coordinators, and social media marketing specialists.

The online bachelor's in marketing program operates a hybrid learning format that requires students to take some classes at the San Marcos campus. Courses comprise organizational management, consumer behavior, and marketing research. Students may fill remaining credits with either guided electives or advanced coursework based on a concentration.

In addition to academic transcripts and test scores, Texas State recommends that applicants submit a personal essay. The university awards $373 million worth of financial aid each year.


Program Overview

Program Name: Bachelor of Business Administration with a Marketing Major
School Status: Public
Available Concentrations: Professional sales; service marketing
Tuition: $11,240/annual in-state; $23,900/annual out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: Hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

Standardized Tests: ACT or SAT

Contact

Phone: (512) 245-1993
Email: businessadvising@txstate.edu
Social Media Accounts: Facebook; Twitter

8

Western Governors University

Salt Lake City, UT Cost: $$$$$ Graduation Rate: 29%

Based in Salt Lake City, Utah, WGU offers 14 fully remote business programs. Degree options include an online bachelor of science business administration in marketing that prepares students for lucrative careers with government agencies, private companies, and nonprofit organizations. The university operates accelerated six-month terms that enable full-time candidates to earn their credentials in under three years.

The online bachelor's in marketing program is fully accredited by the Accreditation Council for Business Schools and Programs. Students take core classes in business communication, sales management, and employment law. They round out undergraduate training with a capstone project, creating a detailed business plan for a service or product.

Graduates are eligible to sit for the American Marketing Association professional certified marketer exam. WGU maintains start dates on the 1st of every month. The university provides scholarships for new students, transfer candidates, and military personnel.


Program Overview

Program Name: Bachelor of Science Business Administration in Marketing
School Status: Private
Tuition: $3,225/term
Credit Requirements: 120 competency units
Program Length: 3-4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Contact

Phone: (866) 225-5948
Email: admissions@wgu.edu
Social Media Accounts: Facebook; Twitter

9

Minot State University

Minot, ND Cost: $$$$$ Graduation Rate: 46%

MSU champions affordable and career-focused education, providing over 90 academic programs to 3,000 students each year. The catalog includes an online bachelor of science in marketing that helps learners apply up-to-date social media advertising and public relations strategies. Candidates can complete a fully remote degree plan or opt for hybrid learning by taking some classes on campus.

Coursework covers topics like management information systems, corporate finance, and integrated marketing communications. Students individualize the curriculum with elective credits, which they can use to pursue advanced major coursework or a complementary minor. This online bachelor's in marketing program receives specialized accreditation from the International Accreditation Council for Business Education.

To help learners gain hands-on experience, the College of Business facilitates financial trading simulations and internship opportunities. Applicants must meet scaling GPA and standardized testing requirements.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Public
Tuition: $316/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: Minimum based on test performance
Standardized Tests: ACT or SAT

Contact

Phone: (701) 858-3218
Email: online@minotstateu.edu
Social Media Accounts: Facebook; Twitter

10

Arizona State University - Skysong

Scottsdale, AZ Cost: $$$$$ Graduation Rate: 48%

ASU is a long-time leader in distance education, offering over 200 remote undergraduate and graduate degrees. Distance learners may enroll in the fully online bachelor of science in marketing program, which comes with two innovative concentration options. ASU graduates succeed as wholesale/retail buyers, advertising managers, and green marketers.

The curriculum includes classes in global supply operations, problem-solving and actionable analytics, and applied management and leadership principles. Students who choose the professional sales track may gain hands-on skills by competing in local and national competitions. The integrated marketing concentration covers topics like digital management and social media strategies.

Online bachelor's in marketing candidates take accelerated 7.5-week classes that enable them to graduate in under three years. The W. P. Carey School of Business receives accreditation from the Association to Advance Collegiate Schools of Business.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Public
Available Concentrations: Professional sales; digital and integrated marketing communications
Tuition: $707/credit
Credit Requirements: 120 credits
Program Length: 3-4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 3.6 minimum (or top 8% of high school graduating class)
Standardized Tests: ACT or SAT

Contact

Phone: (480) 965-5187
Email: wpcadmissions@asu.edu
Social Media Accounts: Facebook; Twitter

11

Fashion Institute of Technology

New York, NY Cost: $$$$$ Graduation Rate: 78%

FIT is one of New York City's premier public institutions of higher learning. Nearly 9,000 students attend FIT, many of whom enroll in online programming, including the bachelor of science in international trade and marketing. With an emphasis on the fashion industry, this degree completion track teaches candidates to build brand value while cultivating sustainable and ethical corporate citizenship.

Distance learners take classes like statistical analysis, global sourcing, and international business transactions. They participate in group projects funded by grants from the Cotton Board and Cotton, Inc. The FIT online bachelor's in marketing program also helps students gain hands-on experiences through internships and study abroad opportunities.

Applicants must possess an associate degree or at least 60 transferable credits. FIT provides scholarships specifically for marketing candidates. Students who wish to engage in hybrid learning can take flexible evening and weekend classes on campus.


Program Overview

Program Name: Bachelor of Science in International Trade and Marketing
School Status: Public
Tuition: $7,070/annual in-state; $21,392/annual out-of-state
Credit Requirements: 62-63 (degree completion)
Program Length: 2 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Contact

Phone: (212) 217-4280
Email: fitinfo@fitnyc.edu
Social Media Accounts: Facebook; Twitter

12

Oregon State University

Corvallis, OR Cost: $$$$$ Graduation Rate: 67%

Oregon State delivers over 70 academic programs through its Ecampus platform. Offerings include an online bachelor of business administration in marketing that covers the entrepreneurial process along with organizational and management strategies. Students can complete a fully remote degree plan or create a hybrid learning experience by taking certain classes at the Corvallis campus.

Required coursework comprises financial accounting, leadership development, and international business. Candidates also learn to manage individual and team performance. As part of the marketing major, students take advanced classes in integrated communications and consumer behavior.

Oregon State operates four start dates each year. To enroll in the online bachelor's in marketing program, applicants undergo a holistic evaluation process that factors in test scores, academic performance, and the strength of the high school curriculum. The university facilitates need-based grants and federal awards.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $330/credit
Credit Requirements: 180 quarter credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: 3.0 or higher preferred
Standardized Tests: ACT or SAT

Contact

Phone: (541) 737-9204
Email: ecampus@oregonstate.edu
Social Media Accounts: Facebook; Twitter

13

Kennesaw State University

Kennesaw, GA Cost: $$$$$ Graduation Rate: 43%

KSU powers distance education with the Desire2Learn platform, offering 500 courses and over 70 degrees and certificates. Online students can enroll in the bachelor of business administration in marketing program, which highlights non-promotional aspects like pricing, physical distribution, and consumer and market research in both nonprofit and for-profit settings.

Facilitated through the Coles College of Business, this online bachelor's in marketing program enables candidates to personalize their degree plan through guided electives. Options include retail management and contemporary global business practices. Students may learn to create marketing campaigns specifically for the sports and hospitality/tourism industries.

KSU students can pursue internship and cooperative learning opportunities with guidance from the Department of Career Planning and Development. They may also engage in study abroad trips to locations like Italy, China, and the United Kingdom.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $206/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 2.5 minimum
Standardized Tests: ACT or SAT

Contact

Phone: (470) 578-2649
Email: lrobin39@kennesaw.edu
Social Media Accounts: Facebook; Twitter

14

Saint Mary-of-the-Woods College

Saint Mary of the Woods, IN Cost: $$$$$ Graduation Rate: 57%

SMWC provides over 30 career-focused undergraduate programs. Degree offerings include an online bachelor of science in marketing that teaches students to effectively plan, communicate, and innovate in an ever-evolving economy. Graduates are prepared to pursue further education or obtain entry-level jobs in advertising, logistics, and sales and customer service.

As part of the required business core, students take classes in managerial communications and accounting principles. The online bachelor's in marketing program also covers international markets and how professionals formulate and implement cross-cultural strategies. Candidates fill out remaining credit requirements with electives, choosing from options like digital marketing essentials and supply chain management.

SMWC admits students who performed well in a rigorous high school curriculum. Although the college does not require ACT/SAT scores, applicants should submit these results if they want to qualify for merit scholarships.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Private
Tuition: $496/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Contact

Phone: (812) 535-5106
Email: admissions@smwc.edu
Social Media Accounts: Facebook; Twitter

15

University of Minnesota - Crookston

Crookston, MN Cost: $$$$$ Graduation Rate: 48%

UMC provides 22 remote certificates and degrees for distance learners. The academic catalog contains an online bachelor of science in marketing that teaches students to cater to consumer needs using psychological and behavioral techniques. By completing this flexible program, graduates can pursue careers as market research analysts, advertising sales agents, and public relations specialists

Online bachelor's in marketing candidates take classes year-round, allowing them to earn their credentials in under four years. Courses include business ethics, personal selling, and brand management. Students learn to create comprehensive campaigns by integrating print media, broadcast media, direct marketing, and other communication channels.

Distance learners can enroll in the summer and fall semesters. Applicants submit official transcripts and short essay responses. They can optionally send in recommendation letters to strengthen their admissions portfolio.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Public
Tuition: $402/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Contact

Phone: (218) 281-8569
Email: umcinfo@umn.edu
Social Media Accounts: Facebook; Twitter

16

Fort Hays State University

Hays, KS Cost: $$$$$ Graduation Rate: 44%

FHSU is a leader in distance education, offering more than 200 online degrees. Program options comprise a bachelor of business administration in marketing that students can complete through either a fully remote learning experience or a hybrid course structure. The curriculum highlights the analytical and creative aspects of marketing, teaching candidates to promote products in ways that build long-term relationships with consumers.

Core classes include management principles, business law, and managerial finance. Students take advanced coursework in their chosen concentration. For example, the business development and sales track emphasizes strategic selling and business-to-business marketing in a retail environment.

This online bachelor's in marketing program waives the SAT/ACT requirement if applicants graduate in the top third of their high school class. In addition to affordable tuition, FHSU provides over $59 million in financial aid each year, which includes military benefits and freshman scholarships.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Available Concentrations: General marketing; digital marketing; business development and sales
Tuition: $219/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: 2.0 minimum
Standardized Tests: ACT or SAT

Contact

Phone: (785) 628-4772
Email: abs@fhsu.edu
Social Media Accounts: Facebook; Twitter

17

Northwood University

Midland, MI Cost: $$$$$ Graduation Rate: 49%

Based in Midland, Michigan, NU facilitates over 14 flexible academic programs for working professionals. These offerings include an online bachelor of business administration in marketing that prepares candidates for careers as process engineers, business development specialists, and global product marketing managers. NU boasts a high success rate, with 86% of students gaining employment in their field within six months of graduation.

The online bachelor's in marketing program contains classes like business productivity software, sales management, and strategic planning. Students also delve into specialized topics like e-commerce and lean distribution. They can gain hands-on skills by completing a 400-hour paid internship with a local company or university partner.

NU maintains a holistic evaluation process that factors an applicant's academic performance along with their work experience and community engagement. The university funds scholarships specifically for nontraditional learners.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Private
Tuition: $455/credit
Credit Requirements: 123 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

Standardized Tests: ACT or SAT

Contact

Phone: (989) 837-4892
Email: admissions@northwood.edu
Social Media Accounts: Facebook; Twitter

18

Bellevue University

Bellevue, NE Cost: $$$$$ Graduation Rate: 0%

BU serves more than 9,000 students each year at its campuses located in four states. The institution also facilitates affordable online programming, such as the bachelor of science in marketing that operates an accelerated cohort-based degree structure. Candidates take one class at a time, collaborating with peers on professional projects and developing a portfolio that engages employers.

Coursework includes fiscal management; critical business communications; and segmentation, consumer behavior, and relationship management. Students develop fundamental research skills, learning to obtain reliable information that supports decision-making and campaign development. They use 51 elective credits to individualize the curriculum and round out training with a capstone project.

As a completionist option, this online bachelor's in marketing program requires applicants to possess an associate degree or at least 60 transferable credits. BU grants credits for college work and life experiences as determined by prior learning assessment.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Private
Tuition: $425/credit
Credit Requirements: 127 credits
Program Length: 2 years (degree completion)

Delivery

Format: 100% online
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: C- minimum (about 1.7)

Contact

Phone: (402) 293-2000
Email: onestop@bellevue.edu
Social Media Accounts: Facebook; Twitter

19

University of Houston - Downtown

Houston, TX Cost: $$$$$ Graduation Rate: 20%

UHD offers remote upper-level coursework for 18 undergraduate and graduate programs. These offerings enable transfer students to earn a bachelor of business administration in marketing entirely online. Through a career-focused degree plan, candidates develop the crucial skills to succeed as retail managers, business development representatives, and consumer analysts.

Beyond core business classes, the online bachelor's in marketing program lets students align coursework with distinct professional goals through electives. Distance learners can pick from options like data analytics; international business development; and mobile, web, and email marketing. They may also complete a field experience or self-directed research project.

UHD maintains programmatic accreditation from the Association to Advance Collegiate Schools of Business. The university facilitates networking opportunities through partner organizations like the American Marketing Association and Beta Gamma Sigma, the national business honor society.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $231/credit in-state; $653/credit out-of-state
Credit Requirements: 120 credits
Program Length: 2-4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

Standardized Tests: ACT or SAT for first-time students

Contact

Phone: (713) 221-8522
Email: uhdadmit@uhd.edu
Social Media Accounts: Facebook; Twitter

20

University of Massachusetts - Amherst

Amherst, MA Cost: $$$$$ Graduation Rate: 80%

UMass Amherst facilitates a fully online bachelor of business administration in marketing through its renowned Isenberg School of Management. This comprehensive program synthesizes creative story-telling with practical data analysis to teach students how to sell any product or point-of-view. Isenberg graduates go on to occupy leadership positions in advertising, sales, and market research.

Online bachelor's in marketing candidates take required classes like corporate finance, business information systems, and management communications. They align the degree plan with individual career objectives by choosing guided and open electives. UMass Amherst provides dedicated career guidance, connecting students with local industry and internship programs.

Distance learners can build their professional network by engaging with partnering organizations like Marketing Edge and the Product Development and Management Association. To enroll, applicants must possess at least 27 transferable credits. They submit a resume/CV and a two- to three-page personal essay.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $525/credit
Credit Requirements: 120 credits
Program Length: 2-3 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 3.0 minimum

Contact

Phone: (413) 577-2760
Email: ugradonline@isenberg.umass.edu
Social Media Accounts: Facebook; Twitter

21

California Baptist University

Riverside, CA Cost: $$$$$ Graduation Rate: 55%

CBU maintains its flagship campus in Riverside and enrolls 11,000 students annually. The institution offers more than 40 online academic programs, including a bachelor of science in marketing fully accredited by the Accreditation Council for Business Schools and Programs. With a business-centered curriculum, the CBU program teaches candidates to evaluate market trends and identify consumer needs.

Required classes comprise business IT applications, integrated marketing communications, and retailing and merchandising. Students learn to conduct market research that applies quantitative and qualitative analysis techniques to support program planning and decision making. Distance learners round out undergraduate training with a group project, in which they create a viable marketing plan.

This online bachelor's in marketing program prefers candidates with at least 24 transferable credits. Applicants receive the one-on-one support of an advisor, who helps them navigate the enrollment process and apply for financial aid.


Program Overview

Program Name: Bachelor of Science in Marketing
School Status: Private
Tuition: $613/unit
Credit Requirements: 120 units
Program Length: 2-3 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 2.0 minimum

Contact

Phone: (951) 343-3927
Email: cbuonline@calbaptist.edu
Social Media Accounts: Facebook; Twitter

22

Metropolitan State University

Saint Paul, MN Cost: $$$$$ Graduation Rate: 39%

Metropolitan State has been providing affordable and career-focused academics since 1971. Distance learners may enroll in an online bachelor of science in marketing program that trains them to apply buyer behavior theories and global communication strategies to brand development. Candidates can pursue a fully remote curriculum or opt for hybrid learning, taking some classes at the Minnesota campuses located across the Twin Cities.

Coursework covers topics in financial accounting, consumer and professional buyer behavior, and international marketing. Through electives, students can learn to develop new products/services or examine advertising law. They can further expand the curriculum by taking on a minor in complementary areas like supply chain and operations management.

Metropolitan State operates rolling admissions. The online bachelor's in marketing program receives full accreditation from the Accreditation Council for Business Schools and Programs.


Program Overview

Program Name: Bachelor of Science in Marketing
Tuition: $311/credit in-state; $554/credit out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online or hybrid (online/on campus)
Instruction Style: Synchronous and/or asynchronous

Admission Requirements

GPA: 3.0 minimum
Standardized Tests: ACT, SAT, or PSAT

Contact

Phone: (651) 793-1302
Email: admissions@metrostate.edu
Social Media Accounts: Facebook; Twitter

23

Washington State University

Pullman, WA Cost: $$$$$ Graduation Rate: 59%

Through its Global Campus, WSU delivers over 40 remote degrees and certificates. The catalog includes a fully online bachelor of arts in business administration with a marketing major. By completing this dynamic program, students gain the theoretical knowledge and practical skills to work as retail managers, advertising specialists, and marketing consultants.

The online bachelor's in marketing program receives specialized accreditation from the Association to Advance Collegiate Schools of Business. The curriculum covers core topics like business strategy and policy, promotion management, and marketing research. Students also learn to analyze consumer behavior across international markets.

Freshman applicants over the age of 25 do not need to submit ACT/SAT scores. They instead furnish a one-page personal essay and a resume detailing work history for the past five years. WSU funds scholarships specifically for online students.


Program Overview

Program Name: Bachelor of Arts in Business Administration with a Marketing Major
School Status: Public
Tuition: $5,184/semester in-state; $5,775/semester out-of-state
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

Standardized Tests: ACT or SAT

Contact

Phone: (800) 222-4978
Email: online@wsu.edu
Social Media Accounts: Facebook; Twitter

24

University of Louisiana at Monroe

Monroe, LA Cost: $$$$$ Graduation Rate: 44%

ULM provides more than 35 fully online academic programs. Degree options include a bachelor of business administration in marketing that prepares students to occupy leadership positions in professional selling, event planning, and physical distribution. The school operates accelerated eight-week courses that allows distance learners to obtain their credentials in under four years.

Required classes comprise international business, management concepts and practices, and advertising and sales promotion. Students also delve into business-to-business marketing, learning how to oversee complex campaigns and technologies for industrial firms. They personalize the degree plan by picking from open and guided electives.

This online bachelor's in marketing program requires incoming freshmen to submit standardized test scores regardless of their age. ULM offers a variety of financial aid, including scholarships for transfer candidates and out-of-state residents. Students also benefit from dedicated career guidance.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $400/credit
Credit Requirements: 120 credits
Program Length: 4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 2.0 minimum
Standardized Tests: ACT or SAT

Contact

Phone: (318) 342-3347
Email: onlinedegrees@ulm.edu
Social Media Accounts: Facebook; Twitter

25

Southeastern Oklahoma State University

Durant, OK Cost: $$$$$ Graduation Rate: 33%

SE powers distance education with Blackboard, offering over 40 remote undergraduate and graduate programs. Students can enroll in the fully online bachelor of business administration in marketing program. Through a comprehensive curriculum, candidates build the creative, analytical, and interpersonal aptitudes needed to design effective marketing strategies for diverse audiences.

As part of the business core, students take classes in production/operations management and managerial accounting. They learn to build marketing campaigns for new ventures with regards to the time value of money and risk-to-return projects. Online bachelor's in marketing candidates choose three advanced electives, with options like retailing and integrated communications.

SE maintains programmatic accreditation from the Association to Advance Collegiate Schools of Business. The university offers six convenient start dates each year. First-year applicants with a 2.7 GPA or higher do not need to submit standardized test results.


Program Overview

Program Name: Bachelor of Business Administration in Marketing
School Status: Public
Tuition: $285/credit
Credit Requirements: 124 credits
Program Length: 4 years

Delivery

Format: 100% online
Instruction Style: Asynchronous

Admission Requirements

GPA: 2.0 minimum
Standardized Tests: ACT

Contact

Phone: (844) 515-9100
Email: maple@se.edu
Social Media Accounts: Facebook; Twitter

Online Bachelor's in Marketing Program Overview

Online bachelor's in marketing programs combine core business concepts with practical training in data analysis and project management. Undergraduate degrees require students to complete about 120 credits, which traditionally takes about four years. However, many colleges and universities deliver accelerated and degree completion tracks that may let you graduate in less time.

As part of core requirements, you can expect to take classes in business calculus, financial management, and professional communication. You will also delve into the legal environment of business and develop crucial research and presentation skills. Major coursework also covers topics like consumer behavior and personal selling.

Online schools often let you personalize your curriculum by choosing a concentration in a field such as digital marketing, public relations, or professional sales. Students usually conclude their program by completing an internship and/or capstone project.

Common Bachelor's in Marketing Degree Courses

Legal Environment of Business

This foundational class examines the nature of the U.S. legal system, emphasizing contracts, government agencies, organizational structure, and commercial law. Students learn about federal business regulations and the constitutional limitations placed on government agencies. Additionally, they delve into professional decision-making processes and collateral ethical issues.

Strategic Management

Another part of the business core, this course teaches students to recruit, motivate, and lead multidisciplinary marketing teams. Participants also examine management skills related to formulating and implementing strategies that improve organizational effectiveness. Strategic management training prepares learners for a capstone experience where students usually develop a detailed business plan or analyze contemporary policies.

Marketing Analytics

This course explores how to translate marketing data into useful information that helps businesses develop programs, train employees, and make organizational decisions. Topics include user-friendly tools and software, as well as advertising targeting and optimization. Depending on the nature of the bachelor's program, this class may also cover big data concepts.

Consumer Behavior

Students develop quantitative and qualitative analysis skills to predict and evaluate the role consumers play within the global market. Through class studies, participants examine the common perceptions, motivations, and lifestyles that contribute to a consumer's decision-making process. Additional topics include the religious, ethnic, and geographic factors that affect the relationship between companies and consumers.

Digital Marketing

Bachelor's in marketing programs usually offer this course as an advanced elective or part of a degree concentration. Topics include social media, search engine optimization, web development analysis, and content marketing. Students also learn how automated and curated digital strategies can be integrated into a firm's overall marketing campaign.

Online Bachelor's in Marketing Admission Requirements

  • GPA Minimum

    In general, online bachelor's in marketing programs require first-year students and transfer applicants to display a minimum 2.0 GPA. Competitive schools may ask for at least a 3.0 GPA. Certain universities waive GPA requirements if you perform well on the ACT/SAT and/or possess relevant professional experience.

  • ACT/SAT Scores

    Higher education institutions increasingly eschew standardized testing, opting instead for a more holistic student evaluation process. However, many online schools still require you to submit recent ACT or SAT scores. Minimum requirements vary, so you should confirm details with a school's admissions office. Some colleges grant test exemptions to students who display an exceptionally high GPA.

  • Transfer Credit

    Accelerated bachelor's and degree completion tracks often require you to possess at least a semester's worth of transfer credits, and many two-year degree completion programs only admit students with an associate degree or at least 60 transferable credits. In addition to prior college work, you can earn transfer credits based on military training, volunteer work, and professional certification/licensure.

  • Work Experience

    Like transfer credit, work experience is a common requirement among accelerated and degree completion programs. You can demonstrate your professional history by submitting a detailed resume or CV. Universities may also ask you to submit 1-3 recommendation letters from current or former employers who can attest to your accomplishments and overall character.

  • Personal Essay

    Sometimes called a statement of purpose, a personal essay allows you to stand out from other applicants by explaining your academic history, research interests, and professional objectives. Online bachelor's in marketing programs may ask you to submit a 2-3-page statement based on a general prompt. Alternatively, they may require you to respond to a series of short essay questions.


Online Bachelor's in Marketing Career Paths

With a bachelor's in marketing, you can work in entry-level public relations and advertising positions. The BLS projects that public relations specialists will undergo 6% occupational growth from 2018-2028. Alternatively, by focusing on supply chain and operations management, you can pursue a logistics career to help companies coordinate and distribute their goods.

Exciting opportunities are also available in data analytics. The BLS projects market research analyst positions to expand a staggering 20% from 2018-2028 — a percentage that translates to more than 139,000 new jobs. By earning work experience and/or a graduate degree, you can also access leadership roles, such as marketing director and sales manager.


Related Careers

Frequently Asked Questions

What can I do with a bachelor's in marketing?

By obtaining an online bachelor's in marketing, you can pursue a position as a communication coordinator, wholesale/retail buyer, or advertising agent. Career options differ based on your specific training. If your degree centers on digital marketing, for example, you are prepared to work in social media marketing and e-commerce.

Which is the best marketing degree to have?

The degree you pursue should support your personal interests and career goals. Bachelor of science in marketing programs typically focus more on data analysis and other technical skills. Alternatively, bachelor of business administration tracks offer a generalist education that suits students who want to earn an MBA or another management-focused graduate degree.

How long does it take to get a bachelor's in marketing?

To earn any bachelor's degree, you need to complete at least 120 credits, which takes four years in a conventional program. However, you can hasten graduation by enrolling in an accelerated pathway that offers truncated classes year round. Similarly, many online schools offer degree completion options, enabling transfer students with ample college experience to graduate in two years.

How much can you make with a marketing degree?

Your salary potential greatly depends on your location, experience, and specific occupation. For example, BLS data show that the median annual wage for business and financial jobs was $68,350 as of May 2018. Market research analysts make a little over $63,000 each year, while event planners and logistics coordinators earn median salaries of $49,370 and $74,600, respectively.

Are marketing degrees in demand?

The National Association of Colleges and Employers reports that business remains one of the most popular academic majors in 2018 based on student enrollment and employer demand. Similarly, Data USA — a platform that aggregates public government information — shows that American colleges and universities granted almost 45,000 marketing degrees in 2018, which represented 6.22% growth from the previous year.

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