Best Online Bachelor’s in Marketing Programs of 2021

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Published on July 27, 2021

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An online bachelor's in marketing program teaches you to analyze market trends in order to develop, promote, sell, and distribute services and goods to diverse consumers. Employment opportunities abound in this field, and this guide details relevant entry-level careers and advancement options.

Read on to learn what you can expect to encounter while earning an online marketing degree, including course offerings and available concentrations. Furthermore, we highlight the undergraduate admissions process and answer some frequently asked questions.

What Are the Best Online Bachelor's in Marketing Programs of 2021? Here Are Our Top 10:

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#1 Florida International University Miami, FL
#2 University of Wisconsin-Whitewater Whitewater, WI
#3 Florida Atlantic University Boca Raton, FL
#4 New Mexico State University Las Cruces, NM
#5 Pennsylvania State University-World Campus University Park, PA
#6 Minot State University Minot, ND
#7 Oklahoma State University Stillwater, OK
#8 East Carolina University Greenville, NC
#9 Temple University Philadelphia, PA
#10 Washington State University Pullman, WA

Earning a bachelor's in marketing can prepare you for careers across the for-profit and nonprofit sectors. The Bureau of Labor Statistics (BLS) projects that business and financial occupations will grow by 7% from 2018-2028, adding nearly 592,000 new jobs to the U.S. economy. Entry-level opportunities include market research analyst and event planner.

Undergraduate credentials also prepare you for success in master's and doctoral programs. Graduate training is particularly useful if you want to occupy leadership or postsecondary teaching positions.

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At BestColleges, we believe a college education is one of the most important investments you will make. We want to help you navigate the college selection process by offering school rankings that are transparent, inclusive, and relevant for online students. Our rankings are grounded in a few guiding principles and use the latest statistical data available from trusted sources. Read our Ranking Methodology. We hope our approach helps you find the school that is best for you.

Related Programs That Might Interest You

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

2021 Best Accredited Online Bachelor's in Marketing Programs

Florida International University View School Profile Miami, FL

Based in Miami, Florida, and established in 1965, FIU offers an online bachelor of business administration in marketing degree through its R. Kirk Landon Undergraduate School of Business.

The 120-credit program requires students to complete pre-core business courses in accounting economics, statistics, and calculus before being accepted into the business school. For the marketing degree, students complete 21 credits of 4000-level marketing courses.

Students benefit from the opportunity to join the FIU chapter of the American Marketing Association and Alpha Kappa Psi — a national business fraternity. In-state tuition costs around $228 per credit, while out-of-state tuition costs around $345 per credit.

Florida International University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. Its business school is accredited by the Association to Advance Collegiate Schools of Business.

University of Wisconsin-Whitewater View School Profile Whitewater, WI

UW-Whitewater — based in Whitewater, Wisconsin — offers a fully online bachelor of business administration in marketing program that is accredited by the Association to Advance Collegiate Schools of Business.

Students choose from three possible areas of focus, including a general marketing major, digital marketing emphasis, and professional sales emphasis. Students may enroll as transfer, reentry, first-year, or second-degree-seeking applicants. Marketing students explore design, pricing, research and analysis, and distribution.

The program boasts a strong alumni network and a flat tuition rate of $389 per credit for all online students. Students can also access textbook rentals, scholarship programs, and support services for veterans. The University of Wisconsin Whitewater is regionally accredited by the Higher Learning Commission.

Florida Atlantic University View School Profile Boca Raton, FL

FAU, based in Boca Raton, Florida, offers an online bachelor of business administration degree in marketing.

The 120-credit program delves into advertising, sales and negotiation, lead generation, promotional management, digital marketing, and more. Courses cover topics such as consumer behavior, personal selling, and business market strategy.

To be admitted into the online BBA program, students must complete pre-business foundation courses and satisfy all foreign language and intellectual foundation course requirements. All upper-level courses for the college of business are offered online for marketing majors.

Florida Atlantic University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. Its business school is accredited by the Association to Advance Collegiate Schools of Business.

New Mexico State University View School Profile Las Cruces, NM

A public university established in 1888, NMSU now boasts an annual enrollment of about 14,000 students at its main campus in Las Cruces.

NMSU offers an online bachelor of business administration in marketing. The program features courses in finance, management, human behavior, and business strategy. Students also complete six marketing electives at the 300 and/or 400 levels in areas such as sports marketing, retail management, and internet and social media marketing. Two specially designated upper-level courses must also be completed as part of the business school curriculum.

Students must complete all lower-level NMSU business classes prior to beginning the upper-level marketing coursework. New Mexico State University is regionally accredited by the Higher Learning Commission.

Pennsylvania State University-World Campus View School Profile University Park, PA

Penn State World Campus was established in 1998 and offers more than 150 online degrees and certificates.

Its 120-credit bachelor of science in marketing includes business courses covering strategy, supply chain, and finance. Students also complete a final capstone project, developing a fully integrated strategic marketing plan.

Students in the program may choose to join Beta Sigma Gamma — an international business student honor society — to further their networking and career development opportunities. Graduates learn to assess business functions and apply their knowledge to practical business situations, problems, and solutions.

Per-credit cost ranges from $576-$617. Penn State World Campus is regionally accredited by the Middle States Commission on Higher Education.

Minot State University View School Profile Minot, ND

MSU — based in Minot, North Dakota — offers more than 100 academic programs and is considered one of the most affordable universities in the United States.

The four-year bachelor of science in marketing program offered by MSU may be taken online, through Bismarck State College, or on campus. The 120-credit degree explores topics like managerial accounting, consumer behavior, information systems, and economics.

Students learn about current marketing practices, social media marketing, sales skills, advertising, and public relations. Graduates also develop skills related to multitasking, leadership, communication, and creative risk-taking, preparing for careers in the marketing profession.

Minot State University is regionally accredited by the Higher Learning Commission.

Oklahoma State University View School Profile Stillwater, OK

OSU, based in Stillwater, Oklahoma, enrolls more than 20,000 undergraduate students annually.

The Spears School of Business offers an online bachelor of science in business administration in marketing. The program prepares students for careers in professional sales, services marketing, event marketing, and market research.

Students learn about identifying customer needs, market research, new product and brand development, and advertising research/analytics. Classes may be taken entirely online and include multimedia content and virtual interactive activities.

OSU charges $422 per credit for in-state students and $939 per credit for out-of-state learners. Applicants automatically receive scholarship considerations when applying. Oklahoma State University is regionally accredited by the Higher Learning Commission.

East Carolina University View School Profile Greenville, NC

Established in 1907, East Carolina University is a public school that hosts over 28,000 students annually. ECU provides students an online bachelor of science in business administration in marketing. This program — accredited by the Association to Advance Collegiate Schools of Business — features classes in persuasive marketing strategy, marketing intelligence, and consumer behavior.

Graduates of ECU can pursue management careers in sales, advertising, product development, international marketing, and research and distribution. The 120-credit program requires 18 credits of marketing-specific coursework.

East Carolina University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Temple University View School Profile Philadelphia, PA

Temple — a public university based in Philadelphia — offers a bachelor of business administration in marketing degree. Students can enroll in this program on campus or online.

Participants prepare for the job market by completing independent study, internship, and marketing co-op course requirements as part of the program. They can also learn about niche marketing areas through electives that focus on direct marketing, sales, and value delivery networks.

To graduate, learners must complete 124 credits of coursework in topics like digital marketing, sales management, global business policies, and information management. A minimum 2.0 GPA in marketing coursework is required.

Temple University is regionally accredited by the Middle States Commission on Higher Education.

Washington State University View School Profile Pullman, WA

Based in Pullman, Washington, WSU offers an online bachelor of arts in business administration in marketing degree through its Carson College of Business.

Students take classes in marketing research, promotion management, international marketing, and consumer behavior. The program features seven-week courses, as well as 16-week courses, maximizing flexibility for students. Graduates complete a total of 120 credits, with 40 of those credits taken at the 300 or 400 levels.

Courses cover topics such as strategic management; business ethics; and decision analysis, spreadsheets and data visualization. Prior to admission into the Carson College of Business, students must successfully complete economics, math, and business courses with a minimum 2.5 GPA.

Graduates can pursue careers in diverse areas, including sales, advertising, branding, and e-commerce fields. Washington State University is regionally accredited by the Northwest Commission on Colleges and Universities.

Online Bachelor's in Marketing Program Overview

Online bachelor's in marketing programs combine core business concepts with practical training in data analysis and project management. Undergraduate degrees require students to complete about 120 credits, which traditionally takes about four years. However, many colleges and universities deliver accelerated and degree completion tracks that may let you graduate in less time.

As part of core requirements, you can expect to take classes in business calculus, financial management, and professional communication. You will also delve into the legal environment of business and develop crucial research and presentation skills. Major coursework also covers topics like consumer behavior and personal selling.

Online schools often let you personalize your curriculum by choosing a concentration in a field such as digital marketing, public relations, or professional sales. Students usually conclude their program by completing an internship and/or capstone project.

Common Bachelor's in Marketing Degree Courses

Legal Environment of Business

This foundational class examines the nature of the U.S. legal system, emphasizing contracts, government agencies, organizational structure, and commercial law. Students learn about federal business regulations and the constitutional limitations placed on government agencies. Additionally, they delve into professional decision-making processes and collateral ethical issues.

Strategic Management

Another part of the business core, this course teaches students to recruit, motivate, and lead multidisciplinary marketing teams. Participants also examine management skills related to formulating and implementing strategies that improve organizational effectiveness. Strategic management training prepares learners for a capstone experience where students usually develop a detailed business plan or analyze contemporary policies.

Marketing Analytics

This course explores how to translate marketing data into useful information that helps businesses develop programs, train employees, and make organizational decisions. Topics include user-friendly tools and software, as well as advertising targeting and optimization. Depending on the nature of the bachelor's program, this class may also cover big data concepts.

Consumer Behavior

Students develop quantitative and qualitative analysis skills to predict and evaluate the role consumers play within the global market. Through class studies, participants examine the common perceptions, motivations, and lifestyles that contribute to a consumer's decision-making process. Additional topics include the religious, ethnic, and geographic factors that affect the relationship between companies and consumers.

Digital Marketing

Bachelor's in marketing programs usually offer this course as an advanced elective or part of a degree concentration. Topics include social media, search engine optimization, web development analysis, and content marketing. Students also learn how automated and curated digital strategies can be integrated into a firm's overall marketing campaign.

Online Bachelor's in Marketing Admission Requirements

In general, online bachelor's in marketing programs require first-year students and transfer applicants to display a minimum 2.0 GPA. Competitive schools may ask for at least a 3.0 GPA. Certain universities waive GPA requirements if you perform well on the ACT/SAT and/or possess relevant professional experience.

Higher education institutions increasingly eschew standardized testing, opting instead for a more holistic student evaluation process. However, many online schools still require you to submit recent ACT or SAT scores. Minimum requirements vary, so you should confirm details with a school's admissions office. Some colleges grant test exemptions to students who display an exceptionally high GPA.

Accelerated bachelor's and degree completion tracks often require you to possess at least a semester's worth of transfer credits, and many two-year degree completion programs only admit students with an associate degree or at least 60 transferable credits. In addition to prior college work, you can earn transfer credits based on military training, volunteer work, and professional certification/licensure.

Like transfer credit, work experience is a common requirement among accelerated and degree completion programs. You can demonstrate your professional history by submitting a detailed resume or CV. Universities may also ask you to submit 1-3 recommendation letters from current or former employers who can attest to your accomplishments and overall character.

Sometimes called a statement of purpose, a personal essay allows you to stand out from other applicants by explaining your academic history, research interests, and professional objectives. Online bachelor's in marketing programs may ask you to submit a 2-3-page statement based on a general prompt. Alternatively, they may require you to respond to a series of short essay questions.


Online Bachelor's in Marketing Career Paths

With a bachelor's in marketing, you can work in entry-level public relations and advertising positions. The BLS projects that public relations specialists will undergo 6% occupational growth from 2018-2028. Alternatively, by focusing on supply chain and operations management, you can pursue a logistics career to help companies coordinate and distribute their goods.

Exciting opportunities are also available in data analytics. The BLS projects market research analyst positions to expand a staggering 20% from 2018-2028 — a percentage that translates to more than 139,000 new jobs. By earning work experience and/or a graduate degree, you can also access leadership roles, such as marketing director and sales manager.


Related Careers

Frequently Asked Questions

What can I do with a bachelor's in marketing?

By obtaining an online bachelor's in marketing, you can pursue a position as a communication coordinator, wholesale/retail buyer, or advertising agent. Career options differ based on your specific training. If your degree centers on digital marketing, for example, you are prepared to work in social media marketing and e-commerce.

Which is the best marketing degree to have?

The degree you pursue should support your personal interests and career goals. Bachelor of science in marketing programs typically focus more on data analysis and other technical skills. Alternatively, bachelor of business administration tracks offer a generalist education that suits students who want to earn an MBA or another management-focused graduate degree.

How long does it take to get a bachelor's in marketing?

To earn any bachelor's degree, you need to complete at least 120 credits, which takes four years in a conventional program. However, you can hasten graduation by enrolling in an accelerated pathway that offers truncated classes year round. Similarly, many online schools offer degree completion options, enabling transfer students with ample college experience to graduate in two years.

How much can you make with a marketing degree?

Your salary potential greatly depends on your location, experience, and specific occupation. For example, BLS data show that the median annual wage for business and financial jobs was $68,350 as of May 2018. Market research analysts make a little over $63,000 each year, while event planners and logistics coordinators earn median salaries of $49,370 and $74,600, respectively.

Are marketing degrees in demand?

The National Association of Colleges and Employers reports that business remains one of the most popular academic majors in 2018 based on student enrollment and employer demand. Similarly, Data USA — a platform that aggregates public government information — shows that American colleges and universities granted almost 45,000 marketing degrees in 2018, which represented 6.22% growth from the previous year.

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