Best Online Marketing Programs of 2022

Whether you're a marketing professional, transfer student, or first-year student, our list of online bachelor's in marketing programs offers a fit for you.

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by Chinh Ngo

Published on January 26, 2022 · Updated on April 26, 2022

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An online bachelor's in marketing program teaches you to analyze market trends in order to develop, promote, sell, and distribute services and goods to diverse consumers. Employment opportunities abound in this field, and this guide details relevant entry-level careers and advancement options.

Read on to learn what you can expect to encounter while earning an online marketing degree, including course offerings and available concentrations. Furthermore, we highlight the undergraduate admissions process and answer some frequently asked questions.

Earning a bachelor's in marketing can prepare you for careers across the for-profit and nonprofit sectors. The Bureau of Labor Statistics (BLS) projects that business and financial occupations will grow by 8% from 2020-2030, adding roughly 750,800 new jobs to the U.S. economy. Entry-level opportunities include market research analyst and event planner.

Undergraduate credentials also prepare you for success in master's and doctoral programs. Graduate training is particularly useful if you want to occupy leadership or postsecondary teaching positions.

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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Best Accredited Online Bachelor's in Marketing Programs of 2022

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#1 Online College in Arkansas

University of Arkansas at Little Rock

School Information
Location Little Rock, Arkansas
Admission Rate 66%
Graduation Rate 43%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 54% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $280

Out of State | $280

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes

Program Accreditation | Association to Advance Collegiate Schools of Business

UA Little Rock's bachelor's in marketing program offers a digital marketing emphasis. Learners complete the 120-credit program fully online. The curriculum covers advertising to businesses and consumers. Enrollees also learn how to build and manage relationships. 

Courses follow a 17-week format and include topics in analytics tools, consumer analysis and behavior, and social media marketing strategy. Graduates may work in advertising, marketing, or professional sales. Applicants need a 2.25 GPA.

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#2 Online College in Ohio

Franklin University

School Information
Location Columbus, Ohio
Graduation Rate 28%
Instituation Type Private
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 80% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $398

Out of State | $398

Credits to Graduate

124

Program Information

Degree-Completion Program | Yes 

Program Accreditation | International Accreditation Council for Business Education

Franklin's online bachelor's in marketing program covers topics like digital advertising, marketing strategy, and market research. Learners can choose electives such as customer relationship management, global marketing, and social media marketing. Students can also complete a marketing internship.

Courses run in six- and 12-week formats. Students can transfer up to 76% of the degree's total credits. Applicants need a high school or GED diploma. Transfer students must submit transcripts from all schools attended.

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#3 Online College in Georgia

Brenau University

School Information
Location Gainesville, Georgia
Admission Rate 58%
Graduation Rate 46%
Instituation Type Private
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 60% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $690

Out of State | $690

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes

Program Accreditation | Accreditation Council for Business Schools and Programs

Students pursuing Brenau's online bachelor's in marketing degree learn how to create persuasive marketing plans and choose profitable target markets. Online learners can access academic coaching, tutoring, and math and writing help. 

Marketing courses cover advertising management, consumer behavior, and marketing research. Degree-seekers also study social media and mobile marketing. 

Applicants need a 2.5 GPA. Transfer students can apply up to 65 credits toward their degree.

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#4 Online College in Illinois

McKendree University

School Information
Location Lebanon, Illinois
Admission Rate 63%
Graduation Rate 60%
Instituation Type Private
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 47% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $400

Out of State | $400

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes

Program Accreditation | International Accreditation Council for Business Education

McKendree's bachelor's in marketing program prepares graduates for the workplace or entry into an MBA program. Coursework focuses on customer satisfaction and emphasizes communication. Learners develop critical thinking skills they can apply in their careers. 

Eight-week sessions cover topics such as consumer behavior and principles of marketing. Students complete a capstone in business strategy and policy. Applicants submit a high school or GED diploma. Transfer students need a 2.0 GPA. 

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#5 Online College in New Mexico

New Mexico State University-Main Campus

School Information
Location Las Cruces, New Mexico
Admission Rate 55%
Graduation Rate 48%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 44% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $380

Out of State | $380

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes

Program Accreditation | Association to Advance Collegiate Schools of Business

Students can complete NMSU's bachelor's in marketing degree online with an optional concentration in PGA golf management. Marketing courses focus on customer needs. Learners explore global marketing, marketing management, and retail management. Degree-seekers complete an entrepreneurship independent study. Some general education courses follow an eight-week accelerated format. 

First-year students need a 2.75 GPA. NMSU also considers applicants with a 21 ACT score or a 1060 SAT score. Students who rank in the top 20% of their class may also apply. Transfer students need 24 credits and a 2.0 GPA. 

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#6 Online College in Florida

Florida Atlantic University

School Information
Location Boca Raton, Florida
Admission Rate 63%
Graduation Rate 50%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 49% Percentage of all students who are enrolled online.

 100% Online | Self-Paced and Scheduled Classes

Avg. Cost per Credit

In State | $263

Out of State | $782

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes 

Program Accreditation | Association to Advance Collegiate Schools of Business

FAU's online bachelor's in marketing program emphasizes customer relations through advertising, brand communication, and social media outreach. Marketing electives cover topics like international marketing, promotional management, and strategies in business markets. 

First-year students must complete prerequisites. Transfer students need a 2.5 GPA. Students need 60 credits to declare an online marketing major. They also must complete FAU's foreign language requirement and earn at least a 2.5 GPA in pre-business foundation courses.

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#7 Online College in North Dakota

Minot State University

School Information
Location Minot, North Dakota
Admission Rate 67%
Graduation Rate 45%
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 42% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes

Avg. Cost per Credit

In State | $340

Out of State | $340

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes 

Program Accreditation | International Accreditation Council for Business Education

MSU's bachelor's in marketing online program emphasizes data marketing techniques. Learners develop sales, advertising, and public relations skills. Degree-seekers complete advanced coursework that covers topics such as applied business research and consumer behavior. Online learners can participate in an internship program.

First-year students need a 2.75 GPA. They must also show completion of high school core courses and submit a statement of intent. Students transferring fewer than 24 credits submit ACT or SAT scores.

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#8 Online College in Alabama

University of West Alabama

School Information
Location Livingston, Alabama
Admission Rate 35%
Graduation Rate 35%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 77% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $325

Out of State | $325

Credits to Graduate

123

Program Information

Degree-Completion Program | Yes

Program Accreditation | Accreditation Council for Business Schools and Programs

UWA offers an online bachelor's in marketing degree that can help graduates advance their careers or gain entry into MBA programs. The curriculum offers eight-week courses in topics like entrepreneurship, retail management, and personal selling. Enrollees can complete a marketing internship. 

Applicants submit high school or GED transcripts. Transfer students from two-year colleges may apply up to 60 credits toward their bachelor's degree. Students transferring from four-year schools can transfer up to 90 credits.

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#9 Online College in Missouri

Maryville University of Saint Louis

School Information
Location Saint Louis, Missouri
Admission Rate 83%
Graduation Rate 71%
Instituation Type Private
Accreditation Yes Higher Learning Commission
Percent Online Enrollment 76% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $500

Out of State | $500

Credits to Graduate

128

Program Information

Degree-Completion Program | Yes

Program Accreditation | Accreditation Council for Business Schools and Programs

Maryville's online bachelor's in marketing program combines coursework in traditional business principles with new marketing concepts. Coursework covers branding and services marketing. Learners also study marketing and digital media. Students can participate in internships with faculty permission. 

First-year students need a 2.5 high school GPA. Transfer students need a 2.0 GPA and can apply up to 68 credits.

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#10 Online College in Louisiana

University of Louisiana at Monroe

School Information
Location Monroe, Louisiana
Admission Rate 80%
Graduation Rate 47%
Accreditation Yes Southern Association of Colleges and Schools Commission on Colleges
Percent Online Enrollment 43% Percentage of all students who are enrolled online.

 100% Online | Self-Paced Classes 

Avg. Cost per Credit

In State | $400

Out of State | $400

Credits to Graduate

120

Program Information

Degree-Completion Program | Yes

Program Accreditation | Association to Advance Collegiate Schools of Business

ULM offers an online bachelor's in marketing degree that prepares graduates for careers in fields like advertising, brand management, and consumer relations. Courses run in eight-week blocks. Students can accelerate their learning to graduate sooner. 

First-year students submit high school transcripts showing a 2.35 GPA. ULM also requires SAT or ACT scores. Transfer students need a C or higher in previous college coursework in English and math. 

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What Can I Expect From an Online Bachelor's in Marketing Program?

Online bachelor's in marketing programs combine core business concepts with practical training in data analysis and project management. Undergraduate degrees require students to complete about 120 credits, which traditionally takes about four years. However, many colleges and universities deliver accelerated programs and degree completion tracks that may let you graduate in less time.

As part of core requirements, you can expect to take classes in business calculus, financial management, and professional communication. You will also delve into the legal environment of business and develop crucial research and presentation skills. Major coursework also covers topics like consumer behavior and personal selling.

Online schools often let you personalize your curriculum by choosing a concentration in a field such as digital marketing, public relations, or professional sales. Students usually conclude their program by completing an internship and/or capstone project.

What Courses Will I Take in an Online Bachelor's in Marketing Program?

Legal Environment of Business

This foundational class examines the nature of the U.S. legal system, emphasizing contracts, government agencies, organizational structure, and commercial law. Students learn about federal business regulations and the constitutional limitations placed on government agencies. Additionally, they delve into professional decision-making processes and collateral ethical issues.

Strategic Management

Another part of the business core, this course teaches students to recruit, motivate, and lead multidisciplinary marketing teams. Participants also examine management skills related to formulating and implementing strategies that improve organizational effectiveness. Strategic management training prepares learners for a capstone experience where students usually develop a detailed business plan or analyze contemporary policies.

Marketing Analytics

This course explores how to translate marketing data into useful information that helps businesses develop programs, train employees, and make organizational decisions. Topics include user-friendly tools and software, as well as advertising targeting and optimization. Depending on the nature of the bachelor's program, this class may also cover big data concepts.

Consumer Behavior

Students develop quantitative and qualitative analysis skills to predict and evaluate the role consumers play within the global market. Through class studies, participants examine the common perceptions, motivations, and lifestyles that contribute to a consumer's decision-making process. Additional topics include the religious, ethnic, and geographic factors that affect the relationship between companies and consumers.

Digital Marketing

Bachelor's in marketing programs usually offer this course as an advanced elective or part of a degree concentration. Topics include social media, search engine optimization, web development analysis, and content marketing. Students also learn how automated and curated digital strategies can be integrated into a firm's overall marketing campaign.

What Are the Admission Requirements for an Online Bachelor's in Marketing Program?

In general, online bachelor's in marketing programs require first-year students and transfer applicants to display a minimum 2.0 GPA. Competitive schools may ask for at least a 3.0 GPA. Certain universities waive GPA requirements if you perform well on the ACT/SAT and/or possess relevant professional experience.

Higher education institutions increasingly eschew standardized testing, opting instead for a more holistic student evaluation process. However, many online schools still require you to submit recent ACT or SAT scores. Minimum requirements vary, so you should confirm details with a school's admissions office. Some colleges grant test exemptions to students who display an exceptionally high GPA.

Accelerated bachelor's and degree completion tracks often require you to possess at least a semester's worth of transfer credits, and many two-year degree completion programs only admit students with an associate degree or at least 60 transferable credits. In addition to prior college work, you can earn transfer credits based on military training, volunteer work, and professional certification/licensure.

Like transfer credit, work experience is a common requirement among accelerated and degree completion programs. You can demonstrate your professional history by submitting a detailed resume or CV. Universities may also ask you to submit 1-3 recommendation letters from current or former employers who can attest to your accomplishments and overall character.

Sometimes called a statement of purpose, a personal essay allows you to stand out from other applicants by explaining your academic history, research interests, and professional objectives. Online bachelor's in marketing programs may ask you to submit a 2-3-page statement based on a general prompt. Alternatively, they may require you to respond to a series of short essay questions.

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What Can I Do With an Online Bachelor's in Marketing Degree?

With a bachelor's in marketing, you can work in entry-level public relations and advertising positions. The BLS projects that public relations specialists will undergo 11% occupational growth from 2020-2030. Alternatively, by focusing on supply chain and operations management, you can pursue a logistics career to help companies coordinate and distribute their goods.

Exciting opportunities are also available in data analytics. The BLS projects market research analyst positions to expand a staggering 22% from 2020-2030 — a percentage that translates to more than 740,000 new jobs. By earning work experience and/or a graduate degree, you can also access leadership roles, such as marketing director and sales manager.

Marketing Careers

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Business Administration Careers Entrepreneurship Careers Public Relations Careers

Frequently Asked Questions About Online Bachelor's in Marketing Programs

What can I do with a bachelor's in marketing?

By obtaining an online bachelor's in marketing, you can pursue a position as a communication coordinator, wholesale/retail buyer, or advertising agent. Career options differ based on your specific training. If your degree centers on digital marketing, for example, you are prepared to work in social media marketing and e-commerce.

Which is the best marketing degree to have?

The degree you pursue should support your personal interests and career goals. Bachelor of science in marketing programs typically focus more on data analysis and other technical skills. Alternatively, bachelor of business administration tracks offer a generalist education that suits students who want to earn an MBA or another management-focused graduate degree.

How long does it take to get a bachelor's in marketing?

To earn any bachelor's degree, you need to complete at least 120 credits, which takes four years in a conventional program. However, you can hasten graduation by enrolling in an accelerated pathway that offers truncated classes year round. Similarly, many online schools offer degree completion options, enabling transfer students with ample college experience to graduate in two years.

How much can you make with a marketing degree?

Your salary potential greatly depends on your location, experience, and specific occupation. For example, BLS data show that the median annual wage for business and financial jobs was $72,250 as of May 2020. Market research analysts make a little over $65,800 each year, while event planners and logistics coordinators earn median salaries of $51,560 and $76,270, respectively.

Are marketing degrees in demand?

The National Association of Colleges and Employers reports that business remains one of the most popular academic majors in 2018 based on student enrollment and employer demand. Similarly, Data USA — a platform that aggregates public government information — shows that American colleges and universities granted over 49,000 marketing degrees in 2019, which represented 4.87% growth from the previous year.

Discover Similar Degree Programs

Looking for something else? Explore these other online degrees.

Bachelor's in Internet Marketing Programs Bachelor's in Public Relations Programs Bachelor's in International Business Programs

Feature Image: Luis Alvarez / DigitalVision / Getty Images

This guide outlines the kinds of student services and opportunities students should look for when choosing an online degree program. When choosing college electives, consider your schedule, consult an academic advisor, focus on your interests, and don't be afraid to try something new. Whether you're majoring in business or thinking of becoming an entrepreneur, these 25 must-read business books can give you the tips you need to succeed.

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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