In the entertainment industry, famous actors, musicians, and athletes garner the limelight. Behind the scenes, however, entertainment managers work hard on behalf of their clients, and help them make the best decisions to further their careers. In addition to working with some of the biggest names in entertainment, skilled entertainment managers can earn upwards of $194,000/year. According to the Bureau of Labor and Statistics, the number of jobs in the entertainment industry grew approximately 10% since 2007.
The need for skilled, well-educated entertainment managers has never been higher. The salary potential, in combination with the entertainment industry's rapid growth, make an online master's in entertainment management an attractive option for those looking to take their careers to the next level.
WHAT ARE THE BEST ONLINE MASTER'S IN ENTERTAINMENT MANAGEMENT PROGRAMS?
University of Miami
|Coral Gables, FL||Cost: $$$$$||Graduation Rate: 84%||
The University of Miami's Frost School offers an online master's degree in music business and entertainment industries that emphasizes the management of ever-evolving technologies and consumer demands. Many graduates go on to work for well-known record labels, independent record companies, talent agencies, and music publishers. The 30-credit program allows students to complete their degrees in 18 months.
The master's in entertainment business online program's core curriculum includes classes on music copyright law, international music publishing, music industry agreements, live entertainment legal issues, and music licensing. Students may also take electives on topics like entrepreneurship, tour management, and marketing and promotion. A course titled peak performance helps individuals become more confident and dynamic performers using research-based methods like positive psychology, bodily kinesthetics, and visualization. At the end of the program, students take a cumulative exit exam.
All distance students pay the same tuition rate, even if they do not live in Florida. The Frost School also offers an Academic Performance Scholarship that gives recipients up to a 50% discount on tuition. To qualify for the full award, students must maintain a 4.0 GPA across all Frost School classes. They may also receive lesser awards for achieving at least a 3.25 GPA.
Eligible applicants must provide at least three letters of recommendation, a statement of purpose, a resume, and official transcripts from all previously attended colleges or universities. Individuals who do not possess adequate academic or professional experience may also need to submit GRE scores.
The Frost School is an accredited member of the National Association of Schools of Music.
Colorado State University - Fort Collins
|Fort Collins, CO||Cost: $$$$$||Graduation Rate: 69%||
CSU-Fort Collins delivers a hybrid master's degree in communications and media management for individuals interested in becoming communications managers, producers, social media directors, public relations professionals, and media production managers. Although most learning takes place online, students do need to attend some in-person sessions at the university's campus locations in in Fort Collins, Denver, or Centennial.
The 30-credit master's in entertainment business online program, which focuses on applying theories and concepts to real-world situations, takes most students two years to complete. The core curriculum features six courses taken in a predetermined order. In the first year, students take digital media writing and production, managing communication systems, and public communication technologies. Year two includes organizational media production, digital media research, and strategic digital communication.
Students also take four electives, choosing from subjects like advanced professional writing, digital video editing, public relations, and advertising. Full-time students take two classes each term, along with a three-credit summer course between the second and third term. Learners may begin the program in the fall, spring, or summer.
Prospective students must hold a bachelor's degree from a regionally accredited postsecondary institution with a minimum 3.0 GPA. They also must provide at least three recommendation letters, a statement of purpose, and their official undergraduate transcripts. Applicants do not need to submit GRE scores.
All CSU graduate distance learners pay the same tuition, regardless of state residency status. The university is regionally accredited by the Higher Learning Commission.
University of Colorado - Denver
|Denver, CO||Cost: $$$$$||Graduation Rate: 45%||
Students enrolled in CU Denver Business School's online MS in management program can specialize in sports and entertainment, giving them the tools to serve as leaders in two fast-growing industries. The program focuses on global sports and entertainment markets, sales and negotiation strategies, American consumer habits, and marketing and advertising.
Through this program, students take core classes on managing people, leading organizational change, designing effective organizations, and leading both teams and individuals. They also take 12 credits of elective classes focused on sports and entertainment topics.
Students may begin the master's in entertainment business online program in the fall, spring, or summer term. If desired, they can take some in-person classes in the evening or weekend to supplement their online coursework. Students may also seek a dual degree, combining their studies with subject areas like accounting, finance, taxation, marketing, and international business.
To apply, prospective students must submit their GMAT or GRE scores, transcripts from any previously attended postsecondary institutions, a personal essay, a resume, and one or more letters of recommendation. Eligible students also must hold a bachelor's degree from an accredited college or university.
Although CU Denver charges different rates for resident versus nonresident students, individuals from most western states qualify for in-state tuition thanks to the school's membership in the Western Regional Graduate Program. The Business School also offers a $3,000 to $5,000 Dean's Super Merit Scholarship to students with a GMAT score above 680.
The university provides distance learners with career services, academic advising, a writing center, tutoring, and veterans' services.
The New School
|New York, NY||Cost: $$$$$||Graduation Rate: 67%||
The New School's online MS in media management helps students build a mix of business and leadership skills they can leverage to serve as change-makers in an ever-evolving international media landscape. The program's flexible format means students can tailor a class schedule to their needs, while taking courses online or at the school's New York City campus.
Students may choose from specializations in business development, data analytics, innovation and entrepreneurship, integrated media studies, marketing and media sales, and project leadership. Regardless of their area of focus, they take core classes on media economics, ethics, design, and management, along with a required media production course.
Students also take three electives based on their concentrations. At the end of the two-year program, learners complete a thesis and final capstone that applies what they learned to explore a relevant media issue in depth.
This master's in entertainment business online degree encompasses 36 total credits. The New School also allows students to earn course waivers if they possess significant professional or academic experience in media design and/or research methods.
To apply, prospective students must hold a bachelor's degree from a regionally accredited postsecondary institution. They also must provide two letters of recommendation, a statement of purpose, and a resume.
All distance learners within the New School's MS in media management program pay the same tuition, no matter where they live. Online students also gain access to key services like academic advising, career development, and tutoring.
The New School is regionally accredited by the Middle States Commission on Higher Education.
|Philadelphia, PA||Cost: $$$$$||Graduation Rate: 71%||
Drexel offers online master's degrees in both arts administration and television management.
The arts administration option features classes on marketing and engagement, management techniques, strategic planning, and leadership in the arts. Students also complete a thesis, taking what they learned through their studies and applying it to a final project.
The television management program emphasizes audience analytics, finance, programming strategies, and media technologies, preparing students to fulfill a variety of industry leadership roles. The program also features internship options in major media markets like New York, Los Angeles, and Washington, D.C., along with a London study abroad opportunity.
To apply to either program, eligible applicants must hold a bachelor's degree from a regionally accredited college or university, with a preferred 3.0 minimum GPA. The program's staff also examine applicants' work experience when making admission decisions. Prospective students submit two recommendation letters, a personal essay, and a resume. The arts administration program requires incoming students to complete courses in financial accounting, history of art, and creative aspects of art.
All online students in either program pay the same tuition rate, regardless of where they live. Drexel alumni and members of certain partner organizations can get special discounts. National Academy of Television Arts and Sciences members receive a 20% discount when enrolled in the television management program.
Both programs include 45 total credits, and most students graduate within two years when attending full time. Drexel, located in Philadelphia, is regionally accredited by the Middle States Commission on Higher Education.
What Else Can I Expect From an Online Master's in Entertainment Management Program?
Business is the foundation of entertainment management, as entertainment managers negotiate contracts and help their clients with financial planning. Additionally, an online master's in entertainment management program offers coursework in entertainment law, marketing, and publishing to further broaden one's skillbase.
Curriculum for an Online Master's Degree in Entertainment Management
The courses below represent some you may take during your program. However, each university is different, and may offer different coursework or graduation requirements. Be sure to check with your school(s) of interest for more information.
- Project and Team Management: Students in this course learn how to plan all aspects of a large project and manage team members. The course emphasizes staying within budget and assessing team members' strengths and weaknesses.
- Entertainment Business Finance: Helping clients make sound financial decisions is a large part of entertainment management. In this course, students gain core business knowledge that helps them best serve their clients. At some universities, this course may detail how to fundraise for an individual client or start-up.
- Negotiation and Deal-Making: Growing a company or brand requires business savvy. Students studying negotiation and deal-making learn how to turn an individual client or company into a money-making brand. The course also covers contracts and persuasion.
- Business Plan Development: Most universities that offer a master of entertainment industry management online have a capstone experience for students to synthesize their business knowledge. In some cases, students create a business plan throughout the quarter and present the final product.
- Digital Marketing: Digital marketing contributes to the success of every entertainment manager. In this course, students learn digital marketing best practices so students can sell themselves to potential clients, and also use those practices to the advantage of their clients.
How Long Does it Take to get an Online Master's in Entertainment Management?
Students studying full-time can earn their online master's in entertainment management in approximately 12 months. Some universities require additional courses, which lengthens the time required to earn a degree. In many programs, students take courses at their own pace; these students may elect to study part-time, and therefore take 18 months to two years to complete their degree. In a typical program, students earn approximately 40 credits.
Some universities also offer a cohort program, in which a small group of students journeys through the program at the same pace. This learning method encourages interpersonal relationships and teamwork, two essential skills that entertainment managers need to serve their clients well. Cohort programs also provide students the chance to network -- an invaluable skill in the entertainment field.
Accreditation for Online Master's in Entertainment Management Degrees
Accreditation agencies oversee a university's academic programs to ensure they provide a high-quality education. There are three main types of accreditation agencies: The first and most prestigious is regional accreditation agencies. Six agencies, monitored by the Department of Education (ED), review academic programs in different regions across the U.S. National accreditation is the second type, and these agencies oversee specialized programs such as vocational and trade schools. Finally, there are program-specific accreditations, which certify a particular program within a school. In addition to the ED, the Council for Higher Education Accreditation (CHEA) set accreditation standards for academic excellence.
When researching your master's in entertainment and management programs, it is important to consider what kind of accreditation your prospective school offers. This will ensure you receive a high-quality education.
Employment Outlook for Master's in Entertainment Management Graduates
A master's in entertainment management can be preparation for a variety of careers. The program's broad education in finance, contract negotiation, and leadership provide graduates a great deal of flexibility. Most jobs accepted are full-time and some require travel. The positions below are a sample of jobs held by graduates.
- Advertising, Promotions, and Marketing Manager
Managers work closely with other company managers to write contracts, research market opportunities, and plan advertising campaigns. A master's in entertainment management gives graduates an advantage both in hiring and promotion.
- Advertising Sales Agent
Advertising sales agents locate potential clients that could benefit from advertising services. Besides cold-calling, advertising sales agents maintain current business partnerships through meetings and presentations. With a master's in entertainment management, graduates have strong interpersonal skills necessary to attract new clients.
- Advertising Sales Agent
Analysts research market trends and conditions to determine whether their company's service or product can make an impact. Besides research, market research analysts perform surveys and make presentations to company management. A master's in entertainment management is terrific preparation, as most programs offer in-depth instruction in marketing and research.
- Public Relations Specialist
These specialists maintain their company's public image. Their duties vary greatly depending on their company's needs. A public relations specialist handles a company's social media accounts, interacts with the public, and writes speeches.
- Sales Manager
Sales managers oversee teams of sales agents, and analyze their team's performance to make informed decisions that benefit the company. Other duties include mentoring sales agents, making recommendations to management, and resolving disputes with clients. A master's in entertainment management, along with solid performance as a sales agent, means that graduates can rise to this position rapidly.
Master's in Entertainment Management Salary
Median Salary by Experience Level
|Occupation||Entry Level||Mid-Level||Late Career|
|Market Research Analyst||$49,683||$59,227||$70,000|
|Public Relations Specialist||$42,327||$55,924||$58,983|
|Public Relations Manager||$53,177||$67,230||$78,202|
While an online master's in education management prepares you for many different careers, these median salary projections reflect only a handful of jobs. Two trends emerge within this data: overall, jobs in this career field pay at or above the U.S. median salary for master's degree holders; and, salaries in this career field grow approximately 50% over your career. With a master's degree, you can generally expect a higher starting salary.
Financing Your Online Master's in Entertainment Management Program
Applying for financial aid begins with completing the Free Application for Federal Student Aid (FAFSA). The FAFSA determines your eligibility to receive federal loans and grants to further your education, while universities offer need-based and merit-based scholarships. There are also many business management scholarships for which you may be eligible to apply. For example, the A&F Business Consultants Scholarships awards up to $1,000 to recipients.
Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.
Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.
Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.
Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.
Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.
- Best Online Master's in Entertainment Management Programs of 2018
Ranking School Location 1 University of Miami Coral Gables, FL 2 Drexel University Philadelphia, PA 3 The New School New York, NY 4 Colorado State University-Fort Collins Fort Collins, CO 5 Southern New Hampshire University Manchester, NH
- Best Online Master's in Entertainment Management Programs of 2017
Rank School Location 1 University of Miami Coral Gables, FL 2 Drexel University Philadelphia, PA 3 The New School New York, NY 4 Colorado State University-Fort Collins Fort Collins, CO 5 Southern New Hampshire University Manchester, NH