Certificate in Marketing Program Information

August 13, 2021

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A graduate certificate in marketing offers a concentrated graduate-level path to enhance your professional marketing expertise. Certificate programs provide you with the core technical, strategic, and analytical skills to understand industry trends and make decisions effectively in modern marketing contexts. You'll study current principles and practices in focused areas like buyer behavior, branding, and marketing research. Earning a certificate demonstrates the depth and breadth of your knowledge, which gives you a competitive edge in the job marketplace. Students interested in the emerging digital and social media aspects of marketing often opt for a graduate certificate in marketing to gain in-demand skills without committing to an MBA.

How to Choose the Right Graduate Certificate in Marketing Program

A graduate certificate in marketing is an effective path to acquiring specialized knowledge in an evolving, competitive field. Prospective students in different fields seeking a career change may prefer the more comprehensive opportunities afforded by a full master's program. Those uncertain about committing to a full-length graduate degree should investigate schools whose certificate coursework can be transferred into MBA or other master's programs.

Some institutions offer certificate programs tailored to specific concentrations of marketing, so research each school's course offerings to ensure classes align with your professional goals. If, for example, you want to work in global marketing, hospitality management, or sustainability, eliminate programs that don't offer concentrations or classes in those areas from your list of prospective schools.

Other important factors include location, academic reputation, student-to-faculty ratio, and course structure. Most graduate certificate programs offer individually paced studies rather than cohort groups, which allow for flexible scheduling. We maintain a list of schools that offer marketing graduate certificates.

Employment and Salary Outlook for Graduate Certificate-Holders

As marketing's reliance on digital data rises, job prospects for market research analysts are particularly good: The Bureau of Labor Statistics reports a median salary of $63,230 and a projected 23% growth rate by 2026. Marketing managers, especially candidates with experience in digital marketing and strategic management, may find employment opportunities in scientific and technical services.

Career Opportunities

Careers in marketing span all industries, offering flexibility for ambitious professionals. With a graduate certificate in marketing, you can pursue positions in marketing research analysis, advertising sales, and digital media. With strong leadership, collaboration, and data-driven decision-making, many high-performance graduates pursue MBA degrees and supervisory career tracks.

Advertising, Promotions, and Marketing Manager

Advertising and promotions managers research potential clients and carry out sales functions for companies. Their job responsibilities include ensuring customer retention, generating sales leads, and managing sales teams.

Median Annual Salary: $129,380*

Market Research Analyst

Market research analysts track and analyze sales trends to make recommendations for marketing plan development. They oversee research about market conditions, track forecasts, and analyze pricing and distribution methods. Most market research analysts hold bachelor's degrees, though employers often prefer candidates with graduate education in marketing.

Median Annual Salary: $63,230*

Sales Manager

Sales managers oversee sales associate teams and sales activities like program implementation. Their duties include market opportunity analysis, sale strategy development, sales performance analysis, and inventory control coordination. Most employers require a bachelor's degree for this role, but graduate education in marketing presents opportunities for advancement.

Median Annual Salary: $121,060*

Wholesale and Manufacturing Sales Representative

Wholesale and manufacturing sales representatives work with agencies, companies, and institutions. Their duties include analyzing sales statistics, monitoring market trends, and researching new products.

Median Annual Salary: $60,340*

Source: Bureau of Labor Statistics

Accreditation for Graduate Certificate in Marketing Programs

Educational institutions receive accreditation through a process of peer review to ensure quality and appropriate rigor. For field-specific accreditation applicable to marketing students in graduate certificate programs, the American Association of Collegiate Schools of Business offers prestigious accreditation to the top 5% of business schools. The Accreditation Council for Business Schools and Programs also confers credibility and indicates that a graduate business program meets professional standards.

Graduate Certificate in Marketing Program Admissions

Students should apply to multiple programs, especially those offering coursework aligned with professional interests. Some schools offer multiple start dates, while others admit new students only once per year, so pay attention to deadlines.

Admission Requirements

Schools require applicants to hold a bachelor's degree from an accredited school. While not all programs require a degree in marketing or business, some schools require that candidates document specific business coursework or professional experience.

Admission Materials

Most schools require applicants to submit formal applications. Generally, candidates submit applications online and the process takes about an hour. Some institutions require GRE or GMAT scores for all candidates applying to graduate degree or certificate programs. In order to facilitate proper review of previous coursework, schools require applicants to submit official transcripts from prior institutions. Many schools charge fees to send these documents. To cover their costs for the admissions process, most schools charge an application fee of $40-60 for graduate certificate programs. Schools often offer fee waivers for applicants with demonstrated financial need.

What Else Can I Expect From a Marketing Graduate Certificate Program?

Core Courses in a Marketing Graduate Certificate Program

While program offerings differ by school, all graduate certificates in marketing should provide a solid foundation in marketing management and offer similar courses.

Marketing Management

This core course, usually required in all certificate programs, focuses on organizational marketing integration. Topics include demand determination, product development, and distribution channel selection. Students use case study models to build their own fully integrated marketing plan.

Consumer Behavior

Integrating insights from the social sciences, this course examines consumer behavior in the marketplace. Topics include consumption changes in a person's lifetime, cultural influences on consumers, and the relationship between market research and consumer behavior. Students complete a team project to design a marketing plan tailored toward specific consumer needs.

Brand Management

This course focuses on applications of strategic planning skills to the concepts of brand and branding. Students explore hands-on applications of brand management skills through case studies, computer simulations, and applied exercises. Students complete a brand portfolio and group project integrating a detailed analysis of selected brands.

How Long Does It Take to Get a Graduate Certificate in Marketing?

While the length of time required to complete a graduate certificate in marketing varies, most programs require 12-18 credits to complete. Motivated students who take multiple classes each term can enroll in an accelerated program, which allows them to graduate in as few as eight months. Many programs allow students to enroll part time as long as they complete the certificate within three years. Programs usually offer asynchronous online courses, which can be started immediately and completed as your schedule permits. At some schools, students who have already completed a graduate-level introductory course in marketing management can opt to complete the certificate in a single term, although most students take a minimum of two terms.

How Much Is a Graduate Certificate in Marketing?

Graduate certificate programs often attract students seeking a shorter, more economical route to professional education than a full master's degree. To estimate the cost of tuition for a graduate certificate in marketing, consider a variety of factors, including your state of residence. Nonresident and private institutions typically cost significantly more than in-state, public institutions. As non-degree programs, certificate programs do not qualify for federal financial aid, so students seeking certificates must generally obtain funding assistance through private sources.

Since many students pursuing a graduate certificate in marketing work as business professionals, candidates who plan to study full time should also factor the opportunity cost of lost wages into their cost estimates for graduate education. Some employers offer tuition reimbursement to help defray the costs of your education. At most schools you can expect to spend approximately $5,000-$12,000 to obtain a marketing graduate certificate.

Professional Organizations in Marketing

Students pursuing a graduate certificate in marketing can draw upon a host of attractive benefits available through professional organizations. Available members-only benefits include customized job alerts, professional development opportunities, ongoing networking events, access to industry news updates, scholarly journals, certification information, and continuing education opportunities. Some associations also administer private grants, fellowships, or other monetary assistance for marketing students. Professional organizations offer students and recent graduates a great way to build community and open doors for career-boosting opportunities.

American Marketing Association

As a professional community connecting marketers and academics, AMA offers scholarly journals, award-winning industry publications, and a members-only employment application system with job alerts.

Association of Network Marketing Professionals

ANMP links company owners, distributors, executives, and strategic partners. It provides education, advocacy, and public awareness of the profession. Member benefits include insurance discounts, certifications, and webinars.

Society for Marketing Professional Services

SMPS dedicates itself to creating business opportunities in the industry. Members-only benefits include access to industry research, networking opportunities, and professional development programs.

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