How to Earn a Digital Marketing Certificate

Want to specialize in digital marketing? Earning your certificate in digital marketing can help you advance in this in-demand area.
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Updated on May 31, 2024
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Digital marketing makes up more than half the marketing budget for companies surveyed by Deloitte in 2023. And if you want to work in this exciting field, a certificate can fast-track your career.

Marketing certificate programs offer quick, focused training with an emphasis on practical skills. During a certificate in digital marketing, you'll explore multi-channel marketing, integrated marketing communications, and social media marketing. Earning a certificate can help you break into in-demand marketing careers or specialize in digital marketing.

Related Online Business & Management Certificate Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

What Are the Requirements for a Digital Marketing Certificate?

While many digital marketing certificate programs welcome applicants from all backgrounds and levels of experience, some require specific criteria. The following are just some of the most common digital marketing certificate requirements:

  • Minimum 2.35-2.5 GPA (some may waive this requirement for a high SAT/ACT score)
  • A high school diploma, GED certificate, or homeschool equivalent
  • Maximum 50% of credits transferred from a previously attended college or university

How Do You Find the Right Digital Marketing Certificate for You?

Before applying to certificate programs, you'll want to find an option that fits your budget and schedule. And you'll also need to identify a reputable program. Consider choosing a college or university for your marketing certificate, since these institutions meet accreditation standards for academic quality. You'll also qualify for financial aid by attending an accredited college.

Certificate programs offered at colleges generally require 12-30 credits. You can finish a digital marketing certificate in 3-9 months, depending on the program length. Online certificates offer the greatest flexibility, but you can also earn a certificate on campus.

The cost of a digital marketing certificate depends on the program and certificate level. The online undergraduate digital marketing certificate at the University of Maryland Global Campus costs $5,832 for Maryland residents or $8,982 for non-residents. The University of Illinois Urbana-Champaign offers an online graduate digital marketing certificate for $3,984.

Applying for a Digital Marketing Certificate

Certificate programs require an online application and transcripts. If you're applying for an undergraduate certificate, you'll typically need a high school diploma or the equivalent. Graduate certificate programs require a bachelor's degree. You don't need a degree in marketing, business, or a related major — you can earn a digital marketing certificate with any undergraduate major.

Most programs do not require standardized test scores or letters of recommendation. Check with specific programs to learn more about their application requirements.

Once you gain admission to the certificate, you'll take courses in marketing strategy, digital media, and marketing analytics.

Certificate vs. Certification

What's the difference between a certificate and a certification? A certificate emphasizes education and incorporates courses in the subject. Generally, a professional certification recognizes education and experience in a particular field.

Earning a certificate requires attending classes and completing assignments. Colleges generally offer certificate programs. Earning certification usually means passing an exam. Professional associations generally offer certification.

If you want to break into digital marketing, a certificate can give you focused training in that field. If you already work in digital marketing and want to showcase your expertise, a professional certification might make more sense.

What Skills Will I Learn With a Digital Marketing Certificate?

Some common skills you'll learn during a digital marketing certificate program include:

  • Multi-channel marketing: Learn how to interact with customers using different channels, including digital marketing through websites, email, and mobile ads. You'll also explore how to boost customer engagement and improve retention.
  • Digital campaign budgeting: Allocating funding during a marketing campaign requires specialized skills. You'll learn how to estimate media costs and production expenses and how to pay for digital tools.
  • Digital database management: Database marketing focuses on collecting customer data. Digital database management emphasizes organizing and using this information to create stronger customer profiles and improve marketing campaigns.
  • B2C and B2B marketing: Business-to-consumer and business-to-business marketing require different approaches. You'll learn how to develop relationships with customers and businesses to market products and services.
  • Campaign development: Learn how to design a marketing campaign with specific goals and metrics, including increasing engagement, boosting sales, or building brand awareness. You'll explore how to plan and implement a successful digital campaign.
  • Introductory web design: Examine website layouts, online content, and SEO methods to strengthen your digital marketing skills. You'll learn the fundamentals of a user-friendly, engaging website with adaptive design.

How Much Money Can I Make With a Digital Marketing Certificate?

Marketing managers, including digital marketing specialists, earned a median annual salary of $157,620 in 2023, according to the BLS. Graduates of a digital marketing certificate program also qualify for positions in related industries like advertising and public relations. Professionals in those fields earned a median annual salary of $149,320 in May 2023.

Like most tech workers, digital marketers with at least an undergraduate degree and some work experience can command a higher salary than entry-level professionals. If you currently work in the marketing field, you can pursue a digital marketing certificate to qualify for higher-paying jobs that require these specialized skills.

What Jobs Can I Get With a Digital Marketing Certificate?

Here are some jobs a digital marketing certificate can help you land:

Digital Marketing Manager

Digital marketing managers oversee companies' or organizations' digital marketing strategies. They often manage marketing budgets, make sure projects are completed on time and within budget, track metrics, and oversee social media channels.

Social Media Manager

Social media managers play a pivotal role within a team of digital marketing professionals. They examine internal metrics and interact with customers to develop and implement marketing campaigns specifically for platforms like Instagram, Twitter, and TikTok.

Online Advertising Manager

Online advertising managers focus on carrying out a company or organization's advertising campaigns, especially to generate revenue. While their duties may overlap with those of a digital marketing manager, online advertising managers oversee just one component of a broader marketing strategy.

Frequently Asked Questions About Digital Marketing Certifications

Can you work remotely as a digital marketer?

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Yes, you can apply for remote jobs as a digital marketing specialist. Many companies offer remote and hybrid work schedules for employees. Digital marketers also work in a freelance capacity, which can often involve remote work.

How much can you make with a digital marketing certificate?

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A digital marketing certificate can translate into above-average salaries. Market research analysts reported a median pay of $74,680 as of May 2023, according to BLS data. Marketing, advertising, and social media managers report even higher salaries.

Is getting a digital marketing certificate worth it?

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Earning a certificate in digital marketing can pay off. You'll strengthen specialized skills that report strong demand. Entry-level roles like market research analyst are projected to have 13% job growth from 2022-2032, while marketing managers are projected to see 7% job growth.

What is the highest-paid job in digital marketing?

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The highest-paying job in digital marketing is digital marketing manager. Marketing managers reported a median pay of $157,620 in May 2023, according to BLS data. Managers typically hold a bachelor's degree and several years of marketing experience.

Which certification is best for digital marketing?

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Some of the most popular certifications for digital marketing include the American Marketing Association certified digital marketing professional credential, Google Ads certification, or Meta's certified digital marketing associate credential. You can also find specialized certifications in social media marketing, content marketing, and digital marketing analytics.

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