A graduate certificate in marketing online program teaches students to promote goods and services to potential customers, a skill that is relevant to any business. As media consumption habits shift, companies operate in increasingly complex international settings. Understanding current trends in marketing theory and practice opens opportunities in many marketing-related positions, many of which are growing rapidly. For example, the Bureau of Labor Statistics projects a 19% increase in market research analyst jobs. Marketing professionals play a crucial role as businesses adapt to changes in consumer behavior.
What are the best marketing programs of 2020? Here are our top 10:
|1||Harvard University||Cambridge, MA|
|2||University of Illinois at Urbana-Champaign||Champaign, IL|
|3||Pennsylvania State University||University Park, PA|
|4||Oklahoma State University-Main Campus||Stillwater, OK|
|5||Boston University||Boston, MA|
|6||Liberty University||Lynchburg, VA|
|7||Colorado State University-Fort Collins||Fort Collins, CO|
|8||East Carolina University||Greenville, NC|
|9||University of South Dakota||Vermillion, SD|
|10||City University of Seattle||Seattle, WA|
What Will I Learn in an Online Graduate Certificate in Marketing Program?
Course selections of graduate certificate in marketing online programs vary. Many offer specialized classes leading to particular careers, but all online graduate certificate in marketing programs teach fundamental theories and core skills required for marketing-related professions. The sample curriculum below draws common courses from marketing graduate certificate programs.
- Advertising and promotion: This course teaches students techniques to promote goods and services. It examines the types of communication channels used in advertising and the advertising potential of new media, such as web-based applications, to prepare students for careers as advertising sales agents.
- International marketing: In the globalized economy, businesses routinely sell goods and services to customers in other countries. This class presents an overview of the issues and challenges associated with marketing to people with different cultural, political, and economic perspectives. This class is useful for aspiring wholesale and manufacturing sales representatives.
- Quantitative marketing research methods: This course covers the mathematical principles utilized by market research professionals, including the fundamentals of statistical analysis and regression and modeling techniques. Students learn how statistical analysis can help researchers understand market conditions, consumer behavior, and the effects of pricing on sales.
- Strategic marketing management: This course teaches students to break down broad marketing goals into actionable plans and advertising campaigns. Coursework presents examples of marketing plans from different business sectors and prepares students to become advertising, promotions, and marketing managers.
2020 Best Accredited Online Graduate Certificate In Marketing Programs
|Cambridge, MA||Cost: $$$$$||Graduation Rate: 98%||
Harvard Extension School offers a graduate certificate in marketing management and digitalstrategy that prepares students to drive the sales and marketing efforts of diverse businesses and organizations.
The four-course, 16-credit program explores subjects like market research, identifying buyer personas, product and service planning, and competitive brand positioning. Students also learn how to use social media and data analytics to maximize marketing dollars and earn new customers.
Students must receive a B or better in each course to earn the graduate certificate in marketing. All learning occurs online using an asynchronous format. Most students finish the certificate within 18 months.
All learners pay the same per-credit rate for the certificate program. Prospective students do not need to apply; they simply register for classes in fall, spring, or summer. Harvard holds regional accreditation from the New England Commission of Higher Education.
University of Illinois at Urbana-Champaign
|Champaign, IL||Cost: $$$$$||Graduation Rate: 84%||
U of I's graduate certificate in digital marketing gives students the skills and techniques they need to truly engage customers online. Courses examine topics like targeted promotional campaigns, consumer behaviors, brand positioning, and strategic decision-making.
The program features five online courses, with each running between two and eight weeks. Students also complete a digital marketing capstone, through which they create and present a final project based on what they learned in the program.
All students pursuing this graduate certificate in marketing pay the same tuition, along with Coursera fees. Students may take only one class at a time, and most finish out the program in about seven months. All online learning uses an asynchronous format, with no set log-in times.
U of I is located in Champaign, Illinois and is accredited by the Higher Learning Commission.
Pennsylvania State University
|University Park, PA||Cost: $$$$$||Graduation Rate: 29%||
Penn State delivers a 12-credit online graduate certificate in marketing analytics that focuses on using data for product and service development, fostering customer loyalty, and expanding into markets.
Students take a total of four courses, all delivered asynchronously. The classes focus on leveraging data to drive business success, evaluate marketing communications, acquire new customers, and maximize the customer experience. Most students finish the program within 12 months.
Eligible applicants must hold a bachelor's degree from a regionally accredited postsecondary institution. Prospective students also submit a resume and statement of purpose.
Penn State's Smeal College of Business is accredited by the Association to Advance Collegiate Schools of Business. Students enrolled in the graduate certificate in marketing program pay the same tuition, even if they live outside Pennsylvania.
Oklahoma State University-Main Campus
|Stillwater, OK||Cost: $$$$$||Graduation Rate: 61%||
With accelerated courses delivered asynchronously, the OSU online graduate certificate in marketing analytics offers a path for established professionals to advance their knowledge and drive positive change within their businesses and organizations.
The 12-credit program features classes on advanced marketing analytics, business intelligence tools and techniques, prescriptive analytics, and base SAS programming. Most students complete the certificate in 12-18 months and later apply the credits toward an MBA at OSU.
Applicants must submit their official college transcripts and a current resume. Incoming students must possess at least a bachelor's degree from a regionally accredited college or university. Students may begin the program in the fall or spring.
OSU is located in Stillwater, Oklahoma and is accredited by the Higher Learning Commission. The universitys online learners pay a discounted tuition rate.
|Boston, MA||Cost: $$$$$||Graduation Rate: 88%||
BU's Metropolitan College offers an online global marketing management graduate certificate that allows students to learn about modern digital business strategies; operating in a global business environment; and best practices in SEO, social media, and online advertising.
Students may complete the entire 16-credit program online, although the university also offers some on-campus courses. Most students finish the graduate certificate in marketing within nine months.
The program's curriculum includes classes on e-commerce and innovative marketing techniques. Students may then choose two additional electives to finish out the program.
Qualified students must hold a bachelor's degree from a regionally accredited college or university. Applicants also submit a resume, a personal statement, and three recommendation letters.
All distance learners pay the same tuition, even if they live out of state. BU holds regional accreditation from the New England Commission of Higher Education.
|Lynchburg, VA||Cost: $$$$$||Graduation Rate: 50%||
Located in Lynchburg, Virginia, Liberty offers an online graduate certificate in marketing that features accelerated, eight-week classes. Most students finish the certificate in six months, although the program allows for part-time study.
The nine-credit program's curriculum includes courses on strategic marketing management, marketing promotions, and marketing research. Students must maintain a 2.0 GPA in all three courses and complete the certificate within three years.
All learning takes place online using an asynchronous format, with no set log-in times.
Eligible students must possess a bachelor's degree from a regionally accredited institution with a minimum 2.0 GPA. All distance learners pay the same tuition and the school offers discounts for military members.
As a private faith-based institution, Liberty delivers instruction based on a christian worldview. Liberty University holds regional accreditation from The Southern Association of Colleges and Schools Commission on Colleges.
Colorado State University-Fort Collins
|Fort Collins, CO||Cost: $$$$$||Graduation Rate: 71%||
Students seeking a CSU graduate certificate in marketing management learn key concepts in service marketing, market research, planning and strategy, and consumer behavior.
The nine-credit program features a variety of electives from which students can choose, including SEO marketing, digital marketing, and marketing research methods.Students can take the classes online or at the school's Fort Collins campus. Most graduate within 2-3 semesters. Students may also apply the credits they earn toward an MBA program at CSU.Applicants to the certificate program must hold a bachelor's degree from a regionally accredited postsecondary institution with a minimum 3.0 GPA. Accepted students may begin the program in the fall or spring.
All students pay the same tuition, even if they do not reside in Colorado. CSU is accredited by the Higher Learning Commission.
East Carolina University
|Greenville, NC||Cost: $$$$$||Graduation Rate: 65%||
ECU's online graduate certificate in marketing focuses on identifying marketing opportunities, creating a sound strategy, and executing that strategy with fidelity. Students learn about supply chains, delivering value to customers, and how businesses and organizations make purchasing decisions.
The program's design allows students to complete all requirements in 30 weeks of courses, which they typically finish in about a year. Students take four total courses, including one required class and three electives based on their interests and career goals.
Prospective students must possess a bachelor's degree from a regionally accredited institution with a minimum 2.7 GPA. The program also accepts individuals with at least five years of professional experience and those currently enrolled in an ECU graduate degree program.
ECU is located in Greenville, North Carolina and holds regional accreditation from The Southern Association of Colleges and Schools Commission on Colleges.
University of South Dakota
|Vermillion, SD||Cost: $$$$$||Graduation Rate: 58%||
USD's Beacom School of Business delivers an online graduate certificate in marketing focused on analyzing consumer behavior, forming strong brand identities, and developing and launching new products and services.
Through their coursework, students explore product development from conception and prototyping through the production and launch phases. Students also learn how to identify customer personas and market products to diverse audiences.
All learning takes place online using an asynchronous format. Students may also apply the credits they earn toward an MBA with a marketing specialization from USD.
Eligible applicants must hold a bachelor's degree from an accredited college or university with at least a 2.7 GPA. Prospective students also submit their official college transcripts and a personal essay.
USD is located in Vermillion, South Dakota and holds accreditation from the Higher Learning Commission.
City University of Seattle
|Seattle, WA||Cost: $$$$$||Graduation Rate: NA%||
Located in Seattle, CityU offers a graduate certificate in marketing that emphasizes sustainability principles, allowing students to market products with an eye on long-term viability.
The 15-credit program prepares individuals for the american marketing association professional certified marketer certification, which includes specialties in content marketing, digital marketing, and marketing management.
The curriculum features classes on applied marketing, consumer behavior, marketing metrics, and strategic brand creation. All learning takes place online asynchronously, allowing students to complete course requirements on their own schedules.
Throughout the program, students complete projects they can add to a portfolio to share with potential employers.
In-state and out-of-state residents pay the same tuition. Most students complete the program within 18 months. Students may also apply the credits they earn toward a CityU MBA program. CityU is accredited by the Northwest Commission on Colleges and Universities.
What Can I Do With a Certificate in Marketing?
A graduate certificate in marketing leads to a variety of careers, including positions as advertising sales agents, wholesale and manufacturing sales representatives, and sales managers. Students who excel at developing strategies may work as advertising, promotions, or marketing managers, and those who enjoy qualitative and quantitative research often pursue careers as market research analysts.
- Advertising, Promotions, and Marketing Manager
These professionals develop publicity for brands and companies. They may work within corporations or for outside agencies hired to execute campaigns.
Median Annual Salary: $127,560
Projected Growth Rate: 9%
- Advertising Sales Agent
Advertising sales agents sell advertising opportunities to client companies. They usually work for newspapers, television channels, radio stations, or websites. However, some work for multi-channel agencies, selling advertising across mediums.
Median Annual Salary: $50,380
Projected Growth Rate: -3%
- Market Research Analyst
Market research analysts conduct in-depth studies of market conditions and consumer behavior to determine the best way to market and sell products and services. They use statistical analysis to determine prices and effective promotional techniques.
Median Annual Salary: $62,560
Projected Growth Rate: 19%
- Sales Manager
Sales managers are responsible for generating revenue through sales of products or services. They lead teams of sales representatives to meet data-driven sales goals. Further, they help marketing managers develop promotional campaigns to maximize sales.
Median Annual Salary: $117,960
Projected Growth Rate: 5%
- Wholesale and Manufacturing Sales Representative
This specialized sales role involves providing large volumes of goods and materials to businesses and government agencies. Wholesale and manufacturing sales representatives must understand product lines and client-need cycles.
Median Annual Salary: $60,530
Projected Growth Rate: 7%
Accreditation for Graduate Certificate Programs
Accreditation is the process by which an outside agency validates the quality of an educational institution. Historically, academic programs were accredited by regional agencies, and career preparatory programs were accredited by national agencies. While regional accreditation is still preferred for universities, online education makes national accreditation more appropriate for some schools.
Accreditation can affect a student's ability to transfer credits and secure financial aid. Although certificate programs are not always vetted in the same way as degree-awarding programs, online graduate certificate in marketing programs offered by accredited colleges are typically more highly respected by educational institutions and employers. The Department of Education maintains a database of accredited postsecondary institutions.
Financing Your Online Graduate Certificate in Marketing Program
An online graduate certificate in marketing is a cost-effective way to launch a marketing career. However, securing financial aid for certificate programs may be complicated because federal financial aid is intended to finance degree programs. Although not all certificate programs qualify, students enrolling in a graduate certificate in marketing online program should complete the Free Application for Federal Student Aid, or FAFSA, to explore federal financial aid options. Private student loans are available, and some employers offer tuition reimbursement.
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