A graduate certificate in marketing online program teaches students to promote goods and services to potential customers, a skill that is relevant to any business. As media consumption habits shift, companies operate in increasingly complex international settings. Understanding current trends in marketing theory and practice opens opportunities in many marketing-related positions, many of which are growing rapidly. For example, the Bureau of Labor Statistics projects a 19% increase in market research analyst jobs. Marketing professionals play a crucial role as businesses adapt to changes in consumer behavior.

What Will I Learn in an Online Graduate Certificate in Marketing Program?

Course selections of graduate certificate in marketing online programs vary. Many offer specialized classes leading to particular careers, but all online graduate certificate in marketing programs teach fundamental theories and core skills required for marketing-related professions. The sample curriculum below draws common courses from marketing graduate certificate programs.

  • Advertising and promotion: This course teaches students techniques to promote goods and services. It examines the types of communication channels used in advertising and the advertising potential of new media, such as web-based applications, to prepare students for careers as advertising sales agents.
  • International marketing: In the globalized economy, businesses routinely sell goods and services to customers in other countries. This class presents an overview of the issues and challenges associated with marketing to people with different cultural, political, and economic perspectives. This class is useful for aspiring wholesale and manufacturing sales representatives.
  • Quantitative marketing research methods: This course covers the mathematical principles utilized by market research professionals, including the fundamentals of statistical analysis and regression and modeling techniques. Students learn how statistical analysis can help researchers understand market conditions, consumer behavior, and the effects of pricing on sales.
  • Strategic marketing management: This course teaches students to break down broad marketing goals into actionable plans and advertising campaigns. Coursework presents examples of marketing plans from different business sectors and prepares students to become advertising, promotions, and marketing managers.

WHAT ARE THE BEST ONLINE GRADUATE CERTIFICATE IN MARKETING PROGRAMS?

Rank School Location Cost Graduation Rate Description Toggle
1

Harvard University

Cambridge, MA Cost: $$$$$ Graduation Rate: 96%

Online learning allows students from around the world to experience a Harvard education.

With more than 400 courses offered by the various schools and departments, Harvard grants distance learners access to degrees and certificates from their homes. In the online marketing management certificate, students learn to research, strategize, and develop market-specific campaigns. The program teaches how different channels and audiences impact marketing and how professionals can use modern analysis methods to optimize brand messaging.

To earn the graduate certificate in marketing online, students must complete four courses in marketing. Of these four courses, learners must take a marketing management course, along with three marketing elective courses. For students considering pursuing a master's degree afterward, some marketing courses may count toward degrees in management or journalism.

While Harvard allows students to complete the certificate at different speeds, most finish the program within 18 months, with three years as the maximum allowed. The online courses allow flexibility and peer-to-peer interaction, combining asynchronous and synchronous methods of delivery. No matter where students live, all online students pay the same tuition rate.

Harvard features an open admission policy for its certificates, accepting all applicants. For a course to count toward the certificate, however, students must complete the course with a grade of B or higher. Most online courses feature multiple start dates, and the sessions run over three- or seven-week periods.


Program Overview
Program Name: Graduate Certificate in Marketing Management
Tuition: $2,750/course
Credit Requirements: 4 courses
Program Length: 1.5 years

Delivery
Format: Online
Instruction Style: Synchronous and asynchronous

Contact
Phone: (617) 495-4024
Email: graduate_certificates@extension.harvard.edu
Social Media Accounts: Facebook; Twitter

2

University of Central Florida

Orlando, FL Cost: $$$$$ Graduation Rate: 70%

In addition to its more than 220 degrees, UCF offers 68 certificates, many of which students can access online. Available through the school of hospitality management, the online destination marketing and management graduate certificate provides students with travel-related marketing training.

Comprising nine credits, the online graduate certificate in marketing features three courses covering international tourism, principles of destination marketing, and industry analysis. The fully online program features asynchronous courses to allow students to study on their time and from any location. In-state students also benefit from online courses because of lower tuition rates for residents compared to nonresidents.

Each applicant must have a bachelor's degree and submit GRE or GMAT scores. Additionally, strong candidates possess a minimum two years of post-undergraduate professional experience. While the certificate does not guarantee admission into the UCF master's programs, those who pursue an advanced degree may earn transfer credits for their certificate training.

Once enrolled, students can complete the program at their own pace, permitted they take less than seven years total. Furthermore, learners should enroll in at least one course every three semesters to avoid the readmission process. Online students gain access to resources like the UCF library, the writing center, career services, and accessibility services.


Program Overview
Program Name: Graduate Certificate in Destination Marketing and Management
Tuition: $327/credit in-state; $695/credit out-of-state
Credit Requirements: 9 credits
Program Length: Maximum 7 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GRE or GMAT
Work Experience: 2 years

Contact
Phone: (855) 903-8576
Email: gradadmissions@ucf.edu
Social Media Accounts: Facebook; Twitter

3

Boston University

Boston, MA Cost: $$$$$ Graduation Rate: 87%

BU first introduced online learning in 2002, growing its offerings to more than 40 programs since then. While the school offers fully online degrees, it also hosts more than 20 online certificates, including the global marketing management graduate certificate. In this program, students learn internet-based marketing techniques and strategies. The program's international focus allows students to obtain global perspectives and insights into alternative marketing methods and audiences.

The 16-credit online graduate certificate in marketing includes two mandatory courses in innovative marketing techniques and e-commerce. Students can then choose two electives from administrative science courses. In total, most enrollees complete the program in nine months. Moreover, BU offers six start dates to accommodate students further.

At BU, online courses primarily run asynchronously and allow students to access interactive course materials at any time, though some classes may feature live sessions. In addition to schedule flexibility, online students benefit from a standard tuition rate, regardless of residency. They also receive access to online resources, like health services, a digital library, virtual tutoring, and career development services.

Each applicant needs only a bachelor's degree for admission. To earn the certificate, learners must receive overall GPAs of 3.0 and complete each course with a grade of B- or better. Once complete, students may put the certificate and their credits toward a master's degree.


Program Overview
Program Name: Graduate Certificate in Global Marketing Management
Tuition: $905/credit
Credit Requirements: 16 credits
Program Length: 9 months

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (888) 883-0218
Email: disted@bu.edu
Social Media Accounts: Facebook; Twitter

4

University of Illinois at Urbana-Champaign

Champaign, IL Cost: $$$$$ Graduation Rate: 85%

To best accommodate the needs of contemporary learners, U of I introduced innovative online programming. Offering more than 90 online programs in total, including the digital marketing graduate certificate, U of I hosts students from around the world. The online digital marketing program trains students in how digital media shapes marketing and how to use various multimedia channels to create marketing campaigns.

The online graduate certificate in marketing comprises four courses and a final capstone project. Students explore analytics, marketing channels, and digital and analog marketing. Courses run for either four or eight weeks, except the capstone course, which runs for two weeks. Since no courses run at the same time, students can take classes one at a time and progress through them at a steady pace. On average, students complete the certificate in less than seven months.

The online courses at U of I run asynchronously, and the school provides access to library services, academic support, and professional support services. Additionally, each online student pays the same tuition rate, regardless of location. U of I grants admission to the program to applicants with bachelor's degrees and 3.0 GPAs. The school may request applicants to submit GRE or GMAT scores, as well.

Online students at U of I benefit from a wealth of experience in delivering distant and online programming, as the school boasts some of the longest running distance education programs in the country.


Program Overview
Program Name: Graduate Certificate in Digital Marketing
Tuition: $3,500
Credit Requirements: 4 courses; capstone
Program Length: 7 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum
Standardized Tests: GRE or GMAT

Contact
Phone: (800) 252-1360
Email: online-info@illinois.edu
Social Media Accounts: Facebook; Twitter

5

Golden Gate University

San Francisco, CA Cost: $$$$$ Graduation Rate: 56%

For more than 115 years, GGU has delivered education and training from its San Francisco campus. Over time, the school expanded to offer programs from various locations throughout the country and online. As one of more than 60 online programs, the online graduate marketing certificate provides students with a thorough understanding of the marketing industry, modern strategies, and best practices, plus how and why campaigns thrive.

To obtain the 18 units required for the graduate certificate in marketing online, students complete a total of six courses, with one mandatory class exploring marketing management. Some possibilities for these classes include leadership theory, buyer behavior, and economic policy.

The online programs at GGU host classrooms of approximately 15 students on average. Courses run asynchronously, and enrollees can customize their course loads depending on their schedules. Furthermore, regardless of where students live and study from, all online students pay the same tuition rate.

Each applicant must possess a bachelor's degree and demonstrate the academic abilities to thrive within the program. As such, GGU requires candidates to take graduate placement exams or submit GMAT or GRE scores. While students may not transfer credits into the certificate, they can apply credit earned in the program to future master's degrees.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $1,050/credit
Credit Requirements: 18 credits

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GRE or GMAT

Contact
Phone: (800) 448-4968
Email: info@ggu.edu
Social Media Accounts: Facebook; Twitter

6

University of Denver

Denver, CO Cost: $$$$$ Graduation Rate: 75%

Online learning at DU represents one of the school's primary educational options. Students can choose online classes in every graduate and completion program at the undergraduate level. In addition to the various degrees available online, DU also offers graduate certificates online. In the online marketing communication graduate certificates, students learn to identify target audiences and create measured campaigns that reach and influence them.

DU offers two versions of the graduate certificate in marketing online: one that requires four courses and 16 credits and a more advanced certificate that requires six courses and 24 credits. For the 16-credit certificate, students complete courses in digital marketing, analytics, brand management, and strategy. The 24-credit certificate adds a course in storytelling and allows students to choose an additional elective from the communications management program.

The flexible, asynchronous online classes run throughout a 10-week schedule. Students can take multiple classes at the same time and finish the certificates in 6-12 months. Online students gain access to academic support, professional development opportunities, online libraries, and research resources. Each applicant must possess a bachelor's degree with a 2.5 GPA overall or over the last 60 undergraduate credits. DU does not require standardized tests for admission, and all online students pay the same tuition rate no matter where they live.


Program Overview
Program Name: Graduate Certificate in Marketing Communication
Tuition: $713/credit
Credit Requirements: 16-24 credits
Program Length: 6-12 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.5 minimum

Contact
Phone: (303) 871-2291
Email: ucolsupport@du.edu
Social Media Accounts: Facebook; Twitter

7

University of Connecticut

Storrs, CT Cost: $$$$$ Graduation Rate: 83%

At UConn, online programming helps accommodate the needs of contemporary graduate students. State residents, distance learners, and working professionals all benefit from the seven graduate programs and more than 20 graduate certificates. One of those online certificates, the digital media and design graduate certificate, offers students the chance to transition from traditional media and marketing into the digital world. The program provides learners with the skills to navigate the digital landscape and utilize modern tools, techniques, and applications in the field.

Comprising four sequential courses, the 12-credit online graduate certificate in marketing covers topics in digital creation, web design, digital media strategies, and analytics. While online courses run asynchronously, students gain practical experience within each course, and each subsequent course builds on the previous training. The program begins with foundational information to help students grasp the basics before moving on to more advanced material. In total, students can complete the program in one year. At UConn, all online students also benefit from a standard online tuition rate.

While UConn allows for some flexibility in admission requirements, most successful applicants possess bachelor's degrees with 3.0 GPAs. UConn does not make specific undergraduate programs or relevant work experience mandatory, but the program proves most useful for candidates looking to develop their pre-existing skills and knowledge. After completion of the program, graduates who pursue a master's degree may put the certificate's credits toward advanced degrees.


Program Overview
Program Name: Graduate Certificate in Digital Media and Design
Tuition: $825/credit
Credit Requirements: 12 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (860) 486-3617
Email: Donna.Campbell@UConn.edu
Social Media Accounts: Facebook; Twitter

8

East Carolina University

Greenville, NC Cost: $$$$$ Graduation Rate: 62%

ECU offers innovative learning strategies and delivery methods as one of its guiding missions. To meet these goals, the school continues to introduce online learning programs to accommodate its students nationwide. The institution now features degrees at every level, along with graduate certificates. The online marketing graduate certificate provides students with insight into business purchasing. Students learn to assess customer interests and deliver value-added marketing campaigns.

In the 12-credit online graduate certificate in marketing, students complete one of two required courses: marketing management or marketing strategies. Students then choose the remaining three courses from marketing electives. This gives learners the chance to customize their training based on their interests. Not all courses run every semester, so students should plan accordingly and choose courses that accommodate their schedule.

While course availability and course loads can alter the certificate's length, most students complete the four required courses in less than one year. Asynchronous courses accommodate busy schedules and working professionals. The program does not feature any campus visits, but in-state students benefit from lower tuition rates than nonresidents.

For successful admission, ECU requires that each applicant possesses a bachelor's degree with a 2.7 GPA. Since the certificate relies on a strong marketing foundation, candidates may also need at least five years of progressive professional experience in the industry. While ECU does not allow transfer credits to count toward the certificate, students who pursue graduate degrees afterward may use the certificate credits to transfer.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $233/credit in-state; $877/credit out-of-state
Credit Requirements: 12 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.7 minimum
Work Experience: 5 years of progressive professional experience

Contact
Phone: (252) 328-6970
Email: gradbus@ecu.edu
Social Media Accounts: Facebook; Twitter

9

Dallas Baptist University

Dallas, TX Cost: $$$$$ Graduation Rate: 58%

First introduced in 1998, Dallas Baptist University's online programs allow students from all over the globe study at the institution. Since that time, the programs continue to improve and grow immensely. DBU now offers more than 75 fully online degrees and more than 20 online graduate certificates. Students in the advanced marketing certificate program learn the latest effective marketing techniques in the industry, exploring the various business strategies to satisfy customer needs and market demands.

The online graduate certificate in marketing requires the completion of four courses, making up 12 credits. The mandatory courses include buyer behavior, international marketing, marketing analysis, and advanced marketing strategies. Some courses may require completed prerequisites before beginning the course, so students should ensure that they meet the program requirements. While schedules and course loads can vary the program length, many students complete their certificates in less than one year.

The online courses at DBU run asynchronously and typically enroll about 11 students per class. Each online student gains access to online orientation and training to acclimate them to the format. They also benefit from online library access, academic support, and career services.

Each applicant must possess a bachelor's degree with a 3.0 GPA minimum. Candidates may also need to submit GRE and GMAT scores. Once admitted, students must complete the program requirements within six years. For credits to count toward the certificate, learners must earn GPAs of 3.0 in each course. AT DBU, all online students pay the same tuition rate.


Program Overview
Program Name: Advanced Certificate in Marketing
Tuition: $1,004/credit
Credit Requirements: 12 credits
Program Length: 1-6 years

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum
Standardized Tests: GRE or GMAT

Contact
Phone: (214) 333-5242
Email: graduate@dbu.edu
Social Media Accounts: Facebook; Twitter

10

Oklahoma State University

Stillwater, OK Cost: $$$$$ Graduation Rate: 62%

Oklahoma State University introduced its online programs to provide access to an OSU education for those who cannot attend the Stillwater campus. Many of the internal colleges and departments now offer online degree programs and certificates, including the business school. The online marketing analytics graduate certificate provides training in statistical analysis of marketing strategies and campaigns. Students learn to use analytical tools and techniques to evaluate the effectiveness of campaigns, audience response, and business behavior.

The online graduate certificate in marketing, designed primarily for working professionals, includes 12 credits, which students can complete in 12-18 months. The curriculum features two required courses: introduction to marketing analytics and advanced marketing analytics. Students choose the other two courses from a group that includes courses in web analytics, database marketing, and business technology. Upon completion, students also qualify for the SAS® and OSU marketing analytics certificate.

To accommodate a variety of students and schedules, OSU offers asynchronous online courses. Students can study part time or full time to complete certificates at their own pace. While the program does not require campus visits, many of the courses feature hands-on training. As a benefit for in-state students, residents pay a lower tuition rate than nonresidents.

Each applicant must possess a bachelor's degree and a 2.5 GPA. Though OSU does not require standardized test scores, applicants must also hold two years of professional experience, ensuring that students boast the requisite skills and knowledge to thrive in the program.


Program Overview
Program Name: Graduate Certificate in Marketing Analytics
Tuition: $505/credit in-state; $635/credit out-of-state
Credit Requirements: 12 credits
Program Length: 12-18 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.5 minimum
Work Experience: 2 years

Contact
Phone: (405) 744-9000
Email: spearsmasters@okstate.edu
Social Media Accounts: Facebook; Twitter

11

Colorado State University

Fort Collins, CO Cost: $$$$$ Graduation Rate: 69%

As part of the CSU experience for more than 50 years, distance education continues to grow and evolve at the institution. With more than 40 degrees available and a variety of graduate certificates, the online offerings not only accommodate distance learners but working professionals, as well. The online marketing management certificate covers significant ground, beginning with foundational concepts and moving into more advanced topics like market research, consumer behaviors, and campaign strategizing.

Comprising nine credits, the online graduate certificate in marketing features five courses, including marketing management, service marketing, and strategic selling. Most students satisfy the program requirements in as little as two semesters. While the online courses accommodate the schedules of working professionals, some of the courses may require live sessions. Most courses, however, run asynchronously. Students can start in either the fall or spring semesters.

Each applicant needs a bachelor's degree with a minimum 3.0 GPA. Once admitted, online students can access the student center, career advising, the library, and a variety of student wellness services. While all online students pay the same tuition rate and the program features no campus visits, some courses require hands-on components.

Completing the certificate does not guarantee admission into a master's program, but the credits earned in the program can transfer, permitted they carry a grade of B or higher.


Program Overview
Program Name: Graduate Certificate in Marketing Management
Tuition: $974/credit
Credit Requirements: 9 credits
Program Length: 2 semesters

Delivery
Format: Online
Instruction Style: Synchronous and asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (800) 491-4622
Email: cobgradinfo@colostate.edu
Social Media Accounts: Facebook; Twitter

12

City University of Seattle

Seattle, WA Cost: $$$$$ Graduation Rate: 49%

CityU makes education accessible for students all across the world. With more than 20 locations, plus online learning, students can find a location near them to study or simply pursue degrees from their own homes. The school offers full degrees and graduate certificates online, including the online marketing graduate certificate, which offers students training in various marketplace strategies.

The 18-credit online graduate certificate in marketing, designed to develop modern skills and perspectives in marketing professionals, includes courses in brand creation, consumer behavior, metrics, and communications. The certificate provides a strong focus on sustainability, so many of the courses deliver training with ethical and responsible marketing in mind. Since the course loads and transfer credits available differ for each student, program lengths vary. To complete the program, each student must earn a 3.0 GPA overall.

At CityU, the online courses primarily run asynchronously, though some classes may feature scheduled sessions with other students. All online enrollees pay the same tuition rate, regardless of where they live, and each applicant only needs a bachelor's degree. Transfer students may receive up to 25% of the required credits via transfer, and credits earned in pursuit of the certificate can transfer into a master's program. Once students enroll, they receive access to a wealth of resources, including academic support, library services, the career center, the counseling center, and various students clubs.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $698/credit
Credit Requirements: 18 credits

Delivery
Format: Online
Instruction Style: Synchronous and asynchronous

Contact
Phone: (888) 422-4898
Email: info@cityu.edu
Social Media Accounts: Facebook; Twitter

13

Sacred Heart University

Fairfield, CT Cost: $$$$$ Graduation Rate: 72%

Founded in 1963, SHU offers on-campus programs in Connecticut and online programs accessible everywhere. In addition to the five online degrees, SHU features online graduate certificates. Students in the online digital marketing graduate certificate learn how to utilize the digital world to accomplish marketing goals.

To complete the graduate certificate in marketing online, students require 12 credits spread across four courses. These courses cover topics in marketing management, analytics, and digital media. Students learn to use contemporary tools and media to examine modern audiences and consumers.

The program covers both foundational topics and advanced concepts, helping aspiring marketing professionals enter the field and experienced professionals update their skill sets. While the program does not require professional experience, applicants with substantial experience may take an additional elective rather than a fundamentals course.

The online courses at SHU run asynchronously to provide maximum flexibility. Though students can customize their course loads and schedules, most enrollees complete the digital marketing certificate in less than one year. Each applicant must possess a bachelor's degree. Once completed, students may use the 12 credits earned in pursuit of this certificate as transfer credits toward master's programs. SHU even allows certificate holders to bypass the GPA and standardized test requirements for admission into the graduate program.


Program Overview
Program Name: Graduate Certificate in Digital Marketing
Tuition: $965/credit
Credit Requirements: 12 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (203) 371-7884
Email: magnusone@sacredheart.edu
Social Media Accounts: Facebook; Twitter

14

Bryan College

Dayton, TN Cost: $$$$$ Graduation Rate: 46%

Founded in 1930, Bryan College has undergone many changes over the years, including adding graduate programs for the first time in 2005. The school also introduced online programs and graduate certificates, which led to the creation of the graduate marketing certificate. Aspiring students in this program acquire the advanced marketing skills necessary to build a career in the field with a minimized time commitment. The program teaches skills in research, strategizing, and communications.

A student pursuing the online graduate certificate in marketing can learn to use the technologies, techniques, and applications that contemporary marketing professionals use. The 15-credit program features five required classes, including market research, integrated communications, and consumer behavior. Much of the program highlights a global perspective and a Christian worldview. To complete the certificate, students must take all classes at Bryan College and earn overall GPAs of 3.0.

Online classes at Bryan College offer students significant flexibility. Classes start every nine weeks, allowing enrollees to begin the program at several points throughout the year. The asynchronous delivery of each nine-week class enables working professionals to maintain employment while completing their certificates in less than one year. Finally, all online students pay the same tuition rate, regardless of where they live.

Each applicant needs to possess a bachelor's degree and submit transcripts. While Bryan College does not always require specific grade achievements or standardized test scores, students may need to submit additional materials, if requested.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $595/credit
Credit Requirements: 15 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (877) 256-7008
Email: ags@bryan.edu
Social Media Accounts: Facebook; Twitter

15

Liberty University

Lynchburg, VA Cost: $$$$$ Graduation Rate: 47%

Established in 1985, distance education at Liberty continues to evolve and innovate. Now offering more than 250 online programs, the school allows students to take courses, full degrees, and certificates online. In the graduate marketing certificate, students learn to utilize the latest marketing techniques to meet customer and market demands. Designed for both aspiring and experienced professionals, the program exposes students to advanced business ideas, practices, and applications.

In total, the online graduate certificate in marketing includes nine credits, which come from three courses in the areas of marketing promotions, research, and strategic marketing management. To complete the certificate, students need to complete all three courses at Liberty in less than three years with a 2.0 GPA. Within that period, students can complete the program at their own pace, though the typical student takes six months to finish. Online students gain access to the Liberty library, academic support, and online communities.

Liberty offers online courses asynchronously, and each one runs throughout an eight-week session. For admission into the program, each applicant needs a bachelor's degree with an overall 2.0 GPA. While Liberty does not allow candidates to transfer credits toward their certificates, it does not require experience or standardized test scores. Regardless of where they live, online students all pay the same tuition. Full-time students, however, who take nine credits or more per semester pay a lower rate than part-time students.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $565/credit full-time; $615/credit part-time
Credit Requirements: 9 credits
Program Length: 6 months

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.0 minimum

Contact
Phone: (800) 424-9596
Email: luograd@liberty.edu
Social Media Accounts: Facebook; Twitter

16

University of South Dakota

Vermillion, SD Cost: $$$$$ Graduation Rate: 55%

To help accommodate its distance learners and working professionals, USD introduced its online learning programs. The school now offers more than 40 online degrees and certificates at various levels. In the online marketing graduate certificate, students gain the skills to assess and analyze market conditions and demands, while strategizing and designing marketing campaigns to influence consumers. The program focuses on the role of technology's impact on marketers in addition to how it affects consumers and the marketplace as a whole.

To earn the 12 credits required for the online graduate certificate in marketing, students complete two required courses in managerial marketing and advanced consumer behavior. For the remaining two courses, learners choose from topics like product development, brand management, data mining, and supply chain management. Upon completing the certificate, students who pursue master's degrees may use their credits to transfer.

At USD, online courses run asynchronously to allow students to study anytime and anywhere. Learners gain flexibility in their course loads as well, which means that program lengths vary depending on individual schedules. For successful admission, students need a bachelor's degree with a 2.7 GPA minimum. Distance students can complete all requirements from home, and all online students pay the same tuition. Once enrolled, learners can access the online library, online writing center, academic advisers, and student support.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $466/credit
Credit Requirements: 12 credits

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.7 minimum

Contact
Phone: (605) 658-6200
Email: gradadmissions@usd.edu
Social Media Accounts: Facebook; Twitter

17

Concordia University - Wisconsin

Mequon, WI Cost: $$$$$ Graduation Rate: 53%

In addition to its multiple campuses and regional centers, CUW offers more than 50 online programs, plus certificate options at various levels. Designed for professionals with business foundation training, the online marketing graduate certificate prepares students to improve organizations through effective marketing. Students learn to plan, implement, and evaluate marketing campaigns using modern techniques and applications.

Students choose five courses from a list of marketing electives to make up 15 required credits for the online graduate certificate in marketing. This provides learners the chance to customize their training, choosing from options that include social media strategies, public relations, legal aspects, and sponsorship. Eligible students may complete an internship or a directed study to satisfy the certificate requirements.

Online students at CUW benefit from flexible, asynchronous courses. Students gain access to student support services such as academic support, advising, career services, and a writing lab. Since students can customize their schedules and course loads, the program length varies for every individual.

Each applicant needs a bachelor's degree with an overall minimum 3.0 GPA. While the program leverages professional experience, CUW does not require applicants to possess work experience to earn admission. Applicants with graduate-level training may receive transfer credits. This certificate features no campus visits, and students can complete any practicum requirements locally. Furthermore, all online students pay the same tuition rate, regardless of where they live.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $719/credit
Credit Requirements: 15 credits

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (262) 243-4300
Email: graduate.admission@cuw.edu
Social Media Accounts: Facebook; Twitter

18

North Park University

Chicago, IL Cost: $$$$$ Graduation Rate: 59%

Online education at NPU allows students to access the school's education without needing to travel to Chicago to take classes. In the marketing management graduate certificate, students learn how to improve an organization's position in the marketplace through marketing campaigns and communications. Students learn various techniques and applications to stay current and modern.

The online graduate certificate in marketing requires students to complete five courses, totaling 10 semester hours. The courses include marketing analysis, management, branding, digital marketing, and communications. Each mandatory course features some element of hands-on training to provide students with a combination of theory and practical study. Courses start every seven weeks and run for the same length of time.

Through its online programs, NPU offers students flexibility in their studies. The online, asynchronous classes allow busy students and working professionals to study and maintain employment, while the flexible course loads allow students to finish their certificates in as little as one year. Additionally, online students all pay the same tuition rate no matter where they reside.

Each applicant must hold a bachelor's degree. Candidates who maintained 3.0 GPAs in their undergraduate studies may receive admission without submitting GRE or GMAT scores. Those with lower GPAs likely need to submit standardized test scores. After admission, students gain access to peer support, online tutoring, study skill resources, and professional development support.


Program Overview
Program Name: Graduate Certificate in Marketing Management
Tuition: $2,340/course
Credit Requirements: 5 courses
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GRE or GMAT (if GPA below 3.0)

Contact
Phone: (773) 244-4880
Email: gradadmissions@northpark.edu
Social Media Accounts: Facebook; Twitter

19

Saint Leo University

Saint Leo, FL Cost: $$$$$ Graduation Rate: 48%

Founded in 1889, Saint Leo represents Florida's oldest Catholic higher education institution, and the school still strives toward innovation and accessibility. With more than 40 education centers throughout the country and online, students can take courses and earn degrees or certificates from virtually anywhere. The online marketing graduate certificate, for example, provides students with the training and the skills to pursue or develop a career in marketing. While the program provides training at the master's degree level, students can complete their certificates in a much shorter period.

Requiring 21 credits in total, the online graduate certificate in marketing features six required courses. Students cover topics like professional development, global marketing, sales marketing, advertising, and innovations. To obtain the final required credits, students choose a course from options in e-marketing, marketing research, and brand management. Saint Leo offers six start dates per year, and most courses run for eight weeks, with some running 16 weeks.

Online courses at Saint Leo run asynchronously, and students can customize their course loads to fit their schedules. While some of the courses feature practical elements, students can complete all courses from any location, and the school charges the same tuition for all online students. Each applicant must possess a bachelor's degree and a 3.0 GPA. For those with lower GPA results, Saint Leo may require GRE or GMAT scores. Once enrolled, students benefit from career services, academic support, and access to online clubs and associations.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $555/credit
Credit Requirements: 21 credit

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GRE or GMAT (if GPA below 3.0)

Contact
Phone: (800) 707-8846
Email: grad.admissions@saintleo.edu
Social Media Accounts: Facebook; Twitter

20

Pennsylvania State University

University Park, PA Cost: $$$$$ Graduation Rate: 28%

Penn State began offering its online programs in 1998. The continuous growth from that point led to the online school becoming the second largest campus in the Penn State University system, offering more than 150 online programs, including a variety of online certificates. In the marketing analytics graduate certificate, students learn to use the data available to businesses to inform business decisions, product creation, and communications.

The 12-credit online graduate certificate in marketing features four required courses, including business analytics, evaluating communications, customer acquisition, and brand management. Each class focuses on how marketers use analytics and digital tools to maximize effectiveness. For a student pursuing a master's degree afterward, three of the four courses transfer.

At Penn State, online courses run asynchronously, allowing students to study on their own time. Still, the online program allows for peer-to-peer interaction, along with various practical elements. Learners can customize their schedules, course loads, and pace to complete their certificates in as little as one year.

Each applicant only needs a bachelor's degree. While Penn State does not require standardized test scores or a certain number of years of professional experience, each candidate must submit an outline of their relevant experience and an explanation of how it may help their educational journey. Upon admission, all online students receive access to a suite of resources, with all online enrollees paying the same tuition rate.


Program Overview
Program Name: Graduate Certificate in Marketing Analytics
Tuition: $930/credit
Credit Requirements: 12 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Contact
Phone: (800) 252-3592
Email: pennstateonline@psu.edu
Social Media Accounts: Facebook; Twitter

21

University of Michigan - Flint

Flint, MI Cost: $$$$$ Graduation Rate: 42%

Founded in 1956, UM-Flint offers traditional, online, and hybrid programs to allow educational access for students of all types and from all locations. Designed mainly for students with MBAs or similar degrees, the hybrid post-master's degree certificate in marketing provides students with advanced skills and knowledge of current marketing trends and practices. The program focuses on global perspectives and strategies, exploring some of the industry's current and future issues.

To complete the 12-credit graduate certificate in marketing online, students take courses in digital marketing, advanced consumer behavior, marketing strategy, and international and global marketing management. Since some of the mandatory courses feature prerequisites, students should ensure that they possess the required prior learning or plan to complete these courses before starting the certificate.

The hybrid post-master's certificate at UM-Flint allows students to study online 60% of the time while completing the other 40% in-person during on-campus residencies. The online courses run asynchronously, and residencies take place over two weekends every semester. While UM-Flint admits and welcomes out-of-state students, Michigan residents benefit from a lower tuition rate. The program offers four annual start dates.

A successful candidate should hold an MBA or an equivalent degree, plus a bachelor's degree with a 3.0 GPA. Each applicant must also complete a mathematics and statistics course at the undergraduate level. For transfer students, UM-Flint allows one course to transfer, permitted it carries a 3.0 GPA.


Program Overview
Program Name: Post-Master's Certificate in Marketing
Tuition: $741/credit in-state; $924/credit out-of-state
Credit Requirements: 12 credits

Delivery
Format: Hybrid
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (810) 762-3300
Email: graduate@umflint.edu
Social Media Accounts: Facebook; Twitter

22

Kennesaw State University

Kennesaw, GA Cost: $$$$$ Graduation Rate: 44%

KSU, as one of the largest universities in Georgia, offers more than 500 online courses plus more than 70 online programs, including a variety of certificates. Students in the online digital and social media certificatedevelop advanced digital and social media skills, learning to use these platforms and applications to evaluate market and consumer needs before delivering relevant marketing campaigns.

The 12-credit online graduate certificate in marketing includes four courses that students choose from a variety of options. Some of the topics available include social media theory, digital media law, digital publication design, and mobile media technologies. Since some courses require different standings and prerequisites, students should ensure that they meet the requirements for their intended paths.

KSU offers start dates every spring and fall. The online classes combine asynchronous and synchronous delivery to allow for flexibility and live interaction with peers and instructors. Classes run throughout seven-week sessions, so students can complete one class at a time and still finish the program within two semesters. Students may then put the credits toward master's degrees.

Each applicant needs a bachelor's degree with a minimum 2.75 GPA. Enrollees gain access to the online library, online tutoring, advising, tech support, and career services. As an added benefit, online students all pay the same tuition, no matter where they live.


Program Overview
Program Name: Certificate in Digital and Social Media
Tuition: $383/credit
Credit Requirements: 12 credits
Program Length: 2 semesters

Delivery
Format: Online
Instruction Style: Synchronous and asynchronous

Admission Requirements
GPA: 2.75 minimum

Contact
Phone: (470) 578-4900
Email: COMGradStudies@kennesaw.edu
Social Media Accounts: Facebook; Twitter

23

Southern New Hampshire University

Manchester, NH Cost: $$$$$ Graduation Rate: 49%

Opened in 1932, SNHU continues to offer programs from its campus locations throughout New Hampshire, but the school also offers many online programs. With more than 200 degrees and certificates available, online students from all over can now earn an SNHU education. The online graduate marketing certificate teaches students how to use the latest technologies and techniques in marketing, such as developing online marketing through social media and using analytics to improve business decisions and customer relationships.

Comprised of 15 credits, the online graduate certificate in marketing includes one mandatory three-credit course in marketing strategies. For the remaining four courses, students choose from an extensive list of graduate marketing options. Some of the choices include promotions, multinational marketing, internet marketing, and ethical and legal issues. SNHU may allow some students to take practicums or internships, as well.

The online courses at SNHU run asynchronously over five, 10-week sessions. Students may start during any one of these terms. While learners can take courses at a slower pace, they can also complete their certificates in less than one year. Additionally, all online students, regardless of where they live, pay the same standard tuition rate.

Admissions requires students to possess a bachelor's degree and a 2.75 GPA. Students with GPAs between 2.0-2.75 may receive provisional acceptance. Online students benefit from a variety of online resources, including a writing center, tutoring services, academic advising, career services, and an accessibility center.


Program Overview
Program Name: Graduate Certificate in Marketing
Tuition: $627/credit
Credit Requirements: 15 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 2.75 minimum

Contact
Phone: (888) 327-7648
Email: enroll@snhu.edu
Social Media Accounts: Facebook; Twitter

24

University of Colorado - Colorado Springs

Colorado Springs, CO Cost: $$$$$ Graduation Rate: 43%

UCCS has experienced many changes in its history, including adding distance education and online learning options. The school now offers seven undergraduate degrees online, plus 13 graduate degrees and a variety of graduate certificates. Delivered by the business school, the online management graduate certificate equips students with advanced marketing skills, leadership training, and an in-depth understanding of the laws and policies that govern the industry.

To earn the online graduate certificate in marketing, students must complete four courses, including one mandatory course in leading and managing in changing times. For the remaining three courses, students choose from topics in human resources, legal issues, and service management. UCCS may not offer all courses online during every semester. Furthermore, some courses may require prerequisites. For students pursuing a master's degree, this certificate and its credits will likely transfer.

At UCCS, online students benefit from a standard tuition rate for all locations. When enrolled in the certificate, students do not need to visit campus and can customize their study plans to their schedules. The asynchronous online courses allow working professionals to maintain employment and busy students to study during down hours. UCCS offers an online library, a writing center, and professional development opportunities.

Each candidate must possess a bachelor's degree with a 3.0 GPA. While UCCS does not require professional experience, each applicant needs to submit a resume, and those with relevant experience may receive preference. Moreover, UCCS does not grant transfer credits for certificate students.


Program Overview
Program Name: Graduate Certificate in Management
Tuition: $750/credit
Credit Requirements: 4 courses

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
GPA: 3.0 minimum

Contact
Phone: (800) 990-8227
Email: gradinfo@uccs.edu
Social Media Accounts: Facebook; Twitter

25

SUNY Empire State College

Saratoga Springs, NY Cost: $$$$$ Graduation Rate: 14%

Established in 1971, ESC makes its programs accessible with online learning and 35 on-site locations in New York. The school offers more than 400 online courses, plus a variety of full programs and certificates. Designed primarily for experienced marketing and business professionals, the global brand marketing graduate certificate gives students the skills to address and solve business and management problems. The program focuses on global markets and customers, analyzing buying behaviors and strategies required for the global landscape.

The 12-credit online graduate certificate in marketing features a suggested sequence of four courses, starting with a high-performance marketing course and ending with global market strategies. After completion of the certificate, students can apply the 12 credits to master's degrees. However, students must still take part in the full application process, as the certificate does not guarantee admission. ESC grants access to career services, academic support, and wellness and accessibility services for online students.

The online courses at ESC run asynchronously, with three start dates throughout the year. Depending on their course loads, students can finish their certificates in less than one year. While students can complete all requirements from any location and do not need to travel to a campus, New York residents benefit from online classes by receiving a lower tuition rate than nonresidents. For successful admission, each applicant needs a bachelor's degree. ESC may request that candidates submit GMAT or GRE scores.


Program Overview
Program Name: Graduate Certificate in Global Brand Marketing
Tuition: $462/credit in-state; $555/credit out-of-state
Credit Requirements: 12 credits
Program Length: 1 year

Delivery
Format: Online
Instruction Style: Asynchronous

Admission Requirements
Standardized Tests: GRE or GMAT

Contact
Phone: (518) 587-2100 ext. 2429
Email: grad@esc.edu
Social Media Accounts: Facebook; Twitter

What Can I Do With a Certificate in Marketing?

A graduate certificate in marketing leads to a variety of careers, including positions as advertising sales agents, wholesale and manufacturing sales representatives, and sales managers. Students who excel at developing strategies may work as advertising, promotions, or marketing managers, and those who enjoy qualitative and quantitative research often pursue careers as market research analysts.

Advertising, Promotions, and Marketing Manager

These professionals develop publicity for brands and companies. They may work within corporations or for outside agencies hired to execute campaigns.

Median Annual Salary: $127,560

Projected Growth Rate: 9%

Advertising Sales Agent

Advertising sales agents sell advertising opportunities to client companies. They usually work for newspapers, television channels, radio stations, or websites. However, some work for multi-channel agencies, selling advertising across mediums.

Median Annual Salary: $50,380

Projected Growth Rate: -3%

Market Research Analyst

Market research analysts conduct in-depth studies of market conditions and consumer behavior to determine the best way to market and sell products and services. They use statistical analysis to determine prices and effective promotional techniques.

Median Annual Salary: $62,560

Projected Growth Rate: 19%

Sales Manager

Sales managers are responsible for generating revenue through sales of products or services. They lead teams of sales representatives to meet data-driven sales goals. Further, they help marketing managers develop promotional campaigns to maximize sales.

Median Annual Salary: $117,960

Projected Growth Rate: 5%

Wholesale and Manufacturing Sales Representative

This specialized sales role involves providing large volumes of goods and materials to businesses and government agencies. Wholesale and manufacturing sales representatives must understand product lines and client-need cycles.

Median Annual Salary: $60,530

Projected Growth Rate: 7%

Accreditation for Graduate Certificate Programs

Accreditation is the process by which an outside agency validates the quality of an educational institution. Historically, academic programs were accredited by regional agencies, and career preparatory programs were accredited by national agencies. While regional accreditation is still preferred for universities, online education makes national accreditation more appropriate for some schools.

Accreditation can affect a student's ability to transfer credits and secure financial aid. Although certificate programs are not always vetted in the same way as degree-awarding programs, online graduate certificate in marketing programs offered by accredited colleges are typically more highly respected by educational institutions and employers. The Department of Education maintains a database of accredited postsecondary institutions.

Financing Your Online Graduate Certificate in Marketing Program

An online graduate certificate in marketing is a cost-effective way to launch a marketing career. However, securing financial aid for certificate programs may be complicated because federal financial aid is intended to finance degree programs. Although not all certificate programs qualify, students enrolling in a graduate certificate in marketing online program should complete the Free Application for Federal Student Aid, or FAFSA, to explore federal financial aid options. Private student loans are available, and some employers offer tuition reimbursement.


AN OVERVIEW OF FINANCIAL AID

Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.

UNDERSTANDING THE FAFSA

Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.

FINANCIAL AID FOR ONLINE STUDENTS

Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.

SCHOLARSHIPS FOR SINGLE PARENTS

Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.

FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY

Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.