Associate in Marketing Program Guide

April 20, 2021

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With the marketing world evolving from primarily print to electronic media, new marketing graduates should benefit from a changing of the guard. Organizations in many industries need professionals with the skills to better target and reach consumers in this ever-changing landscape.

The Bureau of Labor Statistics (BLS) projects the addition of more than 476,000 business and financial jobs between 2019 and 2029. Many of these positions are available to marketing graduates.

Although some positions require a bachelor's degree, graduates with an associate degree in marketing can access many entry-level careers in this field. They can also enroll in bachelor's programs.

Read on for in-depth information about earning an onsite or online associate degree in marketing.

Should I Get an Associate in Marketing?

An associate degree in marketing provides learners with a solid general education foundation along with focused training in communication and marketing strategies.

An associate degree in marketing provides learners with a solid general education foundation along with focused training in communication and marketing strategies. Enrollees learn how marketing initiatives align with organizational goals. These programs typically require 60 credits and take full-time learners two years to complete.

Between 2019 and 2029, the BLS projects jobs for business professionals to grow 5% and jobs for marketing managers to grow 6%, both faster than the average growth rate for all occupations.

Some business and marketing occupations can require additional training or experience for employment. However, the extra investment in time and money can pay off as marketing managers earn some of the highest salaries among management occupations.

Pursuing an associate degree in marketing can also help students find their ideal educational and professional path. A two-year degree allows learners to get a feel for various aspects of the field before making a longer commitment.

Check out the Best Online Associate in Marketing Programs

What Will I Learn in a Marketing Associate Program?

In addition to general education, communication skills, and business fundamentals, most associate programs in marketing teach learners how to sell to different people and understand consumers.

Some programs may delve into more advanced topics, such as campaign planning and management. Associate of arts degrees emphasize interdisciplinary management approaches, while associate of science degrees focus on more scientific and analytical approaches. Associate of applied science degrees may cover similar topics but provide more practical training.

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What Can I Do With an Associate in Marketing?

After completing an associate degree in marketing, many graduates pursue marketing careers in various industries. Many other business and financial professionals, including market research analysts, fundraisers, and purchasing managers, rely on marketing skills.

Since many of these positions require additional education, graduates often choose to pursue a bachelor's degree. See below for some popular career paths for associate degree-holders.

Popular Career Paths

Popular Continued Education Paths

How Much Money Can I Make With an Associate in Marketing?

Salary potential depends on professionals' position, employer, and location. Advertising sales agents made a median annual salary of $54,940 in 2020, according to the BLS, while marketing managers earned $141,490. In 2020, business and financial professionals earned a median annual salary of $72,250.

Frequently Asked Questions About Associate in Marketing Programs

What is an associate in marketing?

An associate degree in marketing teaches learners why consumers buy and how organizations can create branding and advertising that attracts and encourages buying. These programs also develop a business foundation that allows learners to align marketing initiatives with other departments.

How much does it cost to get an associate in marketing?

The cost of an associate degree in marketing can vary greatly between schools. The National Center for Education Statistics found that the average annual tuition at public, two-year schools was about $3,310 for in-state students in 2019. Out-of-state students paid approximately $7,920.

Is an associate in marketing worth it?

Yes. An associate degree in marketing can provide graduates with access to rewarding careers and professional flexibility. Graduates can pursue careers in marketing, business, and finance.

How much can you make with an associate in marketing?

According to the BLS, advertising sales agents made a median annual salary of $54,940 in 2020. The field's top 10% of earners made more than $124,030 per year.

What is the difference between an associate in marketing and an associate in public relations?

While both marketing and public relations degrees focus on communication and branding, a marketing degree prepares students to brand goods and services for consumption. Conversely, public relations programs focus on creating branding and image campaigns for organizations. Often, public relations and marketing departments coordinate their approaches and campaigns.

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