The world of marketing is ideal for students who are driven, creative, and who have an entrepreneurial mind. As technology continues to advance at a rapid rate, there is a high demand for professionals who can lead the way toward the next generation in marketing and related fields like advertising, public relations, and communication. The Bureau of Labor Statistics reports that marketing will see about 9% growth between 2014 and 2024, which is slightly above the national average in the U.S.

Pursuing an online marketing associate degree is a great first step to a dynamic career in this industry. An online marketing degree can prepare you for a variety of entry-level positions within a variety of different business and organizations worldwide.

What are the best marketing programs of 2020? Here are our top 10:

Rank School Location
1 Lake Area Technical Institute Watertown, SD
2 Kennebec Valley Community College Fairfield, ME
3 Holmes Community College Goodman, MS
4 Southern New Hampshire University Manchester, NH
5 Georgia Piedmont Technical College Clarkston, GA
6 Lakeshore Technical College Cleveland, WI
7 North Dakota State College of Science Wahpeton, ND
8 Fox Valley Technical College Appleton, WI
9 Southern Regional Technical College Thomasville, GA
10 Coastal Pines Technical College Waycross, GA

What Else Can I Expect From an Online Associate in Marketing Program?

Time to Complete

Full-time students can usually complete an associate-level education online degree in two years or less.

Credit Hours

To graduate, most online colleges require students to complete 60 credit hours of coursework.

Program Costs

$3,000 to $6,000 is the average cost for a year's tuitio.

Core Courses

Introduction to Business, Advanced Marketing Principles, Fundamentals of Business Communication, Introduction to Digital Communication, Social Media Marketing, Principles of Advertising

Concentrations

Social Media Marketing, Content Marketing, Advertising

Accreditation

Accreditation Council for Business Schools and Programs, Association to Advance Collegiate Schools of Busines.

2020 Best Accredited Online Associate in Marketing Programs

Rank School Location Cost Graduation Rate Description Toggle
1

Lake Area Technical Institute

Watertown, SD Cost: $$$$$ Graduation Rate: 71%

LATI's hybrid associate in marketing and management program delivers online coursework asynchronously, although students must take some courses on the school's campus in Waterloo, South Dakota. The 51-credit curriculum includes coursework in retailing, QuickBooks, and advertising. Students typically graduate after completing six semesters on a part-time basis.

The vast majority of LATI's graduates find work in South Dakota. Students can start planning for career success early on by using the institute's free peer tutoring service.

LATI accepts applicants who hold a high school diploma or a GED certificate, and it suggested that prospective students take the ACT before applying. Students who earn an AAS in marketing and management at LATI can seamlessly transfer into a bachelor's track at Minnesota State University Moorhead or Western Governors University.

2

Kennebec Valley Community College

Fairfield, ME Cost: $$$$$ Graduation Rate: 45%

KVCC's online AAS in business management program offers a marketing concentration. The 63-credit curriculum features coursework in the principles of accounting, federal taxation, and business and professional writing. Students must earn a "C" or better in all courses. Graduates can pursue entry-level careers or enroll in bachelor's programs in business.

Previous graduates have found work as insurance adjusters, human relations assistants, and retail management associates. Students can research potential jobs on the college's website.

Admission requirements include high school transcripts or GED scores. Maine residents pay the lowest tuition rates at this public college. Additionally, learners who maintain a minimum 2.5 undergraduate GPA can apply for institutional financial aid.

3

Holmes Community College

Goodman, MS Cost: $$$$$ Graduation Rate: 35%

Holmes Community College's associate in marketing program features a 61-credit curriculum that provides learners with a broad overview of foundational marketing topics. Required courses include principles of microeconomics, introduction to business, and business communication. Students can personalize the program through six electives. Participants can take many of their courses online through the Mississippi Virtual Community College.

Students can plan for the future by contacting a career skills coordinator. The college also helps learners from disadvantaged backgrounds hone skills applicable to classroom and career success.

Holmes Community College admits new students at six points each year and accepts GED, HiSET, and TASC scores. The college offers a significant tuition discount to Mississippi residents. Incoming students with a minimum 28 ACT score qualify for a full scholarship.

4

Southern New Hampshire University

Manchester, NH Cost: $$$$$ Graduation Rate: 54%

Students seeking a flexible, asynchronous program may be interested in SNHU's online associate degree in marketing. The curriculum covers foundational topics like business law, integrated marketing, and human relations in administration. Graduates also learn to apply ethical principles when making marketing decisions.

SNHU provides students and alumni with career assessments and individualized coaching sessions. Learners can also explore internships and service learning opportunities through the university's career center. Students can access Handshake software to explore job opportunities throughout the country.

SNHU does not charge an application fee. All active-duty service members receive a significant tuition discount. Phi Theta Kappa members also qualify for reduced tuition.

5

Georgia Piedmont Technical College

Clarkston, GA Cost: $$$$$ Graduation Rate: 49%

GPTC's online associate in marketing management program features multiple concentration options, including retail management and entrepreneurship. Core courses include professional selling, business regulations and compliance, and digital technologies in business. Students gain practical experience by completing a marketing internship or practicum.

GPTC reports a nearly 100% alumni success rate. The college's career center facilitates positive outcomes by helping students develop resume writing, interviewing, and job hunting skills. Learners unsure about which career path to pursue can also sign up for GPTC's job shadow program.

Admission requirements include high school transcripts or GED scores. Georgia residents receive a significant tuition discount. In-state students may also qualify for scholarships and grants.

6

Lakeshore Technical College

Cleveland, WI Cost: $$$$$ Graduation Rate: 41%

Full-time students can earn LTC's online associate degree in marketing in four semesters. Required courses include selling strategies, the principles of marketing, and web technologies. All degree-seekers complete an internship during their final semester.

LTC's career services office offers several resources, including career coaches, a career interest survey, and mock interview questions. These tools help over 90% of alumni find a job within six months of graduating.

Admission requirements include GED scores or high school transcripts. All first-time students take the ACCUPLACER exam. Out-of-state learners spend approximately 50% more on tuition. Financial aid options for Wisconsin residents include eight state grant programs for members of a minority group, students with disabilities, and high-achieving learners.

7

North Dakota State College of Science

Wahpeton, ND Cost: $$$$$ Graduation Rate: 49%

Students who earn an associate in business management at NDSCS prepare for entry-level careers in lodging, marketing research, and personal sales. The 68-credit curriculum can be completed online and includes coursework in topics like organizational behavior, the fundamentals of business, and personal finance. Students also complete a robust general education curriculum.

Students can visit the college's career services website to explore a private job board, attend virtual career fairs, and perform mock interviews. Additional resources include a co-op program that provides students with practical training. These services help 99% of alumni experience a positive outcome after graduation.

Prospective students who do not submit ACT scores must take the ACCUPLACER exam. NDSCS uses a score cutoff for both tests. Incoming learners can apply for financial aid by submitting their FAFSA results.

8

Fox Valley Technical College

Appleton, WI Cost: $$$$$ Graduation Rate: 51%

Aspiring account managers often pursue FVTC's online associate degree in marketing. The curriculum of this program emphasizes integrated marketing communication, social media marketing strategies, and writing content for the web. Students also complete a 144-hour marketing internship at a local job site.

Alumni earn an average starting salary of $43,000 per year. The college provides learners with access to virtual job fairs and career advising.

Applicants must have a minimum 2.75 high school GPA or adequate GED scores. The college accepts ACT and ACCUPLACER results. Financial aid opportunities include four institutional aid programs. FVTC's website also links students to external scholarship opportunities.

9

Southern Regional Technical College

Thomasville, GA Cost: $$$$$ Graduation Rate: 42%

The associate in marketing management program at SRTC serves recent high school graduates and working professionals. The five-semester, 63-credit curriculum features coursework in professional selling, marketing research, and the principles of management. The program can be completed online and offers two concentrations: entrepreneurship and marketing management.

According to the college, every SRTC graduate has begun a career or another academic program within 12 months of earning a degree. The college achieves this statistic by providing distance learners with resources like Virtual Job Shadow, Focus 2 Career, and Purple Briefcase — a free resume service.

Prospective students who are at least 16 years old can apply. Georgia residents receive a large tuition discount. SRTC accepts applications for institutional scholarships at three points throughout the academic year.

10

Coastal Pines Technical College

Waycross, GA Cost: $$$$$ Graduation Rate: 60%

CPTC's online associate degree in marketing provides learners with the skills and knowledge needed to succeed in business. Major courses include the principles of management, professional selling, and marketing research. The program offers three concentrations: marketing management, entrepreneurship, and retail management.

More than 95% of recent CPTC graduates began a career or a bachelor's program soon after graduating. The college's career counselors offer students individualized career counseling, placement services, and an exclusive job board.

CPTC offers dual enrollment to in-state and out-of-state high school students who want to start their college degree early. However, in-state learners receive a major tuition discount. Only Georgia residents qualify for the majority of the college's financial aid opportunities.

What Can I Do With an Associate in Marketing Degree?

CAREER PATHS

When you get an online marketing associate degree, you will have access to numerous career opportunities throughout the industry. Graduates with an online marketing associate degree have access to a wide variety of career opportunities throughout the industry. These jobs are perfect for those with creative and critical thinking skills and typically involve selling products and services, working with customers, and assisting higher-level managers and executives.

Customer Service Representative

These professionals interact directly with customers, manage complaints, process orders, and offer information on various products and services. In some cases, they are also responsible for selling products on behalf of a business.

Median Annual Salary: $32,300

Projected Growth Rate: 10%

Advertising Sales Agent

These professionals are responsible for selling space to various advertisers and must cold call sales prospects, create presentations, and maintain various client accounts. They must also be well-versed in various aspects of sales, marketing, and advertising.

Median Annual Salary: $50,380

Projected Growth Rate: -3%

Marketing Assistant

A marketing assistant provides support to marketing managers and executives, often helping with day-to-day project management and administrative tasks. They may also assist with answering phone calls and managing schedules.

Median Annual Salary: $37,230

Projected Growth Rate: 3%

Insurance Sales Agent

A marketing assistant provides support to marketing managers and executives, often helping with day-to-day project management and administrative tasks. They may also assist with answering phone calls and managing schedules.

Median Annual Salary: $49,990

Projected Growth Rate: 9%

Copywriter

Professional copywriters creating a wide range of marketing deliverables, including press releases, brochures, articles, web pages, and more. These professionals must be creative, computer literate, and able to work under tight deadlines.

Median Annual Salary: $61,240

Projected Growth Rate: 2%

EDUCATIONAL PATHS

While an online marketing associate degree is a great first step towards a career in the field, many graduates go on to pursue a bachelor's degree. This allows them to pursue higher-level positions in the field. For example, marketing managers often command salaries that exceed $100,000 per year once they hit the middle and later stages of their careers. Most of these positions are only available for those who have a higher level of education than an associate degree.

  • Marketing: A four-year degree in marketing can provide you with a more in-depth educational experience in the field, allowing you to move into more senior roles within businesses and organizations. Graduates often serve as account executives, marketing managers, and media buyers.
  • Public Relations: This field focuses on helping individuals, businesses, and organizations maintain a positive image in the eyes of the public. Graduates of these bachelor's degree programs go on to become public relations specialists, senior copywriters, and account executives.
  • Advertising: Advertising requires creative thinking and the ability to position a brand using a variety of methods. Graduates typically choose to focus their careers on either the creative or sales side of the advertising field.
  • Communication: Communication is a broad field that is necessary to almost any business across all industries. Graduates can pursue careers in marketing, public relations, advertising, and more.
  • Business Administration: Many online marketing associate degree graduates enter a bachelor's program in business administration, allowing them to apply key marketing concepts to the global business world. These four-year programs sometimes offer a concentration in marketing.

Employment Outlook for Associate in Marketing Graduates

ASSOCIATE IN MARKETING SALARY

There are many factors that influence the salaries that graduates with an online marketing associate degree can expect. Regardless of the position, you may notice a difference in salary depending on the size of your company, the city and state where you live, and the level of professional experience you have. Below are some of the most common jobs in the field of marketing, along with the estimated salaries you can expect at various stages of your career.

Median Salary by Experience
Job Title Overall Median Salary Median Salary for Entry-Level Employees (0-5 years) Median Salary for Mid-Career Employees (5-10 years) Median Salary for Late-Career Employees (20+ years)
Copywriter $48,842 $46,111 $55,732 $57,861
Advertising Sales Agent $35,604 $34,492 $45,000 $46,000
Insurance Sales Agent $36,095 $33,045 $37,369 $43,326
Marketing Assistant $36,833 $36,281 $40,669 $49,339
Customer Service Representative $36,836 $34,875 $37,112 $41,656

Source: PayScale

PROFESSIONAL ORGANIZATIONS

Becoming engaged with professional organizations is a great choice for young professionals who want to make their mark on the marketing industry. These organizations offer a variety of resources to their members, including webinars and conferences, as well as opportunities for professional development, continuing education, and networking. Below are some of the largest associations for the marketing industry:

American Marketing Association

Known as the preeminent marketing association in the U.S., the AMA promotes marketing best practices and provides its members with professional development and continuing education resources. It also offers a variety of career services.

Association of Strategic Marketing

This organization is a digital association for marketing professionals that offers live webinars, articles, seminars, and various other resources. The ASM boasts members from all over the U..

Business Marketing Association

This organization is focused on business-to-business marketing, and offers a content library, regular newsletters, and networking opportunities for its members. The BMA also has 15 local chapters across the country.

Association of National Advertisers

For more than a century, the ANA has focused on helping brands grow and prosper. This organization currently boasts more than 1,000 members.

Financing Your Online Associate in Marketing Program

There are several ways that you can finance your online marketing associate degree. The first step should always be filling out the Free Application for Federal Student Aid (FAFSA), as it will let you know if you qualify for federal grants, work study programs, or subsidized loans. Many online marketing associate degree students also qualify for a variety of merit- and need-based scholarships.

AN OVERVIEW OF FINANCIAL AID

Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.

UNDERSTANDING THE FAFSA

Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.

FINANCIAL AID FOR ONLINE STUDENTS

Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.

SCHOLARSHIPS FOR SINGLE PARENTS

Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.

FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY

Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.