Best Online Master's in Digital Marketing Programs
Modern information sources are primarily online, and internet marketing is crucial to reaching consumers and building brands. Graduates with a digital marketing degree work as digital marketers, online advertisers, and social media specialists to analyze, research, and create compelling content within the digital sphere. Opportunities in internet marketing are projected to grow as companies shift advertising dollars to online efforts.
According to the U.S. Bureau of Labor Statistics, the demand for advertising, promotions and marketing managers will grow by 9% over a 10-year span, and McKinley Marketing Partners recently reported digital marketing and creative services to be top requirements for new hires. An online marketing degree provides the tools and knowledge to compete in this evolving field.
Choosing a Program
WILL THIS PROGRAM PROVIDE ME WITH THE SKILLS I NEED TO ADVANCE MY CAREER?
Yes, digital marketing degree online programs are highly focused. They filter basic principles, theories, and methods of advertising through a digital lens. You will learn how to maximize reach by utilizing internet marketing tools, channels, and platforms. A digital marketing degree covers copywriting, SEO, PPC, email, mobile marketing, analytics, content management, and social media.
DO I NEED PREVIOUS WORK EXPERIENCE TO GET IN?
Though not required for most online marketing degree programs, related work experience--such as a sales position, an internship at a tech company, or freelance content creation--will help your application stand out. The strongest applicants have an undergraduate degree in marketing or a related discipline.
CAN I WORK WHILE I COMPLETE MY ONLINE MASTER'S in DIGITAL MARKETING?
Yes, online MA in digital marketing programs are typically structured to accommodate busy schedules. Such programs allow students to work while pursuing their degree. And if you're currently working in the same field, you can apply classroom studies to your job. Internet marketing degree programs offer rigorous but flexible curricula, and most can be completed on a full-time or part-time basis.
WHAT ARE THE ADVANTAGES TO EARNING MY MASTER'S ONLINE?
A flexible online master's program allows you to earn your graduate degree without putting your life on hold. Most online programs allow students to complete their degrees at their own pace. A master's degree in internet marketing results in higher salaries, and by earning your degree online, you save money on traditional costs such as room and board.
WHAT ARE THE BEST ONLINE MASTER'S IN DIGITAL MARKETING PROGRAMS?
| Rank | School | Cost | Graduation Rate | Description | Toggle | |
|---|---|---|---|---|---|---|
| 1 |
University of Illinois at Urbana-Champaign |
Champaign, IL | Cost: $$$$$ | Graduation Rate: 85% |
The flagship institution of the University of Illinois public system, UIUC serves nearly 50,000 undergraduate and graduate students. In cooperation with Coursera, the university offers a 72-credit online MBA in digital marketing. Students select two of three advanced leadership pathways – digitalization, innovation, or globalization. UIUC's MBA students come from more than 50 countries around the world, and learners collaborate through real-time class sessions and practical, hands-on projects. Admission to this master's in digital marketing online requires a bachelor's degree with a minimum 3.0 GPA and three or more years of professional experience. Applicants may submit GRE or GMAT scores to bolster their chances of admission. The portion of the program available on Coursera is self-paced, but other courses follow a formal calendar. Students must complete six specializations, including four core specializations and two focus area specializations for graduation. The core curriculum includes strategic leadership and management, managerial economics and business analysis, value chain management, and financial management. Specialization courses in digital marketing include digital channels, digital analytics, marketing in a digital world, and a capstone. For the capstone, learners complete the production cycle for a new product, from the analysis of an actual business situation for a global company to the development of a geographically specific digital marketing campaign. Students usually need 2-3 years to complete this program and must maintain a 2.75 GPA or higher to graduate. UIUC holds accreditation from The Higher Learning Commission. Program Overview Delivery Admission Requirements Contact |
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| 2 |
Brandeis University |
Waltham, MA | Cost: $$$$$ | Graduation Rate: 90% |
A secular, private research university located in Waltham, Massachusetts, Brandeis enrolls nearly 6,000 students, and offers more than 40 majors. Brandeis maintains a graduate professional studies program that includes an online master of science in digital marketing and design. Applicants must hold a bachelor's degree with two or more marketing courses or two years of relevant work experience. The average online class size at Brandeis is 12, and the largest is 20. Students learn in interactive, seminar-style settings with faculty members, not graduate assistants. Learners can also take advantage of virtual office hours, group activities, and real-time online meetings with the faculty. Brandeis' 30-credit master's in digital marketing online consists of seven required courses and three electives. The electives include innovation and user-centered design, principles of search engine marketing, foundations of data science and analytics, and cognitive and social psychology of user-centered design. Through their coursework, students build and analyze multiplatform digital marketing campaigns, and use analytics tools to track results. They also gain skills with advanced media tools that help enhance digital strategies. Course sessions last ten weeks, and students may take single courses without enrolling in a full program. Once enrolled, students can apply these courses toward the requirements for completing the degree. Brandeis holds accreditation from the New England Commission of Higher Education. Program Overview Delivery Admission Requirements Contact |
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| 3 |
Montclair State University |
Montclair, NJ | Cost: $$$$$ | Graduation Rate: 65% |
Located in Montclair, New Jersey, just 12 miles from New York City, Montclair State educates more than 21,000 students through its 300 bachelor's, master's, and doctoral programs. The university offers a fully online master of business administration with a digital marketing concentration. Applicants should hold a bachelor's or master's degree and submit GRE or GMAT scores. The school waives standardized test requirements for applicants who show a minimum 3.0 GPA. Learners without a background in accounting, statistics, and/or finance should expect to take leveling modules once enrolled. While work experience is not required for admission, most students in the program do hold 2-3 years of professional background in addition to their academic degree. Accepted students can begin the 39-credit program at one of six start dates during the year. Terms last eight weeks, and students take three credits per term. The program's 18 core courses include macroeconomic analysis and public policy, emerging trends in global markets, and operations and supply chain management. Digital marketing students take six specialization courses, including omni-channel retailing, digital customer experience management, and integrated digital advertising planning across multiscreen, hyper-targeted media. Montclair State holds regional accreditation from the Middle States Commission on Higher Education. Its business programs hold programmatic accreditation from the Association to Advance Collegiate Schools of Business (AACSB International). Program Overview Delivery Admission Requirements Contact |
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| 4 |
Missouri University of Science and Technology |
Rolla, MO | Cost: $$$$$ | Graduation Rate: 64% |
Missouri S&T is a public and space grant university situated in Rolla, and serving about 9,000 graduate and undergraduate students. The university offers an online MBA with a digital marketing certificate, electronic and social commerce certificate, enterprise resource planning certificate, and human-computer interaction certificate. Executives and working professionals take 2-3 years to complete the part-time program's 36 credit hours. Once enrolled, students take core MBA courses, along with classes specific to their certificate of choice. Core courses include supply chain and project management, managerial accounting and control, and artificial intelligence, robotics, and information systems management. Learners in these courses work in teams to conduct business simulations, read case studies, and undertake real-business projects. Digital media students also take courses such as advanced web and digital media development, human-computer interaction prototyping, and digital marketing and promotions. Admission to the master's in digital marketing online requires a bachelor's degree with a minimum 3.0 GPA in the last two years of coursework, and a GMAT score of 550 or above or a combined GRE score of at least 290. Applicants pursuing just the certificate without the MBA do not need to submit test scores, and if they complete all certificate courses with a "B" or higher, they do not need to submit scores in order to transfer into the full degree. Missouri S&T holds regional accreditation from The Higher Learning Commission, and its business programs hold programmatic accreditation from the Association to Advance Collegiate Schools of Business (AACSB International). Program Overview Delivery Admission Requirements Contact |
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| 5 |
Concordia University - Chicago |
River Forest, IL | Cost: $$$$$ | Graduation Rate: 48% |
A private liberal arts university located in the Chicago suburb of River Forest, Concordia University - Chicago maintains its affiliation with the Lutheran Church Missouri Synod. The school serves as the educational home for nearly 6,000 students pursuing degrees on campus and online. As part of its business, management, and innovation sector, Concordia offers an online MBA with digital marketing certificate. This flexible, two-year master's in digital marketing online prepares and empowers ethical leaders to work in the global marketplace. Admission does not require an application fee or GRE scores, but applicants must hold a bachelor's degree with a minimum 2.85 GPA or a master's degree with a minimum 3.0 GPA. Applicants with lower GPAs may still receive an offer of provisional or probationary admission. In their first course, learners must pass the Common Professional Component (CPC) comprehensive exam, or else take leveling courses in accounting, finance, and other management subjects. Once enrolled, students take classes under each of four educational pillars: ethics and social responsibility, critical thinking and entrepreneurial mindset, communication and human relations, and global interconnectedness and inclusiveness. Each course concludes with a signature project leaving students with a robust business portfolio. Students pursuing the digital marketing certificate pursue four additional courses: digital strategy and planning, mobile marketing, digital marketing analytics, and social media marketing communications. Concordia University - Chicago holds regional accreditation from The Higher Learning Commission. Program Overview Delivery Admission Requirements Contact |
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| 6 |
Saint Mary's University of Minnesota |
Winona, MN | Cost: $$$$$ | Graduation Rate: 58% |
Saint Mary's University of Minnesota is a Roman Catholic institution with brick-and-mortar locations in Winona and Minneapolis, Minnesota. Of the school's approximately 6,000 students, nearly 5,000 are pursuing graduate studies. SMU offers an online MBA in social media management and marketing that students can complete in just 18 months. The 30-credit program requires a general business core and specialization classes. Students complete six core courses, three specialization courses, and a capstone project. As part of the program, students prepare for social media strategy certification using learning experiences designed by the National Institute for Social Media (NISM). Upon completion of the master's in digital marketing online, students can sit for the NISM certification exam. The MBA in social media management and marketing focuses on building digital marketing skills, acquiring brand management capacity, and the ethics of social marketing. Core courses include corporate finance, quantitative decision making, and international operations management. Students specializing in social media management and marketing also take digital storytelling, ethics in social marketing, and case studies in brand strategy. In the capstone project, students use the case method to analyze a firm's competitive strategy. This project's scope can be international or domestic. Applicants need a bachelor's degree with a minimum 2.75 GPA and either five years of work experience or acceptable GMAT scores. As part of their admissions packet, applicants should also show a job-related writing sample and a sample of quantitative analysis. SMU holds regional accreditation from The Higher Learning Commission. Program Overview Delivery Admission Requirements Contact |
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| 7 |
Saint Leo University |
Saint Leo, FL | Cost: $$$$$ | Graduation Rate: 48% |
A private Catholic liberal arts college located in Saint Leo, Florida, Saint Leo University serves about 13,000 students in both undergraduate and graduate programs. The school offers an online, 36-credit MBA in social media marketing that students can complete in 12 months. Terms last eight weeks and students typically take two three-credit courses at a time. To maintain personal contact between students and faculty, most courses enroll 20 students, and no course enrolls more than 30. Students in this master's in digital marketing online can enroll in one of six start dates throughout the year. To receive an offer of admissions prospective students needs a minimum 3.0 GPA during the final 60 credits of their bachelor's degree, or a GMAT score of 500 or above. Applicants who hold credits from one of the 50-plus institutions with which Saint Leo University holds an articulation agreement can transfer courses directly into the program. Once enrolled, students take seven core courses and five specialization courses. The curriculum includes classes such as human resources in management, financial and managerial accounting, gamification applications in marketing, and digital storytelling and crisis management. Students do not complete a capstone project. Upon finishing the program, learners should know how to conduct social media analytics, data mine, and incorporate their knowledge of digital media into a comprehensive marketing plan. Saint Leo University holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges and its business school holds programmatic accreditation with the Accreditation Council for Business Schools and Programs. Program Overview Delivery Admission Requirements Contact |
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| 8 |
Temple University |
Philadelphia, PA | Cost: $$$$$ | Graduation Rate: 71% |
Located in Philadelphia, Pennsylvania, Temple University serves as the educational home of more than 40,000 students. This public research institution serves students both online, and at multiple campuses. Temple offers an online master of science - digital innovation in marketing for innovators and leaders in digital marketing. This streamlined program takes 16 months to complete and focuses on applying new technologies and using sophisticated analytics to measure and interpret data. Applicants with a recent degree from Temple achieved with a minimum 3.0 GPA, or who have 10-plus years of relevant industry experience do not need to submit GMAT scores. Once accepted, students in this 30-credit digital marketing master's degree online take 10 classes in marketing, business models, and information systems. Courses include digital business innovation, user experience design, social media innovation, and information technology management. The program concludes with a capstone project in which students design a tool and use it to evaluate a multi-channel digital marketing strategy. Students begin the capstone during the summer of their second year, and complete it by year's end. Temple's master's in digital innovation includes high-engagement, synchronous online sessions that replace the need for on-campus courses. Temple's program takes advantage of an advisory council composed of leaders in the digital marketing space from companies such as Cigna, Citi, Lockheed Martin, and Johnson & Johnson. Temple University holds regional accreditation from the Middle States Commission on Higher Education and its business school holds programmatic accreditation with The Association to Advance Collegiate Schools of Business. Program Overview Delivery Admission Requirements Contact |
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| 9 |
Benedictine University |
Lisle, IL | Cost: $$$$$ | Graduation Rate: 50% |
A private Roman Catholic college in the Chicago suburb of Lisle, Illinois, Benedictine University serves more than 5,000 students through 59 undergraduate majors, 34 graduate certificates, 19 graduate programs, and four doctoral programs. The university offers an online MBA in internet marketing designed to equip business professionals to meet 21st century challenges in diversity, technology, and geopolitics. Admission to this digital marketing online master's program does not require GMAT or GRE scores, but does require a bachelor's degree with a minimum 2.75 GPA for unconditional acceptance. Prospective students with a minimum 2.5 GPA may receive consideration for conditional admission. Learners can begin the program in any one of six academic terms throughout the year. The 64-credit curriculum splits between 52 credits of core courses and 12 of specialization electives. Courses include managerial economics, conversion optimization, search engine optimization, and ethics and leadership in a global environment. Each course incorporates a weekly defined learning objective that students can use right away. Although learners do not need to complete a thesis, they do take a capstone project course. Students on the traditional track take one course per term, while those on the accelerated track take two. Accelerated students can complete the program in as little as one year. Benedictine University holds regional accreditation from The Higher Learning Commission. Program Overview Delivery Admission Requirements Contact |
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| 10 |
National University |
La Jolla, CA | Cost: $$$$$ | Graduation Rate: 42% |
A private, nonprofit, nonsectarian institution headquartered in La Jolla, California, National University maintains campuses throughout California and Nevada and boasts an enrollment of nearly 25,000 students. The school offers an online MBA in mobile marketing and social media. Distinguishing itself from many other digital marketing master's programs online, National University's MBA includes four-week courses, rather than the typical eight- or 15-week sessions. Applicants can apply or transfer anytime during the year, and new classes start monthly. The MBA equips students with team building, qualitative and quantitative decision making, and creative problem solving skills. Students in the program take 64 quarter credits, and may transfer in up to 13.5 of those credits. Beginning learners will need to take a self-paced, zero-credit intermediate algebra course. The curriculum divides between two modules. Module one focuses on problem solving, and module two emphasizes application and integration. Module one requires eight courses, including statistics for business, global business, and managerial support systems. Module two consists of just two courses: a capstone and a class about business strategy and policy. Additionally students take four courses in their specialization. Classes are asynchronous, meaning students study when and where is convenient for them without specified or pre-arranged class times. National University holds regional accreditation from the Western Association of Schools and Colleges, and its business school holds programmatic accreditation with the International Assembly for Collegiate Business Education. Program Overview Delivery Admission Requirements Contact |
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| 11 |
Messiah College |
Mechanicsburg, PA | Cost: $$$$$ | Graduation Rate: 81% |
A private, Christian college founded by the Brethren in Christ Church, Messiah sits in Mechanicsburg, Pennsylvania, about eight miles west of Harrisburg. Messiah educates more than 3,000 undergraduate and graduate students in both online and on campus programs. The school offers an MBA in digital marketing through its school of graduate studies. This 36-credit master's in digital marketing online takes two years to complete. Messiah welcomes applicants who have earned a bachelor's or master's degree with a minimum 3.0 GPA. Prospective students who do not meet this standard may still apply for consideration on a case-by-case basis. Prerequisite courses include microeconomics, accounting, finance, and statistics. Students who do not hold this academic background can take zero-credit, online courses through Messiah to meet the program's qualifications. Accepted applicants can enroll at one of six start dates throughout the year. The program's 12 courses are a mix of general business and digital marketing classes. Courses include decision-making with data, marketing analytics, digital marketing strategy, and global business and economic development. The program concludes with a capstone project, a faculty-supervised, self-designed field project at an organization of the student's choice. Messiah College holds regional accreditation from the Middle States Association of Colleges and Schools, Commission on Higher Education, and its undergraduate program in business holds programmatic accreditation with the Accreditation Council for Business Schools and Programs. Program Overview Delivery Admission Requirements Contact |
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| 12 |
Fort Hays State University |
Hays, KS | Cost: $$$$$ | Graduation Rate: 44% |
Fort Hays State University is a public coeducational institution of about 15,000 students located in Hays, Kansas. The university offers more than 60 majors for undergraduate students, and 19 graduate programs, including an online master of business administration in digital marketing. This 34-credit master's in digital marketing online is one of 12 specializations in FHSU's MBA program. The school welcomes applicants from any educational or professional background, but may require students without an undergraduate degree in business to take 12 credits of leveling courses at FHSU. Admission requires a bachelor's degree with a minimum 2.5 GPA in the last 60 credit hours of undergraduate study, along with an acceptable GMAT or GRE scores. Applicants with a 3.5 GPA or higher do not need to submit test scores. Accepted students may begin in the fall, spring, or summer semesters and should expect to complete the program in 18 months of full-time study. Core coursework includes information systems for management, organizational behavior in a global context, and business research and quantitative methods. Learners concentrating in digital marketing choose three electives from options such as integrated marketing communications, strategic electronic marketing, and social media marketing content and analytics. The program does not include a thesis or capstone project. Most courses do not require students to be online at any particular time, though they may include collaborative exercises. FHSU holds regional accreditation from The Higher Learning Commission. Program Overview Delivery Admission Requirements Contact |
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| 13 |
Southern New Hampshire University |
Manchester, NH | Cost: $$$$$ | Graduation Rate: 49% |
A private nonprofit nonsectarian college situated between Manchester and Hooksett, New Hampshire, Southern New Hampshire University educates about 90,000 students, of which 90% study online. The university offers a fully online MBA in social media that can be completed in as few as 15 months. This master's in digital marketing online serves as one of SNHU's 20 specializations in its MBA program. Prospective learners may apply at any time, and once accepted begin classes at one of five start dates throughout the year. Applicants do not need to submit GRE or GMAT scores, but must hold a bachelor's degree with a minimum 2.75 GPA for standard admission or 2.0 for provisional acceptance. Once enrolled, students take two courses per ten-week term until graduation. The curriculum consists of nine MBA core courses and three social media courses. Students take classes such as social media marketing, business environment, innovations and entrepreneurship, and ethics, corporate culture, and social responsibility. The program ends with a three-credit capstone in which learners integrate and synthesize their knowledge and skills in a culminating experience. Students may elect to pursue a graduate certificate in another specialization area such as internet marketing or business intelligence with minimal additional coursework. SNHU holds regional accreditation from the New England Association of Schools and Colleges, and its business programs hold programmatic accreditation from the Accreditation Council for Business Schools and Programs. Program Overview Delivery Contact |
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| 14 |
East Tennessee State University |
Johnson City, TN | Cost: $$$$$ | Graduation Rate: 41% |
Located in Johnson City, Tennessee, East Tennessee State University serves more than 16,000 students at all levels, from undergraduate to doctoral studies. As one of its distance education programs, the school offers an online master of science in digital marketing that can be completed in 18 months. This digital marketing online master's program focuses on topics such as social media, web analytics, B2B/B2C digital marketing, online metrics, online consumer behavior, and digital marketing research. Applicants need to hold a bachelor's degree with a minimum 3.0 GPA and submit GMAT scores. Prospective students with two years of relevant professional experience may request a waiver for test scores. While the university recommends that applicants hold a major in marketing or communication, the admissions committee does consider other majors, though it may require additional coursework. Once enrolled, students must complete 36 credit hours of courses such as digital marketing research, digital marketing strategic experience, and business analytics, data visualization and online metrics. The program's final course, entitled public relations case studies, lets students explore professional and ethical practices in public relations through study of controversial cases. ETSU offers a special eRate for out-of-state students who are pursuing all their coursework online, and it extends in-state tuition to residents of North Carolina and Virginia counties that border Tennessee. ETSU holds regional accreditation from the Southern Association of Colleges and Schools Commission on Colleges, and its business programs hold programmatic accreditation from the Association to Advance Collegiate Schools of Business International. Program Overview Delivery Admission Requirements Contact |
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| 15 |
Fairleigh Dickinson University |
Teaneck, NJ | Cost: $$$$$ | Graduation Rate: 39% |
A private nonsectarian school, Fairleigh Dickinson University operates two campuses in New Jersey, one in Canada, one in the United Kingdom, and one online. The school enrolls more than 13,000 students in 100-plus degree programs, including an online master of science in digital marketing. This 30-34 credit program takes about two years to complete, and courses do not require students to be online at any specific time. FDU's master's in digital marketing online focuses on key topics of study, including mobile marketing, marketing research, web analytics, and database marketing and management. Admission requires a bachelor's or master's degree from an accredited college or university, and applicants must submit GRE or GMAT scores from within the last five years. Prospective students may transfer in up to six credits from an AACSB-accredited graduate program. Once admitted, students take courses such as statistical data analysis, digital marketing strategies, email and database marketing, and search engine optimization and advertising. Courses lasts either eight or 15 weeks. The program finishes with a four-credit capstone experience, which can consist of a thesis, internship, or digital learning experience of the student's choice. Graduates are well prepared to gain certification in both Hootsuite and Google Analytics. FDU holds regional accreditation from the Middle States Association of Colleges and Schools, and its business programs hold programmatic accreditation from the Association to Advance Collegiate Schools of Business International. Program Overview Delivery Admission Requirements Contact |
What Else can I Expect from an Online Master's in Digital Marketing Program?
A digital marketing degree prepares students for careers in online marketing, advertising, and promotions. In addition to field-specific skills, such as SEO and content marketing, students gain analytical, communication, and decision-making skills, while expanding their creativity.
CURRICULUM FOR AN ONLINE MASTER'S DEGREE IN DIGITAL MARKETING
The curricula for internet marketing degrees vary by school, but below are a few courses common to most internet marketing programs.
- Search marketing: This course addresses the role of search engine optimization in successful internet marketing strategies. Students explore search engines, algorithms, pay-per-click ads, sponsored links, affiliates, and site optimization through keywords and metrics.
- Digital planning: Students learn how to develop, plan, and launch an effective digital marketing strategy. Students also learn to target an audience for a campaign launch and to analyze the four Ps of marketing: product, price, promotion, and place.
- Digital research: Students learn how to obtain analytics and metrics through methods such as A/B testing and how to apply this data to internet marketing campaigns. The course develops cognitive, analytical, and critical-thinking skills.
- Consumer behavior: Students learn to identify and measure user actions and patterns to forecast and plan a digital marketing strategy. Topics include query analysis, viral content, user attention span, and market trends.
- Social media marketing: This course delves into the ubiquitous presence of social media in daily life and how to use social media to connect with consumers and partners and to build a brand. Students learn to leverage analytics and to create content that results in leads, recommendations, and increased audience sharing.
HOW LONG DOES IT TAKE TO GET AN ONLINE MASTER'S IN DIGITAL MARKETING?
Earning a master's degree in digital marketing typically requires two years, though accelerated internet marketing degree programs may be completed in as few as 12 months. Factors such as the program's learning model, the student's transfer credits, and whether the student attends full-time or part-time impact program length. Many marketing students pursue their master's degree directly following undergraduate studies, however transfer or experiential learning credits can significantly reduce completion time.
Most internet marketing degree programs use either a cohort-based model or an individual model. In the former, groups of students complete the program together, from enrollment to graduation. Benefits of cohort learning include collaboration, networking, and peer support. Such a model requires a pace dictated by the curriculum's sequence. An individual-paced program, on the other hand, moves at the student's pace, allowing for flexible scheduling.
CERTIFICATIONS AND LICENSES A MASTER'S IN DIGITAL MARKETING PREPARES FOR
While certification in internet marketing is not commonplace, professional associations do offer certifications. A bachelor's degree is required for most marketing, advertising, and promotions jobs, so a master's degree separates professionals from the competition. However, with the digital market growing fast, certification may be an added advantage.
- Professional Certified Marketer (PCM): Offered by the American Marketing Association, the PCM for digital marketing represents mastery in areas such as metrics and conversions, social media, SEO, and content marketing. The two-hour exam comprises 120 multiple-choice questions and requires a score or 80% of better. The cost of exam is discounted for AMA members.
- Online Marketing Certified Professional (OMCP): The Online Marketing Certified Professional Association, based in San Francisco, accredits trainers and courses that meet OMCP standards. Through these courses, professionals may work toward certification, which demonstrates up-to-date digital marketing skills in accordance with industry standards.
WHAT'S THE DIFFERENCE BETWEEN AN MA IN DIGITAL MARKETING AND AN MBA IN DIGITAL MARKETING?
For those forging careers in internet marketing, an advanced degree enhances your marketability. An online graduate degree in marketing gives professionals a major advantage in a field that values experience and established knowledge. An MA or MBA in digital marketing will demonstrate to employers the background necessary to build a digital presence. The two degrees differ in curricula and prerequisites.
Students who choose an MA in digital marketing typically apply immediately after earning a four-year degree in marketing or a related area. Those who choose the MBA in digital marketing tend to be older, with professional experience in the field. An MBA is a path to career advancement and delivers broad business knowledge. Curricula for MA in digital marketing programs focus on marketing theory, technique, and concepts, from consumer behavior to search engine optimization.
Accreditation for Online Master's in Digital Marketing Degrees
Accreditation illustrates that an institution or program meets standards set forth by an accrediting agency. Regionally accredited schools have earned the gold standard of accreditation and are recognized by both the U.S. Department of Education and the Council for Higher Education Accreditation (CHEA). Credits earned through schools accredited by any of the six regional agencies are easily transferable.
Nationally accredited institutions must undergo review every three to five years to ensure standards are maintained. National accreditation is typically given to technical or distance learning programs. Credit earned through a nationally accredited institution may not be transferable to a regionally accredited school, and federal aid may not be available.
The U.S. Department of Education executes educational policies for the nation, implements new legislation, and establishes and administers federal aid to students. The ED also awards accreditation through six regional accrediting bodies. To review all accredited schools and programs in the U.S., visit the DOE website or the CHEA database.
Employment Outlook for Master's in Digital Marketing Graduates
JOB PLACEMENT
A recent year-end study by LinkedIn found that two of the top five skills leading to employment are in internet marketing: marketing campaign management and SEO/SEM marketing. A 2017 report from McKinley Marketing Partners found that 56% of surveyed companies want employees with digital marketing skills. Specialized digital marketing skills are especially in-demand, with hiring for skills, such as content creation and social media, above average. However, hiring for classic marketing skills, such as direct response and project management, are below average.
| Digital Marketing Skill | Importance for Companies in Hiring Decisions | Relation to Par for Hiring Average |
|---|---|---|
| Digital advertising | 46% | Above |
| Content creation and curation | 38% | Above |
| Content strategy | 34% | Above |
| Social media, Email, SEO/SEM | 34% | Above |
| Marketing automation | 23% | Par |
| Partner marketing | 19% | Par |
| Direct response | 23% | Par |
| Project management | 16% | Below |
Source: Smart Insights (McKinley Marketing Partners)
MASTER'S IN DIGITAL MARKETING SALARY
As the digital marketing field grows, opportunities for those with an internet marketing degree and online skills are multiplying. Experience increases salaries across internet marketing positions, with many entry-level positions already surpassing the national median of $57,000. The table below shows median salaries for digital marketers and specialists at different stages of their careers.
| Job Title | Overall Median Salary | Median Salary for Entry-Level Employees (0-5 years) | Median Salary for Mid-Career Employees (5-10 years) | Median Salary for Late-Career Employees (20+ years) |
|---|---|---|---|---|
| Digital Marketing Specialist | $48,053 | $46,043 | $54,947 | $60,631 |
| Digital Strategist | $58,896 | $50,667 | $66,000 | $135,000 |
| Digital Marketing Manager | $63,450 | $55,820 | $70,189 | $83,443 |
| Online Marketing Director | $97,668 | $61,850 | $98,064 | $106,867 |
| Social Media Manager | $48,208 | $45,121 | $58,508 | $62,324 |
Source: BLS
MASTER'S IN DIGITAL MARKETING CAREERS
A digital marketing degree qualifies professionals for nearly every job in the internet marketing field, from digital strategist to social media marketer. An advanced degree also creates a path to advisory or leadership roles, such as online advertising director or director of digital sales. As companies shift advertising dollars to digital platforms, internet marketing skills are increasingly valued.
- Market Research Analyst
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Analysts study market conditions, helping companies determine the best approach to campaigns and product launches. They forecast potential trends and provide insight into consumers. Top research positions may require a master's degree.
Median Annual Salary: $62,560
Projected Growth Rate: 19% - Social Media Specialist
-
Social media specialists or managers act as liaisons between companies and the public. Through social media platforms, they communicate with the public, offer a channel for feedback, and build brand recognition.
Median Annual Salary: $56,770
Projected Growth Rate: N/A - CAREER
-
Through media releases and campaigns, public relations specialists shape the public image of an organization. Public relations specialists use online platforms to communicate with consumers.
Median Annual Salary: $58,020
Projected Growth Rate: 6% - Marketing Manager
-
With the help of creative, sales, and finance teams, marketing managers plan and implement advertising and promotional campaigns to generate interest in a business, organization, product, service, or cause.
Median Annual Salary: $100,810
Projected Growth Rate: 5% - Writer
-
Content creation is an important part of building an online presence and delivering messages to consumers and partners. Writers in digital marketing use SEO, metrics, and communication skills to help businesses and organizations build an audience and establish consumer trust.
Median Annual Salary: $61,240
Projected Growth Rate: 2%
PROFESSIONAL ORGANIZATIONS
A professional organization functions as a representative body for a specific profession. Its members promote their field and help each other grow professionally. A professional organization can be invaluable for students and recent graduates, providing networking and employment opportunities, as well as seminars, CE courses, and workshops. In addition, many professional organizations offer scholarships.
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American Marketing Association (AMA)
Formed in 1937, the AMA has witnessed the transformation of marketing and continues to adapt to business needs, which are now largely digital. With more than 30,000 members, the AMA helps marketers and academics succeed.
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Digital Analytics Association (DAA)
Founded in 2004 as the Web Analytics Association, the DAA's mission is to advance the use and understanding of data and to improve the digital world.
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Internet Marketing Association (IMA)
The IMA offers free membership for professionals in sales, marketing, programming, and creative development. Members from more than 75 countries work to establish global standards for internet marketing.
Financing Your Online Master's in Digital Marketing Program
Funding a two-year master's degree in digital marketing is often more manageable than financing a seven-year PhD program. Professional organizations and employers may offer financial support through scholarships, internships, or work education programs. Explore all financial options, including federal aid and private programs. Note that federally-backed loans, such as the Stafford Loan, carry low interest rates for students. Complete the Free Application for Federal Student Aid (FAFSA) to determine your eligibility.
AN OVERVIEW OF FINANCIAL AID
Approximately two-thirds of today's college students rely on loans to fund their education, but there are plenty of overlooked financing options you can use to reduce your overall student debt.
UNDERSTANDING THE FAFSA
Completing the Free Application for Federal Student Aid (FAFSA) is a crucial first step for any student with financial needs. Our FAFSA guide features a step-by-step rundown on the process and answers to several frequently asked questions.
FINANCIAL AID FOR ONLINE STUDENTS
Financial aid for online learning is equivalent to what you'll find for campus-based learning, but that hasn't always been the case. Learn about the changes that have taken place, as well as the different funding opportunities available to online students.
SCHOLARSHIPS FOR SINGLE PARENTS
Online college programs can be a flexible, affordable option for single parents who are interested in earning a degree and securing their family's financial future. We've compiled a list of scholarships, grants, and other financial aid options geared toward single moms and dads.
FINANCIAL AID FOR VETERANS AND ACTIVE MILITARY
Millions of dollars in free money is available to U.S. military personnel, but much of it goes unused. Learn more about grants, scholarships, and other financial aid opportunities available to veterans, active-duty service members, and reservists.
Rankings Archive
- Best Online Master's in Digital Marketing of 2018
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Ranking School Location 1 University of Illinois at Urbana-Champaign Champaign, IL 2 Missouri University of Science and Technology Rolla, MO 3 Temple University Philadelphia, PA 4 Concordia University - Chicago River Forest, IL 5 Saint Mary's University of Minnesota Winona, MN 6 Messiah College Mechanicsburg, PA 7 Benedictine University Lisle, IL 8 Saint Leo University Saint Leo, FL 9 Ohio Christian University Circleville, OH 10 Excelsior College Albany, NY - Best Online Master's in Digital Marketing of 2017
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Rank School Location 1 University of Illinois at Urbana-Champaign Champaign, IL 2 Missouri University of Science and Technology Rolla, MO 3 Temple University Philadelphia, PA 4 Concordia University-Chicago River Forest, IL 5 Saint Mary's University of Minnesota Winona, MN 6 Messiah College Mechanicsburg, PA 7 Benedictine University Lisle, IL 8 Saint Leo University Saint Leo, FL 9 Ohio Christian University Circleville, OH 10 Excelsior College Albany, NY