Bachelor’s in Business Administration Program Guide is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Ready to start your journey?

By Tom Smartt

Published on August 13, 2021

Share on Social

Earning a bachelor's in business administration (BBA) provides knowledge that can be applied to a wide field of career opportunities. Graduates can expect to enter an expanding industry, with many jobs projected to exceed average growth rates in the near future. Additionally, many BBA graduates go on to assume leadership roles.

In this guide, you can read about the top BBA programs in the U.S, information about common program concentrations and courses, and an overview of potential jobs a BBA prepares you for. Read on for more information regarding this degree and what options this path can provide for your future.

What Is Business Administration?

Business administration is a broad field that deals largely with the supervision and oversight required to operate a business. This includes essential functions related to running a business, such as accounting, human resources, marketing, and organizational behavior. Jobs in business administration can focus on areas like general business administration, the logistics of finances, international business, and information technology.

Should I Get a Bachelor's in Business Administration?

According to the Bureau of Labor Statistics, employment for business and financial occupations is projected to grow by 5% from 2019-2029, adding around 476,000 new jobs. This projected growth is faster than average compared to the typical occupation in the U.S. Factors such as globalization, growing economies, and complicated national and international regulations should help keep this field in demand.

Business administration programs allow students to tailor their education to match their interests by offering concentrations. Additionally, many of the skills that participants learn throughout their program are highly transferable between fields and occupations.

Graduates who earn a bachelor's degree can qualify for a variety of business administration occupations. However, if desired, you can go on to pursue an advanced degree, such as a master of business administration (MBA). Many companies reserve management positions for candidates who hold an MBA.

What Will I Learn in a Business Administration Program?

A BBA prepares students to assume many roles in the business industry. Graduates gain an understanding of macro- and microeconomics, business law, finances, and entrepreneurship.

Students also analyze and apply principles of business ethics, resource management, and decision-making. Students may study the broad field of business itself or focus on specific concentrations according to their interests, such as entrepreneurship or finance.

Graduates also practice presenting their findings to a variety of audiences, developing analytical thinking and interpersonal skills. Additionally, they learn how to act as a leader in a business setting.



Microeconomics is the study of human actions and decision-making. Students learn about the interactions of supply and demand, government roles in the market, and how incentives affect choice. Additional topics may include price elasticity, consumer theory, production, and costs.


Macroeconomics investigates the behavior and decision-making related to entire economies. Students examine the connections between governments, businesses, and individual households. Learners also become familiar with fiscal policies, gross domestic product, deficits and debts, exchange rates, and philosophies such as Keynesian economics.

Business Statistics

Business statistics focuses on using statistics to analyze and understand practical data. The course also explores how data can be analyzed to influence managerial decisions. Additional topics may include multivariable comparisons, statistical forecasting, and inferential statistics.

Business Law

These courses cover the intricacies of business law and the relationship between policy and commerce in the U.S. legal system. Coursework may also investigate business liabilities, bankruptcy, ethics, contracts, and types of commercial enterprises.

Business Policy and Strategy

Business policy and strategy courses focus on the creation, implementation, and evaluation of business strategies, as well as their influence on long-term performance. Additional topics include conducting team member evaluations, learning to assess a company's strengths and weaknesses, and investigating the environment surrounding a business and potential threats through business simulations.



Entrepreneurship involves the inception, maintenance, and monitoring of a company's growth over time, as well as identification and evaluation of new business opportunities. This concentration covers small business operations, legal concerns, business planning, resource acquisition and management, and recognizing avoidable mistakes.


Economics covers factors that affect decision-making for individuals and businesses, as well as the relationships between and application of micro- and macroeconomics. Students studying economics also gain an understanding of applied mathematics, taxation, data analytics, and global economics. Economists are also concerned with business competitors and competing strategies.


Finance concentrations cover details of money management. Topics include fundraising, loans and investments, inflation and interest rates, portfolio analysis, and risk management. Coursework may also cover real estate. This knowledge prepares graduates to manage company resources and help grow an organization.


This concentration helps students develop the interpersonal skills needed to work with and oversee employees. Coursework also focuses on business ethics and managing resources. Students who develop these skills are prepared for leadership roles within a public or private organization.


Marketing concentrations prepare students to promote a business to potential customers. Students prepare themselves to understand and recognize how customer opinions relate to a business's services or products. Courses discuss buying patterns and consumer psychology.

What Can I Do With a Bachelor's in Business Administration?

Earning an on-campus or online degree in business administration can lead to a variety of positions. Given the broad skill set developed in these programs, graduates can pursue employment in virtually any area of business. Additionally, according to PayScale, the median annual salary for workers who hold a BBA is $66,380.


Financial Analyst

Financial analysts guide investment decisions based on factors such as market trends and past financial statements. There are four common specializations for these analysts:

  • Portfolio managers
  • Fund managers
  • Ratings analysts
  • Risk analysts

Projected Growth (2019-2029): 5%

Median Salary: $81,590

Human Resources Specialist

These specialists manage a workplace's human capital. Their primary tasks include hiring and training new employees and being a resource for employee relations. These workers also oversee payroll and benefits, scheduling, and compliance with government regulations.

Projected Growth (2019-2029): 7%

Median Salary: $61,920

Meeting, Convention, and Event Planner

Meeting, convention, and event planners coordinate all aspects of professional meetings and events. Planners seek bids from venues and approve related expenditures. Many work for private companies, but employer options also include civic and religious institutions.

Projected Growth (2019-2029): 8%

Median Salary: $50,600

Personal Financial Advisor

Personal finance advisors assist individuals with their financial planning and management. They may help with estate planning, saving for retirement, and filing taxes. Advisors often create lifelong relationships with clients.

Projected Growth (2019-2029): 4%

Median Salary: $87,850

Loan Officer

Loan officers evaluate and approve individual and business loan applications. These professionals often work for credit unions and banks, and they must assess investment risks while complying with government regulations.

Projected Growth (2019-2029): 3%

Median Salary: $63,270

How to Choose a Business Administration Bachelor's Program

When choosing where to earn your BBA, you should consider the following factors:

Is the school regionally accredited? Does the program hold specialized accreditation from an organization like AACSB?

Does a program's tuition fit within your budget?

Is the program offered online or in person? Do you want to live where the school is?

Is the program accelerated? How many semesters will it take to complete? What concentrations are available?

Are you qualified for the program? What prerequisites do you need?

How to Get Into a Business Administration Bachelor's Program

To be admitted into a business administration program, students usually need a high school diploma or the equivalent. Undergraduate programs typically ask applicants to submit an application form and fee, transcripts, essays, and recommendation letters.

Applicants must also be aware of application deadlines and potential score requirements for standardized tests, such as the ACT or SAT. It may also be a good idea to visit a school before committing to attend.

How Long Does It Take to Get a Bachelor's in Business Administration?

While business administration degrees are commonly offered through traditional four-year programs, some programs may take significantly less time to complete. Accelerated options usually operate throughout the year and may feature terms that are as short as four weeks. Many online degree options are available, as well.

A bachelor's degree can qualify you for a variety of business and finance occupations. However, an MBA can help improve your chances of being hired for more advanced roles, such as managerial positions. A field-specific certification can also be helpful, or even required. For example, a CPA license is necessary for many accounting jobs; this credential requires candidates to complete a total of 150 postsecondary credits and pass an exam.

How Much Does It Cost to Get a Bachelor's in Business Administration?

The most affordable bachelor's in business administration programs are typically offered by public schools. According to the National Center for Education Statistics, the average annual tuition and fees at a four-year public institution during the 2018-19 school year was about $9,210. In contrast, private schools charged about $31,880 per year.

A student's residency status can also impact their tuition public schools typically charge out-of-state learners significantly higher rates. Earning an online bachelor's degree in business administration can help students save money. In addition to avoiding costs related to transportation and on-campus room and board, some public schools charge all distance learners the same tuition even if they live out of state.

Read More About Business Administration on BestColleges

Many students experience food and housing insecurity. Learn how these insecurities affect students. Get tips for overcoming common barriers. Learn about the financial challenges of AAPI students and find scholarships for Asian American and Pacific Islander college students. Learn how to use personal pronouns to increase inclusivity and create welcoming spaces for trans, nonbinary, and LGBQ+ communities. is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Compare your school options.

View the most relevant school for your interests and compare them by tuition, programs, acceptance rate, and other factors important to find your college home.