The new brand better represents the organization’s mission to serve all students throughout their education planning process

January 09, 2019 (Seattle, WA) a leading provider of independent college rankings, planning resources, and higher education research, today announced the introduction of its new brand, including a redesigned company logo and website. With the rebranding efforts, BestColleges furthers their commitment to helping students navigate the complex planning and decision-making processes that accompany the higher education journey. The website and logo refresh represents a concentrated effort by BestColleges to establish student success as the focal point of the company.

Since its inception in 2013, BestColleges has become one of the most trusted advisors for students making education decisions that best fit their desired career outcomes, while maintaining a unique focus on the emerging online education industry. Today, they continue to empower students to make smarter academic judgments by expanding the scope of their content to include insights into a more complete educational journey. As a result, the new brand and website signal a transformation that will make college planning decisions for students easier and more accessible than ever.

“This rebrand represents a significant step in BestColleges’ evolution. We are redefining who we are, driving change, and working to shape the future of the education landscape,” says Stephanie Snider, Director of BestColleges. “Our mission is to make education achievable for everyone and we’re working toward that goal by continuing to refine and create a digital home base that offers comprehensive, personalized guidance and resources for all students at every step in their education journey -- whether in an online or on-campus capacity.”

The new BestColleges logo was designed through a collaborative process and reflects the company’s commitment to delivering access to education to all who seek it, from the college search process to mid-career recalibration. The refreshed website also offers a more enhanced user experience optimized to easily view content on desktops, laptops, and mobile devices. Apart from a redesigned look, BestColleges improved site navigation to pair content with the student decision-making journey, ensuring that BestColleges delivers the most relevant, actionable insights for students making important academic and career decisions.

“With our new branding and design efforts in place, we look forward to continuing our work to guide future alumni through their education options and questions, supporting them on their way to new degrees, new careers, and new lives,” Snider concluded.

About empowers students to make smarter educational decisions and find schools that best fit their needs through proprietary research, user-friendly guides, and hundreds of unique college rankings. As a trusted education advisor, they also provide a wide array of college planning, financial aid, and career resources to help students realize life goals and overcome educational challenges as they prepare for careers after college.