Best Online Internet Marketing Programs

We've ranked the top online bachelors in internet marketing programs. Compare schools by cost and convenience. Earn your marketing degree online.

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by Doug Wintemute

Published on June 9, 2022

Edited by Jared McMasters
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A bachelor's in internet marketing can equip learners with the skills to help organizations expand their online presence and reach consumers in a digital world. These programs provide foundational business and specialized marketing training with an emphasis on online channels.

Graduates in this discipline can pursue most marketing careers, including management positions, a sector for which the Bureau of Labor Statistics (BLS) projects 10% job growth between 2020 and 2030. Advertising, promotions, and marketing managers also made a median annual salary of $133,380, as of May 2021, exceeding the median annual wage for all U.S. occupations by more than $80,000.

In addition to high-level marketing positions, graduates may access many advanced business degrees and careers. To help prospective students make the right school and program decision for them, we examine the internet marketing discipline more closely. We also provide a list of the best programs available at the top online schools.

What Can I Expect From an Online Bachelor's in Internet Marketing Program?

Earning an online bachelor's degree typically requires students to complete 120 credits over the course of four years. The internet marketing discipline appeals to aspiring business professionals and problem-solvers who possess creative and innovative mindsets. Students in these programs develop skills in communications, search engine optimization (SEO), and market research.

All programs feature their own unique take on the discipline and curriculums, but students should expect a combination of business and marketing fundamentals and analytical and practical training. Marketing studies often include an extensive practicum to familiarize learners with the field and provide relevant experience.

A bachelor's in internet marketing may award a BA or BS degree. These programs have many similarities, but they may differ in the type of electives they offer, such as humanities-based courses in a BA and science- and math-based courses in a BS.

Furthermore, BA programs may take more of an interdisciplinary approach, whereas BS degrees feature more specialized and analytical studies.

In most cases, internet marketing is a specialization within a marketing or business degree. Programs may, however, offer further specializations to allow learners to focus their training and career pursuits even more. Examples may include mobile marketing and e-commerce.

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Popular Online Bachelor's in Internet Marketing Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

What Courses Will I Take in an Online Bachelor's in Internet Marketing Program?

Market Research

In this course, students learn how to use market research to inform marketing strategies, pricing, and service and product improvements. They also learn to use the various tools of market research, including surveys and data analytics.

Marketing Analytics

Students in this course learn how to mine data, how to break it down and analyze it, and how to visualize and present the findings. Learners explore different types of models and technologies that make analytics more accessible and applicable.

Digital Marketing Strategy

This course teaches students the processes and practices for developing digital marketing strategies. The training covers online and email advertising, social media marketing, paid search advertising, and targeted ads.

Creative Design

In this course, students learn how to create and design marketing campaigns. They study how visualizations and creative communications can impact and attract consumers and how professionals develop these creations while integrating branding information.

Social Media Marketing

Students in this course learn how to use social media as a vehicle for marketing and branding. They learn how to create and maintain a social media image, how to follow the rules of engagement, and how to monitor and evaluate social media marketing campaigns.

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What Are the Admission Requirements for an Online Bachelor's in Internet Marketing Program?

At the bachelor's level, college applications can vary quite significantly. In general, prospective students need a high school diploma or its equivalent at a minimum. Competitive schools and programs may want to see a minimum GPA.

Online programs may also require candidates to meet the minimum technological capabilities of the program. For entry into an online bachelor's in internet marketing, applicants should expect to see the following requirements.

Application

The undergraduate application features many of the same components regardless of the school. To make things easier for applicants, college application systems, such as the Common Application, streamline the process and allow prospective students to apply to multiple schools at once.

Test Scores

College entrance exams, such as the SAT and ACT, provide schools with more information about an applicant's academic level and strengths. While these tests are not always required, prospective students can usually submit them for consideration if they think their scores help their chances.

Letters of Recommendation

Letters of recommendation are a standard requirement for undergraduate applications, giving schools information about prospective students from professionals who know them personally. These letters may provide different, yet relevant, perspectives, such as from former teachers or employers.

Essays

While college application essays are often required as part of an undergraduate application, they may take on different forms. Schools may give prospective students freedom to discuss their personal academic journeys, or they may ask that specific questions get answered.

Official Transcripts

Across the board, undergraduate applications include a requirement for official transcripts. From these records, schools acquire information about the student's previous training and grades. Transcripts help schools assess applicants, identify prerequisites, and award transfer credits.

What Can I Do With an Online Bachelor's in Internet Marketing Degree?

Career Outlook

Professionals with internet and digital marketing training have access to specialized and general business careers. The applicability of these programs helps make them popular college majors, and they can also lead to large and growing fields.

The BLS projects the addition of nearly 32,000 advertising, promotions, and marketing managers between 2020 and 2030. They also project more than 31,000 annual openings, on average, in the field. The BLS projects the addition of more than 163,000 market research analysts during that period as well.

According to the BLS, market research analysts earned a median annual salary of $63,920, as of May 2021, and marketing managers made $135,030.

Explore the professional opportunities that come from an online bachelor's in internet marketing.

Learn More About Marketing Careers

Career Paths

Marketing Managers

Marketing managers create and oversee marketing campaigns and activities for organizations. They help organizations set marketing goals and integrate marketing strategies into their product and service communications. They also manage the advertising contracts, work with designers and sales teams, and help the organization set pricing and sales approaches.

Median Annual Salary (as of May 2021): $135,030

Market Research Analysts

Market research analysts study the market conditions to help organizations better understand the landscape and their consumers. These professionals create and conduct surveys, analyze data, and develop reports on their findings. They also evaluate marketing campaigns and sales information to identify areas that can be improved.

Median Annual Salary (as of May 2021): $63,920

Public Relations Manager

Public relations managers actively oversee the public image of a person or organization. This includes crafting the communications, monitoring and responding to media reports and situations, and developing and managing public events. These professionals also ensure the organization adheres to various laws and regulations and works toward satisfying the organizational and stakeholder goals.

Median Annual Salary (as of May 2021): $119,860

Advertising Sales Agent

Advertising sales agents sell the services of advertising professionals and advertising spaces to individuals and businesses. They may sell entire advertising campaigns, connecting organizations with designers and marketing managers. Sales agents often work in multiple spaces, including print, online, events, outdoor spaces, and social media environments.

Median Annual Salary (as of May 2021): $52,340

Sales Manager

Sales managers oversee the selling staff and activities for organizations. They develop selling goals and strategies to meet those goals by analyzing market and consumer behaviors and working with other managers. They create sales communications, identify new customer bases, and run training programs to improve sales performances.

Median Annual Salary (as of May 2021): $127,490

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Continuing Education

Graduates who want to continue their training after they complete their bachelor's in internet marketing can do so in many ways. They can, for example, pursue a master's in digital marketing to qualify for higher-level positions in the field. They may also lean toward an MBA program, such as an MBA in marketing.

Graduates can also focus on different aspects of their training. They may build on their business training with a master's in business intelligence or a master's in management. Those who cannot commit the time required for a full degree may be better suited for a condensed graduate certificate in marketing.

How Do I Choose an Online Bachelor's in Internet Marketing Program?

Cost

Prospective students regularly use cost when choosing a school and program. They look at prices when comparing online and on-campus programs, in-state and out-of-state programs, and private and public schools. Online learners can use true program cost to see how online and on-campus training impact their income differently during their studies.

Program Format

Prospective students can investigate program formats at their potential schools to find the ideal balance for their needs and interests. They may want to compare synchronous and asynchronous studies to see which style gives them the best chance at success. These formats also have a scheduling impact, as do full-time vs. part-time studies and online accelerated bachelor's programs.

Location

After choosing between online or on-campus programs, prospective students can begin to think about location. Those in on-campus programs need a location they can live near or travel to regularly. Those in online programs need to identify if their program has on-campus requirements or if they will want to make use of the campus facilities throughout the year.

Accreditation

Online college accreditation assures students that their school provides an adequate education and has access to federal financial aid. Accreditation can also influence employment, transfer credits, and postgraduate credentials. In the marketing field, programs may hold accreditation from the Association to Advance Collegiate Schools of Business.

Student Support

Student support services and programs help students adjust and thrive in their educational environment. The major student services and online student services typically include academic support, career services, and mental health programs. Other meaningful support programs may include mentorship programs and internships and practicums.

Best Accredited Online Bachelor's in Internet Marketing Programs

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Best Online Bachelor's in Internet Marketing Programs

  1. Southern New Hampshire University
    Location

    Manchester, NH

    Tuition

    $39071

    Based in Manchester, Southern New Hampshire University enrolls over 135,000 online students. The school offers an online bachelor's in marketing that features concentrations in digital marketing and social media marketing. Some core courses include social media and marketing communications, principles of integrated marketing communications, strategic brand management, and consumer behavior.

    All learners must also complete a strategic marketing planning capstone project to graduate. Students enrolled in this 120-credit program can transfer in up to 90 credits. Applicants to this program do not need to submit standardized test scores.

    SNHU is regionally accredited by the New England Commission of Higher Education. Its bachelor of arts in marketing program is accredited by the Accreditation Council for Business Schools and Programs.

  2. Bay Path University
    Location

    Longmeadow, MA

    Tuition

    $21100

    Located in Longmeadow, Massachusetts, Bay Path University features the American Women's College, which offers more than 40 online undergraduate programs for women.

    The school's online bachelor's in digital marketing management features core courses like legal environments in business, organization development and change, applied digital marketing campaign, and strategic management and policy.

    Students pursuing this bachelor's degree must also complete a capstone course in leadership in practice. Learners choose between a research, community-based, or service-learning project.

    Applicants need a high school diploma (with a minimum 2.0 GPA) or a GED certificate. Bay Path charges the same tuition rate for in-state and out-of-state students. The university is regionally accredited by the New England Commission of Higher Education.

  3. Granite State College
    Location

    Concord, NH

    Tuition

    $12426

    Located in Concord, New Hampshire, Granite State College educates about 2,000 learners annually. The school's online bachelor's in digital media includes core courses in living in a digital democracy, the media and its messages, trends in digital and social media, and foundations of digital media production.

    All learners must also complete an integrative project in digital and social media to graduate. Through GSC's transfer pathway, students can apply a previously earned associate degree toward their bachelor's requirements. However, students pursuing this digital media degree must take at least 30 credits at GSC.

    Applicants must hold a high school diploma or a GED certificate. New Hampshire residents receive a discounted tuition rate. GSC is regionally accredited by the New England Commission of Higher Education.

Frequently Asked Questions About Internet Marketing Programs

Is a bachelor's in internet marketing worth it? true

Yes. Many students and graduates receive a great deal of value from a bachelor's in internet marketing. The training itself offers a flexible and broad landscape that students can use to access different business disciplines and specializations. Once completed, graduates can use their degree to access many rewarding careers.

In an online bachelor's in internet marketing, students benefit from the additional online degree value. In these programs, students can access flexible schedules and nontraditional formats.

What can I do with a bachelor's in internet marketing? true

Graduates with a bachelor's in internet marketing can pursue careers in marketing, including those in advertising, digital marketing, and promotions. They can also take on many business careers, such as sales or management, plus positions in communications fields like public relations.

Those with a bachelor's in internet marketing can also continue their training to pursue more advanced degrees and careers. These degrees can lead into master's degrees in marketing and business. Graduates can also pursue postgraduate certificates in business, marketing, and leadership.

Are internet marketing majors in demand? true

Yes. The marketing world continues its advance into the online world as organizations look for more and better ways to connect with their audiences and promote their products and services. The BLS projects 22% job growth in the market research analysis field between 2020 and 2030, nearly three times the projected growth rate for all U.S. occupations.

The BLS also projects 10% job growth in the advertising, promotions, and marketing management field during that same period. Moreover, the business skills and training students receive in internet marketing programs may equip them to pursue many business careers, a sector the BLS projects will add more than 750,000 occupations between 2020 and 2030.

How much money can I make with a bachelor's in internet marketing?

Multiple factors influence the wages available to graduates with a bachelor's in internet marketing, including industry, position, and employer. For example, the median annual salary for market research analysts was $63,920 in May 2021 and $135,030 for marketing managers, according to the BLS.

Advertising sales agents made median annual wages of $52,340 in May 2021. Among the top industries, the median annual wages were as follows: $56,810 in television broadcasting, $47,410 in radio broadcasting, and $37,270 in newspaper publishing.

What are the highest-paying jobs with a bachelor's in internet marketing?

The highest-paying jobs for graduates with a bachelor's in internet marketing belongs to advertising, promotions, and marketing managers. According to the BLS, these professionals made median annual wages of $133,380, as of May 2021. The top 10% of professionals in this field made more than $208,000.

Marketing managers in particular made median annual wages of $135,030. In terms of the top industries for these occupations, advertising and promotional managers in the information industry made the most at $163,360. Marketing managers in the professional and technical services made $155,470 and $151,870 in the finance and insurance industry.

Image Source: Jasmin Merdan, Getty Images

BestColleges.com is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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